this man is not calm

Chapter 183 First Mover Advantage
Next, the effect of the transplantation of the "Three Kingdoms" game made Jin Shang frown.

This strategy game was originally customized based on PC. The performance on the game console is not bad, but the operation is a bit troublesome.

Of course, it’s not impossible to play.

Compared with computers that cost thousands or tens of thousands to buy, genuine consoles that cost about 500 yuan, or even knockoffs that can run pirated cassettes for only about [-] yuan, are obviously much more "people-friendly".

In this era, the mainstream positioning of electronic computers was still scientific research tools and office supplies. The entertainment and game sectors were developing rapidly, but the scale was still small.The main force of electronic games is still in the fields of arcades, home game consoles and handheld consoles.

The domestic cultural background and educational environment are not suitable for the development of game consoles. If the country is not large and has a large population, and can support a few game manufacturers to survive and sell their products to surrounding countries and regions, I am afraid it will not develop and grow at all. Opportunity.

This is also the fundamental reason why the Venus host machine is obviously of good quality and sincere in its "stack of materials", but it still loses in the market competition.

Everyone knows that this line of business has great potential and requires great efforts to develop it. However, it is uncertain who can persist until the end.

"First revive the half-buried Venus, and then think about the follow-up!" 』

After thinking for a while, Jin Shang said to Yin Feiyang:

"Have you analyzed the reasons for the failure of this game console? What is the gap between you and your peers..."

Yin Feiyang replied:
“The dual-CPU architecture makes Venus’ performance significantly better than other game consoles, but its 3D performance is significantly weaker than similar products launched at almost the same time. The reason lies in strategic mistakes and neglect of the huge blessing of 3D effects. In In the field of 2D games, Venus has almost achieved the ultimate under the existing hardware conditions..."

"The 3D effect is slightly inferior! I understand, is there anything else?"

"Then... the dual-CPU architecture is very unfriendly to game developers. It is extremely difficult to program and the cost increases. Third-party independent game developers have turned to other companies one after another. They can only rely on self-development, causing the quality of the games to decline. , the quantity and category are also seriously lacking. In this fiercely competitive and fiercely competitive industry, it is simply unforgivable to make such a big mistake."

Partners have withdrawn one after another, and their self-research capabilities cannot keep up. Peers who have discovered its weaknesses have taken up hoes and poached most of the Venus game developers. Then, they just sit back and watch the once invincible Venus console. Just die violently.

With higher configurations, better quality, more expensive prices, and a more watery 3D experience, it is normal for players to abandon them.

Shopping malls are like battlefields, it’s true!

If the executive department makes a small mistake, the impact will be temporary. If the manager in charge makes a wrong decision, it will be a life-or-death crisis.

This is a senior game manufacturer with more than ten years of successful experience. In the fiercely competitive Red Ocean field, in the Internet world that is still a boundless blue ocean, an inadvertent case of being targeted by competitors and killing them with one hit will be a huge success in the future. There will definitely be more.

The fiasco of Venus also sounded the alarm for Jin Shang.

Jinxi Culture is now the leader, but there are many wolves, tigers and leopards peeping in the dark, so we must not be careless.

After finalizing the "King of Fighters 1995" game, it is now the most troublesome and undeveloped big IP that will test the production capabilities of Jinxi Culture the most - Jiuding War.

From it, we will start from the fields of novels, animations and comics, and continue to derive the historical background and character stories.

For example, the first major supporting role now narrated by Zhao Rongzhen himself, the fictional heroic spirit of the parallel world - Chuang Wang Li Zicheng, was selected as the history of the "parallel world" after the Battle of Chanyuan in Jin Shang's preparation, as well as a series of derivatives The first entry point for the "Historical Universe" super IP is also carefully considered.

Directly "making up" the non-existent history of the Song, Yuan, Ming and Qing dynasties from dramas and novels is not only slow to produce results, but also extremely difficult to make a deep impression on readers and audiences in the first place.

"Jiuding War" (tentative name) is definitely not to simply develop a reskinned "Holy Grail War", but to lead to the starting point of radiating the Three Kingdoms, conferring gods and imaginary history.

Among the nine choices of heroes, White Horse Silver Spear Changshan Zhao Zilong is undoubtedly the first and the absolute protagonist. The second is Li Zicheng, the leader of the peasant army in the late Ming Dynasty. His role is not much worse than that of Zhao Yun. The third is It was Su Daji who was carefully selected.

The first and third positions, history and folklore, all have a certain foundation. Jin Shang gives the character positioning, and the editing team can use this as a basis to enrich the details.

