this man is not calm

Chapter 157 OEM OEM
Jin Shang pondered for a while, but couldn't think of anything, so he pressed his temples and muttered to himself:

"It's all a dead end. The price war for home appliances is in full swing. Air conditioners and color TVs and refrigerators are all big items. Novices enter the market. If you don't pay a few years of tuition fees, you won't be able to play. As for mobile phones, let's save money..."

This relatively hard physical industry is very different from the Internet that Jinshang plays. The assets are extremely heavy and there is not enough volume, so don't try it lightly.

Now that this step has been mentioned, Jin Shang naturally needs to make it clear.

This kind of event that can have a major impact on the future happens very rarely, and it brings great benefits to Jin Shang every time, so naturally this time he can't miss it.

Through hints provided by "Gold Finger", Jin Shang often tries to promote technical executives, production and farming executives, and marketing channel executives to general managers, and the results surprise Jin Shang.

After the person in charge of the design company takes over the power of the company, the focus will inevitably shift to the field of design and technology. Shipbuilding and equipment marketing are going from bad to worse. Delisting is a matter of time. Whether they can survive two years is a question.

After the boss of the boat business department was promoted to the general manager, the situation is a little better, but it is limited. Internally, he does not pay attention to the upgrading of technical strength, and externally ignores changes in market trends, and focuses on production behind closed doors. Low, no matter how high the management level is, it will not be able to play well. In the end, it still depends on the face of the shipping market.

As for the director of the mechanical and electrical equipment branch factory representing the marketing direction, this is a force that pays too much attention to sales. He failed in the training of technology and team, and the control of skilled workers. After he became the general manager of the company, he also brought Despite the superficial prosperity, marketing also needs the support of products and services. Hard power is deteriorating. No matter how clever marketing routines are, they are like trees without roots and water without sources.

"What's going on, it's not all right?Where is the problem? 』

According to the standards of a listed shell company, marketing comes first, followed by production, and technology is the last, because Jinshang's main business is not shipbuilding and electromechanical equipment, and I am afraid that it will not invest too much in this area. If the shell is successful, just choose an appropriate time to reorganize and complete the backdoor listing.

It is precisely because of this consideration that Mr. Hong gave Jin Shang the previous suggestion.

However, in this way, the company's existing business will either be sold or abolished, and it will be over sooner or later.

Several possible successors have the ability, but they do not have the ability to lead the company back from the ashes.

『Where is the huge benefit? 』

Jin Shang, who had a sudden change in his mind and couldn't figure out a clue, suddenly looked at the old god Zizai, who was waiting for a reply, Mr. Hong, who seemed to have realized something.

"After ruling out all possibilities, what remains, no matter how inconceivable, is the only answer. 』

After sorting out the wording, Jin Shang tentatively asked:

"May I ask, Mr. Hong Guigeng?"

"I'm sixty-two, and I planned to retire the year before last. It just happened that the market fluctuated and the company's performance dropped sharply. Mr. Mei also talked to me in depth, and asked me to persist for another two years and try to tide over the difficulties. Unfortunately, when I am old, I can't less than."

"I'm only 62 years old, not too old, so I'm so eager to retire? If I don't dislike it, can I continue to take the helm? The market is almost bottoming out now, and it seems a pity to fall on the eve of dawn like this. I Of course, we can use capital means to restructure high-quality assets to fill it up, and go public through a back door, but...half a lifetime of hard work is over, are you willing?"

"Mr. Jin, what you said is similar to what Mr. Mei advised me a few years ago."

General manager Hong didn't feel grateful for Jin Shang's words and bowed his head, but sighed gracefully,

"Anyone can see it. How can I, an old shipman who has worked hard for decades, not understand? It's just that the times are not as good as before. Pure shipbuilding, especially large bulk carriers, oil tankers, etc., is difficult to make money. High value-added engineering ships, VLCCs, luxury cruise ships, etc., are not something that small private shipyards can intervene in. On the contrary, some small fishing boats, fiberglass boats, speedboats, etc., short and fast-moving boats, although a little harder, may have a better life .”

To put it simply, large ships and key projects are basically the lunch of state-owned enterprises, central enterprises and large shipyards. Small private shipyards can't make much money after hard work, and old shipyards may not be able to do it after the economic cycle. The "beach shipyard" that has sprung up like mushrooms after rain.

