this man is not calm

Chapter 192 Much the same
During the three days of the weekend, Dai Yiqin's concert was clearly at the top in terms of media popularity. In entertainment news, its influence was even more exaggerated. Many practitioners had to rely on reporting Dai Yiqin's news to complete their workload.

On Sunday night, after seeing off the last audience and arranging for staff to dismantle the stage and some temporary facilities, Jin Shang returned to his rented apartment to rest.

The next morning, Jin Shang walked into the company door refreshed, greeted all the familiar employees, and then walked into the office.

Seeing that he was as busy as before, but there was obviously a different atmosphere, Jin Shang was well aware of this.

Since the release of the instant messaging software Jinxi, the online business with huge expenditure and low income has finally made great progress. Even if the current profit is still not worth mentioning compared to the offline business, the scale has increased. good.

If you really want to make money, you can still do it. Squeeze the coupon discounts and raise the group purchase price, and you can turn losses into profits. If you don't consider long-term development and adopt the harvesting method of fishing in the swamp, you can immediately increase profits significantly.

It's not that you can't make money, but considering the long-term strategy, we temporarily adopt an operating model of capital preservation and slight loss.

Most of the senior executives are veterans who started the business with their bosses. You can more or less guess why this is the case.

Using first-mover advantages and scale to seize the market at low prices and suppress potential competitors is not unusual at all. Throughout the ages, there are countless ready-made examples that can be used for reference.

Obviously, this is what our company is doing. To put it nicely, it means giving away profits to seize the market, but to say it worse, it means hurting others with our own capital.

Once Jinxi Culture monopolizes a certain market segment, or occupies a dominant position in a certain field, can the upstream and downstream parts of the supply chain be manipulated casually?

Anyone with a little bit of vision should understand that this path is feasible in theory. In fact, today's culture is making great strides forward.

Becoming bigger and stronger is no longer a matter of drawing pictures. The online business of Jinxi Culture is now very strong. It is not big enough, not because the company is not managed well, but because the market is so big.

With the development of time, the great development of the Internet market is foreseeable.

Today's culture has actually caught up with the express train of the times.

Dai Yiqin's concert was successfully held, allowing everyone to see the company's strength. Some subordinates who didn't understand it before and didn't belong to it also saw the potential of their own company.

Hope is the driving force that best motivates everyone to work hard.

Jin Shang can tell how big the change has been from the number and speed of official documents piled up on his desk.

"The increase in enthusiasm is due to the promising prospects, or is the "golden finger" effect strengthened? 』

Perhaps, both!
For small improvements in efficiency, the larger the company, the more obvious the advantages.

After several acquisitions and expansions, the number of full-time employees at the company's headquarters and across the country has approached 500. Including part-time, outsourced, and work-study employees, the number is estimated to be 800.

This scale is already exaggerated.

In the nearly half a year since Jinxi Culture was founded, not only the number of employees has increased rapidly, but the business scale has also been rising.

For a young private enterprise to achieve this level, it is already very impressive.

Of course, what Jinshang focuses on is not these, but the construction of core competitiveness.

After finishing the general affairs and distributing official documents, Jin Shang felt a little more relaxed.

Since Zhao Rongzhen and Wang Yan managed newspapers and magazines in an orderly manner, with increased revenue and considerable profit margins, making a huge contribution to abundant cash flow, Jin Shang also began to appropriately delegate power and hand over the decision-making power of print media to them , no longer dictate the details, only make requirements at the strategic level, and then look at the actual results and statistical data.

In this way, Jinshang can focus more on online business, especially the most important areas of the network ecological chain such as portals, instant messaging and game entertainment.

In particular, it now provides the most revenue-generating website navigation page bidding advertising space, video game development, Jinxi hot management, and e-commerce group buying business.

Jinxi, which is frantically advertising and seizing market share, is an epoch-making instant messaging software. Nearly one-third of domestic Internet users are already its users.

Free registration, free chat at all times, rich value-added services, leisure and entertainment electronic games and entry-level social networks, etc. There is always one that can touch the hearts of netizens and attract everyone to Jinxi Culture's products for a long time.

After taking a break from his busy schedule and trying out the latest functions, Jin Shang went to the fans' home and visited Yin Muye who was preparing for the final test.

