this man is not calm

Chapter 395 Becoming Bigger and Stronger
The Jinxi Video you are currently using can be used directly to offset your membership fees.

Not only that, there are also offline coupon distribution, movie ticket reservations, Internet cafe usage fees, electronic game platform online renewals, Jinxi Mall online shopping discount coupons, Xiaoling call charge recharges, etc.

In addition to the bank-based "external circulation" tool Jinxi Payment, Jinxi Coin is the key to the "internal circulation" that opens up internal channels.

The ultimate form of this type of token is probably Bitcoin after the blockchain technology is perfected and decentralization is generally recognized. The advantage of this thing is that it is easy to circulate and hidden, and the disadvantage is that no one endorses its purchasing power and actual value, and these two are closely related to decentralization.

The current Jinxi Coin is just an ordinary internal token, far less useful than various "air coins", but it is at least a circulating payment tool based on Jinxi Culture's own reputation and anchored by real money, with stable value. Once something goes wrong, it will bring real losses to the company.

The team of cybersecurity engineers and actuaries dedicated to ensuring that such applications do not encounter problems is growing, and how to measure the risks involved has become a key focus that culture today needs to pay attention to at all times.

"Are you looking at this again? You've mentioned it several times during the monthly meetings. If you don't know, you might think you're going to use Jinxi Coins to give out bonuses..."

"You think not?"

Jin Shang pressed his temples with a headache, shook his head and sighed,
"There are many young students in the club's youth training camp. Many of them go to the Internet cafe during breaks. Some even go there secretly at night when they don't rest. They also asked the instructors if they can exchange their physical bonuses and shopping cards for Jinxi coins if they perform well."

Physical items may not be what you need. Shopping cards may be very useful for housewives who worry about the household budget, but young people may not like them so much. You won’t use much toilet paper in a month when you go to the supermarket to exchange it for some drinks and snacks. You won’t dare to eat these things casually. The food of professional football players is very particular, not to mention that there are coaches and team leaders to manage. If you are caught drinking carbonated drinks or eating too many snacks during training, you will not only be punished, but also have your performance points deducted.

Virtual tokens such as Jinxi Coin are very popular in Internet cafes. They can even be sold directly at a discount, and it is also very useful to exchange them for cash.

"When I was doing offline business, I heard more than once that some partners recognized the value of Jinxi Coin, especially in the fields of audio-visual product distribution, cinema tickets and advertising marketing..."

"Industries that naturally have public attributes, have a strong need for publicity and exposure, and would rather pay money for traffic are naturally well suited to the Internet. What's more, Jinxi Coin is not only a virtual currency, but can also be used to purchase services, which is even better. There is no need to worry about no one taking over."

Jin Shang was very moved upon hearing this, and then explained very rationally,

"Even if everyone really approves, I can't really use Jinxi coins as salary or bonus, let alone deduct payment for goods. The nature... is different!"

Virtual tokens that organize their internal relationships and real money issued to the outside world are not the same thing at all.

Among these, there is an obvious red line, which is whether there is any actual obstruction to the circulation of legal tender.

It's fine if it circulates internally, but it's a problem if it's messed around with external parties.

Nowadays, the mainstream currencies in the world are all credit currencies. To put it simply, they are papers without a standard. Their value is measured by what their purchasing power corresponds to.

Therefore, whether Jinxi Coin is a game prop or real money depends on whether it is publicly circulated and whether it has actual purchasing power.

Do you really think that Jin Shang is young and inexperienced? So many people who are trying to push Jin Xi Culture into trouble are just waiting for Jin Shang to make a mistake.

This is not at the same level of disruption as the third-party payment that "creates a cake" out of thin air in a blank area.

Now that we have started issuing currency, will we go to the sky next?
Even if we take a step back and use Jinxi currency as money, how do we do accounting and pay taxes?

In comparison, online P2P leveraged lending seems harmless.

Seeing her boyfriend's confidence, Li Xuan stretched out her finger, tapped his forehead and said:
"I know that your personal financial company and Jinxi Culture have a high debt ratio, and you have a strong urge to cash out and make quick money, but don't think about Jinxi Coin, it's too sensitive."

