this man is not calm

Chapter 113 Differences in Value Perception

There are also movie theaters and audio-visual products rental and sales stores. Don't look at the current recession, it is not far from dawn.In the midsummer of [-], it was the darkest hour before dawn, so I gritted my teeth and survived, and better days were coming.

At noon, after the reception meal, the deputy director of He Yuan went to deal with some trivial matters, and Jin Shang, Nan Dabiao, and Zheng Liangzhi took a break in the tea room.

"You two, what do you fancy, you can tell me in advance, and I'll go find out..."

"The twenty or so movie theaters, I want, let's get the admission ticket first..."

"I'm very interested in the comics production department and the rental and sales store of book audio-visual products, but..."

Jin Shang hesitated for a while, then reluctantly said,
"Let's talk first! Let's take a look at the conditions of Meiying Studio..."

Logically speaking, in a mature film market, animated films should account for more than [-]% of the share. Unfortunately, the current domestic film and television theater market is very immature, with weak profitability and low quality products. It is not in the hands of those who need it, or everyone can't afford it.

Mass entertainment must wait until the common people have solved their basic food and clothing problems, have enough food, clothing, housing and transportation, have spare money in their hands, and then consider enriching their spiritual and cultural life before they have a chance for great development.

It is now [-], and the problem of resource misallocation and imbalance between supply and demand is not limited to agriculture and industry, but also exists in the service industry represented by entertainment.

To put it bluntly, it is still impossible to provide high-quality and cheap cultural products that are popular with the masses. They are either too expensive to afford, or they are too high-priced and ordinary people who just want to relax are not very interested.

In actual operation, there may be more problems, such as the problem of efficiency, which is a pain point that cannot be avoided.

With each other in mind, everyone rested for a while. In the afternoon, deputy factory director He Yuan led the three of them to actually look at the specific working mode.

It has to be said that domestic practitioners who are at the forefront of the classification industry still have some vision. They are not only experienced in the field of traditional animation production, but also trying to try something new.

Computer special effects are one of the key points they are paying attention to. Although there is still a long way to go before they can be used in practice, they can, to a certain extent, liberate part of the workforce and speed up production.

Of course, on the whole, the cost of computer special effects is still high, so it can only be tried on a small scale, and it will definitely not become mainstream in a short time.

Zheng Liangzhi didn't know much about these things, but Nan Dabiao watched with relish, and then quietly poked Jin Shang's arm, and asked in a low voice:
"What do you think of this special effects technology?"

"There is definitely a prospect, but the investment is too large, we can't afford it, we should first produce some well-produced literary films to make a name, and then use low-cost comedy films to pay back. Roll the snowball until the volume is large enough to be famous. The head is loud enough, and you have a certain right to speak in the industry, and then consider these things..."

"Born at the wrong time, is it too far ahead?"

Jin Shang pursed his lips,

"Like them, it's good to test the waters, experiment on a small scale, and accumulate experience. Unfortunately, the building is about to collapse, and there is no time to wait for them to show their talents."

Just like the current Jinxi Culture, some business lines are actually too advanced, and there is no hope of profit within a few years. If you enter the market after two years, you may not be able to catch up from behind. You may even directly acquire a few Internet companies that cannot survive. , saving the time to develop from scratch.

If it weren't for Lao Jin's family background, which can cover Xiao Jin's troubles, the road to entrepreneurship would not be so radical. Instead, he would adopt a more conservative approach and enter the Internet industry when the time is ripe.

Computer special effects technology cannot support animated films alone, but requires a series of supporting industrial systems to support each other in order to have room for survival.

Not to mention anything else, before 3D theaters are popularized on a large scale, it is difficult for animation movies, sci-fi special effects and other blockbusters to widen the gap with existing technologies.

The advantages are not obvious enough, the investment is huge, and it is difficult to pay back. If you have too much money to spend, of course you can play for fun. Now Jin Shang and Nan Dabiao's company is just starting out and can't afford it.

Jin Shang watched the technicians of Meiying Studio proudly showing off their own special effects, nodding frequently with approving smiles on their faces, but he was not interested at all.

It's just like this... It's great to fool the layman a little bit, no wonder Director He solemnly brought Jin Shang, Nan Dabiao and others to observe.

