this man is not calm

Chapter 383 Step by step
The advent of the Internet age is bad news for major record companies, but the losses to star singers are actually not that great.

Undoubtedly, the decline of genuine albums will definitely bring a huge impact, but in the entire industry chain, the status of singers is not high. Even a superstar like Dai Yiqun, who is popular all over the country, receives far less benefits than record companies and channel dealers.

From another perspective, for well-known singers, the popularity of electronic music has increased the speed and breadth of its dissemination, which is very helpful in enhancing their fame. The losses from the decline in physical record sales can be easily made up in other areas.

For example, taking on a few commercials will result in higher endorsement fees.

There will even be unexpected benefits under the traffic economy model.

However, in this way, resources and benefits will quickly concentrate on the top. Unknown singers who used to be diligent could have enough food and clothing, but now they won’t even be able to afford a meal, while the top stars will be well fed and well-dressed and make a fortune.

Twenty-eight?

One nine?
The result might be one hundred and ninety-nine!

Look at how crazy online live streaming sales were when it was at its peak, with hundreds of millions or even billions of dollars made without even blinking an eye.

"The quality of the songs is still important, but it is no longer the decisive factor. Praising the actors, tearing down their status, pulling down and creating topics to attract attention are more important than improving professional ability."

After careful consideration, Dai Yiqun's words almost summed up the essence.

After so many years of ups and downs in the industry, I deeply know that if what Jin Shang predicted happens, the situation will be out of control.

Xiao Biao agreed with great approval. Having been deeply involved in the entertainment industry's brokerage business for many years and with his extensive network of contacts, he naturally knew what was going on.

"It's not just the music industry, the film and television industry is the same. With MP3, how far can MP4 be? I don't understand CDs, VCDs, DVDs, etc. I just know that they can carry film and television songs. On the electronics street in the north, nearly one-third of the people are burning discs. DVD players are very popular. Small workshops that produce blank discs are making a lot of money. Pirates can just get some audio sources and ship them out in large quantities without worrying about selling them. Those who honestly record music and shoot TV dramas are losing a lot of money."

Things like DVD players are becoming popular in China very quickly, especially the various so-called high-definition error correction technologies, which are actually pirated decoding technologies. The little tricks of legitimate dealers are not worth mentioning in the face of ever-advancing technology.

It is not enough to rely on industry self-discipline. The only way to control it is through strict laws and regulations, and to hope that cross-border capital giants can restore order.

Why has it become like this? It is actually very simple. The country has a large population, but most of them belong to the group that is waiting to get rich. The ownership of traditional CD players, video tapes, home theaters, etc. is insufficient, and the market is extremely small.

But it is different in foreign countries. Videotape rental and sales are already a mature industry, and the demand for VCDs and DVDs is extremely small, so naturally they are not given enough attention.

So, while the foreign giants were taking a nap, they discovered that such a deformed behemoth had emerged in the country.

Anyway, there is not much of a market for videotapes, and with the cheap and high-quality VCDs and DVDs, you don't have to think about which one to choose.

Last year, pirated tapes of the album promoted by Jin Shang appeared on the market within a few days. Nan Dabiao, who was embarrassed, went out of his way to get back at them, but this was only a temporary solution and could not solve the fundamental problem.

Things are already tricky enough. If an MP3 music player suddenly appears, wouldn't it be even more confusing?

At this time, singers make money faster than movie and TV stars, but their influence is much less. Unless they can become as popular as Dai Yiqun, who is an internationally renowned superstar and has developed across the three fields of film, television and music, they can break free from the shackles of being a singer.

"The specific method is that I will provide one or two hit songs, and then find some good ones from outside to join. Such a large music production team cannot be supported by one or two creators. We need to attract more talented musicians to join. Moreover, no one is born with knowledge and needs to grow. We need to give them some opportunities."

Jinxi Music has gathered some pretty good young people who can provide some works. At the end of last year, Luo Yang tried to pick out two pretty good songs and put them in the album. The quality is definitely not as good as the popular works such as "Once You" and "Fukua", but it also caused a little splash and is pretty good.

"Ashan's suggestion is quite good, and it has now been proven to be feasible."

