this man is not calm

Chapter 325 Between gains and losses
The local government arranged for Beichuan Electrical and Mechanical Co., Ltd. to be the first choice for building a factory. They were two small islands, one large and one small, facing each other across the sea. The place names seemed to be Changtu or Long-distance. After the yacht circled around, Jin Shang knew it in his mind.

The big island has worse terrain and fewer residents, while the small island is more prosperous. However, this tiny difference is not worth mentioning. The two islands combined form a town, with a total population estimated at less than 20,000.

"too small!"

After walking along the nearby coastal road and checking out the living conditions of the local people, Jin Shang gave up his plan to build a factory here.

Such a size cannot support Master Jin's ambition at all, and it is not even worth the trip. If that's the extent of it, it's very disappointing.

Even if all the men, women, and children in the town were to join the battle, it would still not be enough to fill a very large shipyard. If you want to operate at full capacity, you must recruit people from outside. All kinds of talents are indispensable. At least they can form a large self-sufficient community.

More than 10,000 people?
Even larger communities in Beijing have more than this number of people.

Hong Renquan, who seemed to have expected this, nodded understandingly.

“If it weren’t for the huge benefits, it would be a bit of a disadvantage here.”

"We are here to invest, not to alleviate poverty. Considering long-term development, it is fine to do some good deeds, but we cannot sell aid. Foreign households come from thousands of miles away to sell iron and sell it. What do they want?"

"We have a weak foundation, and if others are a little more enthusiastic, we will be a little bit impatient. Since others are not sincere enough, we won't hide it anymore. We will use the factory as an excuse to enclose as much land as possible. It is really not possible. The development prospects of moving one or two people are limited. It wouldn't hurt to come over to the equipment manufacturing factory. Shipbuilding and shipbuilding profits are slim, but electromechanical equipment is quite profitable. It's enough to keep the basic base of Dongdong. The remaining energy is mainly used to develop side businesses and expand the local presence of the company's other businesses. "

There are only a few ports that can dock a large ship of this size. There are not many orders in the world. There are even fewer shipyards that can build it. With such a large design and construction capacity, they will not operate at full capacity for a long time. Most of the time , cargo ships below 100,000 tons still dominate.

The shipbuilding industry is a very troublesome industry. For more than half a century, countless major manufacturers have tried to standardize it. Unfortunately, they have basically failed.

The "island-connecting project" does not include the two islands, which means that there is definitely no land connection, which is very fatal.

After lunch, everyone who was a little tired arranged to take a rest. After Jin Shang called his girlfriend and family to report that they were safe, he took a hot shower and then picked up the materials provided by Hong Renquan and analyzed them carefully.

Under such conditions, the shipyard must have sufficient technical reserves, which may not be strong, but cannot be too weak. Otherwise, as ships are getting bigger and bigger nowadays, modular manufacturing such as segmented construction, tower construction, and island construction are becoming more and more popular. As you become more and more mature, you won’t be able to survive in this industry if you don’t even understand the basic manufacturing process.

"To put it bluntly, we should take more care of the locals. Good places are reserved for locals. 』

Smooth traffic means that the cost of basic daily necessities will increase a lot. Setting up a factory here means an unavoidable increase in expenses, which is contrary to the purpose of enterprises to pursue profits.

All in all, no matter how Party B's construction plant promotes standardization, Party A's shipowner will still customize the most economical cargo ship according to the specific shipping market. The boss is the one who pays. If you want to make money, the weaker party will naturally have to cater to the market demand. It is impossible to force the opposition, let alone require the world's major ports, canals, and sea conditions to adapt to its so-called "standard ship type."

Also, the fishery here is extremely prosperous, there are a lot of fishing boats, and the repair market is also quite large. However, at this level, it is difficult to integrate, and relying solely on local development will not be able to achieve success in ten years. Therefore, it will accept the olive branch thrown by Beichuan Electrical and Mechanical.

This is very troublesome.

