this man is not calm

Chapter 388 Take the initiative
Jin Shang had always had a hunch about the problem pointed out by his uncle. The presence of Lao Huang naturally put Jin Shang in an advantageous position. Many qualifications that were almost impossible to obtain, or at this point in time, did not have many existing licensing endorsements.

I won’t mention things that are too far away, but the issue of third-party payment licenses and pilot permits has opened a gap in the non-bank financial sector. If you don’t have some power, you won’t even know where to find someone to discuss it with.

The first license in the previous life was issued in 2011. That is to say, online applications including Alipay, Tenpay, 99Bill, and Lakala finally obtained the qualification for the first time after "driving without a license" for many years.

Jinxi Culture obtained the pilot qualification in 1995 and had the official stamped certificate, a full 15 years ahead of schedule. It is simply unimaginable how great this advantage is.

Up to now, there is still only one license on the market, and others engaged in similar businesses are all "miscellaneous forces" trying to make money in the gray area.

That is, in consideration of retaining some vitality for the emerging markets, and in the absence of a proper supervisory unit, as long as there is no trouble, the higher-ups will turn a blind eye.

In this case, when business competition arises, it is clear which party has the advantage.

The illusory Internet is still not very credible in the eyes of ordinary people today, especially for money-related businesses. One has a license, the other does not. You don’t need to think too much about which one to use, just vote with your feet.

Same thing, and some more.

When Jinxi Culture was still weak, there were no problems, but now it has become a large enterprise that has leveraged billions of wealth and affected the livelihoods of countless ordinary people. Under the watchful eyes of the public, there are some things that even Huang cannot do.

When a subsidiary is launched for IPO and financing, its valuation is 30 to 40 billion yuan, and it takes away 5 to 6 billion yuan from the secondary market in one go. It is impossible to keep a low profile.

This is not a matter of spending money to grab market share. In the post-hyperinflation era when mobile Internet is popular, money is still quite valuable. Pork is only five or six yuan per pound, and there are not many people with an average salary of over a thousand yuan in the workplace.

This is no longer a purely business matter.

If Huang Zhengkuo is gone, or he can't handle the situation, Jin Shang will have to do it himself. At that time, will Jin Shang have the power to protect his industries?

In the past, Jin Shang always tried to ambush and make money when the market was hot. Getting rich overnight was a great success for the Phoenix men who truly started from scratch, or the lucky ones who "won the lottery", but it did not mean that much to Jin Shang.

Making more money is only a means to achieve the goal, not the fundamental purpose. We should not put the cart before the horse.

The key is how to gather resources and then use them reasonably.

Making money is important, but spending money is more important.

"With a vision and insight that transcends the times, and the protection of the "Golden Broom", only I can ignore all detours with the highest efficiency and rush all the way to the finish line."

In the past, Jin Shangzhi worked hard on his own piece of land, but now his uncle has come up with a completely new concept.

"If my previous style was to follow the general trend of economic and technological development, my uncle's suggestion was to let me truly integrate into the development needs of the times, leverage the power of the entire society, take advantage of the situation, and maximize the win-win situation for all parties."

Partners and allies should not only be business partners, but should also have greater depth and breadth.

The story of Nanshan Pizza Hut once lingered in Jin Shang’s mind.

In the following time, Jin Shang thought a lot in his heart but did not show too much on his face. He chatted a lot with relatives and friends, and the scene was very harmonious.

Finally, Que Sheng and Gui Feng brought little Jinfeng over and met many cousins, uncles, aunts, and uncles. In the evening, they went to a nearby farm to have dinner and sing some songs before going back to rest.

That night, Jin Shang sat at home for a while and drank some tea to sober up, while Li Xuan looked at the gifts all over the room happily, trying to see which ones could be used for what.

"Why are you so excited? It doesn't look like our family needs anything. These things will probably just be given away to other families, or thrown away when they go bad. We won't be able to use most of them."

"No! I won't throw it away. This is a token of our engagement..."

"It would be better to just change it into money and buy whatever you want..."

Seeing Li Xuan's frown and angry look, Jin Shang stopped thinking about making fun of him.

"Okay, okay, I'll leave these to you. I used to make all the decisions, but from now on, you'll be the one managing the household."

What he said seemed to make some sense, but it still felt weird. Li Xuan hesitated for a while but didn't refute it.

"I always feel that the tone of your voice is quite unpleasant, and it doesn't sound like a good thing."

