this man is not calm

Chapter 159 No middlemen to make the difference
Since two days ago, after Jin Shi and Jin Lanyun talked about the trial sale on their behalf on the Internet, they had a smile on their faces. In fact, the second aunt who is very caring has been waiting to take a good look at the legendary high technology. into reality.

Computers are familiar to everyone. On the more prosperous streets, there are basically computer training classes, mainly teaching people to type, use office software, and improve work efficiency.

This is actually a typical skill training, mastering a skill.

The further Internet has not been around for too long, and those who have understood and used it are still concentrated in a relatively small circle.

Nowadays, there are very few people who have thought about taking advantage of the convenience of the Internet to move the offline business model online.

Even if I have the intention, I don't know how to do it.

Jinxi Culture's offline life and e-commerce business, whether it makes money or not is another matter for the time being. With discounts and promotions, various discounts come on in rotation, and it is not a problem to sell millions of goods every month.

Moreover, sales are still rising at a super fast rate.

It is foreseeable that after a year, there will be at least tens of millions of turnover.

This level of sales channels can still be of great help to a large-scale farm and ranch.

Considering the B2C model that eliminates the intermediate links, even if the price of warehousing, logistics and distribution is high, the profit after discount is still much more profitable than that of local wholesalers.

It is precisely because of a preliminary understanding of the operation mode of e-commerce that Jin Lanyun also understands what those requirements are for.

Strengthen the processing capacity of non-staple food, and use dairy products with higher profits and good preservation as key products to drive the sales of other products.

In Jinshi’s fresh food supermarket, so many discount coupons are issued online, which cannot directly increase profits. However, the turnover rate of products has accelerated, and the number of customers has increased, which indirectly drives the sales of other high-margin products.

It's like going to the supermarket. Originally, I only wanted to buy a bottle of water to quench my thirst, but after shopping around, I bought a large bag of snacks and refreshments that were not in high demand.

Scale and cluster effect, fame and attention come up, and the premium of products naturally rises. In professional terms, it is called goodwill.

"Ah Shang, how are you going to sell it? The inventory at home is almost full, and your uncle is dying of anxiety, and the removal is too slow. If you don't think about it, you will really be unable to hold it."

"Let's focus on ordering and tie-in sales! The delivery fee is free if you meet the standard, and you can use coupons for the full amount! The target customers are all over the country. As long as the price is right, there are many people who are willing to buy it. Account, maybe someone will buy in bulk..."

Kim Sang replied,

"The specific operation is mainly to reduce the price! Part of the milk powder, liquor, vacuum-packed beef and mutton, frozen meat, etc. sent to the capital are mainly for the market in the Gyeonggi area, and other places are sent directly from the warehouse in the north. goods."

"Is it possible?"

"Don't worry, aunt! Anyway, it's slow-moving, and it's a good thing to sell a little bit! Even if it doesn't make money, it's a good thing to keep your capital and reduce the pressure on inventory."

The current price of a can of first-stage formula milk is generally more than 90 yuan, and the cheap retail price will not be lower than [-] yuan.

However, as long as the price of freshly baked milk powder is more than 60 yuan, it is profitable. If it is sold online for 65 or 70 yuan, and it costs less than [-] yuan to be delivered by the postal service, it will be slower, stable and reliable.

In this way, the actual cost of buying a can of milk powder online is 30 yuan lower than that of offline retail stores.

What's more, when many people buy, they don't just buy cans one by one. Neighbors, relatives and friends form a team, and they all buy ten or twenty cans together. In this way, the cost is even lower.

In fact, since the trial operation of e-commerce for a period of time, Jin Shang has also discovered that many active accounts are buying in large quantities, either purchasing agents, or regional retailers greedy for cheap, bypassing wholesalers and directly buying online up.

If you want to ask why Jin Shang knows, isn't it obvious?
How can individual buyers buy socks one by one, and place orders for cultural shirts?

Small local counties and second- and third-tier cities with spending power can still make money by buying a batch of clothes and fabrics at ex-factory prices from the Internet, dumping them locally, and reselling them to roadside stall owners.

This is the power of earning the price difference without middlemen.