Unfortunately, the actual situation was somewhat different from Jin Shang's expectation.

The names of ships that often appear in official documents, such as "Panamax", "Capesize" and "Suezmax", can give you a rough idea of ​​their routes. There are also many ships that call at special ports, pass through certain routes or load special cargo. Such as Great Lakes bulk carriers, Kamsarmax bulk carriers and Aframax crude oil tankers, to name a few.

It is a general trend to shift the focus of business to the south, but we should not be too hasty.

Even if standardization is forced, only rough regulations can be made in a few major categories. As a result, many other industries, such as automobiles, aircraft, coal, steel, metallurgy and other heavy industries, will not be able to reduce costs.

Each has its advantages, it just depends on the trade-off.

It mainly depends on whether the city's development meets expectations.

After discussing and discussing, and after analyzing the advantages and disadvantages, several people went to several places with better conditions and suitable for building ports and slipways. When they returned to the tourist hotel where they stayed, it was already past four o'clock.

After having this realization, the disappointment in Jin Shang's heart is naturally difficult to eliminate. However, it is not all bad. Regarding the pilot of PHS and the entry of Jinxi Mall, it is relatively smooth. There are no competitors and there are no peers in the world. If you disrupt the situation, there will naturally be no twists and turns.

Judging from actual inspections, there are many local ship parts companies and ship repair companies, large and small, and Fisherman's Wharf is everywhere.

For example, several places suitable for building deep-water ports have average geological conditions. Not only do they have to dig mountains and build roads, but they also have to build wharves, docks and slipways from scratch. If things go on like this, they are prone to subsidence and have high maintenance costs.

It's not just this problem. If you really want to criticize it, you can find many shortcomings.

"it is good!"

After notifying Hong Renquan of the decision to reduce the scale of investment and slow down the speed of moving the center of gravity southward, Jin Shang also breathed a sigh of relief.

"I came early, it feels like a big trap!" Besides, if this is not the time, it is not our turn to intervene! Could it be said that this is going to be empty-handed? 』

The capable Hong Renquan agreed immediately without much thought. It is estimated that he had already realized the outcome after not getting the results he wanted after several rounds of consultations.

There are many reasons. Classification societies, maritime and port regulations in each country are different, port conditions are different, and route conditions are also very different.

"Adjust the strategic direction, transfer the small boat and ship repair business, and keep the large ship building base in Jiao'ao. The deep-water port in Huangdao District is also good, with complete supporting facilities, convenient transportation, and has been cultivated for many years, making it convenient to do things." . 』

There is also the "Connecting Islands Plan" that has high hopes. It is still under intensive planning. The actual start of construction is estimated to be three years later. The first phase will be opened to traffic. It will not be completed in seven or eight years. The second and third phases will still be completed. It remains on paper. Whether it can be implemented depends on the situation.

"Mr. Jin has made a decision, and I will discuss it tomorrow. In this way, I feel relieved. To be honest, rushing south to deploy is not without my thoughts of retiring soon and wanting to do one last thing for the factory. However, Well, if you are too impatient to eat hot tofu, it would be best to move the manufacturing of high-value-added engineering ships and small boats, as well as the ship repair business to the south. As for mass manufacturing, the labor costs here are obviously lower. For large-scale ships, the North is still okay. After all, the local supporting companies need to be more complete, and the cost of procurement and logistics is low..."

Paying attention to it, but not paying special attention to it, this is the actual feeling given to Jin Shang by the local actions.

After understanding the local attitude, looking at the information on competitors collected by Hong Renquan further supports this view.

Going up in business is not a business, and the upfront investment will cost several hundred million. Not to mention now, it will be a big sum twenty years from now. You can't be blinded by a small profit in front of you.

After chatting with Hong Renquan for a while, he found many shortcomings. Of course, it is not impossible to set up a factory and build ships in this place. There are difficulties. Whether they can be overcome is secondary. The key is whether we can get effective support and compensation.

