this man is not calm

Chapter 392 This is the wind

Spreading up and down the industrial chain, or expanding horizontally, is a natural choice in business activities.

Since Jin Shang's business empire has continued to expand, it has begun to get involved in more basic industries, and it is natural for it to enter high-tech industries with high barriers to entry.

Sooner or later, one will have to get involved in the fields of energy, chemicals, steel, metallurgy, etc. Even if one is not directly engaged in them, one must have a certain say.

It’s too early to think so much now. Just do the current things well.

The construction of the data center has been delayed for a long time and has not been approved yet.

It is not just a problem of excessive energy consumption. In fact, there is a lot of controversy. Some professionals are questioning whether it is necessary to build such a large data center, and believe that it is over-construction and a waste of resources.

The international Internet has been connected for less than three years, and the truly influential websites can be written down in a notepad, just like the lyric notebooks that are popular among students these days.

With millions of installed bases and such few network resources, it is normal to have such a perception when computers are still regarded as production tools rather than personal necessities and household appliances.

It is too expensive, wasteful, takes up too much space and may not be put to good use. It is indeed not easy to gain approval for such a large project in the capital.

All these seemingly unrealistic demands were probably intended to make Jin Shang give up.

Jin Shang, who had already seen through part of the truth, simply refused to accept the challenge. He would just fight back whatever the superiors did.

After resolving all the difficulties one by one, there will always be an explanation.

The problem of energy consumption can be solved by building more power plants and water plants, supplemented by various supporting factories, and it will bring jobs and tax revenue to the local area, which is not a bad thing in any way.

For private enterprises, no one is willing to engage in this kind of traditional basic industry, which is extremely difficult and may not bring much benefit. If local governments raise funds on their own, the risks are high, the efficiency is low, and various management problems will arise.

It would be great if a business group led by Jinxi Culture was willing to take over. Not to mention issuing loans for construction, even subsidies would be possible.

For example, garbage recycling, incineration power generation, waste heat reuse, pollution prevention and control, residue disposal, etc., most of the links are not profitable, and there is no tax compensation. Not to mention private bosses, even companies with state-owned backgrounds are unwilling to do it.

In short, let’s do it this way for now, take one step at a time, respond to situations as they arise, and gradually improve our business empire.

After discussing with Hong Renquan and second uncle Zhang Hua, everything began to be prepared for implementation step by step.
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May 5th is the beginning of summer, and the capital is at the most comfortable time of the year. It is a bit cool in the morning and evening, and hot at noon. Generally speaking, the perceived temperature is very suitable. Occasionally, it rains lightly and the breeze blows, making it even more comfortable.

For students, it is a period of fatigue as the semester is just halfway through. Some are chasing stars, some are playing games, and young men and women who are in love with young girls are walking in the streets after school. Their laughter can be heard throughout this ancient city that is now emitting a different kind of vitality.

As the economy continues to improve, ordinary people are becoming more affluent, and children's pocket money is also rising, the spending power of students cannot be underestimated.

Especially in Beijing, people are often the first to be exposed to the latest fashion trends in the country, or even the world.

Just like what is currently playing on tape recorders in stores on the streets across the country is superstar Dai Yiqun's first all-foreign-language rock album, which has quickly conquered the hearts of primary and secondary school students.

Not only children, but also college students and young people who have just entered the society and worked are crazy about it.

It has to be said that the 1980s, 1990s and 2000s were a critical period for rock music to grow rapidly and become the mainstay of world pop music.

It’s no coincidence that young people like it.

Of course, to older or mature and sophisticated middle-aged people, it just seems noisy.

It's not that they hate it, they just don't like it; in comparison, they are more accepting of folk songs, folk songs, and pop songs in bel canto style.

Such a generation gap exists in reality and is difficult to bridge.

Students certainly don’t care what the older generation thinks and will just follow their own way to pursue their favorite stars.

In this trend, a small and flexible music player quickly spread to several major cities.

In less than a week, thanks to the advertising campaign starring Dai Yiqun, more than 50,000 machines were consumed by the market, and the sales speed is getting faster and faster.

At the same time, overseas shipments maintain a similar scale to domestic shipments because wholesale prices are higher and profits are more substantial.

It is a unique business with no competitors in the market at present. The company holds the main patents. It can be predicted that the next six months will be a golden period for Jinxi Culture to make huge profits.

It will not last long if you eat alone. After making a quick buck, you can share appropriate profits with other peers and collect licensing fees in a steady stream.