Xiao Biao nodded in approval.

"Putting so many masterpieces that could become blockbusters in one album can certainly create a classic, but it's such a waste. I can't let you do it all in the future, not to mention that you don't have that much time. The speed of adding new songs to the library has obviously slowed down a lot this year. There are so many people in the company, and they can't be called amazing talents, but they are qualified to play supporting roles."

Nan Dalong's tone was very reserved. In fact, he was worried that in the future, Jin Shang would get older, his energy would be dispersed, and his talent would run out. Without training other lyricists and composers, Jin Xi Music would really be an empty shell.

You wouldn't really go out and poach people with high salaries, would you?
"I will pay attention to this aspect. I used to release two or three albums a year and could barely keep up. Now it has increased several times. How can I have the time to take care of it?"

Jin Shang didn't care about what the two said, but instead recognized it. The big disagreement no longer existed, but there were still small conflicts.

"Making movies is one of the important factors in maintaining popularity, but is it necessary to arrange so many concerts in Midwestern cities? The efficiency of making money is too low..."

"No, no, no, in this regard, Ashan, you are wrong."

It was rare to catch Jin Shang's fallacy. Nan Dalong said anxiously and proudly,

"In fact, when singers hold concerts and big stars carry out offline activities, second-tier and lower-tier cities do not necessarily make less money than first-tier cities."

Nan Dalong talked eloquently,
"It's mainly a question of cost-effectiveness! You may have seen many of Dai's concerts and offline autograph sessions packed to the brim, so you think that such treatment is only available in large central cities. In fact, it's not the case. There are many events held by less famous celebrities that have no support. In cities with a low sense of presence, celebrities rarely go there, and many announcements and activities are quite rare. It is difficult for local people to see real celebrities in their daily lives. Therefore, as long as there is a name that everyone can call, the support... the enthusiasm is really exaggerated."

If you are not famous enough, there is no point in running around everywhere because no one knows you. Those who are famous have limited energy. They can almost fill up their annual schedule by wandering around a few economically developed cities on the southeast coast. How can they have time to eat sand in the central and western regions?
The general perception is that in places with poor economies, there are fewer people with money to spend.

However, with the increase in population, many people are relatively well-off. "Last month, we held a small fan meeting in Hanzhong. We were only planning to receive 30,000 visitors, but in the end, almost all the wealthy young people from a hundred miles radius came. It was not easy for the superstar to come so close. If you miss it, you don't know when the next one will be."

Transportation these days is not as developed as it will be in ten or twenty years. Most people cannot travel on a whim. It's only a few dozen or a hundred kilometers. Those who can drive can, while those who don't can share a car. The enthusiasm for traveling is probably only slightly less than that of the local people in western Beijing.

"Okay, I was careless."

If young people in Beijing want to chase stars, they still have many choices. In other places, it is not so common. It takes many years to meet a popular star like Dai Yiqun at an event. Isn't it a good deal to go and see her?
"You are professionals. You can decide on the specific plan by yourselves. I will just offer some suggestions. Just reach your goal. The most important thing right now is the release of the MP3 player. You can focus on the promotion. As for the TV station's advertisement, I have already arranged the time slot. Brother Dai will take the time to shoot the advertisement next week. In addition, the third season of Home With Kids will be broadcast in mid-May. The product placement in it is quite important..."

The annual family sitcoms "I Love My Family" and "Home with Kids" have become two long-term meal tickets for Jinxi Culture. Product placements are snapped up before the filming of each show even starts, and they have already made a profit before the script is completely finalized. It's so comfortable.

The cooperation with the TV station was also very pleasant. The broadcasting rights were sold round after round, and they could even be exported abroad. From top to bottom, it gained both fame and fortune. It was an extremely successful large-scale IP and it would be no problem to make money for another three years.

Dai Yiqun listened for a while and nodded calmly.

"That's easy. The filming schedules of TV dramas and movies need to be adjusted. I still have some scenes for the fifth part of Romance of the Three Kingdoms, which are all large-scale war scenes. I won't be in the sixth and seventh parts. The sequel to Drunken Master also needs time. In addition, there is a medium-sized comedy film, and the script is about to be finalized. It is an important expansion of my acting range. As Shang mentioned... the contrasting role of Disgusting Handsome, we have considered it and it is still very promising. In the current market environment, the safety factor of comedy films is very high. For other types of blockbusters, the pressure to make a profit is too great..."

