this man is not calm

Chapter 341 Ripples
Regarding certain categories of consumer electronics and home appliances, Jinshang has a somewhat contradictory attitude. He hopes to maintain healthy and stable profits, but does not want too huge profits.

The domestic market is too large, even if it is a subdivided field, once you succeed and become the first to "eat crabs", you will make money very quickly in a short period of time, attracting a large influx of capital from both within and outside the industry, and it will be barbaric. The growth of the sequence will quickly overdraw its potential, and after all the fuss, only a feather will be left on the ground.

The experiences and lessons learned in his previous life gave Jin Shang a very sharp forward-looking vision, but the situation in this life was slightly different.

Many things that should be eliminated quickly still have strong vitality.

For example, audio and video recording, storage and playback equipment such as video tapes/recorders, magnetic tapes, and vinyl records. Even if there are more advanced substitutes, old home appliances still have relatively strong vitality.

Jin Shang and Li Xuan's newly renovated hot spring villa is equipped with the latest upgraded and improved video recorder, as well as a relatively trendy home multifunctional desktop music player.

Young people like new things, but older seniors are still more nostalgic.

The learning machine is a variant of the game console. The market it targets is early childhood education, but there is one thing that is different from the home game console. The game console needs to please the majority of young players, while the learning machine needs to please the parents of students. .

Except for a few children who really love learning, who would really want a so-called learning machine instead of a game console?
It is not difficult to make qualified products, and it is not difficult to find target customers. However, how to determine the publicity and marketing strategy requires rich experience and extraordinary wisdom.

The situation in this world is very different from that of the previous life. The market is not clearly there. Families who can afford the so-called "learning machine" probably do not need it. Instead, they are more willing to spend money on tutoring and need "learning machines". It is not easy for parents to make up their mind to buy a "learning machine" that has not been tested by the market for their children.

Jin Shang felt that the Jinxi chat software he made, even if it was two or three years earlier, was obviously much smoother in the initial stage than "Little Penguin". The only thing is that the competitors were obviously stronger. If Jin Shang hadn't been thick-skinned and thick-skinned, If you can bear it, you may not be able to survive the tug-of-war of more than a year.

Mei Fengchun and Fang Hua, who hadn't seen each other for a while, and Li Xuan called out their former girl club friend Li Rong and classmate Yin Muye to get together.

"Then...I'll go discuss the schedule with Tang Yu, and I'll sort it out and send it over later."

There are not many people in the indoor venue. Today is a working day, so there are fewer people relaxing and relaxing.

In any case, Jin Shang also received an annual salary of more than 300,000 yuan from Beichuan Electrical and Mechanical. Including signed reimbursements, the total is about 500,000 yuan. For a well-known company that is in the climbing stage and once had operating difficulties, the treatment is quite good. , he was just a hands-off shopkeeper anyway, and he didn’t do much, although not too much, but in 1996, it was quite a lot.

After mastering the balance of the skates, Jin Shang spent more than half an hour and was able to skate in a decent way. However, he was not very proficient and it was very difficult to turn and stop.

If you don't find your own position and gain a successful foothold, no matter how many bells and whistles you try, it will be hard to change the outcome of failure.

Yesterday afternoon, the weather was still very gloomy and it seemed like it was going to rain. By this morning, it turned into a sunny day with beautiful wind and sunshine.

Xiao Jin himself is involved in many sports, but he is relatively new to ice skating. A few years ago, he tried roller skating in an open field. After falling several times, he could barely stand.

"Finish the things at hand first, and then go to Beichuan Electrical and Mechanical Co., Ltd. to show up at the performance briefing and investor meeting."

The same thing, if the environment is changed, the situation is completely different.

Even if you are a "hands off boss" type chairman, what you should do and the responsibilities you should bear cannot be vague at all.

Don't think that just because you have seen the success of "Little Overlord", you think that if you do it yourself, you will make a profit without losing any money.

Fortunately, the company's stock has performed very well this year, and the key performance data are also available. There are many highlights. This year, we should be able to successfully obtain an unqualified audit report.

At present, everything at Beichuan Electrical and Mechanical is going smoothly and operating well. However, the fact that Hong Renquan is about to retire makes Jin Shang feel a little worried. It would be great if he could stay on for another three to five years.
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November 22, light snow, Friday.

Jin Shang and a group of friends came here to have fun at a newly opened indoor ice rink in the city center.

After chatting with Huang Yiyi for a while, and after the other party roughly understood the key, Jin Shang stopped preaching.

"Confirm clearly! The stock price rose a lot in the first half of the year, and was generally stable in the second half of the year. Some people made profits while others lost money in the secondary market. Net profits were very small, and it was difficult to distribute symbolic dividends. Investors have been tortured by the sluggish market for so many years. It is not easy to get a little Most of them seem a little restless."