Listening to Jin Shang's narration of Jinxi Culture's business model, aunt Jin Lanyun's eyes became brighter and brighter, and Zhang Yunying on the side also listened very carefully to the little cousin's description of the sales plan.

"In this world, all kinds of marketing methods can't resist the temptation of high quality and low price. The Internet is such a magical place. It breaks the barriers of time and space. It's like being on the seaside and connecting to the Internet. Received the customer's order on the server, you will know it immediately, you can contact the postal express directly, and it will be delivered to the customer in ten and a half months. Saved, the only thing that needs to be considered is logistics and labor costs..."

If you say that if you order a braised chicken and rice for 15 yuan and the delivery fee is 20 yuan, then this business cannot be done. Fifty cents, if it doesn't affect the timeliness, then it will make a lot of money.

Any business will most likely fall on the terminal labor cost in the end.

This is the reason why some national e-commerce companies have defeated physical stores, and some national e-commerce companies can only survive under the siege and interception of entities.

"Then...isn't it listed on the end entity?"

"Except for a small amount of supply from our own fresh supermarkets, most of them are directly mailed by farms and ranches. This is a good publicity gimmick. Green products are safe for all. The physical market artificially creates a sense of scarcity, which is almost a strategy of hunger marketing..."

After hearing Jin Shang's explanations in turn, Jin Lanyun also made up her mind.

"Try first, there is always a way. If it works, your uncle and I can breathe a sigh of relief."

"Local sales agents should continue to do what they should do. They cannot be hanged on a tree. The development of the Internet is not very mature now, and the number of Internet users is limited. It can be used as an important supplement, but... I estimate that within ten years, it will not be fully developed. instead of offline sales.”

"That's enough! I didn't even think that if I came to the capital, I would really be able to open up sales channels and completely sell out all the agricultural and animal husbandry products in my house."

"It's best for my aunt to think so! Riding a donkey to find a horse, maybe there will be surprises!"

"That's the reason!"

Jin Lanyun smiled heartily, and after finishing the business, she asked Jin Shang about a personal matter.
"That little girl surnamed Li is your girlfriend? She's pretty cute..."

"Ok!"

Li Xuan still had fun with the scenes, she was just lazy, it wasn't that she didn't understand.

"There is also the secretary surnamed Huang and the executive surnamed Wei. They are also very capable in their work. As expected of the capital, there are so many capable girls. Our... don't mention it. Look at your cousin. She is nineteen years old. She is a bit scheming." None, and I don’t know what to do in the future.”

Just for a while, Zhang Wei took his younger brothers and sisters to see all the floors of the company, and even watched the editorial team discussing script creation, looking very interested in everything.

It is unavoidable for a child's mind, for a student who has just stepped out of school.

For them, they have not suffered much since they were young, so it is unrealistic to force them to have lofty ideals and goals to strive for.

It would be nice to be able to find something that you don’t hate, and it can be used as a lifelong career, or to learn a skill to support your family.

"I don't know what my aunt's plans are, or what arrangements are there?"

"People go to high places, and water flows to low places. I don't object to her wanting to develop in the capital. It's just...it's also my fault that I didn't manage her well before, and now I don't even have any special skills that can be used. Nest in the prairie , after all, the upper limit is too low, if not for my family’s business there, I would have come to a big city to develop.”

"Cousin, did you say what you want to do?"

"She...has no experience. She has been dazzled in the capital for the past few days. How can she tell why? I see, and I don't believe it..."

If you want to find a job in a factory, you are definitely not willing. My uncle's family is a wealthy family with a lot of business. The so-called difficulties are not ordinary people who worry about firewood, rice, oil, salt, soy sauce, vinegar and tea.

But it's unrealistic to say how much she can achieve. Even if Jin Shang offers her a good job, she won't be able to take it up.

To be honest, Zhang Wei wanted to come to the capital with all his heart, to enjoy the colorful world, not to serve as consumables.

More money, less work, no responsibility, with such a job, it is not much better.

"By the way, I learned musical instruments for a while when I was a child. I can play the matouqin very well. I can play the flute and the guitar a little bit. At that time, I was quite cute and danced well. Now... I probably have forgotten it all! "

"Music and dancing!"

