this man is not calm

Chapter 249 is imminent
The initial value is relatively high, which is a characteristic of fans-oriented IP works. It naturally has a certain degree of attention, and the initial stage is much higher than that of pure originality. As long as the publicity is in place and a part of the passerby audience is added, the ratings are likely to have a good start. Still big.

As for whether it can be retained, it depends on the quality of the work and its subsequent appeal.

TV dramas are different from movies. The latter only needs to "cheat" movie fans into the cinema, and they have already spent money; TV dramas are not good, but they also need follow-up ratings to increase their influence, negotiate advertising, and various subsequent business developments.

Making movies is extremely risky, but the benefits are also obvious. Once movie viewing becomes popular, the speed of making money is visible to the naked eye and the funds are withdrawn quickly. TV dramas are slightly less risky, but the direct benefits are also less. In addition to selling broadcast rights and copyrights, advertising is divided into accounts. The period is very long. A statistical period can take up to a year or a half. If you work hard for more than half a year, you may not be able to see the money back. The advantage is that the water flows slowly, has great stamina, and can increase national awareness.

As a novice, it is better to choose something with a lower threshold and less difficulty.

Although he wasn't very worried to begin with, when the good news came, Jin Shang felt a little calmer.

In another time and space, similar fantasy stories can still attract the attention of young people.Even in this area of ​​​​the capital, locals are more exposed to fashion and have a higher degree of acceptance of new things. There is a huge gap between them and reality, and there is still the possibility of being left out.

This success also proves that Jinshang's idea of ​​starting from young people and gradually expanding horizontally is feasible.

The objective conditions for live-action drama series are not yet met, so we should delve deeply into the student market and start with animated comics that are highly accepted by them. After a few years, the time is ripe and they have grown up and have leisure and spending power. It is just right Pay for the "feelings" of that year.

The famous "Sword of Sword" series in the previous life started as a stand-alone game and spanned nearly 30 years, touching almost every aspect of the entertainment industry. Needless to say, the copyright owners made a lot of money, and countless people relied on it. Success and fame.

Her boyfriend was right again, and Li Xuan was also a little happy. Their careers were booming and obviously getting better and better.

"You have a good grasp of the target customers' psychology and acceptance level. If you succeed this time, it should be easier in the future, right?"

"Yeah. This industry is full of all kinds of unclear 'metaphysics'. Nothing works. The only way to succeed is to pursue success. It will never change. When I lose the 'character' I have accumulated in the past, In the old days, as long as you came up with a script, you didn’t have to worry about investment. The more successful it was, the higher the asking price, and the more people rushed to get it..."

This is how industry concentration comes about. The more transparent the information is, the more resources will be concentrated on a very few projects.

What is a small gain, a myth about the rate of return, are all talked about by laymen. Only those who are really involved in this industry know that compared to making money, how to control risks is the real ability to survive in the entertainment industry.

"The filming of "The Golden Family" basically cost nothing. According to Xiao Biao, the cost budget is 900 million. After the filming is completed, there may be a balance of 500 million. How to keep the money is a headache. Being able to fight such a rich war, isn't it because of the success of the movie "The Big Era" that people can see the value of this subject?"

In the past, brothers Jin Shang and Nan Jia hated the gray areas in this industry. Now they have different stances, but they wish they could have more places to get their hands on them.

Are film and television companies losing money?

Do not be silly.

As long as you don't mess around, huge losses will rarely happen.It's true, the people inside are either stupid or bad, or both.

Small film and television companies do not have strong ability to withstand risks. In addition to insufficient capabilities, the biggest shortcoming is that their monetization capabilities are too single. Apart from theater box office and film sales, there is no other income. Once it is determined that something is wrong, once or twice is enough. Too much and I can't bear it.

Jinxi Culture is no longer afraid. Even if the ratings of "Jiuding War" are not satisfactory, as long as it is not too bad, the subsequent development will not stop, and the risks can always be shared through other channels.

The company also has two more important IPs, namely "Romance of the Three Kingdoms" and urban sitcoms starting from "I Love My Family" and "Family with Children", both of which have great potential to be tapped in the future.

