this man is not calm

Chapter 379 The Beginning

Complaints aside, Jin Shang also understood that continuous and long-term exposure is what brings fame. A lazy person who fishes for three days and dries the net for two days cannot become a star.

Nowadays, the reputation of the entertainment industry depends entirely on print media and radio and television publicity. A hit TV series, a national hit song, or an appearance on a well-known program are all huge successes. This is also the reason why celebrities are keen to appear on the Spring Festival Gala to increase their presence, and it is understandable why national talent shows like "Avenue of Stars" are so popular.

If there is no news about a male artist for three to five months, he might be thought to have been caught having fun at a bathing center. If there is no news about a female star for a year or two, she is most likely to have retired from the entertainment industry or gotten married and had children.

Anyway, this is the current public opinion environment!

Semi-professionals like Yuan Xiu, who work behind the scenes under the pseudonym Jin Shang, have had very few exposures in the past two years. The popularity of the song album released by the Xiao Maza band was shared by the three girls. As for the published poetry collections, creative novels, comics, and film and television works, even fewer people paid attention to them.

Not to mention the national recognition of celebrities, I'm afraid there are more primary and secondary school students who know Jin Shang than young people who are fans of his poems. Several of his poems have been selected into standard extracurricular reading materials and interest reading books, and they are often tested in exams.

It is said that the textbooks will be revised in the second half of the year, and two articles will be included in the elective courses. I wonder how many children will resent Jin Shang for increasing their memorization question bank in the future.

The harmless banter between mother and son makes the relationship seem harmonious.

"Grandma... is she asleep already?"

Jin Shang asked, peeking into the room. Mei Xinghong shook her head slightly and said,
"I caught a cold and felt a little uncomfortable. I drank some sweet wine and watched the fireworks with Xiao Jinfeng. The cold wind blew. The child was fine, but the old man couldn't stand it."

"I'm not young anymore, and my body isn't as strong as it used to be."

With a regretful sigh, Jin Shang was very keenly aware that as he grew up, his elders grew another year older, and the energetic old lady Xian who loved to travel around was gradually becoming a thing of the past.

I'm afraid it will be difficult to take a long-distance trip on a whim in the future. Even if she can't stay, her family won't let her go alone.

It's not easy to go into depth on this topic. How to get along in the future is something the parents should consider. No matter how close Jin Shang is, they are a generation apart. He should just be an honest and trouble-making grandson.

At this time, my father and Que Sheng went to check the situation in the backyard. The weather forecast said that there might be a heavy snow tonight, so the remaining snow had to be cleared away to avoid breaking tree branches and hitting the garage or pedestrians. Lao Bian and Gui Feng were cleaning, checking water, electricity and coal, and preparing to rest.

"I see your studio has been producing more works these days. Can you handle it?"

"Fortunately, I mainly provide ideas and control the general direction. I now have two capable assistants who are capable enough. In the past two years, there have been more young people who are interested in developing in this industry..."

“The industry boom cycle is coming.”

The children born during the baby boom in the mid-1980s are now in their teens. Their minds are becoming more stable, they have more pocket money, and their purchasing power for cultural and creative products such as animation, martial arts, science fiction, and special effects has increased.

After all, it is because of the development of the economy. Parents have money and are willing to spend it on their children. For example, the "skin-changing" learning machine that was recently launched sold well during the winter vacation. The sales of a pocket walkman that was developed were also good, and the matching English learning tapes were in short supply.

"I took a look at your works a while ago, and it seems that the style of your works has changed a little bit. In the past, they were mainly about fun and storytelling, but now they are more about fresh and simple things. Has the market trend changed?"

"That's not the case. The audience for the original works is still very stable. It's just that the current consumer groups have begun to change. The number of older high school and college readers has increased. Moreover, there is a new trend, that is, the proportion of girls in the readership is increasing."

"Female student?"

“Yes, although the absolute number is not significant at present, the rate of increase is very fast.”

"Indeed, the market for girls' comics is worth paying attention to. There really weren't many similar themes in the past."

There is no shortage of female readers for hot-blooded manga like "Dead Fire Sea", but the main audience is definitely boys;

For works like "Three Sisters of the Nan Family" which have almost no ups and downs in the plot and are mainly about daily trivialities, male and female readers are similar;

However, most of the fans of "Sakura High School Host Club", "The Chairman is a Maid", "Natsume's Book of Friends" and "Kamisama Kiss" are girls.

