this man is not calm

Chapter 333 Competent
After the inspection in the past two days, Jin Shang already had a good idea of ​​what kind of business he wanted to implement here.

The pan-service industry that combines the secondary and tertiary industries may be more suitable for the three towns of Wuhan, in the areas of food, clothing, housing, transportation, food, drink and entertainment, and is more in line with the local social environment.

If you really want to invest in building a very large factory or high-tech project, you may be thrown into the corner of a remote area. Compared with an industry that has a long investment return period and is not stable enough, the local area prefers quick results and predictable benefits. field of.

Ignoring the minutiae of gimmicks, Jin Shang and his two little cousins ​​already understand each other's attitude very well. With real estate as the leader, stimulating investment and economic development in related fields is the most important thing.

Technology and manufacturing are definitely also important. After all, no one will turn a blind eye to the cutting-edge wave of the times that is full of opportunities and challenges. However, it is booming, which means that the scale is not big enough.

To complete the grand plan of the so-called "Yangtze River New City", the amount of funds that need to be mobilized is staggering. It is unknown how many manpower and material resources will be actively and passively invested in it.

Without many good cards in hand, they had no choice but to build houses, build business districts, and use cultural tourism as a gimmick to develop villa areas to attract consumption by relatively wealthy families and serve as a driving force for consumption upgrades.

Jin Shang didn't know how to evaluate such a strategy. It was certain that he was a little impatient, but he also grasped the key points and focused on the needs of the people to build an emerging city sub-center to avoid old cities where big moves are not easy. Re-adjustment of business focus is actually a good idea.

Everyone knows that this is a conspiracy.

The core idea is that finance and real estate "set up the stage" to support the main framework; tertiary industries such as manufacturing and tourism "perform" to provide a huge job market and stabilize the overall situation; Internet technology, information technology, cultural and sports industries, etc. decorate the facade, and they are basically There is no big climate, but as long as one succeeds, it can become a "city business card" and enhance soft power.

Li Jinghua, an "old Jianghu", probably also understands this. He has reminded Jin Shang several times overtly and covertly, what kind of situation he is facing and what is the "overall situation".

Li Xuan glared at Jin Shang angrily.
"Be honest and don't make any trouble. We can't delay any business or private matters. We only have a few days and there are still a lot of entertainment."

"You are really rude to your father! In fact... there is nothing wrong with it. If you run a good family and raise a few smart children, you will have a sense of accomplishment. No, Lao Li's family also caught him A wise and powerful son-in-law? It’s good to let your children continue to struggle if you don’t do it yourself. Isn’t that what life is about?”

The day after tomorrow, Jin Shanghui was invited to go to the local shipyard with Mei Wenhui to see the situation. It is necessary to speed up the progress. If you work too much, you will be too busy. If you don't show a very anxious look, the shipyard will give up the main work. If you divert your energy to other orders and slow down your own construction progress, that will be troublesome.

"It's not bad! I feel like he is a person with some ideas, and his vision of things is quite sharp."

Next, Jin Shang had dinner with the Li family and went for a walk by the lake, which was sunny after the rain.

"It's not a sarcasm, but a very serious comment. Working hard will not betray yourself, but it may betray your dream. Struggle may not necessarily make your dream come true. It is better to say... there are more cases where it cannot be realized, but with hard work, The process is not without success..."

"I listen to you, I have already gained a lot from this trip south, so just settle down."

The entire Houguan Lake is huge, with a shoreline of more than 110 kilometers, which is more than twice the distance of a marathon. Jin Shang estimated that it would take him more than three hours to complete a circuit by bicycle.

"Really? He's a little sloppy in small things, but he's very reliable in big things. My grandfather once said that he was a bit ambitious and short-handed. He was a bit frustrated when he devoted himself to a family like ours. If you want to do big things, it's another matter whether you are capable or not. In fact, the family is actually They can’t provide much help. Outside of my hometown, few people recognize Lao Li’s family.”

"How was your conversation with my father? His expression seemed normal..."

Mei Wenhui is the key to attracting investment. Real estate, one of their current main businesses, is the big one. In addition, the ship orders of large international shipping companies are also a big piece of cake. Erjiumei threw it away in the first half of the year. More than 20 orders for medium-sized LPG ships have come in. It would be wonderful if we invest heavily in commercial real estate development this time.

