this man is not calm

Chapter 171 Man-made Threshold

Jin Shang can guess a thing or two about the mentality of secondary market participants.The announcement last night is indeed bad news. It is understandable that the price limit will drop after the market opens in the afternoon. Most professional stockholders don’t care much about Jinxi Culture, a start-up company targeting the youth and college student market. .

However, there are always investors who respond faster, especially well-informed institutions.

The nature and main business of Jinxi Culture can’t be seen from the public information, but the information of the boss Jin Shang is not difficult to find, and it is not necessary to find out the quality of this company that is about to become the owner of Beichuan Electromechanical. for how long.

One step earlier and one step later is the difference between a big profit and a big loss.

Jin Shang doesn't care how other people make use of the problem to make use of it. It is only reasonable to do one's own thing well.

No matter how turbulent the capital market is, it has nothing to do with the overall situation. As long as Jinxi, which is about to be launched, is done well, it will basically be invincible.

Not long after, even Li Xuan, who saw the news on the Internet, came to inquire about it worriedly.

"The deal fell through? Are you thinking too much? If you transfer your uncle's shares to me, you won't lose money, but you won't make any paper wealth. What's more, you won't really lose money. What you don't make on the surface will be lost secretly. Various ways to make money back with profits.”

"Really!"

Seeing that Jin Shang was very determined, Li Xuan was also relieved that it would be a big loss for such a big deal to go back at the last step.

"You, instead of worrying about these things, why not make the offline life section more active, form a positive interaction with Jinxi, which is about to launch a public beta, and increase user attraction..."

Li Xuan stuck out her playful little tongue in embarrassment.

During this period of time, my girlfriend has indeed been a little slack, and it's okay to stick to the existing affairs, but it's not smooth to open up.

"Regional construction, Director Wei has approved full-time positions for two teams. You have to make good use of them. Leaving aside other cities, the Gyeonggi area must be guarded. This is a 'model', and you can't pull your hips..."

"understood!"

It doesn't mean that Li Xuan is really not active in her work, but that the level of effort is a bit different from the overall atmosphere of the company. Compared with Wei Shuangping's reorganization of the vertical distribution team and the integration of local outlets, it is more than a notch behind.

It is understandable that fresh graduates are not as experienced as their well-informed seniors, so they are slower to deal with affairs, but they must understand the gap and catch up.

After explaining some work problems and sending Li Xuan away, Jin Shang continued to be busy, until 03:30 in the afternoon, Jin Shang finished handling the more urgent affairs.

Immediately afterwards, Liu Yanqing and other technicians responsible for the development and maintenance of instant messaging software were called over to hold a formal briefing.

In the conference room, both Liu Yanqing and Yin Feiyang were present, as were the more than ten technicians who had been successively recruited and trained during these times.

"During this period of time, I have also seen the hard work of working overtime. After the software is officially released, the promised bonuses and subsidies will be released one after another. The rest of the rotation, the relaxation that should be relaxed, the combination of work and rest, and the days to come. For the long run, we need everyone to continue to work hard and achieve better results.”

Jin Shang, who was talking, looked at these early code farmers who were a little dull and couldn't even flatter, and couldn't help but sighed secretly.

"The strategic development department needs to be perfected as soon as possible. The company's image promotion, brand operation, and cultural promotion all need dedicated people to do it. We can't always let myself, the boss, take care of it." 』

On the projector, Jin Shang manipulated the instant messaging software—Juxi, and publicly demonstrated the final answer sheet handed in by the employees.

It is completely different from the flashy QQ in the memory of the previous life. Whether it is the gorgeous interface or the level of perfect functions, it is not a product of the same order at all.

Even so, Jin Shang basically had everything he needed.

Different time periods have different promotion methods.

At present, the popularity of computers in China is too low, and there are fewer netizens. Even Internet cafes are just legendary fashionable products. Knowing how to type is a great skill. Very unrealistic thing.

If there is no demand, demand must be created so that everyone can understand what kind of software Jinxi is.

If it is not easy to use, it will not have any possibility of spreading.

Therefore, a series of social scenes must be built in for users in advance.

For example, job hunting, making friends, dating, socializing, star chasing, workplace, students, etc.

In the recommendation group chat, Dai Yiqin's fan group, local dating group, job hunting information exchange group, etc. are set up by the company.