“Is it difficult to find funds?”

The coal bosses who respect art don’t seem to have the idea of ​​engaging in art and promoting positive energy, perhaps because they are not yet that rich.

In ancient times, actors from the lowest class gradually became artists against the backdrop of the development of traditional culture. However, with the successive invasions of capital from all walks of life, it seems that they are changing back to that status.

It has to be said that history is a cycle.

"We still need to find more sponsors. It's unrealistic to always expect to cheat outsiders out of their money. If we do too much, they won't come."

"We didn't do anything wrong. It's all our colleagues' fault. They ate in such an ugly way that their reputation was ruined."

Talking about this matter, Nan Dalong felt very aggrieved. He was scolded by Da Biao for doing a little trick. Look at others, they really have no taboos.

"Anyway, take it easy for now. Do what you can. When your brother's theater is almost finished upgrading, I will hire the special effects team from the Shanghai Animation Film Studio and make a big movie."

"Aren't you already working on it? I heard that the 64-episode Legend of the White Snake is enough to film the Big Times trilogy three times. There are also Investiture of the Gods and Journey to the West. The investment in each one is bigger than the last. Can't you make a big movie?"

"The TV series will be broadcasted in prime time on a comprehensive channel and will become famous. You can make a lot of money by selling discs and videotapes, and you can also export them overseas. I will make a special effects movie for you. How long will it take for me to get my money back?"

The biggest difference between TV series and movies is that as long as the former can grasp the resources of the TV station and sell a few rounds of broadcasting rights, it is no problem to invest more. Even if it is not enough, the offline rental and sales of discs and videotapes can make back the investment and profit, and it is not difficult to start a sequel.

Making a movie is troublesome, as there are many levels to go through, from review, project establishment, production to distribution.

"There is no rush for movies. We should first establish a good reputation and wait for the market to expand. Besides, the audience is too small now. To watch a movie, you have to pay real money to buy a ticket, while watching TV is basically free. It is obvious who has the advantage."

"Okay, I won't complain. Da Biao is planning to invite a foreign team to come over and try to make a 3D movie. The investment is not too big, and the main thing is to train the staff and let the smarter ones learn more. Once they learn, they will kick out those foreigners who are too arrogant."

"I'm not good at this, you guys do it yourselves. If you really start making a big movie, I'll come and check it out."

"You finally remembered that you are still the deputy general manager and artistic director. I haven't been to the office for a long time."

"It's not that I don't have time. Jinxi Video has already issued its prospectus and is preparing for a roadshow. We are aiming to go public in early June. After more than a year of hard work, I finally see the end in sight."

After going public, the situation will be much better. The funds raised will be mainly used to improve branch services, build large data centers, and acquire cheap online broadcasting rights for film and television dramas.

Spending money on practical things, even if the effect is not good, can leave behind a bunch of servers and a large number of copyrights, which is much better than spending money on subsidies without restraint.

Originally, Jin Shang planned to ask Lao Huang to help if the problem didn't work out. But, it worked, so several backup plans didn't have to be used.

The last step is to find ways to sell the stocks and sell them at a high price.

However, there is very little we can do now. We just need to execute according to the established plan. The silent period before listing is not suitable for making big moves.
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After finishing the business outside, there was not much chatting at home. When I returned home, Li Xuan was already at home. Her family members stayed in the villa she bought. There were a lot of people, but they could barely fit in, so there was no need to go to a hotel.

April 16th, the tenth day of the third lunar month, is the day when the two are officially engaged. No matter how simple the ceremony is, they still have to hold a ceremony for all their relatives and friends to witness it.

Lao Jin would ask someone to arrange the specific details, and Jin Shang would only be responsible for paying the money.

There are still ten days left, so there is actually nothing to prepare. Just live each day as planned.

It was another Monday, and Jin Shang was busy with his daily work when he received a call from Hao Qilian...

(End of this chapter)