"You...this statement is a little immoral. It mocks most heads of families who have been smoothed by the world, but...it's hard to refute. Don't let my father hear it. "

"You always have a point. I can't argue with you, and I don't bother to argue."

So, Jin Shang and Li Xuan took a stroll around to eat something under the guidance of the dim street lights as night fell.

After talking to his prospective father-in-law, Jin Shang was convinced that he was unable to do much here for the time being and could just implement the negotiated business step by step.

"Isn't his intelligence enough to help him achieve a leap in class and realize a greater ideal...? There are not too many such people, but they are not just one or two. In the early years, he did not encounter noble people to support him, nor did he meet him. With the opportunities of the times, I grew up like this, got married and had children, and became worldly in my middle age.”

In particular, PHS is a big business that can quickly turn around money. Once it takes root and takes root, it can provide massive cash flow in the next five years and improve the company's long-standing dilemma of "insufficient blood supply."

"Comfort yourself?"

The greenway by the lake, close to business hotels, villa areas and parent-child amusement parks, is quite lively, but it is not so good if it is a little further away. Many "dead-end roads" only have a dirt roadbed. After the rain soaks it, it becomes full when you step on it. It's muddy and not easy to walk on.

If you want to make big moves and usher in big development, ultimately you need money to drive it.

Although he is not particularly perfect, Jin Shang is not the kind of obsessive-compulsive disorder patient who cannot accept even the slightest flaws. Greed, as a trait of an entrepreneur, is actually a good thing, but if he is too greedy, it is not necessary.
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The meeting with the Li family was a little hasty, but it was quite harmonious. Both Li Jinghua and Cao Heng still had a good impression of Jin Shang. The playboy who grew up in the capital rarely had unacceptable shortcomings and habits. It is already rare to find someone who is relatively "clean" as a person.

He is very capable, very rich, and has basically no bad habits of living and drinking outside, which is really good.

The only thing is that she is more than three years younger than Li Xuan, which is a bit difficult to evaluate.

Female junior, holding a gold brick.

That being said, there are only a few people who actually do this.

To put it bluntly, with the current development trend of Jinshang, it is very likely that Jinshang will become one of the few big entrepreneurs and rich people in the country in the future. Such influential figures have very few people who can restrain them. What determines what they do is also It depends on the moral values ​​developed through the education you received since childhood.

Bao Xiaomi, raising an aunt or other things, there is no question of whether they can do it, it just depends on whether they want to.

At least for now, Jin Shang seems to be very restrained, focusing mainly on his career and family, and has no intention of attracting bees and butterflies.

Of course, this is also because Li Xuan, a real girlfriend, is here. Among the young and beautiful girls around, there are very few sugar daddies or superficial things chasing talented people. It's a rare family reunion, and Li Xuan and her family have endless things to talk about. Unfortunately, everyone still has their own things to do. Li Jinghua and Cao Heng work a lot, and their two younger brothers and sisters have to go back to school. Li Leping is free, but he is older. It’s also not good to run around without someone at home to take care of you.

In the next week, Jin Shang took Liu Yanqing, Qi Zhaoyun and others to nearby districts and counties that support the launch of mobile local phone services to discuss cooperation matters. By the way, he took a look at the layout of the local Huixin Bookstore outlets.

The distribution channels in Central China are directly related to the revenue of many cultural and creative products under Jinxi Culture. After steadily promoting remote office, data networking and other models, the control of each store has become tighter and the scheduling has become more flexible.

Standing in front of the shelf, Jin Shang casually picked up a set of hardcover editions of the "Big Era" movie trilogy and the "Golden Family" TV series, as well as the covers of collections of novel manuscripts, and then scanned the display of other film and television CDs, book posters, etc. Condition.

"The sales volume seems to be okay. There are still many people buying it after it has been on the shelves for so long."

After staying in this flagship store for nearly 40 minutes, I saw the waiter replenishing the goods twice. People are quite receptive to package discounts.

When they can take advantage, they are not willing to lag behind others.

If they make a profit, Jin Shang won't lose either.

When the machine is started, whether it is video tapes, CDs, posters, books or game cassettes, the output speed is extremely fast. The more you print, the lower the amortized cost. After the sales volume increases, the profit also increases exponentially.