It is very troublesome for an individual to apply to establish a group chat. For example, if someone wants to establish a classmate group or alumni group, he must provide a photocopy of the corresponding graduation certificate and identification.

Even joining a group is not something you can just do if you want to.

There are no restrictions on the application and use of personal accounts, but value-added services are different.

In principle, most services are free, but some projects that consume a lot of bandwidth and resources are charged.

The fee standard is not high, mainly to induce netizens to develop the habit of online consumption.

The east is not bright and the west is bright.

Value-added services without real goods and commodities may not be attractive, but after recharging, the "Pandora's Box" is opened, and the "hands-on" career of buying, buying, and buying is probably not far away.

Furthermore, in order to enhance the efficiency of communication, the standard emoticon package has also been launched in advance. This thing is patented, and other companies have to weigh it if they want to copy it.

Not only that, what should be, what should not be, has been applied for, whether it is approved or not, leaving traces, proving that the initiative is also valuable.

"How long will the intelligent pinyin input method customized for online chat be available?"

"Strive for the end of September!"

Liu Yanqing thought about it and said,

"Since President Jin prefers to spend huge costs and resources to pave the way for the input method, the technical team will naturally follow up with all his strength. However, the natural limitations of the hardware settings prevent us from going further."

"September?"

also!

Jin Shang is still satisfied with this speed.

At this point in time, the difficulty of developing a basic application is not small.

Compared with anti-virus software, browsers, etc., the input method is relatively simple, but it is not easy to handle.

The biggest difficulty is that the workload is heavy, and the stable and reliable input method program is very trivial and takes a long time to develop.

Today's Chinese character input method is too troublesome, which is not conducive to the experience of entry-level netizens.

Jinshang needs a simple input method that may not be so professional, but must be able to meet the needs of netizens for chatting.

If everything can be done with emoticons, Jin Shang even thinks it's better not to use the input method.

After tapping the button a few times, I tried to input the emoji, but the loading speed was too slow, which made Jin Shang frown.

"Can image compression only go so far? Can it be built into the program, and after receiving the code, load it directly from the local?"

"This method is feasible, but... it will increase the size of the software and slow down the running speed."

"Then...for a while!"

The Internet speed is not good, and the computer hardware facilities are still at a very low level. How to balance the two and choose the best solution is really worrying.

"You can't have both, so let's do it for now!"

Currently Jinxi does not have the function of cross-device transfer of chat data, and the chat history of more than seven days cannot be queried. If you want to see more, you have to pay for the value-added service permission.

There is no positioning and search capabilities, no screenshots are provided, and the picture sending function is open, but the size and format of a single picture are limited, and an upper limit is set on a weekly basis.

If you want more, you have to pay more.

Such strictness is really not for cheating money, but for saving server resources and bandwidth, and maintaining the stability of software operation.

In the era when computer blue screens of death are commonplace, an application software that can reduce the frequency of failures is quite rare.

While discussing the details of software operation, Yin Feiyang asked curiously:
"Mr. Jin, this software is already very mature. According to the original idea, many paid services can be launched, even paid registration and use. After all, it is unique in the market and there is no other option..."

Without raising his head, Jin Shang tested the various data of the software on his own, and then replied casually:
"Low-priced or even free services, combined with high development and promotion costs, is itself artificially raising the barriers to entry. Now I hope that netizens will think that the company has a lot of money, so they come quickly and potential colleagues think that we are committing suicide. Lu, wait for Jinxi Culture to lose money and go bankrupt.”

"Then...why?"

"Wait for the day when you are really lonely and seeking defeat, you will understand!"

Wouldn't it be too troublesome if everyone saw that this was a good business and came to grab food?
The so-called low-return, high-investment moat is an illusion deliberately created by Jinshang. If a competitor enters the market one day later, Jinxi Culture will have a better chance of winning.

Now it is unnecessary to give these employees "classes" who have little knowledge of the Internet except for a little bit of programming. Jin Shang personally handles product design, program architecture and promotion, and the others are basically a cooperative tool person.

When a qualified product manager emerges from the audience, Jin Shang will be able to relieve a little of the burden.

For start-up companies, especially those in new fields, new technologies, and new tracks, it is really impossible for the boss not to do it himself.