"What's the matter!"

The relationship between the two seems to be similar to before, and there is not much change in the way they get along, but the essence is different. They have gone from boyfriend and girlfriend to an engaged couple. This change is huge. The two have in fact become a family, and the families behind them have also begun to enter into a deep union.

It's quite interesting to say, Jin Shang and Li Xuan knew each other quite early, but became familiar with each other very late, and it has only been four years since they established a romantic relationship, which is not long, but not short either.

"When we're done with this busy period, let's get some pets, cats or dogs, whatever, and hire two servants to take care of them..."

The two of them were busy with their own things, and there was no awkwardness. They occasionally exchanged a few words. Jin Shang suddenly said this, which surprised Li Xuan and she asked back:
"Didn't you say you don't like outsiders coming into your home? And pets, I've never seen you be too enthusiastic about them..."

"Not being enthusiastic doesn't mean I hate it! It's nice to have a few little things to entertain you occasionally. As for the servants... it's mainly because they feel that the house is too deserted when we're not around, and it doesn't feel like a home with a lively atmosphere."

"Why do you suddenly think so?"

"Home... is where my family is. Although my first half of life was boring, it was pretty good. I had the housekeeper Lao Bian to take care of me, and Lao Jin insisted on going home every day when there was nothing important to do. It... is a place that makes people feel at ease. The empty villa is just the house I live in, and it is far from being a home..."

In fact, the two of them have spent longer time together in the company. Does that mean the boss and his wife also want to treat the factory as their home?

Dual-income families who settle down in the city generally like to bring their parents over to live with them after they have children, to provide for their elderly care and help raise the children, and there is a reason for this.

Young men and women enjoy their own space of freedom, but when there are elderly parents and young children at home, the family atmosphere is even stronger.

Father Jin Shi and mother Mei Xinghong are still relatively young. Now that they have a baby, it is impossible for them to come here to live with us. Jin Shang and Li Xuan will not return to the old house to live permanently in the short term. At most, they will go back to visit from time to time.

For a long time, Jin Shang and Li Xuan were the only two people living here, and not many people came to visit, so it was definitely deserted.

It’s not that we can’t afford to hire a housekeeper, a nanny, a maid, etc. It’s just that we didn’t have the need before and we were a little averse to it in our hearts.

"As long as you think it's okay, I have no objection."

"Let Lao Bian introduce a cleaning lady and a housekeeper, and then ask my uncle to get two dogs..."

"Get another cat!" "Okay!"

If conditions permit and it is a bit dangerous, Jin Shang would like to raise a giant panda, a Northeast golden tabby or a Siberian hamster.

A small matter, just like that.

It was getting late. Li Xuan was tired after a whole day and went to bed first. Jin Shang was not very sleepy yet and watched TV in the living room for a while.

The long-awaited masterpiece "Legend of White Snake" has been aired for more than half of the time. It is definitely popular. This thing is a natural IP and does not need excessive hype. Once it was announced, everyone began to look forward to it.

There are several editions of the novel with the same name, and it has been adapted into many local dramas. It is known not only in China, but also in many countries abroad where it has been deeply influenced.

There is no "Legend of White Snake" in this world, let alone "New Legend of White Snake". The name of "Legend of White Snake" is enough. More than ten years ago, someone tried to bring it to the screen. Unfortunately, the shooting technology was backward and there were no special effects. The efforts of the props team alone were of no avail. After two episodes were tested, the project was stopped due to criticism.

This time, Jinxi Culture is rebooting "The Legend of White Snake". Many people are looking forward to it, but even more are not optimistic about it.

Fortunately, the ratings have been rising steadily since the show was broadcast, and there is a high probability that the investment will pay off.

The filming cost, including special effects, totaled 48 million. There are 64 episodes in total. The total amount of plot is extremely large, so the cost of each episode is spread out. It seems exaggerated, but it is only around 700,000 or 800,000. It is expensive but barely acceptable.

The key point is that Jin Shang has spent 24 million on publicity and promotion and the preparation of peripheral products. If the ratings are not good or the popularity is not high, it will be a real joke.

Fortunately, the power of traditional big IPs is extraordinary. Toys, posters, soundtracks, image licensing, etc. are starting to make a lot of money.

Such a huge backlog has caused people outside to comment that Jinxi Culture made a big-budget TV series specifically to sell toys and tapes.

