this man is not calm

Chapter 317 Breaking the circle
It was the critical moment to make a lot of money again, and the celebration party planned by Jin Shang, Dai Yiqin, and the Nan brothers had to be postponed temporarily.

The previously envisioned box office of 30 million may be too conservative. According to professional estimates, the actual box office may exceed 50 million. If the distributor is willing to increase the cost of publicity and distribution, the "bubble" can be inflated even larger.

The praise in newspapers and magazines continues, and the online fan community is already in a row.

As a relatively new film type, at least in front of the majority of domestic movie fans, it is still very fresh, so of course there will be many different voices.

Upon seeing this, Nan Dabiao was still thinking about suppressing the bad reviews, but Jin Shang suppressed it.

It’s only through noise that it gets popular, and it’s all good reviews, which may give people an unreal feeling.

As long as the good reviews can outweigh the negative reviews and maintain a certain degree of discussion so that the topic does not become outdated, then this is the best result.

After appropriately adjusting the subsidy model for online ticket sales and increasing the speed of spontaneous public opinion dissemination, many passers-by and movie fans who were "coerced" were also very curious and came to support it one after another.

Naturally, Dai Yiqin and the Nan brothers would not miss this good opportunity. They held several fan meetings in Beijing and surrounding cities, and traveled to several large movie theaters. Next week, they are expected to go to the Yangtze River Delta region to participate in events, and then It’s Central China, the Pearl River Delta, and finally Yunnan, Guizhou, Sichuan, Shaanxi, Gansu, Ningxia and other places.

Movie promotion these days is too time-consuming. Electronic copies are not fully popularized, and the cost of making a film copy is extremely high. The so-called simultaneous nationwide release can probably only be done in modernized theaters in a few big cities. The creative team is The major "ticket warehouses" are busy, and it is normal to bring copies with you and screen them together.

Of course, if you are willing to put in more effort and drive a simple projection truck to open-air screenings in small third- and fourth-tier counties or remote towns, it is also possible. Although it is tiring and expensive, you can still make a lot of money if you really do it.

Let’s not mention for the moment whether this model will overwhelm the distribution network. If it is not rolled out in the vast number of old theaters in time and cannot keep up with the speed of piracy, it will be all over.

As for why domestic demand has been sluggish in recent years, it's not that people are unwilling to spend money, but that they don't have the goods and services that make them feel value for money.

In terms of movies, Nan Dabiao is mainly in charge. Jin Shang’s main focus must still be on Jinxi Culture. Now there is also a large company like Planet Intelligent Manufacturing that focuses on hardware manufacturing and sales. At present, Mercury Mobile 2, games The top priority is the hot sales of consoles and PHS.

Theater promotions focus on freshness, and old movies are not so attractive.

The first batch of 150,000 PHS was sold out in less than a month.

The three flagship products launched by Planet Intelligent Manufacturing have relatively low prices and low profit margins, but their sales are simply scary.

Jin Shang also takes time to care about it from time to time, or goes to the headquarters of Changdi Culture Company to show up. The boss is not here, so someone must visit the house to avoid everyone thinking that something is wrong, and no one can make a decision.

Especially the common people in the capital who have seen the world, they do have a little money, but they are not stupid, and they rarely do things like pretending to be fat.

Looking at the reports submitted by his subordinates every weekend, Jin Shang couldn't help but be overjoyed.

The average number of new Internet users is 5,000 per day?

"The natives of the capital, especially the people in the land west of Beijing, are really not poor."

These days, it is normal that the Internet cannot compete with brick-and-mortar businesses. Jinxi Mall has been in operation for more than a year and has finally achieved monthly revenue of over 100 million. As a result, Planet Intelligent Manufacturing, which was established less than three months ago, easily surpassed it. , and it is significantly exceeded.

There was no need for anyone to teach or push him, he just came naturally.

There is no need to deliberately guide the demand for such things. As long as the goods are really of high quality and low price, and ordinary people have money, how can they not use it?

For more than half a month, the Nan brothers and Dai Yiqin will probably be very busy, and they will definitely have no time to rest for a while.

A moderately decent fashionable mobile phone can easily cost 5,000 to 6,000 yuan. If you want to buy a big-name one, you can still get it in stock, but if you don’t have 10,000 to 8,000 yuan, you will be too embarrassed to buy it.

After nearly half a century of peace, stable development for so many years, and the beginning of the operation of the World Trade Organization, ordinary people actually have some savings in their hands.

Every time when commuting to and from get off work, Jin Shang couldn't help but feel very emotional when he saw the several stores he passed by being full.

With a happy mood, Jin Shang drove home to visit his parents and younger brother whom he had not seen for many days.

It was too conservative. Jinshang had to urgently replenish the goods. It was still too busy and even caused partial out-of-stock phenomenon. Many people rushed to get numbers and queued up to pay at the door of the business hall.

Before the car stopped, two shepherd dogs heard the commotion and came out to greet them, wagging their tails.

