From South China Tiger to NBA King

After the conference call with Anji, Jianghu kept talking for a while. When he woke up, it was already 9:40, and it was a new trading day. As expected, CATL had another crazy drop, 10 minutes after the opening. , it has fallen by 5%.

The leeks that bought the Ningde era started crying like ghosts and wolves, howling like ghosts and wolves.

"Either way, or else, get away quickly!!"

"Why don't some fools run away? If you wait, you will still be dead. This stock is good for the long term, but it is definitely bad for the short term. It is better to run out first, then turn back and come in again, and you can reduce costs!!"

"When all brokers and media people recommend buying, selling is the most correct choice. Believe me, I come from a big A who has been in charge of leeks for 20 years!!"

"The rhythm is all the way down, choose the opportunity to escape!!"

Seeing the uproar in the comment area, Jiang Hu smiled again, "The time is coming!!"

On June 6, after three consecutive days of lowering the limit, CATL’s stock price had fallen below 29 yuan and reached the edge of 25 yuan.

Seeing that the stock price started to fall by 25 yuan, Jiang Hu immediately called the two traders: "Start building a position, buy multiple batches of small amounts, buy slowly, don't have a big order of [-] lots!!"

"We must give the market a feeling that it is leeks taking over, rather than big funds turning back to enter, you know?"

"Okay, leader!!"

The two traders were very excited. It was such a wonderful feeling to be able to change the direction of the stock market by turning their hands into clouds and rain.

They never expected that their boss, the man behind the scenes, would be a well-known athlete known to everyone in the country.

If the two of them knew Jiang Hu's true identity, the scene would be interesting.

Just after the draft, Jiang Hu stayed in China for another day. On June 6, he and Sophia flew back to the United States to prepare to attend the NBA official report awards ceremony.

BJ时间6月30日，2018年NBA颁奖典礼在加州圣莫妮卡的巴克机库举行，过去的2017-18赛季的各大奖项归属都将在这里揭晓。

A few years ago, or a few years ago, there was no such award ceremony in the NBA. It was near the end of the regular season, and the league began to announce the ownership of various technical awards piecemeal.

Relatively speaking, awarding is relatively simple. The league's official staff flew to each team's home court and handed out the awards before the game started. The players took photos with the trophies and it was over.

Except for the award itself, it cannot attract attention or trigger many topics. Without topics, there will be no traffic, without traffic, there will be no attention, and it will not arouse the enthusiasm of Everbright fans for discussion.

To put it bluntly, awarding awards now is no longer simply about handing out an award and then praising the outstanding technical abilities of certain players. The league's awarding under Xiao Hua's rule must be large-scale. Just like the players' grouping, the awards must also be grouped together.

Awards are not only the awards themselves, but the awards ceremony also plays the multiple roles of creating topics, increasing media exposure, and promoting the brand...

This is the biggest difference between Stern and Xiao Hua. If Stern is still half a basketball person, then Xiao Hua is a complete businessman. He only cares about how to make the NBA make more money. Interest, other things are not his concern.

Here, I would like to mention that among the four major sports leagues in North America, the NHL began to hold league-wide annual awards ceremonies in 2009, the NFL began to hold awards ceremonies in 2012, and the baseball league MLB started to hold them in 2015. , the NBA only started hosting it last year, and it’s only the second time this year. It’s already the latest among the four major leagues.

The four major leagues are undoubtedly at the forefront of the world in creating commercial sports models, and within the four major leagues, competition with each other is very fierce.

Although the NBA has greater fame and coverage globally, relying on the huge market consumption power of North America, the NFL and MLB are actually significantly ahead of the NBA in terms of brand value, team value and money-making ability.Several major alliances share the market and are also competing for the market.You are in the limelight and innovative. If I react slower, won’t I be left behind by you?Therefore, the NBA follows the other major leagues in holding awards ceremonies, and it also has a mentality of not wanting to be left behind.

In addition to keeping up with trends, the NBA also demonstrated its further emphasis and deepening of entertainment marketing through this award ceremony.This is actually not surprising. The NBA established its entertainment company a long time ago to package the content created by the league and promote it through various media channels. It must have the professionalism of basketball and create entertainment. sex to increase business.Moreover, entertainment attributes are the fundamental attributes of professional sports, and professional events are inherently part of the entertainment industry.

