this man is not calm

Chapter 328 The gap between the future and reality
The climate in the Taihu Lake area is obviously much warmer than that in the Bohai Sea area. In early November, the capital may be relatively warm during the day, but it is already colder in the morning and evening. After visiting a few scenic spots and enjoying the oncoming lake breeze, Jin Shang, who was wearing relatively thin clothes, still didn't feel uncomfortable. The chilly feeling made his mind clearer.

Most of the people in the team are from the north, and some of them were visiting Jiangsu and Zhejiang for the first time. No one got seasick, and no one was acclimated to the climate. After more than a week of walking around, no one had a headache, brain fever, or was bedridden, which is pretty good.

After getting to know the prosperity of big cities and seeing the charm of ancient towns that have existed for thousands of years, they ended their inspection tour. On weekend evening, after dinner, the group made final confirmation on the results and discussed the business activities that will start tomorrow. .

"You must invest. The atmosphere here is pretty good. It has an eclectic and open feel. It is very suitable as a place to stay. It is... different from ours."

Zhang Yunying, who was the first to determine the strategy, said it with certainty, but his tone was a bit complicated.

Having grown up in the northern prairie, he is very familiar with the situation in his hometown. The generous prairie heroes are very hospitable and enthusiastic to tourists from afar. They like good wine and meat, and eat plenty of food. But if you want to invest real money and settle in the local area to grab jobs, that's another matter.

The conflicts between natives and foreigners have always been the same throughout the ages. In ancient times, they competed for land, water sources and mountains, but now they compete for resources, support, etc.

Even now, conflicts over irrigation water, lake and pond contracting, or forest and mineral deposits occasionally occur in remote areas.

It is not without reason that Jiangnan has become the most economically developed and dynamic region in the country. We still have to fight for it, but an open and inclusive attitude is indeed rare in other places. This is also the strong capital of all walks of life. The reason for the rush.

After becoming strong and stepping out of your comfort zone, this is indeed the best place to expand your career.

Now that things have happened, Jin Shang has also discovered that the little cousin is indeed a bit capable, and his knowledge and vision are not bad. However, the shortcoming of being easy to "drift" still exists. This is something that ordinary "rich second generations" cannot avoid. , stayed with Xiao Jin and "Big Hui" for a long time, often discussing big business worth tens of millions or hundreds of millions, and his heart became wild unconsciously.

Overall, it is still feasible.

Leaving aside whether or not it is a viable plan, the plan is a good one. If it is thrown out without consulting with Jin Shang and Mei Wenhui, it is just a dream on paper.

Seeing his little cousin talk endlessly about his plan to build a "Mother Ranch" that combines agriculture, animal husbandry and tourism, Jin Shang asked a few questions from time to time without criticizing him to dampen his enthusiasm.

Jin Shang asked casually, which stopped his little cousin from talking, and then he replied nonchalantly:
"When the project starts, I am afraid that no less than 500 million will be invested in upfront capital. In the next few years, it will be a bottomless pit. However, although the investment is huge, now is a good opportunity. The West Suzhou area is very close to the city center and has been developed. The motivation is that no one is willing to invest. If you don’t get it when the price is low, there will be no chance of it multiplying several times in a few years.”

As for the main functional areas, pastures, Chinese herbal medicine gardens, wetland fish ponds, mulberry gardens, fruit trees and happy farms are open to the public.

It is not a purely open market, and outsiders have to put in more effort to break into it.

Of course, the expense is also shocking.

Mei Wenhui, who was listening quietly, saw the two of them chatting back and forth without any hint of taboo, so he couldn't help but chuckled:

In short, it is to build a super-large resort facing Taihu Lake, a complex commercial "aircraft carrier" with "eating, drinking and having fun" as its core. This is a real investment in a city.

Business is business, and sometimes you have to be loyal. Good brothers who drink wine and eat meat are also far away from each other. If you have reliable acquaintances, it will naturally go much smoother. If not, you have to rely on connections, find a circle or "pay homage to the dock" "And so on. Once we get to know each other, things will be easier to handle.

"You two are really interesting. In fact, it's not really a business negotiation. It's just bragging, picking on each other, and finding faults. It's different from bargaining with outsiders. This is actually a run-in between acquaintances. Many seemingly incredible business projects are just like this. Born under circumstances. In my family...the relatives on my mother's side are actually quite mediocre. They are just okay as executors or goalkeepers, and there are almost none who can really discuss important matters with them."

The general area covered almost includes the two small peninsulas protruding into Taihu Lake in the upper half of Huqiu District and Wuzhong District. Together with the "Three Kingdoms City" film and television base, it has been built into a super-large eco-tourism area. Of course, with Xishan Island, Changsha Island, Yuyangshan and other villa areas, golf courses, large theme amusement parks, etc. on the east coast of Taihu Lake are also top priorities.