Jin Shang walked into the house surrounded by two big dogs that were shaking their heads and asking for a pat on the head. Today, my father Jin Shi rarely came home early, and Mei Fengchun also brought "Er Hui" to visit her aunt and little cousin.

The housekeeper, Lao Bian, took Que Sheng and Guifeng in the kitchen to prepare dinner.

"Hey, why are you here alone? Where is your girlfriend?"

"It's a gathering of university alumni. The seniors from the girls' club have helped a lot, so I have to go and support it."

Putting down the briefcase in his hand, Jin Shang looked at "Er Hui" who had a hopeful face and wanted to get close to his cousin. He glanced at his aunt not far away, but he still lowered his head and did his homework.

Mei Fengchun asked somewhat unexpectedly:
"Don't you want to be called to the alumni event? You all graduated from the Normal University, right? Also, you can usually bring your boyfriend or girlfriend, right?"

"I went there once, but I couldn't fit in. What should I talk about with others? I negotiated a business worth tens of millions over the weekend, or am I going to spend hundreds of thousands to buy a big house?"

Others are all master's degree or doctoral students, and those who have worked have only a few years of experience. Most of them are just small and transparent workers in the workplace. After paying the rent, water and electricity, and deducting daily expenses, there is not much salary left.

Jin Shang, who didn't interact with many people in school and went to "show off his wealth and superiority" after graduation, really couldn't talk to them.

The boys are like this, but the girls are not much better either. They are either making fun of Li Xuan and Jin Shang, telling dirty jokes, or just using their eyes to seduce them. If they don't think it's enough, they forcefully move forward. That kind of scene is so noisy, let's talk about it. Who can say, how much is a joke and how much is a sincere test?
As we set foot in society, everyone gradually became more sophisticated.

"You, you are just too serious about some things. Just make fun of each other and give each other face..."

"I'm such a big boss, worth billions, why do I need to aggrieve myself and others? At the beginning, I was just too lazy to 'play house' with others, so I kept jumping up the ranks because I didn't want to have too much to do with the inexplicable mediocrity. Play your own game, start your own business directly after graduation, and don’t go into a career where you have to work for others.”

"How can ordinary people have this ability? College students... are said to be the pride of heaven and the stars of Wenquxing. Most of them are just ordinary people who have a little more knowledge that they don't know if they can use it."

"What does that have to do with me? Do you blame me?"

Whether it was time travel, reincarnation, or even "Goldfinger", Jin Shang did win at the starting line, there is no doubt about this.

But...are these the only things that make a huge difference?

They are reincarnated, are naturally smart, and work harder than you. This is the reason why the gap is getting wider and wider.

"Not to mention these spoilers, have you received the first batch of labor dividends? You are also a millionaire now. Is there anything you want to do?"

"Buy a house so that you can have a place to stay when it's convenient. Buy a car so that you can travel more conveniently. Now that you have money, you can't wrong yourself anymore..."

Before she finished speaking, Mei Xinghong cast her gaze over after hearing the words. "Have you ever been wronged since you were a child? Your whole family didn't allow you to learn any music, so you could become a singer and play in a band, but in the end you were not allowed to succeed?"

Seeing that her aunt looked a little unkind, Mei Fengchun secretly stuck out her tongue and made a face, but did not refute.

Ever since she was a child, Mei Fengchun has never been able to argue against her aunt. Not only herself, but also everyone in the Mei family has been criticized by her, but no one can argue with her.

"Daily expenses can be a little arbitrary, but it shouldn't be too extravagant. Save the excess, maybe it will be used at some point."

"understood."

Seeing that the argument was over, Mei Xinghong was busy on her own. After cleaning and tidying up the drawing tools at hand, she returned to the sofa in the living room and took a rest.

As for Jin Shi, the father who rarely took care of his child, he went to the inner room to change little Jinfeng's diaper before walking out with the child in his arms.

My grandmother, Xian Guizhen, probably went to stay with an old friend somewhere. During the more than half a year at home, she probably rested in her bedroom for less than fifty days. She was indeed an old lady who couldn't rest.

For the Jin family and his son, as long as Mrs. Xian doesn't go too far or go to any dangerous places, it doesn't matter if she travels around the capital. If she needs anything, she can always rush there.

Put Xiao Jinfeng on the soft cushion on the floor and let him play with himself and interact with the two sheepdogs. The adults can have a conversation before dinner.

Mother Mei Xinghong turned down the volume of the TV and said to Jin Shang:
"The movie "Drunken Master" is very popular. I watched it at a community cinema. There were quite a few people waiting in line to get in. Children were all imitating the tricks in it."

"That's not just in movies, it's in games too."

After listening to the conversation, "Er Hui" couldn't hold back his fear of his aunt and boldly interjected:
"I know, I know. I use the tricks of Drunken Master Zhen Yuan Zhai best. As long as I choose him, no one else can beat him..."

"No distractions until the homework is done."

The little guy didn't even finish his words before he was suppressed by the look of his aunt Mei Xinghong.

"It's not too hot, so it's okay to pass the time."