A standard container is filled with about twenty tons. It can't be that much in reality, but it won't be too far off. Generally speaking, the load capacity of a 10,000 TEU ship is more than 190,000 tons, close to 200,000 tons, and the load capacity of a 15,000 TEU ship is almost 240,000 tons.

That's right. For an island with tens of thousands of permanent residents, a few ferries a day would be fine. Spending hundreds of millions to build a bridge is really not worth it.

Yongdong is developing faster, but the upper limit is a bit low. It can be used as a bridgehead, but cannot be relied on as a foundation. Jiao'ao is just so-so. It is expected to break through into a megacity with a population of over 10 million in the future. There is definitely no shortage of potential. As the northern sub-center of its business besides the capital, it is barely enough.

"You still have too few cards in your hand. If the world's top 500 companies come to invest, where will they be thrown into those nooks and crannies?" 』

Although the scenery on the sea is good, it is quite tiring after a day of watching it.

In the planning of Bei Chuan Mechanical and Electrical, this area is mainly used to build large dry bulk carriers, oil tankers and container ships, especially container ships, mainly targeting the market of 10,000 to 15,000 boxes of containers.

Not satisfied, but barely acceptable, that's it.

The plan has been decided. The elderly Hong Renquan naturally does not like to stay up late like the young ones. He goes back to prepare for bed. Jin Shang invites the others to sit in a nearby bar, chat and have a few drinks.

Mei Wenhui, who was slightly drunk, was more reserved and seemed to be very adaptable to this kind of life, but Zhang Yunying, who was usually shy, was a bit talkative even though he was slightly tipsy.

"It's rare to come to the south for a walk. The scenery on the seaside is a bit different from the big lakes inland. It's just a little too tidal and a bit stuffy."

"The climate is different. When I went to the Northeast, I was not used to it. My skin was not protected, so it was easily cracked by the wind, and my nose and throat were dry and uncomfortable. The water and soil support a person, but it is different from Central China. Summers are unbearably hot and winters are extremely hot. Both southerners and northerners find it uncomfortable to be wet and cold.”

Affected by the global climate, China is almost the coldest place in the northern hemisphere at the same latitude. The climate is changeable and complex, with great differences between the southeast and northwest.

"Let me tell you, Ashang, extreme cold is obviously more difficult to endure than extreme heat, and has a greater impact on daily life. Especially the elderly. In the bitter cold winter in the north, it is best to stay at home. In contrast, , in the southern coastal area, even on hot days, the body temperature should be lower, which will make it more comfortable. In the future, the elderly care real estate here will definitely not be bad. "

"Probably! By the way, your family is engaged in agriculture, animal husbandry and non-staple food. Why do you think about this? This is the scope of business of cousin Mei's family, right?"

Mei Wenhui, who was named, smiled and waved his hand.

"We haven't reached that stage yet, let's get a firm foothold first. After all, this is an away game, and we are still in the stage of establishing a sense of presence."

"Yes, it will take several years for real estate to take off, so don't worry." The unsatisfactory development of Beichuan Electrical and Mechanical in the south also proves that it is not only difficult but also risky for enterprises to rashly enter an unfamiliar place for development. When the strength is insufficient, rashly Expansion is not appropriate.

A business group composed of a few relatives and a group of partners has become somewhat influential, but it is still a little unable to do what it wants when it is out of its "comfort zone" and competes with "local snakes" of all sizes.

If this were in Gyeonggi, Jiaoao, Bohai Rim, or North Pacific port cities, how could it be so troublesome?
The Tan family and his son have some plans in the south, but the hotel chain is a bit scattered, and they don't have much influence in eastern Yongdong.

The success of the first stop in Shaoxing made people's expectations too high. The small setback in the second stop in Yongdong made Jin Shang calm down and be a little more pragmatic and not expect too many unrealistic things.

Zhang Yunying muttered a few words, then approached Jin Shang and asked very earnestly:

"It's been almost a year since I was sent to the capital by my parents. I have seen a lot. I have some experience in dealing with all parties. I have an immature idea that I want Ashang to help me analyze..."