"I know, I'm not that stupid! PHS, MP3 players, learning machines and electronic games are making so much money, and Jinxi Video will be listed soon, with an estimated financing of more than billion yuan. There's no need to take such a risk."

Jin Shanghe's company has a strong ability to make money, but the more it earns, the more it spends, and its loan amount increases accordingly.

After the personal finance company took over Huang Zhengkuo's estimated assets of tens of billions, the actual debt ratio was close to 110,000%, which was simply appalling. If someone else owed so much money, he would have gone bankrupt 10,000 times and been hacked to death 10,000 times by debt collectors.

Lao Huang's endorsement is still very convincing, and Jin Shang's personal ability is indeed very strong. So far, the debt ratio has dropped by about 13%, and this is the result after deducting the fluctuations in financial assets and goodwill. This proves that in the past six months, Master Jin has a good ability to mobilize assets and his financial control is still in place. The gold content of the "Junk Bond King" is very high.

As for the debt ratio of Jinxi Culture, it has always been kept secret. Li Xuan learned that it was just over 140% at the beginning of the year, which means it is definitely insolvent. The actual debt ratio is much higher than this figure.

But after the PHS and MP3 player businesses got on track, Jin Shang privately revealed that the debt ratio might be below percent by mid-year, which means that the assets had turned positive.

However, after deducting the impact of valuation bubbles and fixed assets that cannot be realized in the short term, the actual debt is still very heavy, especially after the Haihua plant and data center began to progress steadily. The initial investment was as high as 2.7 billion yuan. Fortunately, the company does not need to invest immediately, but the local government guarantees the construction, and the three parties share the debt.

"Without affecting cash flow, the ability to make money cannot shrink. Old Huang is still powerful, and no one will pull up the ladder after climbing up the building or destroy the bridge after crossing the river. As long as the cash flow is continuous, there will be no problem. As time goes by, the safety factor will definitely get higher and higher."

"I'm just worried that you can't sit still. You've finally made some money, but you've invested it all back. You've obviously recovered so much money, but your nominal debt ratio is getting higher and higher..."

"You said it all, it's just in name only..."

Jin Shang smiled and responded,
"It's not like we're really borrowing that much money. We're just taking on assets for free and acknowledging a lot of debt. But what if I regret not acknowledging it in the future?"

Master Jin said leisurely,

"You haven't gotten rid of your student and wage earner mentality yet! In the next two years, if everyone cooperates sincerely, we can all get rich together. But if someone wants to do something bad, I... am not a good person either. It's better to say that when doing business, especially big business, you must always be vigilant against others' breach of contract and be ready to run away at any time to survive. Weigh the pros and cons and then make a decision..."

After a pause, Jin Shang added very easily:
"When I owed 10 million, I felt a little pressure, but I could bear it. When I owed 100 million, I worried from time to time that I couldn't pay it back, so I worked very hard to make money. When I owed 1 billion, I was a little numb, and felt that it didn't matter what happened, as long as I tried my best. Now I have tens of billions of dollars in personal and company debts, do you think I still need to worry?"

To put it bluntly, if Young Master Jin coughs a few times now, the creditors will probably come over to ask about his well-being, fearing that the debts will be wiped out after his death, and that billions of accounts will be left unpaid.

The reason why Jinxi Video went public so quickly is that the capital market is optimistic about it. But there is also the factor that everyone is thinking about pushing it to go public quickly, raising funds after listing, and sharing risks.

"Isn't your great-grandfather protecting me?" "Forget it. If I'm really dead, who would dare to ask Old Huang for the debt? If he dies, then I'm really doomed."

As for asking Lao Jin for money, don't be silly. From the very beginning, Jin Shang and Jin Shi had separate accounts. In order to isolate risks, the father and son have taken great pains.

I've heard of a son paying off his father's debts, but is there any truth in a son's debts also being paid off by his father?
The main debtors are not here, but are guaranteed by Old Huang. The assets and cash flow are also handled over there. If you can't do this little thing well, you are underestimating this old fox Huang Zhengkuo.

"You're talking nonsense again. Who is missing? Where did you put me?"