And this is just a small test. Zhang Yunying also plans to build a large-scale ecological farm on the west bank of Taihu Lake. He will sort out the wetlands, water systems and woodlands beside Taihu Lake and roughly divide them into fishing and pastoral areas, mulberry fields, grass slopes, fruit forests and flower areas. .

"Let's not mention these for now. There are still many industries to be laid out in Kunshan. Financing expansion is the general trend. Money is needed everywhere, such as farming and animal husbandry resorts, villa areas, etc. The return cycle is a bit long. You see, I am staking out land everywhere, right? Because I have a strong ability to make money. I can earn a lot of money every year through song and book copyrights. Even if the company is temporarily unable to make money, I can rely on my personal strength to tide over the difficulties. You... This is my plan to find out if something goes wrong. Aunt tells the truth?"

Having walked through a few stops and seen the culture of Wuyue, Zhang Yunying has broadened his horizons. In the past, when drinking and socializing with his elders, he talked about the differences in the business environment in various places, but he didn't have much real experience. After truly understanding it in depth, Only then will you discover that the customs and customs in different places are different. Only by following the trend can you get twice the result with half the effort.

Jin Shang wouldn't say these things that are natural, everyone knows.

Backed by the "Three Kingdoms City" film and television base, a small attached ranch is built and operated based on the resort, which not only provides necessary output, but also provides tourists with immersive enjoyment.

"How much does it cost to invest in this exciting and grand plan?"

In contrast, in the Jianghan area next door to Li Xuan's hometown of Yunmeng, the remnants of dock culture are still relatively strong. Outsiders who don't understand the way of doing things will definitely suffer a loss if they act casually. The "pier culture" here does not refer to the "Shanghai-style" port economy similar to the export-oriented economy, but to the Jianghu atmosphere similar to the "Caogang", "Salt Gang" and "Big Car Gang" in ancient guilds.

Everyone knows that asset prices are going to rise. Now as long as you buy, buy, take out loans and invest, you will be able to make more or less money in a few years. The question is, do you have the strength to last until the spring comes?

Zhang Yunying and Jin Shang each have their own characteristics. Although the latter is obviously much better, the former also has obvious highlights, that is, lack of experience. He is obviously older, but not as experienced as his younger cousin.

"Tuanhui happens everywhere. At least in business between acquaintances, the cost of breach of contract is higher. If you cheat an outsider you don't know, it doesn't matter if you run away. But if you cheat an acquaintance, you have to bear a heavy social cost. ”

The reputation in the circle is bad, but it is a very serious problem, especially the bad reputation of "disowning relatives". If you really get it, it will probably be difficult for the rest of your life.

After thinking for a moment, Jin Shang said seriously:
"Your investment plan not only requires our cooperation, but also clears up local relationships and channels. It may be more convenient in the capital, but there will be a lot of extra costs here. To put it bluntly, we are new here, and we are not particularly famous and have no strength. It's very strong. Who would believe it when a 'Big Star' is suddenly thrown out? We still have to do it, but we can't attack everywhere at once and waste all our limited cash flow here. In short, let's talk first. Let’s talk to the localities. Nowadays, everything is in need of development and everyone is raising money for development. It’s impossible to turn them away.”

First complete the half-built projects, and then focus on investing in those that can be realized as soon as possible. Farms, pastures, and fisheries can be harvested in a year and a half. In fact, it is quite good. Infrastructure investment comes second, and environmental protection and channel costs are the major contributors.

Only with actual results can people be convinced and advance the following plans.

"First open the farm and pasture, how to upgrade it, and then open the door to welcome guests, we will talk about it later. What Ashang said makes sense, one step at a time, the dream is hidden in the heart, and the road must be walked step by step. There is nothing I can do about it. To expand the area, we should focus on the north first, then the south... we should promote Minsheng Bank as an industrial company and then consider other areas.”

It is the first national joint-stock bank in China. Mei Wenhui is the agent of the largest shareholder and Jin Shang is the second largest shareholder. How to open up the situation in the Taihu Lake area is not an easy task. It is not just opening a few branches and sub-branches, collecting savings and lending money that counts as success. Less than a year after its establishment, the current Minsheng Bank is too little famous and not very strong. There is no Jinshang to help carry out housing mortgage loans, and there is no massive cash flow accumulated by the e-commerce platform. How to make a breakthrough? Still have to think of something.

The Mei family's father and son and Jin Shang had already discussed the general strategy of paving the way for industry, taking root in finance, and then gradually expanding.