The network security program test in cooperation with the school is nearing completion. It will take up to a week to obtain the results and issue a report. After passing the review, security services will be provided for domestic computers that will be connected to the international Internet at the end of the month.

During this period, Director Huang Kunyu and Professor Zhang Youling from the School of Computer Science also came several times. In addition to guiding the development of instant messaging software, they also provided technical support for other cooperation projects.

Jin Shang originally thought it would be more complicated to strip off the email function in the school-level application and develop a new downloader. However, Yin Muye came to a completely different conclusion.

"Nowadays, email systems have higher requirements for stability and security. Generally speaking, non-neutral third-party email systems are difficult to be accepted by enterprise-level users..."

"Is this!"

Yin Muye's words made Jin Shang hesitate.
"Although there are shortcomings, let's use it for the time being and link it to Jinxi. Let's call it Jinxi's mailbox! Anyway, I don't expect the mailbox to attract many big customers. It is enough to provide basic email services for individual netizens. As for more... "

"I need more money! I understand!"

Yin Muye smiled and joked,
"I've heard your idea many times!"

Jin Shang rubbed the bridge of his nose sheepishly.

"Making money or not is a secondary matter. First solve whether there are any problems, and then solve whether they are good or not. By the way, how is the application of the downloader?"

"It's okay! The idea is similar to that of email. Basic applications are free, and value-added services cost money. In particular, your idea of ​​a universal network disk that provides support for email and downloaders is indeed very attractive, but... "

"Broadband servers and cloud disk storage are extremely expensive to operate and may not be profitable, right?"

Among the early cloud services, cloud disk appeared earliest and was the most popular.

Today's floppy disks have too little storage space, and optical disks have a large storage capacity, but they can only be read but not written, making modifications difficult.

The computer hard drive space is also extremely small. In 20 years, there will be hundreds of gigabytes and several terabytes of solid-state drives, which is unthinkable now.In Zhongguancun, an electronics street in the northwestern part of Beijing that has recently emerged, the hottest business is the plate-engraving service. It is said that in his previous life, Brother Dong made his first pot of gold by relying on several plate-engraving stores in his early days. This shows how popular this thing is.

It is extraordinary for network service providers to provide cloud disk services for free, even at the basic level. This is equivalent to giving users hundreds or even thousands of storage space for free, and they also have to bear the cost of broadband services and labor.

Even if a small number of customers with needs and money spend money to activate value-added services, there is no possibility of turning losses into profits.
Wumao, who brought his own dry food, was not so enthusiastic.

These days, not to mention free network disk, there is not even free email. It costs money to activate the service, and it is not cheap.

"What are you trying to do? Are you going to burn too much money? You are not as rough as you when it comes to charity! There are few users now, and the expenses are also small. If the base of Internet users becomes larger in the future and they all come to use it, you will have to pay for it!"

Although Yin Muye's words are a bit unpleasant, they are also well-intentioned. If you do this, you will definitely be able to sustain it in the short term, but over time, the gold and silver will be lost.

"I have my own difficulties! Nowadays, in every segment, there are almost big manufacturers competing. In the slightly promising fields, either there are people with money and backstage, or there are people with technology. What can I do? Apart from instant messaging and electronics Business is temporarily in the leading position, but others are too weak. Besides, first-mover advantage does not necessarily mean that we will lead in the end."

"That's right. In the field of email and downloaders, technology alone is not enough and there is nothing attractive. Everyone tends to use software developed by long-established manufacturers."

After Yin Muye thought about it, he could understand Jin Shang's difficulties a little.
"Don't talk about this. I'll have someone package and deduct the mailbox and downloader system to you. I don't have to worry about how to operate it. If you have any technical problems, ask Team Leader Yin Feiyang or Team Leader Liu Yanqing to contact me. Now, let's talk about it Music player problem..."

After a pause, Yin Muye explained with some embarrassment:
"Storage, cloud transmission and account push are not difficult. The trouble is not the IT technology, but the audio format. Nowadays, the audio formats on the market can barely be unified, but they are also divided into several 'mountains'. Everyone aims to 'take over the mountain' and sell portable music players or high-quality home speakers. Most of them have developed their own decoding chips to optimize the sound effect..."

"Decoding chip? Isn't it possible to write a program to be compatible with audio formats and convert them freely?"