"In your words, with these 'long-term meal tickets', the company has established a firm foothold in the cultural and creative field. The 'lower limit' has been supported, right?"

"Correct."

Jin Shang answered in the affirmative without hesitation,
"With the core, and supplemented by other excellent works of the next level, the group will be large and stable, and it will be almost stable. There are not many comics and novels that can be adapted, but if you pick one, you can still have something. If you can see something, maybe there are a few IPs that can make it work. Of course, if you invest a lot, you still have to look outside..."

"Using other people's money to help you make mistakes?"

"Otherwise, why would I want to open such a big company and support such a big business? Isn't it good for me to do it behind closed doors? Isn't it just to save costs? This is called modern business thinking..."

"Use other people's money to make money for yourself, right?"

“Where do you think the capital market came from?”

Jin Shang shrugged,

"The actual control over funds, as well as the huge gap in usage efficiency, and whether we have control of resources or not, are the fundamental difference between 'wolves' and 'sheep'. The business world is very cruel. In comparison, I still have a very conscience Yes, although I plan to take the majority of the 'cake', I am still prepared to share a little profit with the following partners, making more or less profit, so as not to lose money. This is different from those who have no good intentions from the beginning, are prepared to cheat money, and even The guy who just puts other people’s money into his own pocket is different.”

"The generosity of the rich."

Li Xuan, who knew Jin Shang's style very well, laughed a few times as expected.
"There are a few more ways to make money. Do we need to increase our investment in online business?"

"hold on."

Jin Shang hesitated for a moment, but still rejected the proposal.

Among the two most critical online businesses at present, e-commerce needs time to improve logistics and warehousing, and its strength is limited. No matter how blindly it increases, it will not be able to succeed. However, Jinxi Chat needs to face the impact of the menacing chat rooms, no matter how it is promoted. Promotion, the effect is half the result with half the effort, is not advisable.At present, "the enemy is strong and we are weak", it is a good time to hide our strength and bide our time and go back to make up the foundation.

After finally encountering a "whetstone", Jin Shang also wanted to see if the "position" he had planned to build for half a year was worthy of a battle.

With more than 25 active users, a relatively rich selection of video games, and complete peripheral applications, it should not be a problem to resist the intrusion of chat rooms.

Jin Shang has a greater degree of confidence, but it is not a [-]% certainty.To be honest, the opening of chat rooms by basic operators will be a huge suppression of Jinxi Chat. Isn't it a heavy blow to competitors who are interested in getting involved in the field of instant messaging?
If this trend distorts everyone's thinking and they all engage in lively chat rooms and neglect to pay attention to instant messaging, from this perspective, it is actually a good thing.

Of course, instant messaging and chat rooms are not in conflict with each other. When the time is right, Jin Shang also plans to open his own chat room. As the "wingman" of Jinxi Chat, the world's "social" people are the same, and in the end they will always be ignored. The customers you attract, no matter which application they stay on, are all customers who contribute to the company.

Whether it is Jinxi Chat, Jinxi Mall, or even Jinxi Games, a series of businesses that take time to grow, they already have the confidence to sit firmly on Diaoyutai and watch the storm rise.

There is no overtaking opponent in front of him, and the pursuers behind him cannot temporarily affect his position in the front row. It is enough to continue step by step.

The company does need to set a long-term goal, a target that can bring a little pressure, but there is no need to really go all out to defeat those latecomers.

Seeing that Jin Shang was unmoved, Li Xuan smiled and said nothing more. Instead, she talked about another thing.

"The company's employees often talk about you when they eat in the cafeteria in private..."

"Oh? How did you evaluate it?"

"There are too many 'micro-manipulations', and sometimes it may not be the best choice. The effects are there, but not all are satisfactory."

Unexpectedly, he was regarded as one of the "Micro Masters" for intervening too hard. Jin Shang also rubbed the bridge of his nose in embarrassment.

"anything else?"

"The management of the small department is too rigid, and there are some complaints in private. But on the whole, everyone is convinced. At least until now, there has never been a mistake."

It is not easy to open up a new path in an area where there is no precedent before.Many successful cases began as the result of a series of accidental choices.

