this man is not calm

Chapter 331 Imperfect

The domestic tourism development model is still at a relatively primitive stage.

It is an eternal truth that we rely on mountains to eat mountains and rely on water to eat water.

The conditions in the Jianghan Plain are indeed very superior. They lack almost everything, just like a "hexagonal warrior" with no shortcomings.

It's just that success is Xiaohe and failure is Xiaohe. There are no shortcomings, which means that in a sense, there are no particularly outstanding advantages.

In addition, the current economy is generally based on export-oriented trade routes, resulting in many innate geographical advantages that cannot be fully utilized.

The key point on the topic at hand is that if tourism is not fully integrated with culture, it is hard to say whether it will achieve twice the result with half the effort. It is certain that it will not be able to fully exert its influence.

Seeing that what Jin Shang said seemed to make some sense, the accompanying guide also agreed with it.

"We also have similar opinions internally, but when it comes to how to do it specifically, there is no good solution."

"This is not something that happens overnight. People are not willing to take the lead. It is probably because the cycle is too long. The predecessors plant trees and the descendants enjoy the shade. It is said that I am not responsible for the success, but there are still not many people who are willing to make wedding clothes for others. "

The game was extremely important, and the fight was naturally very fierce. After ninety minutes, the home team won steadily with a score of three to one. With the last round left, the ranking was promoted to second place, and their destiny was in their own hands.

In the past, our fans kept talking about revenge all day long, and few people paid attention to it. Now it is hard to talk about it. Even if we want to hype up the "derby match", both sides have to be evenly matched, and at least the outcome should be a bit suspenseful.

"Okay, let's eat this tonight. Brother Ding, please find an authentic local restaurant, of good quality, clean and hygienic, and full of flavor."

"The football market here is good, and the fans are very enthusiastic and fanatical."

It doesn’t mean that they don’t understand this just because they grew up in the capital. Guide Ding and Jin Shang, who were chatting first, were also extremely sad when talking about this.

"What I used to think was to take advantage of the turmoil at all levels due to the expansion of the league and have not stabilized yet, steal the chicken and get promoted smoothly. The result..."

It's early November, not too late.

Not to mention anything else, the development of the so-called "Yangtze River New City" has been going on for so many years, and there are not many achievements worth writing about. If you want to truly develop it into an "economic engine" for the city, or even become The “cultural business card” that cannot be ignored still has a long way to go.

As for the hottest dog days of summer, I experienced it once last year, and Jin Shang no longer wants to suffer here in July and August.

"I will handle it."

When playing in low-level leagues, the value of the club cannot be reflected. But in the top leagues, it is different.

Seeing that the two cousins ​​were very interested, Jin Shang lowered his voice and explained,
"The commercial development of football has become mainstream, and every team with some strength is working hard. The top league as a whole is also a business card of the domestic league, and there must be some action. In the World Cup qualifiers eight years ago, you still Remember?"

The characteristic of high water vapor lasts almost throughout the year. Although it is not as humid as the Huinan weather further south, at the coldest time, the humidity and coldness accompanied by the northerly wind are enough to put people who think they can withstand the cold at a disadvantage.

Big cities with rivers and lakes everywhere have this characteristic.

Speaking of this, the young guide seemed to remember something and asked somewhat unexpectedly:
"President Jin said just now that he is a descendant of Huang Xiang. The surnames are all different..."

Guide Ding responded with great approval:
"It is true that the lotus roots now are not the sweetest, but it is not too late. I personally prefer the local fresh lotus roots that are on the market in late September and early October..."

What's even better is that in the game Jin Shang is watching, if the home team wins, while retaining the hope of promotion, the Beijing Northern United Club can be guaranteed promotion.

"Your team was successfully upgraded and made a lot of money. The valuation suddenly increased four to five times. It really turned into a phoenix."

Guide Ding, who was patting his chest, made a loud assurance in a slightly broken Chinese Mandarin.
-
It was another Saturday. Jin Shang accepted the invitation and went to watch a match in the League One and Chou League. The local team faced the challenge from the Hebei team at home. Beijing Northern United will go to Guangzhou tomorrow for the penultimate league game of the season.

Whether cultural tourism, an area where it is extremely difficult to achieve immediate results, should be the focus of attracting investment, you have to carefully consider whether you are not very wealthy.

