this man is not calm

Chapter 155 Be Prepared
Hearing that Jin Shang didn't engage in any online lottery, chess and card chips and the like, but only exchanged for value-added services, Jin Shi felt relieved.

"It's good if you have a sense of proportion. Some things can't be changed by changing the form and putting on a layer of skin. Don't wait until you are slapped to learn a lesson."

"Now Jinxi Culture is a leader in the industry. I don't know how many people are staring at it. It's not enough to describe the situation. Once you make a mistake, you will be knocked to the ground and trampled on in turn! Overthrow the high idol, Everyone's interest in overturning the seemingly stable structure and overthrowing the glamorous rich people is not so high."

People's hearts, just because Jin Shang is a person who stands on the side of the majority and speaks a few words of justice for them, will not change his attitude easily.

Envy, jealousy and hatred are often inherited in the same strain. Why do some people go in and out of luxury cars, accompanied by beauties, and become famous in the palace, while others have to work from nine to five, alone, and unknown?

Whether people have self or not, and whether there is a difference between high and low, is the biggest contradiction.

No one will care how much effort and sweat, hard work and struggle Jin Shang has put in behind the scenes in order to achieve this level. All they can see is that he was born in a well-to-do family, his ancestors were rich and powerful, he went to a prestigious school, and everything went smoothly since he was born. I didn't even worry about the first bucket of gold in starting a business.

Jin Shang can understand the thoughts of the general public, but he doesn't agree.Admitting that one's starting point is indeed high, but denying personal efforts and achievements because of this is really one-sided.

The world is like this, Jin Shang can't change other people's views, so he has to be more careful in his own work.

You have to fight bravely, dare to fight, but also be bold and cautious. Don't be caught and hurt your feet. It's really tiring.

There are also advantages. At present, Jin Shang's personal reputation and the company's reputation are not bad. Compared with his peers, he is simply a clear stream in the industry.

"You can think like this. It's good. The world of adults can't tolerate innocence and stupidity. It's hard to use good and bad standards to measure. How to deal with it all depends on personal understanding."

"Hmm! I forgot where I saw a sentence before. The so-called obeying the rules is not just obeying the rules clearly written in black and white. The biggest taboo is playing tricks and fooling people with higher status as fools."

"Any rule has loopholes. No one has used it before, but it doesn't mean no one has discovered it. The reason why it is troublesome to open up a new road is not how difficult it is to cut down the bushes and weeds on the side of the road, but some shortcuts. Is it possible to go? After the opening of the Grand Canal, the north-south water transportation lasted for more than 1000 years. Anyone who has a little experience knows about the hardships and disadvantages. Everyone agrees that the sea transportation is convenient and saves time and effort. It took hundreds of years to get it Squeeze out the water transportation completely. "Millions of waterworkers need food and clothing, and it is absolutely forbidden to change the waste water into the sea." I know you understand the weight of history and reality carried in this sentence, but do you really pay attention to it? You have to always reflect on yourself, don't be self-righteous..."

The huge impact of the Internet on the real economy will be evident in the future.

Not to mention, since Nan Dabiao acquired the movie theaters of Meiying Factory and gradually integrated them, he has connected to the online ticket sales of Jinxi Culture.

In no time, more than fifty temporary and expatriate workers were laid off.

The same thing happened in the 47 bookstores that Jinshang took over. The business deflection caused by the change of functions led to changes in personnel, with entry and exit. However, the overall trend is that the number of employees has decreased and wage costs have decreased.

After the advent of the Internet age, first of all, there was a wave of enthusiasm within Jinxi Culture. Telecommuting and remote management across provinces and cities became possible, and some jobs that were originally indispensable disappeared directly.

Every time he sees the summary of human resources development and integration stage sent by Wei Shuangping, Jin Shang has a premonition that the informatization process in this life, with the mixing of his own "catfish", is likely to be a few years earlier than in the previous life .

Jin Shang can still listen to Lao Jin's warning, and let's not mention other opinions for the time being. Don't try this point repeatedly on the "red line". It is indeed a good advice.

As a pioneer, it is no problem to make some meaningful innovations and attempts. Always touch the sensitive nerves of supervision, and sooner or later there will be big problems.

In particular, financial security and employment issues related to the national economy and people's livelihood must not be ignored.