The current situation is slightly better than Jin Shang had imagined.

In my memory in my previous life, IPOD sold over 3 million units a year, but that was the peak period after MP became popular all over the world. Now it is only the second quarter of , and the newly born new music player has not yet been recognized by the majority of music fans. Online music download channels are scarce, and genuine digital music is extremely rare. There is only one such company in China, Jinxi Music, and it is estimated that there is no other company abroad.

This severely limits the promotion speed of MP3 players.

Therefore, for the time being, we can only rely on celebrity promotion and fashionable and cool publicity methods to make young people recognize that MP3 players are an epoch-making masterpiece and a weather vane of fashion trends.

Showing off among young people is far more effective than boringly promoting its excellent performance.

As Dai Yiqin's foreign music albums were marketed around the world, MP3 advertisements also appeared in major cities, and the MP3 players that followed were quickly put on the shelves of electrical appliance malls.

As for the wholesale trade of cross-border e-commerce, it has not yet become the mainstream, but it is also considerable. More than 20% of the foreign trade share is bought piecemeal by small and medium-sized traders.

With the spread of MP3 machines, the download volume of Jinxi Culture's online music iMusic player client has increased day by day, and its internationalization process has quickly surpassed a number of applications that already have a certain foundation, such as Jinxi Chat, Jinxi Games, Jinxi Mailbox and Jinxi Browser.

This is a very popular product that has a super boost to network applications.

Victory or defeat depends on a single thought!
Even a blog that has only been launched for about three months has benefited from a lot of traffic.

According to the current trend, the shipment volume of iPlanet players this year may exceed 10 million units.

If we only consider the gross profit of the equipment, it may exceed 1.5 billion.

After the release of the weekly sales data, the stock price of Planet Intelligence's parent company, CSSC Electromechanical, rose by 10% and was suspended. After the resumption of trading, it triggered a second suspension of 20% increase. This is the first time this year that a stock has experienced this situation in the Beijing Stock Exchange. Then, the financial market began to discuss again, and public opinion began to appear about increasing the limit on the rise and fall of individual stocks.

Jin Shang didn't care about the turbulent stock market.

The shipment volume of MP3 players is climbing steadily, and the delivery channels are still unobstructed. With the ballast of online sales, the agents and terminal sales businesses at all levels in the offline interest chain dare not go against the company's retail guidance price, and most of them still sell the goods in bulk according to the company's retail guidance price.

There are a large number of coupons released on Jinxi Mall, and the number of online shopping in China is also rising.

Fortunately, Jin Shang has overestimated the sales enthusiasm, and the shipment volume is still within the rough estimated range. The procurement and stocking of spare parts are also sufficient. It’s just that the production on the front line is a bit tight. If it increases sharply again, it may not be able to keep up.

"It's overtime, what's there to complain about? If there's not enough manpower, just hire more. If the enthusiasm is not strong, give more overtime pay. I don't need to personally direct this kind of thing, right?"

The production department of Planet Intelligence complained all the way and handed it directly to Jin Shang, which was really worrying.

Jinxi Culture's subsidiaries and grandson companies do not force overtime, but overtime is not excluded, and the overtime pay is sufficient. Various types of compensation and holidays are stipulated in the regulations.

After suppressing some troubles, Jin Shang pressed his temples with a headache.

Bad business is stressful, but too good business can also make people feel overwhelmed.

His girlfriend Li Xuan found a can of coffee from somewhere and handed it to him. Jin Shang actually didn't like drinking this stuff, but at this time, he especially needed to be refreshed and have sugar to recharge his brain.

"Don't worry too much. It's normal for everyone to feel uncertain. The company's total scale is already exaggerated, but each department is still full of the habit of small-scale operations in the past and has not changed its mindset. There are only a few people in China who have handled a business with a monthly revenue of over 1 billion. It's normal for them to be unsure..."

Precisely because the amount is so large, the people handling the cases feel insecure and dare not take responsibility. They have to ask their superiors for instructions on everything. As a result, their efficiency drops a lot.

"I know that everyone has never fought such a big battle. It's understandable that they behave abnormally when they encounter a big situation."

There is no way to blame people for this kind of thing. We can only get used to it over time.

"However, the fact that you can ask frontline employees to work overtime without hesitation is really different from the past. In the past, we always emphasized that work should be work and life should be life, and if overtime can be avoided, we should try not to work overtime."