With the changes of the times, only by looking from a high place can we get a glimpse of the truth.

Standing on the bow of the boat, the lake breeze, mixed with water vapor, hit your face, making you feel a little chilly.

"The season for eating lotus root slices has passed!"

"Okay."

There was a lot of noise outside, but Mei Wenhui, who was sitting in the VIP box, also said with great agreement,

"It went very well!"

Some good things really cannot be measured by money.

"Not only that, but there are also many off-field factors."

Jin Shang heard his elder cousin's overt and covert envy and couldn't help but smile reservedly.

The continuous advancement of urbanization will inevitably lead to changes in the traditional social order. The trend of developing from a society of acquaintances to a society of strangers is already obvious.

"That's true."

"This season is not a good season for boating. East Lake in early spring is the most comfortable. Flowers are in full bloom and everything is growing, especially the endless rapeseed flowers and the fragrance of lotus wafting throughout the city."

"My grandfather's surname was Huang, but he changed his surname when my father was here. When he was young, he often came to participate in clan festivals. He has settled in the capital for hundreds of years, and we are not close. In addition, time has changed and people's hearts are not as old as they used to be. Clan relatives are not particularly valued.”

If they win, Beijing Northern United Club will be promoted one round ahead of schedule. Even if they lose, they still have the initiative.

It's not that people's hearts have become more indifferent, but that individuals and small families have become less dependent on large clans.

Recalling the past, Jin Shang couldn't help but smack his lips.

Seeing the home fans reluctant to leave and celebrating the victory, Jin Shang was also quite emotional.

The home court is in Beijing, rooted in the community, the football market is very good, and the fans are widely distributed. It is the oldest football club in the world. It has a glorious history and enough stories. It is rare to find a few such century-old football teams in the world.

Winter is unbearably cold, and summer is too hot to go outside.

If the original market price was around 15 million, but now there is no asking price of 70 million, the Jin family and his son are too lazy to respond.

Now, it's a little bit more interesting.

Zhang Yunying echoed:

"We were not strong enough and ended up in the play-offs. We were defeated by someone's tacit understanding."

"Not only that, the World Cup investment promotion that year was 24% lower than expected because the national football team did not advance to the finals."

The most populous country in the world is not participating, and the attention of the single largest market has declined. Of course, the enthusiasm of sponsors has also been reduced a lot.

"what do you mean……"

Jin Shang spoke more implicitly, but Mei Wenhui immediately guessed what his little cousin meant.

It was precisely because of the accident eight years ago that FIFA later changed the rules, saying it was to be more fair. Everyone privately analyzed that it was good for the national football team to advance.

Four years ago, the national football team, which was in a trough period, passed the qualifiers without any danger. It was said to be the blessing of luck, but it also meant that it was expected to win.

International competitions are like this, but domestic leagues don’t have the motivation?
In the World Cup, it is difficult for the national football team to qualify. Football practitioners from all over the world are making suggestions, but the attendance rate of domestic leagues cannot increase, so no one is worried?
Whether it is the national team or the domestic league, the performance is not good, which is caused by many factors. Let’s not mention other things for the moment. If the attention and commercial value cannot be raised, it will be even more difficult to handle later.

Settled in a big city, it has great influence, many fans, rich topics, enough gimmicks to hype, and can maximize the brand value of the league, etc.

Taking these standards into account one by one, the Beijing Northern United Football Team owned by the Jin family and his sons really meets the expectations.

It's not that you do anything in private to guarantee the club's promotion, but that you provide maximum convenience when conditions permit.

In addition to the unsatisfactory team schedule caused by objective conditions, in the more than 20 rounds of games that have been played, the Beijing North United Football Team has rarely encountered fatal misjudgments, and has not been targeted by the United Football Team. Everything seems to be normal, but Jin Shang is behind the scenes. The boss knows that the team's overall card winning rate is low and the number of free kicks has not increased significantly, but the number of key free kicks in dangerous areas on the edge of the penalty area ranks among the best.

In the previous Premier League, there was a famous "Ferguson Time", which refers to the fact that when Manchester United fell behind in the league, the injury time was obviously too long, resulting in the number of goals scored by Manchester United led by coach Ferguson in the last few minutes. Far more than other teams, the number of comebacks to win when trailing is abnormal.

This does not prove any conspiracy or dirty deal behind the scenes, but rather the people's support under special circumstances.