More importantly, this is one of the most profitable businesses provided by Jinxi Culture besides "Zhiyin Zatan".

Although hardware such as game consoles, mobile phones and home appliances provide a lot of cash flow, the profit margin is actually very low, and some of them still make money at a loss.

The revenue of Jinxi Mall cannot be touched for the time being. The company's overall operation will not be fundamentally improved until the PHS business is fully launched.

“Cultural products and services ultimately have to rely on quality to speak for themselves.”

After getting the recent financial statements and work ledgers from the store manager, Huang Yiyi handed them to Jin Shang and explained seriously,
"The more excellent the work, the longer its life cycle, and the more obvious the 'long tail effect' will be."

Some songs, taking advantage of the right time, place and people, are popular for a while, but quickly become obsolete. Some true classics can transcend the changes of the times and continue to sell well.

However, the specific number of sales depends on the company's development. For example, "The Romance of the Three Kingdoms" would not have received such high attention without the popular TV series and official promotion.

As for the Three Kingdoms City, electronic games, board game cards, image licensing, etc., there is no way to talk about it.

Even Jin Shang himself cannot accurately estimate how much money the super IP "Three Kingdoms" has made for Jinxi Culture from the beginning of sales to now. He only knows a lot, and there are more and more trends.

Outsiders don’t know, and even only a few people in the company know that just for the “Three Kingdoms” series of card peripherals, more than 60 million sets have been shipped nationwide in one and a half years, and neighboring countries and regions have also contributed nearly 20 million sets, it’s very popular.

According to market research, it is expected that there may be more next year.

Although this thing is inconspicuous, the profit is really high, plus various licensing fees, I also made a lot of money.

In an era when there were very few personal computers at home, Internet cafes were not fully popularized, and electronic games were still quasi-luxury goods, high-quality and low-priced game props such as playing cards sold so well. No wonder cultural and creative products, games and toy peripherals are so popular. Really Make money.

"It's true that our company is called 'Jinxi Culture'. Its technological attributes have not yet been fully recognized by the general public, but the name of the cultural company has taken off."

Regardless of software or hardware, there is currently very little money to be made. The entire company's profits are entirely supported by cultural and creative products and services. As for Jinxi Chat, Jinxi Video, Jinxi Music, etc., one by one, they are all big money losers, and none of them can make a profit.

"Making money...isn't this a good thing?"

Huang Yiyi's puzzled question made Jin Shang shake his head.

"The price-to-earnings ratio of cultural and creative companies is much lower than that of technology companies. It is expected to be listed in the first half of next year. It would be great if more funds can be raised in the secondary market."

"A technology company! According to the advice provided by the securities company, the core competitiveness of Jinxi Video and Huixin Bookstore is a sound distribution channel, an efficient store management model, and a large number of mature paying members..."

"I know, especially the last one, is the key to being connected with high-tech Internet. If the online and offline collaborative rental and sales system is recognized by the capital market, and the hat of the first online paid video company is worn on the head, it will be a rare big success. Good thing.”

Putting down what he was doing, Jin Shang took off the listening headphones on the wall and put them on to see the effect of remote music transmission. The equipment was good and the sound quality was very good. There were several little girls around like Jin Shang, wearing headphones and closing their eyes. Listening to popular songs without any distractions.

If you like it, you will probably buy it, and such trial promotions have also contributed a lot to the increase in sales.

"Jiang Long has done a good job. He has sorted out the channels from top to bottom in a very orderly manner. It is not easy to sort out such a myriad of things."

He also did well in Jinxi Mall. He seemed to be a mediocre middle-aged professional, but he was given a stage to perform and he was very capable.

After looking around the neighborhood, Jin Shang returned to the hotel where he stayed in the city center. After running around for a few days, Jin Shang was a little tired.

Jin Shang, who wanted to relax, took Li Xuan to sit in a nearby music bar. The resident singers and bands were average, but it was lively and the atmosphere was good. Everyone seemed used to it and enjoyed this kind of nightlife.

Afterwards, we went for a walk on the nearby river beach. It was quite comfortable on a windless night.

However, I will go back tomorrow and there is a lot of work waiting for me. I am sad that my leisurely days are about to pass.

(End of this chapter)