"Tell me?"

There are not many ways to play in agriculture, animal husbandry and non-staple food. In the future, there is still a lot of room for development by embracing Internet e-commerce, shaping brand image, and seizing opportunities under the wave of consumption upgrades.

There are only a few routes, just go steadily, step by step, and wait for the wind to come and take off.

"I want to expand my side business on the basis of farming and ranching, and create a resort similar to a parent-child amusement park."

"Eh...why do you think so?"

This is not an easy task. Farms and ranches win through scientific management and scale. In addition to improving brand value, they mainly rely on high quality and low price.

Tourism and resort centers are the tertiary industry, and the tracks have changed.

Seeing Jin Shang asking, Zhang Yunying, whose mind was stimulated by alcohol and was a little excited, grinned and said:

"Didn't you say that you would build a large-scale animation-themed amusement park in the future? Since it can be done in the sub-cultural field, farming and ranching are not bad either. There are many farmhouses, zoos, and parent-child tourist attractions near the outskirts of Beijing, focusing on farming and animal husbandry experiences. There should be a market for ranch amusement parks and leisure life, right?”

“Mom’s farm, mom’s ranch?”

"That's a good name. Do you think it's interesting?"

"It's hard to say!"

Farmstays are not just about eating and drinking. A series of activities such as animals, flower viewing, picking, handicraft experiences, amusement parks, dining, shopping, camping, etc. can be used as selling points to attract tourists.

It is said to be a farm and ranch, but it is essentially an attraction, or an amusement park.

"What you did... made a movie, built the 'Three Kingdoms City', and developed it into a tourist attraction. I was thinking about whether I could also use it in the field I am good at. After all, you see, farming in the capital Ranching is still very troublesome, but it is much more convenient to travel to scenic spots belonging to the "tertiary industry". This can be regarded as essentially opening up the downstream industry chain. You can farm your own land, raise livestock, and directly face end customers, and you can also develop products. Added value, I think it’s okay.”

I really didn't expect that Zhang Yunying, a guy with thick eyebrows and big eyes, who looks honest and can't cut a fart with three axes, would have such a showmanship. It seems that he usually fails to show his bright spots under the suppression of the second aunt. , if you practice more outside, you will still make progress.

The so-called "Mom Ranch" is actually not that new. It has more or less prototypes around economically developed big cities.

In Jin Shang's view, only large cities with a population of over 10 million can support a large-scale "mom ranch". The parent-child tourism market in small places is too narrow and not worth spending too much energy on operating.

"If... you open a 'Mama Ranch' in the suburbs of Beijing, how big of a market do you think it will have?"

"We can maintain a balanced revenue in three years, and make a profit in five years at most. The annual passenger volume should reach one million, and the ticket revenue should be 200 to 300 million. If we try our best, we should be able to achieve it..."

"It's a bit strong!"

Tickets worth 200 million to 300 million don’t mean making 200 million to 300 million. In addition, there are tourist hotels, catering and entertainment, store rentals, taxi rides, etc. Just like a family that spends money to go to Disneyland to enjoy themselves, it is impossible to buy just one ticket. , just don’t spend money anymore.

This is not just a mixture of farming, ranching and parent-child travel, but the integration of an entire industry chain.

As for the investment, it will definitely be much larger than setting up a separate farm and ranch, but it is not too exaggerated. As long as the location is suitable, the hope of making a profit is high, and it is a long-term business.

"It's just that there is a lot of pressure in the early stage. My uncle wants to expand the soybean planting area in the North and increase investment in the dairy and beef cattle market. What kind of 'mother farm' are you building now? Can you handle it?"

Jinxi Mall's financing has drained the aunt's family's cash flow, and if they attack separately, they may be dragged down.

Zhang Yunying responded confidently:
"With online channels, sales are smooth, cash returns are faster, and the overall pressure is not great. Anyway, it is not complicated to open markets in the capital and the south, establish local farms and ranches, and build a parent-child amusement park."