Of course, the team's strength, the players' tenacity to fight, and the high level of coaching and rich experience are also important factors.

All in all, the upgrade of the Beijing Northern United Football Team is beneficial to many stakeholders. Many relevant practitioners will be unconsciously promoted by various forces to protect the team. As long as the strength is sufficient, the probability of upgrade is extremely high. big.

Of course, there are negative examples as well. In the past, the oil tycoons disrupted the Premier League and set off a wave of "money football", but they also paid many years of "tuition fees" and were badly cheated. It took them many years to gradually gain a foothold, such as Chelsea and Manchester City.

After hearing the explanation, Zhang Yunying couldn't help but envy:

"The right time, right place, right people, and as long as you spend the right amount of money, you will get something. Where can you find such a good thing nowadays? There are big pitfalls everywhere."

"Everything depends on man-made efforts. Without my uncle and Ashang's hard work in the past few years, and having money in their hands, and being respected by others, there wouldn't be so many good people around who express goodwill."

Mei Wenhui said calmly,
"My father also thought about joining a team, but he just couldn't find the right one. After looking at the Ashang family's team building and future plans, there are only two or three teams that can be compared, and they are all delicious. It's easy. No one is selling it. Spending money to build a new club that suits your needs is a headache. I really hope that some owner will go bankrupt and sell the club.”

"It's something you can't find, so pay more attention."

Jin Shang didn't have a good solution for this matter.

Important investments for a long time to come will certainly not be made overnight.

It's not that Er Jiumei Yingnian doesn't want to master a top publicity platform, it's just that she doesn't have the means.

In the final analysis, this industry is still relatively closed, and it is not very friendly to outside disruptors. If no one takes it with them, I am afraid that a lot of money will be wasted.

"My family's team is hard to find. It's second-rate and has a better foundation. It's okay to be a little bit worse now. If you're willing to spend two or three years laying the foundation, I can also help."

"Let's take a look first and talk while we get in touch. Don't rush to start."

Mei Wenhui waved his hand indifferently,
"By the way, your team is really blessed with unique conditions."

"Father Yu Yin, my grandfather is not good at business. He is too addicted to gambling. He didn't want to leave a way out, so he only left this little thing for Lao Jin."

A few decades ago, stadiums in outer suburbs and unprofitable football clubs were really hot potatoes. No one was willing to take them over, and it was difficult to sell them.

Things are changing, and the train of the times is rolling forward, and it doesn't mind taking a hitchhiker with it. Football, which was regarded as a barbaric and vulgar sport at the time, sometimes became the number one sport in the world, with unprecedented influence.

"We were not even born when the team split. How many years has it been since?"

"Thirty-seven or thirty-eight years?"

"It's been almost forty years, and many of the die-hard fans from back then are still alive!"

"Yes, there are many people like He Laoxi, who has his green hair turned white and persisted for so many years. Three generations of his family are ardent fans."

Jin Shang feels that football in this life has great potential, and the root cause is that football culture is really taking root at present.

Even Beijing Northern United Football Club, which started from scratch after the drastic change, has a history of several decades, longer than the history of the so-called Chinese Super League (A).

Judging from Jin Shang's perspective, the reason why the national football team in the previous life could not rise was because it did not have a real football culture. More people liked watching football than playing football. Those who could really understand the rules of the game and the technical and tactical foundations in more detail. Very few.

Most of the so-called fans just watch the excitement, follow the trend of chasing a celebrity, supporting a girl group, and ranking "idols" on the Internet. There is no recognition and loyalty to competitive sports.

This life is different. I remember especially a few years ago, when my team was playing in a low-level league, they were defeated by their opponents 7-0. Some fans suffered from a heart attack due to the excessive stimulation and were rushed to the hospital for emergency treatment. Never give up, be there to support.

In the environment of the previous life, this kind of thing would be almost impossible to happen. Those fans who cursed and cursed only liked to win and could not accept defeat.

The stubborn problem of "cannot afford to lose" has always been a mountain that weighed on the heads of football practitioners in previous generations. The general environment is not only one aspect, the real pain point is not actually here.

Is there no shady story in Brazilian football?
There are not necessarily fewer Yao Mozi than in China, but they are still "five-star".