The general environment is not good, and the factory needs to reduce costs and increase efficiency. The first thing to cut off is this kind of so-called technological frontier research projects that don’t know the future prospects, just burn money, and can’t see where the hope lies.

In a few years, there will be similar companies that are stronger and cheaper, and there is no need to be a "taker" now.

It was close to four o'clock in the afternoon, and the group's visit was coming to an end. Taking the opportunity of smoking, Zheng Liangzhi asked He Yuan to go chat and explore the bottom.

Jin Shang and Nan Dabiao returned to the reception room, talking about what they saw and felt not long ago.

"Do you really don't want those special effects teams? If they can be used in movies, it will not only save costs, but also strengthen the ability to control..."

"Control?"

Jin Shang was a little puzzled, and asked inexplicably, but Nan Dabiao didn't hide anything, and replied directly:

"From the director, down to the set, as well as the lighting, camera, art, screenwriter, coordinator, etc. that surround the crew, they are all highly professional professions. The quality of the film is good or bad. In many cases, working with these people seriously It's directly related to not being serious. Therefore, Xiao Biao's task as a producer is basically to coax all the uncles to finish the filming smoothly."

"Professional, so closed, not transparent enough!"

If Jin Shang, who heard the words, realized something,
"Special effects technology is actually a layman who came across the border. It can generate many shots on the computer that can only be realized by great directors, artists, lighting and cameras. Their importance is reduced, and the right to speak will naturally be robbed by the film crew. Walk……"

This is a competition between the director-centered system, screenwriter-centered system, and production-centered system.

Jin Shang judged the value of computer special effects from the development of the industry, focusing on input and output. What Nan Dabiao saw was the progress of technology, which broke the barriers of small circles, and then competed for the right to speak, avoiding being bullied as much as possible. The possibility that those so-called "professionals" are fooling around.

The tendency of resources in this industry to concentrate on the head is too obvious, and it will become more and more serious in the future.

Big directors, big stars, big productions, and large-scale publicity often mean that money-wielding capitalists like Nan Dabiao also depend on the winks of very few directors and stars who have audience popularity and box office appeal. rise.

How did the industry capital in the previous life deal with this situation?
Big data and traffic stars have been hyped up, and various routine blockbusters, outstanding sound and light effects, and eye-catching gorgeous special effects have completely weakened the role of screenwriters, directors, and various actors and actresses, reducing constraints.

The ass decides the head.

From Nan Dabiao's standpoint, he really has to consider how to strengthen his and his company's voice in the industry in the future.

If there is a falling out with a very few big directors, or if one of its stars quits, Changdi culture will collapse, so what a joke!

"Uncle Da Biao, I can only provide some references for this kind of thing."

After deliberating for a while, Jin Shang persuaded again,
"Let's put it this way, if you're hungry and want to eat pancakes, you don't need to make them yourself. You can just buy them from street stalls. In essence, Changdi Culture's film and television production is based on content production and resource integration. and use it as a foundation to develop the artist brokerage business. The former is our signature, and when a wonderful movie is released, it is painted with layers of shining gold paint; the latter is the real money maker. business."

Now, making movies doesn't make money, the most important thing is supporting roles. If an artist under his command becomes popular, he is a cash cow and can bring huge profits.

"Besides, the technology of Meiying Factory is really average. If you are interested, you might as well go to the other side of the ocean to see how foreign counterparts play."

In the domestic film and television industry, it is not even clear who is superior in art or business. Foreigners are already preparing to take the road of industrialization and mass-produce blockbuster films, which will hit the world.

Revitalize domestic films and compete with foreigners?

Do not be silly!
Is this something Jin Shang and Nan Dabiao should consider?
Get a firm foothold first, and then think about other things.

The two talked for a long time, and Nan Dabiao finally gave up his idea of ​​taking over the special effects team of Meiying Studio.

"I understand what you mean. This is one of the future directions... but now, it's not the time. Let the colleagues go to explore the road and clear the mines, and by the way, cultivate the movie-watching habits of movie fans..."

"Yes! Don't go against the general trend. The domestic film market is too small to support too many films with ideas. It is better to use low-budget films to test the preferences of today's audiences. Word of mouth."