If you can’t get up, you can’t get down, and you’re blocked at both ends, it’s better to just give up and concentrate on building small boats, accumulating strength, and expanding your business scope.

Having been in the industry for many years, Mr. Hong has a very thorough view of this industry. Therefore, the current main business of Beichuan Electromechanical is what it is now.

I have to say that such a traditional industry really needs young people who dare to fight hard, but at the helm, there must be an old man to stabilize the direction. Once the grand strategy goes wrong, no matter how good the details are, it will not help.

Mr. Hong has contributed a lot to being able to survive until today.

"Now I can't see the future clearly. The international trend and the national level must be positive. The details are uncertain. Even if you want me to do a good job and bring the company back to life, you won't It’s too realistic. Transformation is inevitable, and young people still have to make it.”

"I understand what you think, but, with all due respect, the three general managers are candidates. If you change to a more normal company, the problem is not big and can withstand the toss. However, the fault capability of Beichuan Machinery is too low, and it is a little troublesome. , operating risks combined with stock market pressure, I am afraid that bankruptcy is imminent.”

It's not that Jin Shang is worrying unfoundedly, but that's what "Gold Finger" reminded. This Beichuan Electromechanical can hardly withstand any fluctuations, just like a whale stranded on the beach. It has lost [-]% to [-]% of its life. expire.

At this time, pray for a timely rain, or wait for the high tide, so that you can have a chance to come back to life smoothly.

"Boss Jin, what you bought is just a 'shell'. You don't really need the company's original business, do you? If it's gone, it's gone. A lower stock price may make it easier for you to move around in the capital market."

"You are right to say that. However, since I started my business... no, since I went to school, I have rarely encountered any decent setbacks. I spent tens of millions of dollars to buy a company that went bad, and I always feel a little uncomfortable .Of course, I'm still young, so it doesn't matter if I suffer once or twice. At most, I'll be nervous. How about you, Mr. Hong, just give up?"

Half a lifetime of painstaking efforts, leaving a mess to others in the end, is simply the most vicious mockery of Mr. Hong's ten years of hard work.

It seemed that the last rhetorical question touched Mr. Hong's heartstrings. After being silent for a while, he asked in a low voice:

"President Jin, what are you going to do?"

"After the shareholding change, a general meeting of shareholders was held. I will serve as the chairman, and Mr. Hong will continue to serve as the general manager to actually be in charge of the company's operations. As you know, my own company mainly develops in the fields of Internet technology and media entertainment. It’s not a way at all. Moreover, I’m usually very busy, so I don’t have time to take care of many things in this company. At most, I can make some decisions in the general direction, and the rest is just a rubber stamp.”

Such a crossover has gone far beyond the scope of Jin Shang, the boss, to play music and form bands in his spare time. In the end, Beichuan Electromechanical Company can only be managed by trusted professionals.

If it wasn't for the sake of showing his presence, Jin Shang wouldn't even want to be the chairman of the board, he would just have to hire someone to replace him.

"That's it!"

After hearing Jin Shang's heartfelt words, Mr. Hong was also a little moved, but this kind of decision cannot be made in a short while.

After a while of silence, Mr. Hong confided more deep-seated secrets of the company to Jin Shang.

"President Jin, what are your plans for the electromechanical branch to transform into the private home appliance field?"

"It seems promising, but it's hard to do."

President Hong nodded in agreement:

"Because of the harsh working environment, marine equipment has extremely high requirements on applicability and longevity. Therefore, it is not necessarily the latest, most economical, and most energy-saving technology, but the most stable and reliable technology."

"I understand this! New means that it has not been tested by the market. Economical means that it is cheap and easy to damage. Energy saving is indeed far less sensitive to marine equipment than household appliances."

"Therefore, it is quite troublesome to rely on the technical accumulation of marine electrical appliances to enter household appliances across borders. The design and use concepts are completely different."

Just like civilian ships and military products in the field of shipbuilding, the former must pay attention to economic efficiency and reduce time costs, while the latter’s primary consideration is to meet the requirements of use, and the manufacturing process is basically regardless of cost.

The starting point is different, resulting in a huge gap between similar products.