Therefore, the construction of a super-large logistics and warehousing base near Kunshan is currently the top priority. It has convenient water and land transportation and radiates to the entire Yangtze River Delta. It is also equipped with a series of additional industries and then uses the large amount of cash flow provided by the channel to provide local branches with Provide impetus for development, and then further expand the territory with residential buildings, commercial real estate, villa resorts, etc., and gradually integrate into the lives of local residents.

"Don't worry yet. The economy here is developed and the population is densely populated. Even if we want to do it, it will be troublesome to get the land. It will be persuasive to succeed in the north of the capital first and then lay a good foundation before doing something big."

The Miyun mountainous area in the north is relatively desolate. In addition, the environmental protection regulations are relatively strict. There are few large-scale industrial and mining companies to settle in. It is much more convenient to build a farm and ranch integrating the three industries. More importantly, Lao Huang is here There seems to be ready-made land there.

First use the "home field advantage" to get high scores, and then go out to "jungle" after reaching a higher level, which will undoubtedly get twice the result with half the effort.

Of course, the necessary layout and initiative are still needed. Make the plan bigger and stronger, and then hand it over to the local assessment. Whether it will work or not is another matter for now. If you can fool one person, you must first raise other people's expectations. Don't use it just because of some benefits. The rights were transferred to someone else.

Doing business is not about size or luck. It requires constant trial and competition, and you will achieve success through trial and error.

"Then, let's talk about the preparations for building a logistics and warehousing base..."

This was Wei Shuangping's field. He took out a simplified version of the plan that he had rushed to prepare in the past two days and gave it to Jin Shang. This was because it was not simply to build a series of warehouses to serve as a transshipment center, but to develop some side businesses based on local characteristics, especially In terms of food, clothing, housing and transportation, we should pay more attention to it.

Near the Yangtze River, there is a large ranch jointly opened by Zhang Yunying. The long-term plan is to provide fresh meat, eggs, milk, etc. to the residents of the Yangtze River Delta. At present, it is still focused on operating quickly and maintaining a balance of payments.

Coupled with a few small and medium-sized integrated farms and staple foods shipped from the north, it is more than enough to meet the needs of local residents.

Combined with the textile and garment industry attached to the Textile City in Keqiao, it can basically cover the first two items of basic necessities, food, housing and transportation.

In addition, many nearby small and medium-sized cities are developing similar niches such as small commodity cities and leather cities. There are particularly many small and micro merchants, which is really suitable for the development and expansion of e-commerce.

The Yangtze River Delta urban agglomeration will have a population of more than 200 million in the future and an even larger market, which is really mouth-watering.

In 1996, we were on the crossroads of economic development. It would be a pity not to take this express train.

After flipping through it, he handed it to Mei Wenhui and Zhang Yunying to have a look. This was not just Jinxi Culture's business, some of them also needed their help.

"The most complicated thing is the financing issue. Minsheng Bank can provide part of it, but it is limited. The local government still needs to come forward to form a syndicate of credit."

Mei Wenhui quickly grasped the key.

To put it bluntly, it is still a matter of leveraging development and where to find money.

Moreover, it is not small money, but big money worth hundreds of millions.

Wei Shuangping explained:

"Because of the land conversion into shares, the platform's second round of financing has actually been postponed. According to Mr. Jin's plan, after the fixed assets have increased significantly, Series B will start with a valuation of at least tens of billions..."

"Ten billions? It has tripled in just over a year..."

The financing amount of more than 300 million yuan is now worth nearly 1 billion yuan, and the share occupied by the second uncle's family has exceeded 500 million yuan.

The stunned Zhang Yunying couldn't help but sigh:

“The capital market is really profitable.”

"On paper, it's just wealth. When the bubble blows, it depends on who pays the bill."

"Then... isn't it worth that much if you sell it?"

"I'm barely able to breathe now, but what about the future..."

Jin Shang smiled and said nothing.

Twenty years from now, for a large platform with a market value of over one trillion, a few hundred million will be just a day's turnover. Now it seems like a lot, but from the perspective of an e-commerce platform that frequently moves billions in and out, it really won't play a decisive role.

Being able to catch up with Jinxi Culture can be regarded as the most successful adventure that my aunt's family has made.

As the helmsman of the "e-commerce aircraft carrier" that is about to set sail, Wei Shuangping proposed that intra-city delivery, which has been proven feasible after trial operation in Beijing, is indeed impeccable in terms of timeliness. Only delivery that relies heavily on outlets and has huge expenses The problem needs to be solved.

Without emergency financing, the only way to quickly scale up is to open up local financing channels.

(End of this chapter)