The two talked one after another, and finally mentioned the second aunt's family.

"Your uncle is an honest man who is hardworking and willing to work. So many properties are basically saved by hard work. Apart from managing farms and pastures, receiving and selling goods, he has no special skills. If this line of business expands, There are still some tricks to apply various high-tech technologies. It's a pity..."

Jin Shi couldn't help sighing that the limitations of the traditional primary industry lie here. Without strong capital integration, the essence of relying on the sky for food still cannot be changed.

"I've heard of some! Unless you have the power to control a medium-sized country like the major food giants in the world, you can truly transform into a terrifying beast."

When it really gets to that point, the political, military, and economic impacts involved are even directly linked to the national strategy.

"Uncle's family is just a small-scale rural farmer. How can there be such a pattern? To put it bluntly, they are still downstream in the industrial chain, and they are doormats who act according to other people's faces."

Channel, Jin Shi's face was filled with emotion when he mentioned this.

It is precisely because of this understanding that I am full of anticipation and worry about the rhetoric about the Internet breaking the traditional business order envisioned by Jin Shang.

If Jin Shang only wants to start a business, eat, drink, have fun, spend time and money, prodigal or something, that's all.Lao Jin has been in the capital for so many years, so he can protect his son Zhou Quan at least, but if he can't, go and ask Huang Zhengkuo, and he won't suffer a big loss after all.

But looking at what Jin Shang is going to do now, regardless of the scale, just in terms of structure, it is obvious that he wants to play big for the rest of his life, which is beyond the scope of what Jin Shi can cover.

"Is there any good way for you here? Can you help? There are many people who see the potential of the infant market in the future, but it is still unknown who can make this money. Basic farming and pasture production, in the industry In the chain, I really don’t have the right to speak, the profits belong to others, and the losses belong to myself, the risk is too great.”

"Auntie asked you?"

Jin Shang leaned on the sofa and said to his father who was sipping tea,

"Selling basic rice, noodles, grains, oil, meat, eggs, and milk must be handled by the channel dealers. It may be better to process them into non-staple foods that are easy to store."

"That is to open a factory. Your uncle is not good at this. It is already too much work to start a milk powder processing."

"After my national warehousing and logistics system is established, I can use the online supermarket to help sell goods. Now..."

Jin Shang paused and said,
"Infant milk powder with high added value, I can help open up an online channel. This paired with diapers, complementary food, toys and enlightenment books, should sell well. Others...that's right..."

It seemed that he suddenly remembered something, and asked curiously:
"The meat in our hot pot city and the fresh food supermarket is provided by my uncle's house?"

"No! If it is really sent directly from such a far place, the cost is too high, and I can't afford it. They are all obtained from suppliers in the Gyeonggi area. There may be things from your uncle's farm, but most of them No. In fact, there are rules for slaughtering, quarantine and grade certification, and it is generally impossible to go directly to the farm to slaughter and pick up the goods..."

"It's so troublesome! Then...there is only one way. Make it into a branded product, add value to the goodwill, for example, green high-quality grain and oil, premium milk powder, and even... brewing wine is also a good way."

"There are wineries, and a large part of the food that could not be sold before was brewed into low-quality liquor and sold. Otherwise, there is really no way to turn over."

"What brand is it, is it sold in the capital?"

"A small local winery, what else do you want?"

Kim replied with a smile,

"Although your uncle is a bit rigid and only knows how to farm and raise cattle and sheep, your aunt is a person with a quick mind. It is the kind of original ecological farm and pasture that has no advantages except scale. If it is not supported by these side jobs, it will be like Like many of my peers nearby, they went out of business.”

"How's the quality of the wine?"

"Mediocre, not very good, but it is much better than miscellaneous wine. There is still a market in the local area."

"How about this! Let my uncle send over the best batch of milk powder and wine, and I'll try to sell them online. If the sales are good, I'm going to invest in expanding production and strengthen quality control. You can discuss it with your aunt when you have time. I'll think about how to do promotions when I see the product situation."

"Recently, self-operated e-commerce is selling well?"

"Concert tickets and discounted movie tickets are very popular, and the profit margins are high. I still sell books, video CDs and music albums. Signed jerseys, sneakers, cultural shirts, etc. are also passable. I don’t make much money. Comprehensive cost accounting, a little loss... ..."