Only creators who have experienced the front line can keenly feel the subtle changes in the reader market. If nothing unexpected happens, the boys' comics market is relatively stable, and there is still a lot of room for expansion in the girls' comics field.

"The company's "Eastern Manke" mainly focuses on noisy and passionate comics, while "Young Painted Heart" mainly focuses on fresh and simple picture books. It seems that we need to adjust our development direction appropriately."

There is also the online reading platform Jinxi Wenku. The preferences of male and female readers are extremely obvious and the gap is huge. It is inevitable that certain distinctions will be made in the future.

"In fact, it's not that I have to change, but... after so many years in the industry, I don't have a good grasp of the preferences of today's children. I need to try more to avoid being abandoned by the market."

Even if nothing is changed, relying on the popularity accumulated in the past, it will not be too bad for a while, but if it continues for a long time, it will definitely be marginalized.

Being out of touch with reality, working in isolation, and naively believing that everyone will like to watch it, instead of following market trends and fine-tuning directions at any time, will sooner or later lead to a situation from which there is no return.

Even when Mr. Qu Nanrong wanted to do his bit to promote innovation in the literary and art circles, he did not act on his own, but let the market test his works. This idea is definitely correct.

After chatting about creation for a while, it was getting late, so mother Mei Xinghong went back to her room to rest. Jin Shang went to see Li Xuan, who was tired after a day of work. After washing up, she could no longer hold back and fell asleep.

After helping her tighten the quilt and cover her exposed arms, Jin Shang turned to the study and turned on the TV. This year's Lantern Festival Gala was exceptionally long. It was almost eleven o'clock and it was still going on. However, it seemed to be coming to an end.

After changing a few channels, there was nothing worth watching, so Jin Shang turned off the TV, turned on the computer, and casually browsed the Internet.

There are already quite a few comprehensive portal websites. Apart from Northern United Online, which is the only dominant one, there are three or four others that are doing well. It is not easy to copy the industry leaders and still maintain one's own characteristics.

I took a look at the homepage and didn't find much interesting news. Most of them were copied from each other. There were very few original articles and most of them were reposted.

This is also a limitation of the reality. You can't publish news information as you please. You need qualifications.

It would be fine if everyone was an "illegal household", but the key is that there is a formal company with complete qualifications on the market, which is also the industry leader. Other followers will naturally be regarded as makeshift teams.

This is not self-boasting by Jinxi Culture, but a recognized fact that, at least for now, there is no other company that can challenge Northern United Online's position as the "number one" company.

Putting aside other things, the right to collect and edit, even if it is subject to certain conditions, is not something that an ordinary website can obtain.

"Huh? Ballon d'Or... our team didn't even get a consolation award? The judges are really brave!" If they don't even give the boss face, will they still get funding next year?

Even if it's a customized most anticipated award, a kind of attention, or the best youth player or something like that, that would be fine.

However, Jin Shang had already made plans for the development of the football club. He could not follow the path of money-driven football, at least not now. With his own fan base, unique reputation, unparalleled historical heritage, and the advantage of being located in the capital, as long as the performance was not particularly bad, it would be enough to attract many outstanding domestic players to join.

In addition, with the blessing of the "Golden Broom", you just need to follow the steps and proceed steadily. There is no need to spend too much money.

Just browse the entertainment news and you will find news about Dai Yiqun's "Journey to the West" series of concerts, her upcoming starring roles in two movies, and her new album preparations, all of which are very popular.

This is the status of a big star. I searched for a little singer named "Yuan Xiu" but didn't see his name many times.

After surfing the Internet for more than ten minutes, I didn't see anything particularly interesting, so I went to the Beijing Student Union Forum to chat with netizens, which was enough to satisfy my curiosity.

After yawning and stretching, Jin Shang was about to turn off the computer and go to sleep when he suddenly remembered something.

"By the way, the blog is now open for public testing. Should I go check it out?"

He opened the homepage, logged into his account, put on the company boss badge, and then entered the message page. The result made Jin Shang very depressed.

There are only more than one hundred registered accounts in total, and a small half of them are development teams and testers. The online promotion has not been implemented in practice. During the holidays, no one paid attention to this. The few registrations are just hanging there, and no one knows how to play it.