After working hard for half a month and finishing many delayed things, Jin Shang took a rare break for himself.

The warm sunshine in early winter is still very comfortable for people, but the temperature is a bit low and the breeze is blowing, making it a little cool.

Listed companies are public enterprises and must fulfill necessary disclosure obligations. It has been almost a year since the release of the last annual report. They have to give an explanation to investors. As the chairman of the board, Jin Shang still has things to do. Many times, especially at the end of the year, how to get the annual report to pass the financial review is quite troublesome.

In comparison, Yin Muye, who looks relatively thin, is very good at skating, big jumps, spins and rapid changes of direction, etc. He is very cool.

Jin Shang, who was a little tired because his legs were too hard, stopped and leaned on the sidelines to take a break. Fang Hua, wearing thick plush gloves, walked over from a distance. Before he got close, he threw a can of hot, bitter coffee over. .

"Thank you!"

Jin Shang reached into his pocket, ready to give money, but Fang Hua waved his hand casually.

"You're welcome. Thanks to you, I have some savings now. I can still afford a few bottles of drinks."

Xiao Jin was not polite. He opened the can and took a sip to refresh himself.

"The merchants are very considerate. It's cold, and there are hot drinks in the vending machines. I haven't seen them in the past few years."

"It's just a gimmick. It's just heating and insulation. It's not worth mentioning."

Fang Hua responded with a smile,
"I always thought you knew everything and could do anything, but I didn't expect that you showed your timidity here. Your skating skills are average, and you don't have good balance?"

"No, I'm not only good at football, I can also do some special things, such as walking on stilts, which is much more difficult than skating. I can also do it well, but I don't know why it's easy to lose control when skating. In fact, I'm skiing I can barely show off my performance on the high platform and downhill.”

Jin Shang didn't know why, whether it was indoors or outdoors, skates or skateboards, it seemed a bit tricky.

It's not that I can't do it at all, but it's a bit confusing when the difficulty level increases.

"Practice makes perfect, maybe it's because you play too little and play too little."

"perhaps."

Li Xuan performed well and taught Jin Shang carefully for a while, then let her boyfriend explore on his own and go do some exercise in a distant place.

If he wants to be as fast as the young and energetic guys and girls in the center of the field, Jin Shang still needs to practice hard.

Seeing a different emotion hidden under the other person's cheerful face, Jin Shang couldn't help but ask:

"After the last album is released this year, you are about to quit the Little Maza band. Why...are you a little bit reluctant to leave?" "More or less, it's okay. It's just that we won't play music together in the name of the band, and it's not a breakup of friendship. ”

This was Fang Hua's own decision, and it was hard for others to say anything. Jin Shang's original plan was to run the Little Maza band stably for another two or three years, and then gradually go solo. Unfortunately, the plan could not keep up with the changes.

Unless Fang Hua and Mei Fengchun take the postgraduate entrance examination, they will have to make a decision sooner or later.

"You have strong comprehensive ability. In the team, you are a versatile all-rounder. If it weren't for Mei Fengchun's special voice, God would give him a gift, and you would be the best choice as the first vocalist."

Although he didn't say it explicitly, Jin Shang also felt that Fang Hua did not reject dancing, but he did not want to follow the path of singing and dancing, but wanted to be a pure singer.

Music is a professional job, and dancing is just a hobby and a way to lose weight. Fang Hua knows the difference very clearly and understands his own feelings.

If he continues to stay in Xiaomazha Band, Fang Hua can only be a green leaf hidden in the light of plum blossoms, always a foil.

Jin Shang stretched out his hand, made a fist and touched the opponent's fist.

"I'm flying solo, and there are opportunities for cooperation. We're not in the same team, but we're also comrades who have worked together before. If you need anything, please feel free to ask."

"I won't see you outside."

The positions of Fang Hua and Zhang Yun of the reorganized Xiaomaza Band actually overlap somewhat.

After all, Xiaomazha Band is not SHE, not a girl group with three lead singers. Even if it is SHE, its positioning is different. You and I can both sing the same lyrics. Who has more lines, who has less lines, and who is responsible for appearance? Responsibility, who is the best at singing and dancing, and who is the best at singing, are all taken into consideration.

If we talk about a powerful song and dance, Fang Hua's singing score is 95 points and dancing is 80 points. Zhang Yun's singing is only 75 points, but his dancing expressiveness can exceed 85 points.

Overall, Fang Hua is better, but it's not impossible for Zhang Yun to be the lead singer.