Bill Gates and his friends wanted to make some extra money by writing a system for OEM, but they couldn't sell it, so they had to run it themselves to recover the cost, and then they got Windows. Xiao Ma sold millions of dollars to sell it and no one took it, so he had to sell "Little Penguin" by himself. Raised it; the old horse went round and round, and after many twists and turns, finally found the code of getting rich in C2C e-commerce; the founder of Meituan failed repeatedly, and finally, with the determination to go back to his hometown if he failed, he finally succeeded in the "Hundred Regiments War" "Stand out from the crowd and catch the mobile Internet shuttle bus.

The same was true for Internet entrepreneurship in the mid-90s. Behind every successful case, there are countless high-spirited entrepreneurs who failed after countless trials and errors.

Jinxi's culture is different. Almost no large-scale business development is useless, proven to be not the right path, and eventually eliminated.

So far, it has maintained a complete victory in "strategic transformation", which is quite eye-catching among the vast army of entrepreneurs.

After listening to Li Xuan's explanation, Jin Shang smiled and shook his head:
"I am so solemn that I would not even hesitate to hand over Jinxi Mall to Wei Shuangping, and personally catch up on Jinxi's chat, just because I want to keep it all in my pocket. However, how to start is a technical job. This game Dao, we are the leader now, and we will definitely be the overlord in the future. But in the middle process, we cannot always adopt tough promotion strategies. You have to know that users of social networking applications have no loyalty at all. The ground has been 'educated', proving that daily life cannot be separated from chatting today, and until it is more convenient here, they will continue to do so half-heartedly."

You can't hang yourself from a tree with a crooked neck. Try it several times on several nearby trees. Without comparison, how can you judge how novel the branch angle of this tree is and how comfortable it is to hang it?
"Not just instant messaging, other subdivisions of the Internet have never been a first-come, first-served, first-come, first-served place with so much emphasis on offline rules. Subversion is the glorious tradition of the Internet. If you are not careful, the elephant will be The little ant fell to the ground. We have to adapt to the dangerous situation of annihilating the enemy's country within ten steps. If we are not strong enough, we will be swarmed by a pack of wolves and eat them."

"You say it's so scary, aren't you afraid?"

"Jackals, tigers and leopards eat people, and capital is not a vegetarian either."

In the end, who devours whom will depend on the changes in strength.
-
It was another Friday afternoon. Jin Shang and Yin Feiyang came out of the Telecom Building, got into the official car, and rushed to the company.

The relatively young and somewhat impatient Yin Feiyang complained angrily:

"Mr. Jin, I think you are too polite to them. It is enough without a card patent. What more technical exchanges are there? Don't they just want to be lazy and use our ready-made technology? In the end, they will use it to compete with us. "

"If we don't help, they can't do it?"

"It will take a while after all."

"What's the use? Competitors who are destined to be unstoppable must try to coexist peacefully. Doing business is not about anger, but you must know how to make reasonable use of the chips in your hands. We are not without gains from technical exchanges. The company's achievements in the field of software It is impressive, but the hardware field is lackluster, especially the combination of the two, new technologies and new trends that improve efficiency, and have never been able to find a direction..."

"You can go find those who design mobile phones and game consoles..."

"Every industry is like a mountain. In the future, we cannot only focus on the field of consumer electronics and the basic hardware market. We don't need to be very strong, but we must have a sense of presence. Team Leader Liu has a very heavy task ahead. There are some things, Team Leader Yin We need to share more responsibilities, and in addition, we must work hard to cultivate the talents under our command..."

"I understand, Mr. Jin. However, the self-improvement of technology is about to reach a bottleneck, and we still need to introduce some truly highly educated talents as soon as possible..."

"What exactly is the difference?"

"math."

"alright, I got it."

Jin Shang pressed his temple with a headache.

This is almost an unavoidable ceiling. Mathematics level and understanding ability largely determine the upper limit of a programmer. Highly educated people, especially students from prestigious schools, have natural advantages in this regard.

In terms of plasticity and improvement potential, academic qualifications almost represent the limit of coders.

It’s not that improvements can’t be made day by day, but if the company can help train the basics of programming, is it also responsible for teaching algebra, probability and mathematical statistics, and discrete mathematics?

(End of this chapter)