Traditional industries such as Beichuan Electromechanical have to be handed over to Hong Renquan and other senior insiders; for the printing of newspapers and magazines, Jin Shang masters the general direction, and the details are left to the two chief editors Zhao Rongzhen and Wang Yan; Let the original team continue to host, and the parent company fine-tunes, it is enough to control.

If the instant messaging software is handed over to this group of people, who knows what it will look like.

More than half an hour later, after confirming the remote control during the vacation, and the amendments pointed out have been rectified, Jin Shang also heaved a sigh of relief.

"Actually, at this point, what kind of review is just to reassure myself, do my best, and obey the fate. I am still very satisfied with the overall work situation. There is no precedent. With relatively vague usage requirements, it is very fast to develop to this point in a short period of time. not easy."

Closing the notebook, Jin Shang concluded,
"It will start at 11 o'clock tonight, and it will be implemented according to the plan. Team leader Liu will arrange a rotation plan. The new duty schedule will be handed over to the Human Resources Department before work. I have already approved the application for additional staff. From NO.20 to NO.[-] next month, campus Go to the job fair to see if there are any suitable candidates..."

"Boss Jin, are we shortlisted?"

"Almost, let's play a dozen edge balls!"

The reputation of Jinxi Culture is still too small, and it needs to be mixed with Sun Company, a subsidiary of Beihai Shipping Group under Mei Yingnian.

In a word, let's talk about the school's recruiting gate first. Whether college students can be recruited to join is the next step.

After discussing the technical matters, Jin Shang sent away the programmers who had relaxed a lot. Jin Shang called Qi Zhaoyun, Zhao Rongzhen and Wang Yan in for a short meeting.

The first thing to discuss is the legal aspect.

Unlike many imitators who are not very clever, Jin Shang regards Wenhua Online, a real threat competitor, as a target, and asks Qi Zhaoyun to find evidence from the current laws and regulations, collect evidence of the other party's alleged infringement, and sue the court.

The lawsuit has been accepted and is in the process of submitting materials for demonstration.

"With all due respect, Mr. Jin, although the other party is suspected of copyright infringement, the problem is not serious. Many of our demands may not be supported..."

"It's okay!"

Jin Shang knew about Qi Zhaoyun's worries a long time ago. However, after weighing the pros and cons, he still decided to take the other party to court. It is one thing to be the first to win. The key is to establish his position as a victim, emphasizing the highest moral point of his own creation.
"I don't care about gains and losses at the executive level. The key is the tendency to win or lose. Nailing the opponent on the pillar of shame for plagiarism and following suit. Don't underestimate this insignificant flaw, it will become an important consideration in the hearts of netizens. Moreover, And the most important purpose is to provide a temporary example of interpretation in the blank field of the law. With ready-made judgments, we will know which direction to work hard."

Qi Zhaoyun is indeed an expert in this field. Hearing Jin Shang's plan, he can draw inferences immediately.

"You mean, if you win the lawsuit, it's equivalent to killing chickens and monkeys. If you lose the lawsuit, we can also use the opponent's methods?"

Jin Shang smiled and nodded:
"Kuu can go, so can I! Why is it okay for others to copy us, but we can do nothing if we copy others? Young and old in the capital, don't bully people easily, but you can't be bullied by others. For the pioneers, there is nothing to worry about. Precedents for reference are very dangerous. The more rules there are, the more the threshold for later catchers will be raised. You must always have the mentality of an industry leader. The Internet is different from others. What we have to do is not to compete with others. It's about overcoming obstacles and striving to be the first, and others are only worthy of following behind and eating ashes..."

Jinxi Culture is not an ordinary start-up company, but an unprecedented "creator".

No threshold?

Then create a threshold out of thin air!
Why should the road that I have worked so hard to open be free for future generations?
After chewing Jin Shang's words several times, and then remembering it in his heart, Qi Zhaoyun responded clearly:
"Understood! I will adjust the focus of legal work appropriately!"

While speaking, Qi Zhaoyun took out a signed and sealed contract confirmation letter from the briefcase at hand.

This is an advertising agreement that Jinxi Culture and TV Station will soon fulfill.

Starting from tomorrow night, the promotional advertisements about Jinxi Culture Company and instant messaging software will be broadcast in prime time.

The advertisement of an Internet company that broke through the cracks of a large multinational company, a powerful wine company, and a health product giant with a lot of money really spent a lot of real money.

(End of this chapter)