In a short period of time, it is not a big problem to highlight Mei Shuying as the absolute lead singer. However, in the long run, it will be detrimental to the development of Fang Hua and Zhang Yun.

Since it is a band, it will disband sooner or later. Jin Shang plans to make the Little Mazar Band into a brand. It is actually a good thing when the members "graduate in an orderly manner".

Regarding their future plans, Fang Hua and Mei Fengchun have talked several times, and everyone knows it well.

While the conversation was going on easily, there was a noise from the entrance, and then a familiar face appeared. It was Dai Yiqin who had finished his last tour concert of the year. Next to him was a tall and thin young man, who was from Nanjing University. Biao's son Nan Xianjie.

"This way, this way."

Seeing Jin Shang waving, the two walked over quickly. During this period, Dai Yiqin declined the approach of several fans who asked for autographs.

"You just walked in and no one blocked you?"

"I changed into light clothes outside, and with the help of an assistant, it's not a big problem."

This time is not a weekend or a legal holiday, so not many people come to skate for fun in the morning.

After the two latecomers arrived, everyone came out in high spirits again, and Jin Shang stepped forward not to be outdone.

An hour later, Jin Shang couldn't help but laugh angrily as he watched Nan Xianjie gliding away in a show of force and making a grimace.

From childhood to adulthood, for more than ten years, Jin Shang has been "other people's children." Nan Dabiao often uses Xiao Jin to motivate Nan Xianjie. However, in the eyes of the rebellious little guy, Jin Shang is always attacking him, but he never Gao Shan couldn't resist. Today, he finally found a field that was better than "Brother Ashang". The young man was really proud of himself.

After rubbing his waist and tailbone, which were a little sore from the fall, Jin Shang grinned, took off his skates, and sat cross-legged on the sidelines to rest.

Dai Yiqin, who had skated a few times comfortably, took off his windproof glasses and woolen hat, tossed his hair gracefully, nodded to the person secretly taking pictures in the distance, sat next to Jin Shang, and teased cheerfully:
"It's rare to see you deflated."

"I am not omniscient and omnipotent. I am young and energetic. It is impossible for me to be proficient in all sports. It is normal for me to be inferior to others."

In terms of understanding of human resources, Jin Shang is far inferior to Wei Shuangping. In terms of professional knowledge, he is also inferior to Huang Yiyi. His handling of legal issues is not as good as Qi Zhaoyun's. In external relations, he also needs to learn from Zheng Liangzhi from time to time, and he has to learn from Zheng Liangzhi from time to time. The sensitivity of writing is also far less than that of Zhao Rongzhen and Wang Yan.

In a few years, everyone will find that Jin Shang is not a good basketball player, but his "paws" are particularly powerful. He is not good at grabbing the ball, but he is very accurate in poking his eyes. He has fought in groups several times and accidentally injured several people, but no one dares to do so. Let’s play with Xiao Jin again.

The two exchanged pleasantries for a few words, and Dai Yiqin said seriously:
"Those two songs... I chose "Exaggerated", and I also want to add "The Ordinary Road"."

"can!"

Zhang Qian and Luo Yang could decide this kind of thing by themselves after discussing it with him, but Lao Dai had to tell Xiao Jin personally every time that he probably couldn't change his more particular style of dealing with people.

"Manager Nan... I heard that you have been under a lot of pressure recently. How about... I release albums more frequently and add a concert?"

"Thank you, I appreciate your kindness, but... this is not a matter of one or two years. Personal financial pressure will be a bit heavy in a short period of time, but I have already considered everything."

Respectfully declining Dai Yiqin's suggestion to help, Jin Shang responded seriously,

"What do you mean by that? Sustainable fishing is the right path. A large amount of exposure in a short period of time will overdraw your business potential. In the long run, it will be a huge loss."

"Okay, let me know if you need anything. My abilities are limited, and that's all I can help."

"it is good!"

If Dai Yiqin really goes all out to "operate", his annual revenue will be at least more than 200 million, and the theoretical upper limit may be 500 million. Jin Shang himself can get a lot of it, which can relieve the pressure to a great extent.

We are far from reaching the end of the road now. Jin Shang is very confident that the assets redeemed from Lao Huang can be successfully revitalized. As long as it goes smoothly by the end of the year, the repayment pressure will be less in the future.

However, Dai Yiqin knew about it, which meant that the turmoil caused by this major asset swap had already aroused, and all interested parties had heard about it.

"Next year we will see if we can launch a fixed financing product to make some money, and the year after that we will launch Jinxi Video and leave this big burden to the capital market. This will almost avoid the risk of the capital chain breaking. Of course, this is the worst plan, the actual situation is far from that bad.”

This small storm will not really cause the boat to capsize.

(End of this chapter)