"Well! Just do it!"

Soon after, He Yuan, who had communicated with Zheng Liangzhi, called the person in charge of the relevant department of Meiying Studio to make the first contact.

Today, the factory director He took Jin Shang and Nan Dabiao to visit the business line, no need to ask, everyone knows that there is a willingness to sell.

It includes not only well-managed departments such as children's animation dramas, but also heavy asset sectors such as local theaters and retail leasing that continue to lose money.

On both sides of the small conference table, facing Nan Dabiao, Zheng Liangzhi, and Jin Shang, sat seven or eight people headed by He Yuan.

Not only were there people taking pictures and keeping them on file, but there was also a special person in charge of the minutes of the meeting.

It seems that Jin Shang and the others only want to find out about each other's conditions, and the other party is already impatient to sell their assets.

"Since it was brought by Lao Zheng, I will not make false statements. Look and read, the business department cadres you are interested in are here, and you can talk to them face to face if you have any questions. Theaters, retail outlets, comic content production and distribution teams , were once a glorious team, and the current management is still okay, but there is no money, and the head office can't afford it, so they have to cut their arms to survive."

After a pause, He Yuan said with some regret,

"I thought you would be interested in special effects technology, but it's a pity."

Nan Dabiao responded reservedly:
"I'm really interested, but it's a bit early now, and we've just been on the road, so it's not easy to eat a big fat man in one go."

"It's better to be cautious! When we were trying to transform, something went wrong. A series of small problems accumulated and gradually turned into big problems, which caused the cash flow to fail to keep up..."

When things are going well, a series of small problems will be covered up, and when things are going against them, they will explode all at once, which is really unbearable. Even a "big guy" like Beijing Meiying Studio can't hold on anymore.

"Is there... no answer in the city? Your colleagues in the south also found a savior through the matchmaking of the relevant local departments and survived."

Zheng Liangzhi asked curiously,

"How do you say, it is also a big factory with Huichuang's tradition, so why don't you say anything?"

He Yuan replied with a little embarrassment:
"It's a part of marketization. It's hard to talk about the details. Among the peers in the industry, our performance and achievements are considered to be on the high side. It's just that everyone has to live well and can't take care of themselves. How can we care about others?"

The peers who can afford the price are powerless, and they are a little unwilling to sell it cheaply to laymen.

This is also the reason why He Yuan is so anxious now that he can't wait for a moment, and is eager to withdraw funds and push back the "death line".

Nan Dabiao is a practitioner in the film and television industry, and Jinxi Culture is also an emerging media company, so he can somewhat understand the value of the assets under Meiying Studio.

After a few more pleasantries, Nan Dabiao talked to the other party about the possibility of transferring the theater and related conditions.

After talking and talking, Nan Dabiao was a little dissatisfied with the fact that the other party had too many tie-in sales.

Not to mention the high price, there are some incidental terms, too much trouble.

Of course, such a big business cannot be finalized in a short while, at least knowing the general scope of the two parties' requirements, today is not a waste of work.

Later, it will be Jin Shang's turn to talk to the other party about the acquisition of Jinxi Culture to complement its own business territory, such as book, audio and video retail rental stores, comic production and publishing departments, and other assets.

Soon after, Jin Shang discovered the characteristics of the other party's own value positioning.

The pricing of various fixed assets is on the high side, but each experienced employee is not valued very much.

"Things that can be seen and touched cannot be sold cheaply, otherwise, for He Yuan, there will be endless troubles.However, the value of artificial teams that are not easy to measure, as well as virtual assets, do not care much.It's not easy to evaluate, and you can't brag about it, so naturally you don't have the confidence to raise the price! 』

Ten minutes later, Jin Shang, who had asked many questions, had almost figured out the situation.

The overall situation is similar to what He Yuan said.

The news that the rental and sales of stores with high operating costs, as well as the production and distribution of comic books that are not stable, will be abolished has been circulated internally for a long time. Although the operation is generally normal, people are inevitably panicked.

Logistics, store managers, editors, publicity, outreach, etc., there is nothing not to worry about.

Even, this undercurrent has affected contracted authors and clients.

The anxiety of "maybe it will be gone someday" has been pervasive.

(End of this chapter)