"It's enough to get this evaluation."

Jin Shang agreed clearly,

"I didn't originally intend to make it into a literary film. It was mainly to cheer people up and build momentum for the development of big IP projects."

"The plan to flatter people is done. Dai Yiqin has done a good job of brushing his face again. As for IP development..."

Lao Jin, who is not good at this kind of topic, can't get in the conversation. Her mother, Mei Xinghong, does know a little bit about the industry. She is a well-known cartoonist after all. She has experienced both animation and live-action comics. Although few are popular, I have also seen many attempts to “break the circle”.

"In the past few months, I have watched many of the film and television drama projects you have developed, and I have carefully studied even "First Intimate Contact" and "Flower Bouquet" which have relatively small influence and are only spread among niche fans. "The former is just a commercial that follows the trend, but the latter is a bit interesting. This kind of soft science fiction is a bit more reasoning and literary. It is actually not easy to adapt, but the novel is a better way to express the subject. "

After all, truly experienced creators, even relatively unsophisticated cartoonists, have a lot of innate insights.

Whether it is the film production of Changdi Culture or the TV series of Jinxi Culture, it is impossible to always focus on one or two themes. Some film and television dramas that have poor market response but have good reputation are still approved and released, and money is invested in production.

Even a professional team cannot always succeed. There are so many people under his command who need to be fed, and sufficient work capacity must be guaranteed. What's more, you don't have to invest all your own money. After taking into account the costs and later copyright operations, as long as you can maintain long-term profits, it is enough. A small temporary loss is regarded as spending money to level up.

In fact, it is not a loss. Every month, the company has two or three small-cost TV series off the production line, and promotes them in rotation on second- and third-tier local stations. It can also make back the money one after another, and let some trainees practice by the way. The acting is pretty good even though he looks familiar.

This year's novel essay competition also selected several valuable articles, but Jin Shang didn't even read them carefully. Such innocuous small productions were left to Wang Yan and Zhao Rongzhen to handle.

Speaking of her son Jin Shang’s crazy ideas, Mei Xinghong also thinks they are relatively novel.

"Is this the first time in China that a movie based on the background story of a video game has been produced in China? I have heard that there are animated films in the West that are selling well. In China, there were one or two that followed suit in the past few years, but it was a big loss. American Film Studio was just tortured. As for the live-action adaptation, I’ve never heard of it..."

"In the past, the special effects technology was not up to standard, and you couldn't do it if you wanted to. Now there is hope. Not only games, comics, novels, animations, etc., but also mythology, science fiction and other subjects can be tried, but the investment is too high."

"If... this is the trend, then I have to make a proper transformation. While taking into account the animation, I also have to prepare for the live-action comic adaptation."

It is much better to create in a targeted manner than to fumble around in confusion.

"Under normal circumstances, live-action comic adaptations will most likely make fans of the original work burst into tears..."

Hearing this, Jin Shang smiled reservedly.

Many live-action comic adaptations of previous lives have achieved box office breakthroughs, but few have won praises from fans of the original works. Except for Marvel, an anomaly that had the right place at the right time and the right people, and was popular for about two decades, all of them basically failed.

It is a common phenomenon to destroy the original works, and only a handful of them have actually been modified to be more popular than the original works.

"In comparison, it is true that video games are better adapted to live-action, because the story background is weak, and when adapting a movie, the screenwriter and director have more room to play."

Jin Shang spoke eloquently,
"The success of "Drunken Master" has greatly increased my confidence. Domestic people can still accept this type of subject matter. At present, the characters in the "King of Fighters" series are the most popular, but live-action adaptations cannot be rushed in, otherwise there will be aesthetic fatigue. Next, I plan to make the equally popular "Resident Evil" into a movie. This time, the investment may be greater. If everything goes well, I hope it will be released in time for the Spring Festival..."

"We are promoting horror themes during the Chinese New Year, how dare you think about it."

"This is not the only one, there must be other comedies released at the same time."

The food was ready, and the family ate and chatted around the dining table. The curious little Jinfeng also took a few bites, and fell asleep while eating.

"By the way, if you sell mobile phones and game consoles, you will earn a lot of revenue every month. Why do you invest so much energy in an industry with a relatively low ceiling, such as film and television dramas?"

Jin Shang replied:

"Small production value does not mean low influence. Moreover, if it is not worth mentioning now, it will be difficult to say in the future."

A box office of several hundred million a year is indeed not worthy of Kim Sang Jung's personal management. It will be different with blockbusters of hundreds of millions and billions in the future.

In addition, one thing that is difficult to explain in public is that the cost of movie promotion and distribution is not transparent. It is a good tool and channel for Jin Shang to sort out the distribution of cash flow.

Jin Shang will definitely not do some shady activities, but it does not prevent him from using it to facilitate financial management of accounts, reasonable tax avoidance and so on.

In addition, it is also the only way for Jin Shang to build an "alternative historical universe" and "transport" the cultural products of previous lives to cash. It has to be done.

(End of this chapter)