this man is not calm

Chapter 214 Cooperation Intention
In terms of cultural and creative choices, Jin Shang already has a general direction.

Products targeting different groups of people must have different features.

Teenagers, college students, white-collar workers, blue-collar workers, female-oriented, and soap operas for housewives, etc. The target group must be accurately positioned.

If it is limited to animation or film and television dramas, and the distribution of novels and magazines, Jinxi Culture is still an Internet technology company, involved in e-commerce and social self-media, and there is still a lot of room for expansion in the future.

Cultural products that the masses love to hear and see are important tools for the company to "expand territory".

Both literary and artistic attributes must be taken into consideration, but it will not help if it cannot be disseminated.

Jin Shang also put a lot of thought into how to find a balance between art, business and risk.

Experience and lessons from previous lives have proven that mature IP development may not be the best choice, but it must be the least bad route.

Capital is extremely averse to uncontrollable factors such as unknowns and risks. Even if the investment is not successful, it must not gain nothing.

Hollywood, which is almost exhausted in terms of creativity, can rely on Marvel and a series of sequel movies to continue its life. There is no reason that today's culture in this life cannot learn from its successful route.

Cartoons go first, animations follow, novels follow closely, and live-action film and television dramas are launched at the right time. This is a relatively mature path.

The comic serialization of "Jiuding War" has entered deep water, and animation plans are being negotiated. The drafts of a series of peripheral novels have been reviewed by the editorial department, and they are just waiting to be issued with outlines and fill in the materials before starting to work hard.

With the support of two seniors in the literary and art circles, Qu Nanrong and Yang Lian, Jin Shang's worries were much less.
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After Zhu Jingxiao and Wu Chan arrived, they briefly talked with the three about the program arrangements of "Poetry Talk Mid-Autumn Festival".

Jin Shang already knew the general content and was more or less prepared.

As for the main purpose of this program, Jin Shang also heard Qu Nanrong talk about it.

The chief director of the Mid-Autumn Festival Gala originally wanted to invite Qu Nanrong to participate in a program, but Mr. Qu declined because of his poor health and lack of energy.

As one of the few ancient cultural masters left in the country, Taishan Beidou, who is famous all over the world, has rarely appeared in recent years, but his influence is still not lacking. Even if he cannot attend the Mid-Autumn Festival Gala due to objective factors, he is still a warm-up talk show. OK.

There was little pressure, relative freedom, and they were all acquaintances, so Mr. Qu agreed to come.

Regarding his positioning, Jin Shang knew very well that he was actually just a foil. The main thing was to highlight Qu Nanrong and set the stage for the Mid-Autumn Festival Gala later.

In this era where authority and experts are highly respected, the energy of old artists and seniors cannot be underestimated.

Jin Shang, who chimed in a few words from time to time, didn't have many scenes at first. It was mainly guided by Wu Chan. Qu Nanrong and Yang Lian told some interesting things about the Mid-Autumn Festival and did a little popular science.

Overall, the atmosphere was quite relaxed.

Mr. Qu, who had a glowing face, did not feel any discomfort, which reassured those around him who were worried about his physical condition.

Listening to the soft background music of "When Will There Be a Bright Moon", Jin Shang has a professional smile on his face, wearing a simple casual shirt and slim jeans, showing the style of an unruly youth.

While he was slightly distracted, Jin Shang heard a voice calling him.

Qu Nanrong, who seemed to have noticed that Jin Shang was too lazy, took a sip of tea and asked Jin Shang with a smile:
"You have said before that it is not that young people today are not interested in ancient poetry, but it is just too difficult and not as easy to get started with modern poetry, which is more free. Is there any way to improve it?"

"Isn't this topic too difficult for me?"

A narrow chuckle rang out. Jin Shang thought about it for a while and finally expressed his opinion.
"In my personal opinion, it would be okay to slightly relax the requirements on the Five Jue, Seven Jue and Ci Pai rhythms. The pronunciation of ancient Chinese and the Mandarin we speak today are already quite different. If we insist on the traditional flat and oblique rhyme, , but inappropriate. This is also one of the important measures to lower the threshold, which should attract the participation of some literature lovers. In addition, if you want more people to be exposed to, understand and like ancient poetry, you still have to find a way to melodically..."