Chuang Wang Li Zicheng was created according to Jin Shang's wishes. People in this world have no understanding of the historical background and character resumes.

If it weren't for the skin of the parallel world of fantasy stories, it would be really difficult for everyone to accept this troublesome character design.

For example, the song "Chuang Wang" whose source cannot be found.

Seeking promotion in the morning and seeking harmony in the evening, it is difficult for the poor to survive these days.

Open the door early to pay homage to King Chuang, and all the disciplines, big and small, are happy.

Kill cattle and sheep, prepare wine, and open the city gate to welcome King Chuang, who does not pay for food when King Chuang comes.

Eat his mother, eat her mother, if you can't eat enough, there will be King Chuang.

If you don't work on errands and don't pay your food, everyone has a good time.

From today's point of view, this poem, which is overly straightforward and vulgar, portrays the image of Li Zicheng and the peasant army he led in a profound way.

The image of Li Zicheng placed in "Jiuding War" is super complex and more difficult to deal with than Zhao Yun and Su Daji. If Jin Shang had not already given a "resume" with enough details to compile a booklet, I am afraid that the large group of people under his command would Senior editor, I don’t know where to start.

In order to add charm to this character, Jin Shang also referred to the famous sayings of Che Guevara in his previous life.

"After we leave, they will build schools and hospitals for you, and raise your wages. This is not because of their conscience, nor because they have become good people, but because we have been here."

The struggle is for welfare, which they give out of fear rather than initiative.

For Li Zicheng, the rebel king, the purpose of rebellion was to survive, and his stance was naturally on the side of the poor peasants.He was not only a peasant army leader who destroyed a dynasty, but he was also a king who almost changed the world, but his success fell short due to his naivety and ideals, as well as the counterattack of hostile forces.

The halo of a tragic hero was placed on his head, diluting the color of a rude rebel.

Jin Shang even drew on the image of the heroic king Iskandar in the "Holy Grail War" and set up many humorous plots of ancient people in the future city, adding many light-hearted jokes to the serious "Jiuding War".

Overall, Jin Shang put a lot of effort into this character. Not only is his character very lovable, but he also has a full contrast effect, and his extraordinary abilities are not inferior to those of Zhao Yun and Su Daji.

During intermittent questions and answers, several main characters and plots were finally determined.

Zhao Rongzhen breathed a long sigh of relief and couldn't help but ask:
"Mr. Jin, this character of King Chuang is enough to create an alternate history work on his own. The richness of his characters and background has exceeded what is needed for a fantasy animation work, so..."

"That's right!" Jin Shang directly admitted the employees' speculation.

"The company's creative department cannot rely on a few limited projects to support it. To become bigger and stronger in the future, it needs more elite soldiers, more promising products, and greater attention."

There really is!

The employees present could not help but nod in relief.

Merely measured by the standards of producing a fantasy anime product, the energy and work done so far are obviously overflowing and not an ordinary excess.

But if there is a follow-up development plan, it is understandable.

"That's it! Cartoon first, maintain a certain degree of popularity among teenagers, and when it reaches the standard, start animation, and then promote online reading of the novel. After the influence breaks through, start a live-action film and television drama with several main characters. Everyone also You know, our company's brother company is a company dedicated to the production of film and television dramas. In the future, its business will cover a wide range, including the development of large IPs, and the upstream and downstream industry chains will be very long. We are a cultural company with the blessing of technology, and we are very creative. Important. At the beginning, I will provide the main outline and be deeply involved in the script. From now on, all project managers and product managers must take the lead as soon as possible..."

The craft of cake painting is almost a reserved skill for bosses, and Jin Shang is no exception. After describing the bright prospects for the future and encouraging everyone to work hard, learn and progress, and become unique talents, Jin Shang ended this large-scale stage review meeting .

After roughly finishing today's work, he asked Wei Shuangping to send the compiled meeting minutes to various departments for reference and guidance, and Jin Shang took some time off to read the morning newspaper that he had not had time to read today.

A few minutes later, Jin Shang, who was originally indifferent, stared at a message posted in the technology section with wide eyes.

Jingcheng Technology Co., Ltd., which was previously despised by Jin Shang, revealed to the media on the eve of the opening of a large-scale Internet cafe that it is developing a convenient shopping system and fast payment system based on the Internet.

After "plagiarizing" Internet cafes from Jinxi Culture and "imitating" comprehensive portals from Wenhua Online, e-commerce, which is at the cusp of the storm, has become a hot commodity that peers are vying for.