There is a "Calciopoli" scandal in Serie A. La Liga gives money to third-party teams and players to encourage them to snipe their direct competitors. It is almost commonplace. In order to prevent Real Madrid from winning the league, Atletico Madrid and Barcelona deliberately lose a big score, not two games at once. times. In competitive sports, "dish" is the original sin. The so-called poor and lowly couples have nothing to worry about, and it rains all night when the house leaks. The worse the level, the easier it is to have distorted thoughts.

In this life, Jin Shang has finally seen what real football culture is like. Die-hard fans will never shout "refund" when the players lose after they work hard. Watching a football game in your free time is just like going to your favorite game. Just like drinking a cup of tea or eating delicious snacks in an old shop, it has long been integrated into daily life and has become an indispensable part of life.

The more he learned about it, the more Jin Shang scorned those previous analyzes of the so-called poor performance of the national football team.

Once competitive sports have no mass base and are infected with the cancer of "cannot afford to lose," it will be extremely difficult to save.

There is no separation between style and style. When a sport becomes a part of life and love is like instinct, it will naturally become part of the market culture.

Floating in the sky, the embarrassing situation of having to win in order to please the so-called fans who are not devout, is actually hurting and tormenting both inside and outside the industry.

The real root cause of the difference between past and present lives is the vastly different cultural backgrounds that led to a fork in the road.

Sports in this generation have not been entrusted with the historical mission of proving themselves to be good and enhancing national self-confidence and national pride.

Because he has always been strong but has only temporarily weakened a little, there is no need to prove to foreigners that he is great. Competitive sports are naturally much purer.

Without a sense of cultural "inferiority", there will naturally be no strong feelings of "cannot afford to lose", and we will be more tolerant of current football players and coaches. I feel sad if I lose this time. I will try my best to win back next time. That’s it.

In the past life, if after losing a game, a certain "national player" would retort and say something fair after being criticized, he would have waited to be surrounded and scolded until he retired.

After thinking about Chu, Jin Shang felt more and more that running a football club was not such a loss-making business. If you operate it well, you might be able to make a little profit.
-
After watching the game, everyone in the inspection team didn't have much to do. They still had more than a day of free time, and everyone was busy with their own things.

After Jin Shang rested for a day, he got the news that the Beijing North United Football Team had won again.

Although they have been promoted, the season is not over yet. The championship of the second-division league is also a championship. In the past few decades, the team has had too few honors and needs some results to decorate its appearance.

Satisfied, Jin Shang and Li Xuan strolled around the streets and alleys, then arrived at the resort hotel in Hanyang West and met their future father-in-law.

Li Jinghua has an ordinary name. It is estimated that there are many people with the same name across the country. Li Leping's eldest son is a middle-aged man who looks very calm. He currently works in a certain business department. In addition to his eldest daughter Li Xuan, he has another child. The second daughter who just graduated from elementary school, and a younger brother who is in the second grade of elementary school.

Li Jinghua and Cao Heng had a daughter, Li Xuan, in their early years. They did not have any younger siblings for many years because of their busy schedules. Later, when they realized that there was no great future in their careers and they were not very capable of breaking through the current ceiling, the couple decided to He stopped thinking about his grand ambitions and turned his main attention to running a family.

We didn't meet him last time due to various reasons, but we did meet him this time.

"Xiao Jin...you are young and have a lot of potential!"

I feel that Li Jinghua is not a very talkative person. He seems to be a conscientious old scalper in the workplace. There is a calmness in his words.

"You are exaggerating, uncle."

In this kind of "away game", there is no need for cleverness or tricks. Just maintain the situation without making mistakes. The meeting itself is enough to explain many problems, and Jin Shang does not need to "superfluous" too much.

The two younger brothers and sisters are very curious about Jin Shang, but they are still a little unfamiliar. They always peek at him from a distance and never come to get close to him.

Cao Heng and Li Leping were already very familiar with each other. Only Li Jinghua, who met for the first time, and Jin Shang were sitting at the window of the observation deck, drinking tea and chatting while looking at the big lake outside.

"Smoking?"

"I don't hate it, but I don't smoke it myself."

"It's a good habit."

Li Jinghua casually put out the cigarette he was holding and sighed.

"I actually don't like it, but...sometimes I light one unconsciously. I used to be very busy at work and needed to refresh myself or soothe my mood. After a long time, I couldn't live without it."