After a pause, Jin Shang talked eloquently, becoming more and more energetic as he talked. Qu Nanrong and Yang Lian had no intention of interrupting.
"We all know that whether it is pre-Qin poetry, Han Yuefu, or Cipai minor tunes, they all have tunes, but they are basically lost. The few that have been passed down to later generations are classics that have lasted for thousands of years. There are tunes, Only by being able to sing can it be disseminated and allow the whole people to participate, so that it can travel in the long river of time, span countless years of vicissitudes of life, and be passed down to future generations. Dry recitation still has its limitations."

"Like your song "Shui Tiao Ge Tou: When will the bright moon come out"?"

Wu Chan, who had been listening, couldn't help but asked curiously, and Jin Shang responded affirmatively.

"Yes. If it is just an ancient poem, its limit is only to appear in extracurricular readings in primary and secondary schools. It is unknown how many people will remember it ten years later. You can compose it to music and ask a singer to sing it. It spreads across the country and even the world. One person remembers it, ten people participate, and more than a hundred people appreciate it. How can it be worth the word-of-mouth singing by hundreds of millions of people?"

After listening to Jin Shang's explanation, Qu Nanrong thought about it for a while and finally understood Jin Shang's thoughts.

"What you said is a path. The status of the so-called Cipai ditties in the late Tang and early Song Dynasties is probably not much better than today's popular music. It is estimated that it has been lost long ago if it only relies on a handful of scholars to entertain themselves. Poetry , has always been associated with Fu, which is not meant to be read, but to be sung.”

Unfortunately, too few ancient rhyme books have been handed down, and most of the few that remain are severely incomplete. It is too difficult to reproduce the tunes of the ancients.

Yang Lian, who was very interested in this topic, asked:
"Is it difficult to compose music for ancient poems? I don't know much about music. Let's not mention "When Will There Be a Bright Moon" which is very good? Even if it is a little short, it is acceptable."

"You can't ask for it."

Jin Shang responded very tactfully,

"It is definitely impossible to be original. Try to maintain the connotation of national style and be close to the existing singing modes of opera, folk songs and folk songs. This is already the limit."

"That's it."

Yang Lian, who knew that his demands were a bit over the top, nodded in understanding.

"We'll talk about this later. I'll talk to some opera people to see if we can make progress."

Qu Nanrong waved his hands and said grandly:

"We old people probably can't do pop music anymore. It's up to you young people to have fun. I look forward to more excellent works from Xiao Jin coming out in the future."

"I try my best."

In fact, there are already some people in China who are trying to use the model of opera to integrate it into pop music, but very few have succeeded. The so-called national style concept has not yet been formally proposed. There are too few good works, and today's fans may not appreciate this kind of music. "Four unlike" music style.

There is a long way to go to blaze a new path!
Later, Jin Shang talked about the creation process of the classic Mid-Autumn Festival poem "Shui Tiao Ge Tou·When Will the Bright Moon Come"? Anyway, I just compiled it if I could, and no one would really investigate whether it was written after being drunk. of masterpieces.

At the end of the program, Qu Nanrong, Yang Lian and Jin Shang each recited a Mid-Autumn Festival poem and sent blessings to the audience in front of the TV.

Jin Shang picked a Qijue song that was of high quality but not too shocking.

"The dusk clouds are all gone and overflowing with coldness, and the silver man turns the jade plate silently.

This night will not grow well in this life,
Where can I see the bright moon next year? "

After turning off the camera, Yang Lian suggested to Jin Shang:
"You have written a lot of poems in the past few years. Do you want to sort them out and publish a collection of poems?"

"I?"

"Many younger generations who are much worse than you are rushing to publish, even at their own expense, to enjoy the superiority of being a poet. You... don't seem to care much."

"It's just that I'm not obsessed. I still care about fame. After all, I have to speak for myself."

"Haha, that's right, young people, you just need to have this kind of confidence. When you finish sorting it out, send it to me and find someone to recommend it to you."

"Then trouble you."

Don't miss the benefits of being delivered to your door.

Among literati, business promotion is also a basic operation. It is not a bad thing to make one's reputation in the literary and art circles more famous.

Later, Yang Lian, who had something to do, left early, and Jin Shang talked to Qu Nanrong and Zhu Jingxiao about cooperation.

"The separation of production and broadcasting is relatively mature abroad. However, domestic progress is lagging behind. Especially for us, the restrictions are relatively large and the steps are relatively small. In the short term, we still don't expect it."

Director Zhu said it more tactfully, but the basic meaning is still clear. Let Jin Shang give up hope as soon as possible. Local TV stations may still have some hope, but comprehensive channels and even other channels with relatively weak presence have little hope.