It is a strange thing that marine equipment can compete with large home appliance companies.

What's more, whether it is air conditioners, refrigerators or color TVs, etc., they all involve warehousing logistics, distribution installation and after-sales service.

With this ability, Jin Shang went to the courier company by himself, where would he invest money in making home appliances.

Therefore, there is only one thing that really has a way out, and that is new industries, new fields, and electronic products with subversive capabilities—mobile phones.

"However, if you don't have the foundation to produce mobile phones, you can't do it at all, right?"

Jin Shang has a clear understanding of this industry. Unlike color TVs, refrigerators, air conditioners, and washing machines, which seem to be more troublesome, in fact, he only has access to a few key components and can try to assemble them. The threshold for mobile phones is actually very high. High, despite its small size, it is surprisingly difficult.

It is not a big problem to buy refurbished second-hand machines or counterfeit machines in the electronic spare parts market, but this is not the same as what Beichuan Electromechanical requires.

Listed companies selling refurbished and counterfeit phones may end sooner or later.

As if he had expected Jin Shang's reaction, Mr. Hong replied very calmly:

"Starting from scratch, of course not, but it's different if you have accumulation and channels."

"Appreciate further details!"

Next, some words really refreshed Jin Shang's understanding of the older generation of entrepreneurs.

In fact, it is not complicated. Many companies that saw business opportunities made bets on the electronic trend that emerged around the 90s.

Nowadays, the "big brother" that is pinned to the waistband like a brick is rare, and the small and exquisite hand-held mobile phone has become the mainstream. In addition, things like pagers, BB machines, and call machines have not yet exited. stage of history.

Most of the children in the new century don't know what this thing is or how it works. In fact, it is a sending machine with a digital screen display, relying on an intermediary service called "paging station" to transfer calls.

Ten years ago, pagers were quite a trendy gadget, and five years ago they were also fashionable items that could be seen everywhere on the street, but now there seems to be a problem.

Some time ago, Jin Shang read in the newspaper that since the second half of this year, the number of new users of the paging service has dropped to zero. After the launch of portable mobile phones, especially music phones, pagers cannot be sold.

In fact, the decline of this industry did not start this year, but three or four years ago.

The replacement of electronic products is so cruel, and it takes only a short time for an industry to go from birth to death in just a dozen years.

It has been 20 years since the establishment of Beichuan Electromechanical. It took more than ten years from the handicraft workshop of assembling small fishing boats to listing on the market. It was so smooth and caught up with the wave of economic prosperity. At the end of the 80s At the end of the year, it was successfully listed and boarded the main board of the Beijing Stock Exchange.

This is the country's first non-public-led private listed shipping company, which was once regarded as a benchmark company.

In the past, General Manager Hong was also ambitious, wanting to become bigger and stronger, and create greater glories.

In the era when cats and dogs were assembling "big brothers" and selling pagers, Beichuan Electromechanical naturally thought about taking a share. Even if the once blue ocean market became a red ocean with the influx of capital, it could not stop the enthusiastic people. favor.

Unfortunately, Feng Shui took turns, and after only three years, the company encountered serious operational difficulties.

Many seemingly incredible plans had to be put on the shelf, and everything was about survival.

"I have to say, fortunately, I was a step late. If I really entered the pager market, I'm afraid it would have gone bankrupt by now. This business has already been done badly. Moreover, there is really no technical content..."

Even so, some preliminary preparations left by Beichuan Electromechanical are still useful. For example, a batch of qualifications and licenses have been applied for, and they have not expired yet.

The problem now is that they are qualified to build, but not capable.

General Manager Hong said with confidence:

"Actually, some foundries, even counterfeit machine factories, do very well, not much worse than genuine products. It's just that the qualifications are not easy to get. If you don't take advantage of the time when it was easy to start, it is much more difficult to get a license now. , I can only hang it under the big label for a while. However, it’s hard to find things that fall from the sky, so..."

"Looking for OEM, OEM?"

This broken company really has nothing to show for it, only this traditional art skill, and it's sneaky.

"Do it first. Anyway, it's a no-cost business. If it really improves, you can buy a factory and do it yourself. If it doesn't work, it's a good exploration. It's a gimmick, and it's good to pull up the stock price."

(End of this chapter)