After Jin Shang thought for a while, he responded,
"Why don't you enroll in an art college and learn a craft. Nan Dabiao and I... By the way, brothers from the Nan family, do you remember? I partnered with them to open a media and entertainment company to produce film and television dramas and Brokerage business is the main business, and albums are also released, and newcomers are promoted. Cousin can go to school while attending company training classes. There are some children with potential, who may become popular in the future. Cousin does not want to be a big star, at least Being able to integrate into the circle, not only taking care of hobbies, but also securing a job. If you really have some fame, you can also make a lot of money, fame and fortune..."

"The people from the Nan family, I have a little impression, street gangsters, almost broke their legs by his old man, and then went to serve in the army, I didn't expect them to start a company too! If we are all acquaintances, we shouldn't suffer. It's just... a specialist Is the school going well?"

"Now... there should be still time! Art majors are different from ordinary colleges. Ordinary families really can't afford it. Art majors that are not well-known are rarely fully recruited, so I ask my father to inquire. Are there any?" It’s close to home, and there are still vacant degrees. At that time, just ask someone to entrust you with a relationship and pay a little ‘foolishness fee’.”

The management these days is really not that strict. It's not easy to get a degree for a serious undergraduate and junior college.

Insufficient funds have existed for a long time. Some schools that do not receive much subsidies cannot survive without charging more tuition fees.

"It's enough to go to school, and it's like spending money to buy a place to 'store bones'. I don't feel at ease if I go to the society immediately like the second girl. It's good to see more people in big cities are sinister."

"You should discuss it with her first, after all, she must be willing."

If it was an ordinary family, Jin Shang would not come up with such a ghost idea, and go to some art college as a buffer. The tuition there is several times that of ordinary universities, and the daily expenses are beyond the reach of most families.

Going to school, for young people, can't go too far wrong.

After chatting with the second aunt for a while, they asked the family to discuss where they were going to play. Jin Shang returned to the office, turned on the computer, and logged into the beta version of Jinxi, and saw a series of flashing reminders from the profile picture.

Open it one by one, and after seeing the reply, I quietly flipped through the files on the table.

The top one is a legal risk analysis report on P2P peer-to-peer networks submitted by Qi Zhaoyun.

In general, the situation is similar to what Jin Shang considered before.

Sharing and copying between users is indeed suspected of breaking the law, but the company cannot be involved unless Jinxi Culture directly benefits from it, or participates in the copying and distribution of non-copyrighted or illegal files.

In a word, the mallet seller is not responsible for what the person who bought the mallet did with it.

From this point of view, there is room for Jin Shang to develop a downloader after the public beta test of the instant messaging software—Turnwind.

"It's good if you can do it! 』

Around the instant messaging software, develop a series of auxiliary programs, center on Jinxi, create a preliminary asset-light inner cycle, use chatting and communication as a strong demand, use value-added services as a profit point, use video games to increase user viscosity, and stabilize the line Install the basic disk, then expand offline business, split the e-commerce, and import the captured data into this "traffic black hole".

Once this step is achieved, the basic market will be stable, and the rest is to make steady progress, gradually extend its tentacles to every corner, and develop into a pivotal behemoth, which in turn will affect all aspects of the country.

"I'm not just talking about changing the world. 』

Feeling relieved, Jin Shang immediately focused his energy on handling official duties, and after giving instructions to the backlog of documents, he finally made the best summary for many things this week.

The last thing that was dealt with was a call from the publishing department, and Mei Shuying's second single "Day One" was officially released at [-]pm.

After polishing for such a long time, Mei Fengchun, who finally completed this song, has high hopes for this song "The First Day".

After notifying Mei Fengchun and Fang Hua of the news, Jin Shang checked the time and found that it was almost time to get off work. Later, he would call Li Xuan and his aunt's family to have a hot pot meal.

In fact, Jin Shang himself rarely goes to his own hot pot city for consumption, mainly because he can't find friends to enjoy hot pot with.

This time, I just took the opportunity to see if the business has improved a lot after being supported by online promotion channels.

(End of this chapter)