"It's not the usual time now. It's a one-sided seller's market. The economic cycle has come. It would be a pity not to take advantage of the opportunity to make a fortune. If you don't work overtime now, you won't be able to make up for it even if you double your salary later..."

In his previous life, Jin Shang had read a lot of time-travel novels online. Rebirth and entrepreneurship was one of the major categories. Many time travelers who started from scratch always liked to give themselves a high-sounding reputation, and the strict no-overtime policy was one of them.

Anyone who has actually started a business and been a boss knows how outrageous this is.

Let’s not talk about the employees’ wishes for now, whether they want to work overtime and earn overtime pay.

As a boss, it is almost instinctive to keep the factory running day and night, especially during periods of supply and demand imbalance.

If you don't have such thoughts, there is no doubt that you are not far from bankruptcy.

It is instinctive to want to work day after day. Taking appropriate vacations is not out of mercy or compassion, but to combine work and rest so that you can better devote yourself to work.

All for efficiency.

As for those who write entrepreneurial articles online, I guess few of them have actually been big bosses, so they can only guess the boss’s thoughts from the perspective of an employee.

When humans think, God laughs;
The gap between employees' thinking and bosses' thinking is extremely exaggerated.

Do you really think your boss is just greedy for your overtime pay or a few subsidies?
Of course, due to the profit-seeking instinct of capital and the idea of ​​"every grain of rice is stored in the warehouse", it would be best to have fewer expenses, but when companies encourage employees to work overtime, the driving force is not the value of the overtime work, but deeper considerations.

Cash flow and turnover rate are still the real core.

Imagine that the cost of a product is one yuan, the selling price is one yuan and five cents, the gross profit margin is 5%, and the turnover rate is one day. How much will it be after one month?
Please note that compound interest is used here, because one dollar and five cents can be used for production the next day. Similarly, free funds will increase every day.

The answer is that it is more than 4.3 yuan a month, and with such a rapid compound interest cycle in a year, it would be more than 54 million yuan.

If the week is converted to two days, it would be two dollars and three cents a month, or less than seven thousand two hundred a year.

You see, it is so exaggerated. If the turnover is slow for one day, the monthly efficiency will be only more than 60% of the full load, and the annual efficiency will be only 0.01%. This is the terrible thing about compound interest represented by cash flow and turnover rate.

Of course, the above situation is an extremely ideal one, and the consequences would occur without any interference from external factors. In reality, it is impossible for them to be so exaggerated.

But it can already well reveal why bosses need their employees to work overtime against every minute, even if it means paying them more overtime pay.

In fact, there are very few businesses with gross profit margins as high as 20 or 30 percent, and for most industries, it would be considered considerable if they can achieve more than 10 percent.

Even if it is only 8%, 5%, or even 2%, as long as labor costs are low enough, capital turnover is extremely fast, and sales channels are unobstructed, assets can quickly expand to an astonishing level.

Why do many small business owners who originally did not have much wealth quickly become wealthy during a boom? It can be said that they took advantage of the times, but it is also due to their own efforts and the efforts of their employees.

Among them, textiles, clothing, toys, books, publishing and other fields are the most typical.

The economic cycle is here, so what are you waiting for? Just roll up your sleeves and get to work. Sometimes, due to low wages, the boss has to do it himself because he knows that if you put in twice the effort, you will get back a hundredfold, so it is worth it.

In contrast, employees are still calculating their basic salary and whether the overtime pay should be double or triple, and their thinking is completely out of sync with that of the boss.

Similar things are happening with the MP3 players produced by Jinxi Culture. The future of IT Internet is on the way.

Why are programmers' salaries so high, especially their overtime pay, because companies need them to work overtime. Being one step faster may mean more than just a superficial difference in profit margins, but a matter of whether the capital turnover chain can be connected. If it is broken, it may even lead to a life-and-death crisis of losing the entire market.

It is not impossible not to work overtime. If the moat is wide enough, the profit is high enough, and the company has actually occupied a monopoly position, then that is another matter.

When the opportunity comes, everyone is scrambling to get ahead. The key is to take advantage of the economic cycle to make more money and occupy more market share. Once you miss the opportunity, there will be no chance anymore.

Jin Shang doesn't like working overtime, especially meaningless slacking off, slacking off at work, and pretending to be busy after get off work. But when a great opportunity comes, he really doesn't mind spending money. There must be a brave man under a big reward. If he doesn't make a lot of money from his unique business, all his hard work for the past six months will have been wasted.

(End of this chapter)