"Then can I pay to rent your equipment and personnel? It would be too expensive to buy a set from top to bottom, and it is impossible for me to focus on the production of cultural and creative film and television dramas."

"Well, it's okay."

Zhu Jingxiao hesitated for a moment, then reluctantly nodded.

"In fact, the workload in some of our fields is not saturated, and the pressure on front-line work is not small, but the overall efficiency is not necessarily high. Just like today's Mid-Autumn Festival party..."

Speaking of this, Zhu Jingxiao showed a helpless and disgusted expression on her face.

"After all, it's not a purely commercial transaction. There are some things that we shouldn't talk too much about."

"I... can probably guess some."

"Just understand, don't talk nonsense outside. In a society of acquaintances, you can't escape the shackles of human society. It's the same everywhere."

Mei Fengchun participated in the rehearsal of the Mid-Autumn Festival Gala. In just a few days of news, she heard about a lot of "big melons" that were difficult to distinguish between real and fake. As for whether they were guaranteed to be cooked or not, it was hard to say.

Later, the three of them talked about several big projects that Jin Shang planned to promote. "Three Kingdoms" was in production, and the preparation period for "Fengshen", "Sui and Tang Dynasties" and "Journey to the West" was too long and the investment was huge. It would not be good for a while. To start, "alternative history", "modern cities" and "future science fiction" that are relatively easy to commercialize are one of the focuses of cooperation.

The experienced Qu Nanrong gave a lot of valuable advice on how to "rent" the resources of the TV station and minimize the production cost. Zhu Jingxiao can also provide a lot of help.

Of course, the three people's serious discussion was definitely not for some "air-to-air" project. In order to get used to it, they first need to "test the water" several times to establish a foundation.

Low-cost sitcoms have become the best choice.

The first ones to bear the brunt are the "localized" high-profile life dramas "I Love My Family" and "Family with Children". Because the scenes are simple and the cost is low, the two can be shot in the same set and broadcast separately after editing.

When it comes to how to take advantage of opportunities and save costs, Chang Di Culture, who has extensive experience in the filming of the "Big Era" trilogy, still has some advantages.

What makes Jin Shang even more satisfied is that these two sitcoms can be easily embedded with advertisements. Not only can they advertise Jinxi Culture's products, but they may even make money back before filming.

If these two dramas can be successfully completed and the response is not too bad, the sequel will be definitely produced. Jin Shang is also planning to learn from "Friends" and magically transform "Love Apartment" into a complete advertising and fashion melodrama, setting the stage for the future. The online video hit the front station.

Of course, Chang Di Culture cannot be limited to low-cost sitcoms. It is also a direction to buy some best-selling novels, comics or hot events and adapt them into TV series.

The Nan brothers don't really want to get involved in TV dramas that seem to be of low quality and focus on movies. However, the strategic direction of Jinxi Culture needs TV dramas with universal recognition to promote it.

After chatting for a while and having a working meal, Jin Shang sent Mr. Qu Nanrong home to pick up Li Xuan who was shopping outside. He went to see a movie after a long time and went back to meet his father Jin Shi and his mother Mei Xinghong. , talked about common things, had dinner in advance, and then returned to the TV station again to prepare for the next Mid-Autumn Festival Party.

After entering the studio hall and finding my seat, I looked around and found that I was surrounded by people I didn't know.

Out of boredom, Jin Shang placed a guest card on the table with the words "Let's meet tonight and chat at the end of the world" to make the advertisement and company LOGO printed on it more eye-catching. Then he grabbed the orange on the table and wanted to peel it. One has a taste.

result……

"It's actually a prop, it's too stingy."

Boredly putting the prop fruit back on the fruit plate, Jin Shang was about to close his eyes and rest when he saw a figure next to him approaching and then sat down unceremoniously.

"Huang Jiayu, why is it you??"

"It's Huang Jiaran. How many times have I said it, why can't I remember it?"

The visitor glared at Jin Shang angrily and said angrily,

"There was no one assigned to this seat. I will sit down later and have to make gestures to the performers and staff on the stage."

"You're such a tool, it's so tiring to be a tool, and you have to be an enthusiastic audience member from time to time?"

"That's not necessary."

Huang Jiaran explained,

"During the live broadcast, some situations may arise, which require me and my colleagues at the venue to adapt accordingly. Don't worry, we have all been strictly trained and generally we will not make mistakes..."

(End of this chapter)