Seemingly at the right time, the secretary's office called me. A certain radio station's technology and finance program was doing a live phone interview, asking if I would accept it.

"Transfer it over!"

A few seconds later, a very young female anchor's voice came over the phone.

"Hello, Mr. Jin, I would like to excuse you. This is the Science and Technology Life column of Traffic Broadcasting. Regarding Internet trends, I would like to ask your opinion on something..."

"You're welcome, please tell me!"

"We learned that Jingcheng Technology, one of the domestic Internet leaders, entered e-commerce again after opening an Internet cafe with your company. A while ago, Wenhua Online also took advantage of the popularity of your company's website. There are countless related ownership disputes emerging one after another. I wonder what Mr. Jin thinks of this?"

"I'm used to it, and I hope the relevant departments will introduce laws and regulations as soon as possible to plan the order of the Internet industry, so that there are laws to follow, so that practitioners can feel at ease."

"What do you want to say to those copycat followers?"

"Innovation is the foundation for the development of the Internet. You cannot truly gain a foothold in the Internet market by copying other people's ideas."

"How would you rate your career?"

"Always imitated, never surpassed!"

"You speak so well and so confidently!"

There was a smile in the other party's voice, and he didn't know what scene he was interviewing on the phone. What guests were around him?
"Thank you for accepting the interview despite your busy schedule. I wish you a prosperous career and all your wishes come true!"

After a brief exchange of greetings, the phone was hung up.
-
After get off work that day, Jin Shang saw an editorial in the Evening News, which commented on the booming development of the Internet technology field, also pointed out many shortcomings, and finally quoted the heroic words Jin Shang said a few hours ago.

The words "Always imitated, never surpassed" in black and bold make Jin Shang and Jinxi Culture show their faces.

"That's okay too?"

After putting down the newspaper in his hand and finding nothing special, Jin Shang focused on some interesting TV programs.

As Dai Yiqin's concert approached, Li Leping's relatives organized a group to travel to the capital. They stopped by to watch the concert and rented several large rooms in Xicheng.

It was rare for relatives to come from afar, so Li Xuan went to get together with her family and stayed in the hotel for the past few days.

Jin Shang was too lazy to cook alone, so he went to Lao Jin and his mother to have dinner after get off work. Occasionally, his aunt, Zhang Yunying, and several cousins ​​were there, and they could chat in their free time.

As for her aunt's concern that her peers' opening of e-commerce would steal Jinxi Culture's business, Jin Shang made it clear that there was no need to worry.

"Under the current situation, it is impossible for e-commerce to be profitable. Others only see exaggerated revenue and extremely impressive gross profit margins, but ignore extremely expensive operating costs. You know that in order to cope with the sudden increase in traffic, Jinxi Culture How much broadband server expenses did you pay? Warehousing and logistics, human resources, after-sales service, store maintenance, system upgrades. Not to mention the distance, I, the boss, can’t wait to ride on a three-wheeler to deliver express delivery. With the people of Jingcheng Technology, how can I It’s hell if you have to transfer. The remaining stinky fish and rotten shrimps are even more useless.”

"Why not make money? You can obviously increase the terminal retail price appropriately and make the income statement more beautiful. Just like you are selling 71 cans of milk powder now, and the price is raised to 75, it is still more than [-] yuan cheaper than the physical store, and the market share is not It will decrease, but profits will double.”

"why?"

Jin Shang smiled reservedly,
"Books, clothing, coupons, and maternal and child products are all maintained at a level where I can maintain capital and maintain a small profit. Other competitors do not have the ecological chain advantage of Jinxi Culture, and the cost must be higher. So, how do they make money? "

This is the price range that has been evaluated by actuaries to maintain market share to the maximum extent. It is basically impossible for other similar companies to go lower. Unless they sell fake and shoddy products, they can only keep losing money and burning money to maintain competitiveness.

Seeing Jin Shang's relaxed expression, Jin Lanyun thought for a moment before reacting.

"You've actually made it this far? Your business hasn't even started yet, and you're ready to use your low price advantage to drive out all your competitors?"

"It's not that exaggerated!"

With a chuckle, Jin Shang responded in a low voice,
"If there is capital coming into the game, even if you are losing money and burning money, you still have to fight a price war with me. Maybe you can persevere."

"Your costs are lower and you can afford it. If you use one point of effort, others will have to respond with three points, five points or even ten points. You are not on the same level at all. How can you compete with you?"

It’s still a bit early to say that the general trend has been achieved, but the first-mover advantage of Jinxi Culture is indeed becoming more and more obvious.

(End of this chapter)