"Huh? You actually lost money, so you still look very satisfied."

Jin Shang explained with a smile:
"The e-commerce sector is definitely losing money now, and there is no possibility of profit at all. However, production and marketing have made money. Except for logistics, manpower, and marketing costs, middlemen have been saved. Overall, they have made money."

The sales of goods have increased, the turnover has increased greatly, and then subsidized online discounts and promotions. From the perspective of the entire company, the profit may not be much, but the turnover has increased sharply, the volume has rapidly expanded, and the influence is not the same as in the past.

Take movie tickets for example, there are nearly 3000 sales per day, and the turnover is nearly [-]. After deducting coupon discounts, it looks like nearly [-], and it is still increasing steadily.

Of course, when there are more popular movies, there will be pulse-like rises, and it is estimated that there are not so many in the off-season. Now it is summer vacation, and students with money and leisure are still willing to spend money to buy discounted tickets to watch movies.

Jin Shi rubbed the back of his head and muttered depressingly:

"It always feels like you made a lot of money, but in the end you spent it in various ways."

"Internet entrepreneurship is not about making money, but about who can spend more money. If good steel can be used wisely, it will be beneficial. If the money is burned out and the moat has not been built, it will be considered a failure."

"Fine!"

He already knew a rough idea of ​​his son's plan, and he also knew about this trendy business, so he didn't know for sure, so he didn't ask any more questions.

After watching TV for a while, Jin Shang planned to leave.

Jin Shi went to the balcony to make a phone call, seeing that Jin Shang was about to leave, he couldn't help asking:

"Don't you leave without waiting for them to come back and say hello?"

"Alright! Do you have anything else to ask?"

"About Zhang Wei's matter, that little girl wanted to stay in the capital and didn't go to college, so she wanted to beg my uncle for help. What can I do to help? I can't arrange for her to go to a garment factory to step on a sewing machine, or to be a cashier. Waiter, pass the dishes, right?"

Jin Shang was taken aback for a moment, and couldn't help laughing:

"I'm her cousin. She wants me to help. Did you make a mistake in the order of seniority? My company has a relatively decent job, and the requirements are quite high. I graduated from high school, and I'm a bit...unable to do it."

It's better to switch to a more traditional industry. The Internet and media are really not something everyone can afford.

"The key is to see what she wants to do. What we can do is to help, not arrange for her."

After thinking about it for a while, Jin Shi concluded,
"At least, learn a craft first and master a skill. If you are not good at reading, it doesn't mean you don't have to learn. You can explore her bottom and see what she really thinks."

I don't know what Lao Jin thinks, probably he didn't feel the sense of accomplishment of the elders in Jin Shang, and the little niece is very happy to ask him, so I want to arrange Zhang Wei as the host. Clearly, so that I can show my ability.

It's just that, this kind of thing can't be done by wishful thinking. That little cousin Zhang Wei, don't look silly and confused, is actually quite assertive, otherwise, she wouldn't have come to the capital alone in advance.
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The temperature at night was not so high, Jin Shang politely declined the pick-up request, took a taxi to the rented complex, went to the nearby night market to buy some snacks, came back unhurriedly, pushed open the door of the apartment, and suddenly, a A fresh sweet smell hits.

"This is... the watermelon you bought?"

"Well! It's so sweet! Why did you come back so soon, didn't you sit for a while?"

"Just now I was downstairs and saw our car, the front bumper was missing a piece..."

"This... I accidentally bumped into the stay cable of the utility pole!"

Seeing Li Xuan's guilty look, she probably bought watermelon to suppress her shock, so let's change the subject.

"Okay, okay, I don't blame you. It's inevitable to drive, scratches and other small accidents. Be careful in the future. It's just that people are fine. Are you hurt?"

"No, everything is fine!"

"Okay! Come on, have some late-night snacks, yakitori, potato chips, stinky tofu, jelly, and other snacks, you choose."

There was a little accident, and the skin was not scratched, which is lucky.

"Perhaps, it is the result of being protected by "Gold Finger"!" 』

Thinking so, Jin Shangru went to the bathroom to wash his face, then went to the living room, and said to Li Xuan who was eating and watching TV dramas:

"I've bought a ticket to go south to Enshi Prefecture on Saturday, so get ready..."

(End of this chapter)