This is no longer just deserted, it’s directly cold?

"This generation of netizens is not good enough, and literary youths can't do it?"

With this thought in mind, Jin Shang decided to set an example for them.

Skillfully enter the editing page, choose a cool background and theme, quickly write a poem, and click send to complete it in one go.

"This poem, "Qingyu'an·Lantern Festival", is very suitable for the occasion, just right."

Sure enough, within two minutes of the posting, someone who was still awake saw Jin Shang’s updates, especially those who paid attention to the boss’s hard-working employees, and they followed him with likes and flattery.

Unfortunately, there are very few followers and the number of users is just so-so, with only a few familiar people around.

"Too few active users, so boring!"

No wonder the blog-type SNS websites in the past had been so unpopular and had no popularity at all for many years, until the emergence of FACEBOOK, which gave them a good reputation.

As for the popularity of domestic SNS websites, it was the "Mu Zimei" incident that started it all. Later, the famous controversial writer, director and racing driver Hanhan classmate launched rounds of online verbal battles, which made the majority of netizens realize the truth.

"So this is how blogging works. You scold whoever is popular, and bite whoever you catch. Being black and red is also red. As long as you become famous, profits will naturally follow."

As a result, the originally sober and literary blog was turned into a public opinion field for all kinds of monsters and demons, completely revealing the true face of the dark and chaotic online media.

The continued expansion of influence and the emergence of the first batch of so-called "public intellectuals" laid the foundation for the subsequent rapid development of self-media.

Now, there are only about a million computers with Internet access in the country. If one-third, no, one-fifth of them can become active users, it would be very good.

Jin Shang’s requirements are really not high. The absolute number may not be high, but the share must not be low.

One of the great benefits of social networking sites is that as long as there is enough attention, any message Jin Shang sends can, in theory, be received immediately by users in every corner of the world.

This kind of influence is terrifying.

Having a hundred followers is not worth mentioning, having a thousand means you are a little famous, having tens of thousands means you have gained a certain number of hardcore fans, having a hundred thousand means you are the voice of the industry, and when you reach a million, your fame starts to spread beyond the circle, and your every move will be noticed by thousands of fans from all walks of life. If you have tens of millions of fans, it is no exaggeration to say that you are of great importance.

Going further up, reaching the level of hundreds of millions of followers, that is not something that ordinary people can achieve. Let’s not talk about it. I guess it will be possible when Jin Shang really becomes the richest man one day.

Another ten minutes passed before Jin Shang turned off the computer.

"The limitations are still too great. Camera phones have not been developed yet, digital cameras are very expensive, and convenient USB interfaces are not yet popular. Therefore, blogs can only be based on text. Shouldn't such a platform move towards becoming an online literary and artistic activity center?"

Some things, measured from the perspective of 20 years later, seem unbelievable, but given people's current reality, there is really no other choice.

Unless Jin Shang can attract a large number of elites from all walks of life to the platform and engage in professional interactive communication, in that case, it will not be a blog, but Zhihu, where "average 985 graduates" are accepted. The audience will be even smaller, which will obviously narrow the path.

It is impossible to create a classified information and consultation website these days. There are only so many netizens, and even if we concentrate them all together, it would not be enough. If we break them down further, there will really be very few people.

Bigger means stronger, more complete means better. As long as you are a user, you want them all and there is nothing to be picky about.

"Well, take your time. First, let people around you join in, then verify a few public accounts. The final killer move is to let big stars, especially Dai Yiqin, join in."

You can't really invite a few great teachers to update "Love Letters", "Male and Female Internal Reference" or serialize "Fish Raising Diary" on it, right?

It would be fine if they were to skirt the rules, but if it really became a welfare website where "Emperor Yu Huang" appeared and ruined its reputation, then it would be really over.

"Safe, efficient, less troublesome, easy to operate, and influential, it seems that only entertainment stars meet the requirements. It's no wonder that social networking sites have become platforms for gossip or channels for online shopping, which are becoming less and less interesting."

We’ll talk about the future later. For now, blogs are still very valuable, especially for a lot of people who need a voice.

"Digital cameras, camera phones, go buy a few useful patents first, they will come in handy sooner or later."

(End of this chapter)