This move can make the NBA a special entertainment product of the league. The purpose is to maintain the charm of the league. At the same time, the NBA represents the highest level of world basketball. Holding an awards ceremony can better build the NBA's brand culture. Of course, the final natural result is commercial value. improvement.

In fact, the NBA Players Association has held a similar event before. Paul, the chairman of the players union, said that such an event can better understand, communicate and communicate with peers.

Therefore, the NBA is just continuing to move forward along its original path by organizing such an awards ceremony that emphasizes entertainment.

Compared with the NBA, the CBA has a lot to learn, especially the detail management is very different.The current CBA is still dominated by those who get good foreign players, which has greatly reduced the commercial value and viewing level of the entire league; at the same time, the CBA draft is also useless, and the talent selection channel is too single, resulting in a lot of young talents being wasted. Of course, CBA still has a long way to go to solve such problems.

The CBA can learn from the NBA's operating methods, such as awards for each season. The CBA's awards include Best Foreign Player, Best Local Player, Best Team, Best Coach, Best New Player, etc., while the NBA's awards include 15 awards, which are determined by media voting and fan voting, which greatly increases the number of awards. Participation and suspense.

In addition, the CBA’s award results are notified through the official website of the Basketball Association, and there will not even be a separate press conference. The NBA has already started an awards event. The CBA can also learn from the NBA to announce the awards in the form of an awards event, which will not only increase the brand value of the league , which can further increase players’ sense of belonging to the league.

Although Jiang Hu doesn't like this kind of award ceremony, as one of the faces of the NBA, this kind of occasion must appear. He, James, Curry, Durant, if anyone does not attend, it will cause confusion among the public. Huge suspicion, speculation that they had some kind of conflict with the alliance.

Before the awards ceremony begins, there is the red carpet.

The order of the red carpet at this award ceremony is also very interesting. The first person to appear is this year's new No. [-] pick Ayton, and the second person to appear is Doncic. Although the past season has nothing to do with the two of them, they still Was invited to the scene.

Because Xiao Hua believes that allowing these potential new stars to watch their seniors receive awards on the spot can stimulate their fighting spirit and allow them to perform better.

Then came the appearance of a number of players. Basically, the main rotations of every team in the league were present.

When the last few people entered the venue, everyone found that the scene became more interesting.

Irving is the 11th player from the bottom, Lillard is the [-]th player from the bottom, Paul George is the ninth from the bottom, Antetokounmpo is the eighth from the bottom, Davis is the seventh from the bottom, Westbrook is the sixth from the bottom, and Harden is the fifth from the bottom. , Durant is fourth to last, Curry is third to last, Jianghu is second to last, and the last one to play in the finale is James.

It seems that when the league determines the order of appearance, it is based on the ranking of players in their minds. In other words, James is still officially recognized by the league as the No. 1 player in the league, while Jiang Hu is considered by them to be the second player in the league.

Although he is not No. 1 in the league, Jianghu is still very happy that the official can rank him second. After all, his career is still too short, even if his performance in the playoffs is outstanding. Even among the heroes, the league did not dare to send him directly to the No. 1 position in the league.

After all, Jianghu has only played for one year, and it seems unreasonable to directly surpass James' 15-year career in just one year.

Besides, the league is not sure whether Jianghu can maintain his current status. What if he suddenly declines?What if he suddenly gets seriously injured? ?

Although James lost this past season and did not reach the end in the past two seasons, his number of championships and MVP + FMVP are still the highest in the entire league, reaching 10.

This number largely determines a player's status, so currently there is nothing much that others can say about James being No. 1 in the league.

In addition to James' 10, Curry's two championships and two MVPs add up to four, and Durant's one championship plus one MVP and one FMVP only add up to three, and there are even fewer, only two.

However, everyone also believes that Jianghu is most likely to surpass James' performance in the future. After all, he has already won a championship and an FMVP in his first season. He may be able to win the MVP at today's award ceremony. It is normal for potential new stars who may even challenge Jordan's number of awards to appear second to last.