"Compatible? Free conversion? Who did you listen to?"

Looking at Yin Muye's confused eyes, Jin Shang finally realized that he had made a big mistake.

Ten years later, audio formats still require various decoders, and early music playback even requires the development of specialized chips and a series of auxiliary hardware.

In its previous life, the MP3 format appeared in 3. The first influential player supporting the MP3 format was born in [-]. The first portable MP[-] player was born in [-] and became really popular. , already after a millennium.

I am used to the fact that any audio software in later generations can be compatible with most formats, but I did not realize that even the complete unification of audio format standards is not possible now.

Not only audio, but also the video field. VCD has just appeared two years ago, and the universal standard has been released. DVD is still a product of research in the laboratory. Software such as Super Jieba, Baofengyingyin, Qianqianjingting, etc. are not even a shadow. nothing.

How to do?
Looking at the file statistics table handed over by Yin Muye, there are dozens of popular audio formats, and I can't help but feel dizzy.

"Choose one, or several similar ones, and develop a music player software with good compatibility! Don't be greedy for perfection, just meet the needs of users to the maximum extent."

Yin Muye also agreed with Jin Shang's suggestion.

"This is a very appropriate approach! If you really want to have it all, the size of the software will be extremely exaggerated, and the existing mainstream operating systems will not be able to operate at all. Unless you can develop a dedicated decoding chip and convince the software manufacturers to adapt, the hardware Manufacturer equipped.”

"Then...the joke is really big!"

Jin Shang shrugged helplessly.

How can the current Jinxi culture have such strength?

"Is there any system operator developing it? This is a promising field, why is no one doing it? There is a ready-made one, let's learn from it!"

It is said that it is a "reference", but Yin Muye knows exactly what is going on.

"On the contrary, two system manufacturers are preparing to release new audio format standards and players at the industry exchange meeting next month. The existing ones are not specifically adapted to existing computers and chips..."

In other words, if you want a mature player, you must develop it yourself according to the software and hardware conditions.

With Jinxi Culture's half-baked technical ability, it is basically impossible to do it. Even if Yin Muye helps, or even asks teachers from the school's computer school to help, it can't be done in a short while.

unless……

"Among these formats, choose the most practical one and then use it again."

After watching it carefully for a while, just when Jin Shang wanted to give up this tempting but powerless idea, suddenly, an audio compression technology called "Motion Image Expert Compression Standard Audio Level 3", abbreviated as MP3, fell into eye.

"Eh? Tell me what's going on with this MP3?"

Different worlds, same things, gave Jin Shang a sense of paradox, and he could not yet confirm whether this MP3 was the MP3 from his previous life.

"This..."

Yin Muye glanced at it and said casually,
"This thing has been around for three or four years. It has outstanding advantages, such as small file size, acceptable sound quality, various sampling frequencies, saving space, and the ability to sacrifice capacity to improve sound quality. Of course, the disadvantages are also obvious, and its compression method is Lossy compression can ensure that the low audio part is not distorted, but it sacrifices the quality of the high audio part. The most troublesome thing is that it uses the default fixed sampling frequency technology, which may not be played on some players..."

Yin Muye talked a lot intermittently, explaining the advantages and disadvantages very clearly. It was difficult for Jin Shang to tell whether this thing was exactly the same as the MP3 in the previous life, at least the main features were consistent.

What's even more rare is that this format is perfectly adapted to today's software and hardware conditions.

Listening to songs on a computer instead of a dedicated music player is enough to prove that the majority of Internet users do not have very high requirements for sound quality, and non-professionals and practitioners cannot hear the slight difference.

"That's it, take it as the core, be compatible with two or three mainstream formats, and make it as soon as possible."

"Fine!"

The donor has made a decision, and Yin Muye, who uses money to do things, will naturally not shirk it.

As long as you don't develop a new audio format and decoder out of thin air, it won't be particularly difficult. Most of the existing format standards are public. You can take the core part and use it directly, and then put a "shell" on it. Just make the adaptation and optimize the experience.

"As late as a month, as early as 20 days, I'll try my best to finish it before the start of school. If it doesn't work, I'll call a few classmates to come. It shouldn't take long. If there are no opinions from today's public beta that need to be optimized, it might be faster!"

(End of this chapter)