"Most of them are like this! My father is the same. There are too many social events and he can't avoid them. Our family... basically only drinks low-alcohol red wine and beer when we are happy. We still prefer tea, and coffee is okay. "

"To do big business, you still need a clear mind, and it is not enough to rely solely on social entertainment. Sometimes, I also envy the freedom of doing business, but I feel that it is difficult to bear the pressure..."

"No one is worried above..."

"Yes, that's the feeling. It's just like when I left school and first started working, I realized that I had grown up and had to make my own decisions about some things, and my old father might not be able to give me the full answer."

Lao Li's family has a lot of business, most of which revolves around the drinks and non-staple food derived from the land output. It is a business model that has been mature for many years. It does not require high leadership, nor does it need to pursue any innovation. Just run it honestly. enough.

With Li Leping in charge and Cao Heng in charge, it will basically be fine. Maintaining relationships and making personnel changes may be more important than developing business.

Although both the Li family and the Jin family have business elements, they are actually different models.

Li Xuan's father and grandfather obviously ran an old-fashioned family joint enterprise group, which was stable but lacked vitality. Jin Shang and his son had already transformed into a modern company. Of course, the two have one thing in common, which is to use close relatives and acquaintances to join forces to create an entity with strong risk resistance.

"My uncle and aunt are still very young. I can't tell what the future will be like."

"You young people are not as motivated as you."

That's not to say that Li Jinghua is resting on his laurels, but that he puts his family's status before his career and no longer pursues the so-called personal value realization.

Waving his hands gently, Li Jinghua smiled self-deprecatingly, then changed the subject and asked:

"My Xiaoxuan is a spoiled girl since she was a child. She is very proud and arrogant. My family has long understood that this 'golden phoenix' who flew out of her hometown's small town will probably not be able to I can go back to my hometown with peace of mind. Although I can’t control what happens in the future, I am still a little worried and want to know your future plans.”

"Career or family?"

"Just talk casually, don't be too serious."

"Ok!"

In response, Jin Shang thought for a while and then said,
"I heard that you also like football, so let me use the experience of my own club in the past two years as an analogy..."

Next, Jin Shang talked about the Beijing Northern United Football Club in detail, and also mixed in a lot of his own insights.

"Perhaps there was some luck, and it took off just when it happened to hit the wind. It may also be because of the so-called solid foundation and accumulated experience. But what I care about most is not these, but the strategy related to the general direction of the business."

After a pause, Jin Shang said to himself in a very low voice, as if he was endorsing himself:

"Just like fashion, if you follow behind, you will never catch up. Only by becoming fashionable and leading the trend can you become a real trend setter. The consequence of following the trend is that the initiative is not in your own hands. , Only those who hold the baton will always be in the trend. "

"Oh? So you want to be a man of the hour, which is not easy!"

The unintentional decision allowed the football club to reap the dividends of the league's "expansion" in the past two years. In addition to its keen vision, it was also more or less due to the endorsement of the "Golden Finger".

In the past two days, Jin Shang had thought a lot in private. He looked at what he had done in the past two years, recalled what he had seen in his previous life, and combined it with his own cognition and insights, and he also gained a lot of growth.

Merely relying on the knowledge of the time traveler and the support of the not-so-powerful "Golden Finger" cannot guarantee that Jin Shang can reach the next level smoothly. This is also due to the fact that Jin Shang has not fully exerted the power of the "Golden Broom". Very important.

“I wanted to do it, I could do it, so I did it.”

"What do you think specifically? The football field is relatively closed and narrow, and there are not too many variables. When it expands to the entire business field, the situation is different. Although I am not directly involved in business, I still have many years of experience, and I may be able to help you analyze it."

"To put it bluntly, it's not worth mentioning."

Jin Shang smiled confidently,
"A person's existence is very small. How can I turn my goal into everyone's goal, my ideal into everyone's ideal, my values ​​into everyone's values, and me... into everyone's values?" If it becomes everyone's, then everyone will naturally become my support. Trends and trends may come, but they may not necessarily blow on me. If there are thousands of people breathing the same breath with me, it will be. Can’t it create an outlet?”

"The principle is this, how to do it specifically?"

"With the guidance of capital, the power of culture, and the collision of people's hearts, I need more people to stand with me and push in the same direction. Just like my home club, if I follow the steps step by step, naturally many people will help me unconsciously. I I have always been thinking about how to win the support of others, but I have never thought about letting others take the initiative to protect me. "

"is it possible?"