Hearing such comments, Jin Shang could only feel that people of this era still have too little experience.

Making dumplings for this dish of vinegar is not a big deal. In order to release an album, Richie Jen Xiao Qi specially filmed a version of "The Return of the Condor Heroes" and even "guest-starred" as the protagonist. That's exaggerated.

Of course, the result was good. The song "Tianya" became popular all over the country, and its popularity was no less than that of "Xin Tai Rou" which was very popular a few years ago.

The first episode of the ancient mythological drama was a great success and was a good start for the development of the company's cultural business in 1997.

The prime-time broadcast ended long ago. In response to the demands of the general audience, the TV station specially rebroadcast it on the drama channel, which is quite thoughtful. Perhaps in the eyes of old-school audiences, this is actually a "play adapted into a drama."

The "Flooding Jinshan" plot, which cost one-fifth of the production budget, has not yet arrived, but a bunch of model props, combined with simple green screen special effects, have made everyone mesmerized. It is estimated that many people will be shocked afterwards.

Can movies and TV dramas actually be played like this?

The conditions were not there before, and it was impossible to shoot mythological and magical dramas. The shoddy production and the cliché special effects were really embarrassing to watch.

"From one victory to another, as a boss, I also need to recharge and improve myself from time to time, otherwise, I will not be able to keep up with the pace of the company's development."

There is always a limit to relying solely on the "golden finger" to improve work efficiency.

The speed of a train depends entirely on the locomotive.

Since Jin Shang is a boss who cannot be managed, the company’s future will probably be greatly limited.

"It is easier said than done to make use of social resources and keep up with the general trend and policy direction!"

Jin Shang, a young man who was previously lacking in social interaction, needs to learn more about how to grasp various scales.

Shaking his head and putting aside all the random thoughts, Jin Shang got up and walked towards the bedroom. He had to go to work tomorrow, and after resting, he had to devote himself to work.
-
Across the desk, Hong Renquan had changed his tea twice, and Jin Shang had just finished reading the information he brought.

"It looks like such trouble."

Jin Shang pressed his temples, and his eyes were filled with a bunch of chemical formulas and strange numbers, but he couldn't put them together into a whole.

"I have some idea. Tell me the basic conclusion. Is my idea reliable?"

"Marine chemical industry, apart from the most troublesome and most difficult offshore oil engineering, the rest are basically revolving around the field of three acids and two alkalis. The main products are nothing more than soda ash, caustic soda, bromine compounds, potassium sulfate, sodium nitrate, etc. Among them, the biggest profit is definitely soda ash, which has the chemical formula of sodium carbonate and is a basic raw material. It is closely related to glass manufacturing and is in line with the photovoltaic industry that is the strategic direction of President Jin..."

Modern industrial products all use these to a certain extent. This is common sense, and even Jin Shang, who did not study this major, understands it.

"Understood!"

Everyone knows what the main components of seawater are. There are only so many by-products after desalination, so how to utilize them comprehensively is the top priority.

"By the way, the company's chemical plant has achieved some results in the use of residual brine. In fact, the direction of the industry is roughly the same, coatings, paints, synthetic resins, etc., and even the development of new energy vanadium batteries, but the progress is not great at present, and it is mainly the first two..."

CSSC Electromechanical has been losing money for many years, but the chemical plant that specializes in marine coatings is the only one that has stable profits and has the strongest R&D capabilities. It is normal for it to have some results.

“What about the practical value?”

“It is in use, but not in large quantities. It will take time for the market to recognize it.”

Ok!

There is no rush in this regard. Jin Shang is an outsider, so it is better to listen to the opinions of professionals and not mess around with micro-manipulation.

"Tell me about desalination. What are the technical reserves? Is there any hope of making it big in the short term?"

"Of course. To be frank, most desalination plants are connected to power plants. Traditional multi-stage flash evaporation technology is very mature, but it is a bit inefficient and produces poor water quality, which requires further filtration, which is quite troublesome. Today, pressurized reverse osmosis membranes are the main method, and the main consumption is energy and reverse osmosis membrane consumption..."

"What about the cost?"

"It is barely available in China, and the technology is evolving rapidly, so there is a lot to look forward to in the future."

Hong Renquan talked freely:
"Our company's power plant consumes 50,000 cubic meters of water per day, and the desalination plant supplies 30,000 cubic meters per day..."

"so little?"

(End of this chapter)