Most of the stars including James, Curry, Durant and many more appeared in suits, but in different colors.The injured Durant chose a pair of tight white trousers, a black shirt and a blue suit. He also wore thick protective boots on his feet. He was wearing equipment worth hundreds of thousands of dollars. There was a sense of hard work on his body. The texture of Duoduo is 39.9 with free shipping. In terms of temperament, he has already won the prize.

Others who are more out of the ordinary are Westbrook and James. Westbrook wore a white suit, but he did not wear a shirt underneath, but exposed his muscles and hung a silver chain. James wore an orange suit with a belt. Wearing black sunglasses, she is very eye-catching and eye-catching.

Curry is relatively regular, wearing a decent dark blue suit with a white shirt and floral tie, but he still has a bit of elegance.

Jianghu is the most special one in the audience.

Almost all of the hundreds of people present were wearing suits, but he was the only one who stood out and wore a tunic suit with Chinese characteristics.

When Jiang Hu appeared on the stage wearing a black tunic with matte sequins and a straight-fitting tunic suit, with a clean and capable hairstyle and a warm smile, it immediately aroused a heated discussion on the scene.

"Oh my god, Jiang's clothes are so special, I've never seen them before!?"

"It's similar to a suit, but looks more formal!"

"Jet Lee always likes to wear this, and Jack Cheng, they all like to wear this!?"

“This is called Mao suit, a famous Chinese costume!!”

"I feel like Jiang is good at kung fu when he wears this outfit. Oh my God, I feel like he can kill me with one punch!!"

"It looks good. I like it. I will buy one later. This one suits me very well."

"He smiles like an angel, but he's so brutal on the court!?"

After the red carpet show, the award ceremony entered the on-site aspect.

The players took their seats one after another, especially the top five players, sitting in the first row and being watched by the cameras all the time.

However, their seating positions are somewhat distinct.

From left to right are Harden, Durant, Curry, Jiang Hu, and James.

This seat is very particular.

Generally speaking, the person most likely to win is going to sit in the middle.

Therefore, it stands to reason that this year, the ranking should be Curry, Harden, Jiang Hu, Durant, James, or James and Durant each occupy a side position.

But the seats are obviously not arranged this way now.

"Have you been notified?" Durant covered his mouth and spoke to Harden quietly.

"No." Harden said.

Durant was stunned.

No?

Durant is aware of the league's urinary nature. Although they won't say it explicitly, they will specifically notify the player "most likely to win the award" before awarding the award and ask the other player to be present.

This is the same as when you ask the doctor whether the child is a boy or a girl and the doctor tells you to prepare a skirt.

It's true that people don't tell you more, but if you don't know this, it's better to retire as soon as possible.

Harden did not receive the notice, which means...

He shouldn't be the winner of this year's Most Valuable Player Award.

Durant himself was not notified, so Curry probably wasn't notified either.

He originally thought that with Paul's efforts to canvass votes, Harden's first-place record in the Western Conference, and his age, it would be natural to win the MVP.

But now it seems that Durant imagined things too optimistically.

Durant sighed and looked at Jianghu with a complicated expression.

"Why are you looking at me like that?" Jiang Hu thought Durant's eyes were a little strange.

"Isn't this guy stupid after losing in the finals? Looking at me like this, he won't??"

Jiang Hu quickly moved his head towards the stage to avoid looking into Durant's eyes.

"It's okay. I hope you can win the Most Valuable Player Award today." After Durant finished speaking, he turned to look at the stage.

In fact, he already knew the answer.

Jianghu won.

This year's MVP belongs to Jianghu.

Of course, Durant doesn't think Jianghu is unworthy.In fact, Jiang Hu’s probability of winning the prize this year is already [-]%!

It's just Harden.

But behind the scenes, it is absolutely impossible for the Jianghu team, the Celtics team, and the Chinese basketball team to say that they did not make efforts and public relations.

In contrast, the team behind Harden and the Rockets has one less person with a strong voice due to the injury of the team's general manager, and their influence is much smaller.

(End of this chapter)