"Uncle, what do you think is the difference between owing one hundred thousand and one billion?"

"This……"

After thinking for a while, Li Jinghua couldn't get in. Jin Shang chuckled again:

"Let me put it another way, what is the difference between owing 10 million and 100 billion? What will happen between 100 million and 1 trillion?"

"You? I heard that your company's debt ratio is not low now!"

"Yes, the debt is not low, but it is definitely too little. As long as cash flow allows and profitability can be maintained, we should borrow as much money as possible."

Jin Shang's grandfather Huang Xiumin just doesn't understand this truth. He invests his own money. Real capital players use other people's money to make money for themselves. In the words of junior high school textbooks, as long as they have control over the means of production, whoever invests will it is not important.

As long as the output is higher than the financing cost, it is enough to make a profit.

Money is not a natural capital, and the person who provides the money may not necessarily be a capitalist, but may be a leek.

Jin Shang has the forward-looking vision of his previous life to make general decisions. He has a "golden finger" to protect specific operations, and can also provide correct and wrong judgments on the merits of employing people. He even has a series of gain objects activated with the energy of the "golden finger" to lay a solid foundation. , to improve efficiency, it is entirely possible to increase leverage appropriately.

In the past two years, Jin Shang has actually been playing like this. However, at the current stage, the big business of hundreds of millions or billions has scared him.

Even if he has a more far-sighted vision and insight, he was not a great person in his previous life, and his father and ancestors have also disappeared in this life. He has gone downhill for a long time, so that his mentality has not been fully improved to match his current status.

Growth does not happen overnight. The expansion of Jinxi's culture actually far exceeds the growth of Jin Shang's personal ability. If it were not for the "golden broom" to protect him, he would have exploded long ago with his messy "dispatch".

"I think now... I can be a little more greedy and a little more aggressive."

Showing two rows of big white teeth, Jin Shang had a bright smile on his face.

"Of course, we need to be more courageous and diligent at the level of capital operation, but we need to be more cautious in terms of specific affairs and employment."

Let’s go back to the most fundamental question: What is the essence of Jin Shang’s “golden broom”?
"If you don't sweep one house, how can you sweep the world?" 』

This is actually a system of "safety in the home and glorious lintel". For a long time, Jin Shang has forgotten that his "extraordinary power" that truly transcends this world all lies in the word "home".

At present, the core of the family, the country, and the world is to focus on "taking the factory as the home", cultivating one's moral character, keeping one house in peace, and then working hard to "sweep" the world.

In the past, Jin Shang secretly laughed at Huang Zhengkuo's "golden finger", but he was not that good. In fact, he was about the same, and he did not show the true power of the "golden broomstick" at all. Its presence is not very obvious and its effect is not very strong. It is not that it is not good, but that the metal is not good.

"I am indeed old."

Li Jinghua shook his head with a wry smile.
"I don't really understand what you are talking about, but I have a rough idea. You have finally understood the fundamentals of life. How much appetite you have, how much food you eat, your teeth must be good, you must chew well, swallow well, and your stomach must be strong. It can be tolerated and digested. As for what is suitable for you, decide for yourself."

"You are so reserved in your words, uncle!"

Just eat whatever is the highest quality and most nutritious.

A stroke, a stroke, simply, the most powerful of all things, what else is smarter, more capable, and more able to create value?

"You are a good boy. I have met many so-called big entrepreneurs under various banners. At least, you are a young man with dreams and moral integrity. Someone must do it, and it is you who will point the direction and be responsible. The deployment is much better than them.”

"I'm not as good as you say!"

Jin Shang said frankly,

"Personal enjoyment, family happiness, and the safety of relatives and friends are the first priority. The order of family, country, and world cannot be mistaken."

"If you say that, I'll be even more satisfied."

As a middle-aged man in the workplace who once had great ideals but has now smoothed his edges, he naturally hopes that Xiao Jin will be a rising star who can bring more sparkle to the world, but as a woman who worries about her daughter’s future Father-in-law, Xiao Jin's more pragmatic style is obviously more satisfactory.

Having a more humane son-in-law is much more reliable than a guy who is full of great ideals but neglects family affection.

(End of this chapter)