"False journey to defeat Guo...?"

"To use the words in your novel to describe it, it's like 'building plank roads openly and building warehouses secretly'. No, it's called a two-pronged approach without any delay."

"Everything is fine!"

Jin Shang, who was thinking, shook his head slightly unconsciously.

Referring to the similar industry in his previous life, my cousin Zhang Yunying's estimate is too optimistic. It is possible that ticket revenue will exceed 200 million in five years, but it is a bit difficult. Ten years is more appropriate.

However, this does not mean that the little cousin is going in the wrong direction.

The so-called "Mom Ranch" definitely has a future. It may not be as profitable as Disneyland, nor as lively as the "Three Kingdoms City" film and television base and tourist attraction, but its foothold is "food" in "food, clothing, housing and transportation". Based on this, we can guide it to comprehensive food, drink and entertainment, and the foundation will be more solid. Even if the number of tourists and consumption are not as expected, the output of the farm and ranch is real. If you sell it, you will not lose anything. .

The same cannot be said for film and television cities and animation amusement parks. Without tourists, they can only stand there without any income and have to bear massive expenses.

The three are essentially the same kind, but have different selling points. In comparison, the "mom ranch" Zhang Yunying wants to do has a lower upper limit, but a higher lower limit, and the risks are easier to control.

If you really can’t do it anymore, it’s not too late to fully transform the formal farm and ranch into an ecological farm or a branded ranch.

"I'll ask you over in the capital to see if it's possible. Also, I got some land from the old man at home to see if there's anything suitable. In the early years, my family still had a few hills in Miyun. I rented it to someone else to plant fruit trees. I don’t know whose hands it is now. I’ll go check it out. In addition, infrastructure construction also needs people..."

"Let me do it!"

Before the little cousin finished speaking, Mei Wenhui interjected,

"Anyway, if we want to build a film and television base tourist area, we have to chase one sheep and two sheep. If we really want to do it, I will ask the project department if there is anyone else."

"Count you in! The risk is not big. It's good to increase the presence of local residents. This... also belongs to the offline life business sector. I asked Li Xuan to do market research. By the way..."

Speaking of this, Jin Shang suddenly remembered something,

"The next stop is to go to Suzhou. This is also a metropolis with the potential of tens of millions of people. The Taihu Lake area is adjacent to Hangzhou Bay and radiates to the Yangtze River Delta. Wouldn't it be great to build one there? It has the foundation of the 'Three Kingdoms City' , should be able to speak.”

It's not far from Songjiang, it's also close to Nanjing, and it's also within two hours' drive of Hangzhou. The location is very good.

The three of them thought about it and thought it was a bit interesting, so they decided to talk about it then to see if there was any intention to cooperate.

There is heaven, there are Suzhou and Hangzhou!
If you grasp the core of Jiangnan Water Town, it shouldn’t be too bad!

For such a large-scale project, the most important thing is to have suitable land for development and local support.

If you stay in your hometown and develop, your second aunt's business will be a manufacturer limited to one place and manipulated by distributors. It will definitely be difficult to develop from a simple primary industry to a tertiary industry. However, in In the fiercely competitive agriculture and animal husbandry industry, it is also difficult to develop and grow. However, parent-child amusement parks like "Mom Ranch" make it easier to go out and gain huge development space.

The second uncle, Zhang Hua, is still young and in his prime. He is working steadily in the north and protecting his foundation. The eldest son is going out to explore, taking advantage of the young man's broad knowledge and flexible thinking. It is naturally a good thing to open up a new path. It doesn't matter if he fails. He can continue it when he returns to his hometown. That's all.

Just like the Jin family and his son, Xiao Jin is too lazy to waste too much time in the fields of textiles and clothing, chain restaurants, and football sports. It is more fulfilling to play in culture and the Internet. Lao Jin, on the other hand, sticks to his ancestral business and protects the bottom line of the family so as not to destroy the entire family business.

(End of this chapter)