"That's what I'm saying. Don't worry! There are two years between engagement and marriage, so there are also considerations in this regard. This period is the golden period for counter-cyclical investment. Try every possible way to increase leverage. As long as the cash flow can hold up, the result will be huge profits."

Nowadays, almost all assets are seriously undervalued. As long as you buy them, you will make money. What's more, under the auspices of the World Trade Organization, globalization is deepening, and the prices of all means of production and real estate will soar under the loose expectations of hyperinflation.

This process will not end until underproduction gradually transitions to overproduction.

Borrowing means earning money, which has become the consensus of more and more people, and buying, buying and buying non-stop is what investors are doing now.

Young Master Jin's way of taking on debts is a little bit unique, but he is not the most arrogant. He personally enters the game and rushes forward relying on his "golden finger". Although he is reckless, it is much better than some people who hold IOUs and frantically grab money in their arms.

"I'm not worried that your business will fail or you'll owe money. It's not a big deal. Look at the momentum of our company's development. Even if we can't hold on, when things get bad, we can sell it at a premium. There are plenty of people who will take it. You won't lose money anyway. I just think that there's no need for you to be so eager to make plans everywhere. There's no end to the money you can make, and there will always be business opportunities. You don't need to be short of this..."

This is the most sensible advice when you don’t know the power of the “Golden Finger”.

Outsiders cannot give any good suggestions because they don't understand the situation and the inside story. Li Xuan is close to the company and knows the current situation of the company very well, so she can be considered to have a good understanding of it.

In terms of risk tolerance, the company founded by Jin Shanghe is much more resilient than its peers.

Of course, Jin Shang did not rely entirely on the predictions of the "Golden Broom" to act, but referred to the current situation and made choices based on his own knowledge and ability, and appropriately magnified his risk preferences, which led to what he is now.

"Don't worry, I've already planned it out, nothing will go wrong."

The construction of industrial factories around the Bohai Sea, the laying of data centers, and consumer electronics and other major expenditures and revenues are the biggest moves in recent times. The strength is not inferior to Jinshang and there are more ideas.

The comprehensive cinema theme park, new energy, smart phones, tablet computers, etc. in the mid-term plan have been temporarily shelved. The long-term plans such as electric vehicles, chip semiconductors, artificial intelligence, etc. have only preliminary layouts and there is no basis for advancement at all.

The main route is to grow bigger first and then become stronger, and in between there is also technical development of IT software and hardware to lay a solid foundation and prepare for the future.

Seeing that Jin Shang had made up his mind, Li Xuan stopped persuading him. After chatting for a while about the listing of Jinxi Video, she told Jin Shang not to forget that there would be guests later, and then went back to work.

Jinxi Mall has a heavy task of building warehousing and logistics. As one of the important executives, Li Xuan also endured a lot of pressure after accepting a large number of relatives and fellow villagers to join the company.

Half an hour later, Jin Shang met Dai Yiqun and his agent Nan Dalong in the office. Dai Yiqun had just returned to Beijing after three concerts.

"How was the harvest?"

"The team's net income is about 60 million, which is pretty good."

Nan Dalong said happily that when he went to the western provinces and cities to hold a concert this time, he originally thought that the local economic conditions were average and there would not be so many fans, but the situation turned out to be much better than expected.

The 60 million refers to the income of Dai Yiqun and the team that serves Dai Yiqun, including her agent and assistants. The total income of the concert is actually close to 300 million, and we have to deduct the venue rental, venue construction, security and staff labor costs and necessary taxes.

Being able to earn so much is worth all the hard work.

But the actual benefits are far more than that. After the concert, Dai Yiqun's personal appeal and commercial value soared, and her announcement fees and endorsement fees also increased significantly. This is the big part.

Of course, during the concert preparation process, the organizers also included people from Jinxi Culture and Changdi Culture, and they shared a lot of benefits, which does not need to be publicized.

The actual total concert revenue was about 300 million, and nearly 55% went into the pockets of related people on their side, which was a lot of money.

This time, in addition to preparing for the Beijing concert after two years, he is also promoting the upcoming movie.

The company has five films to be released, one of which was purchased from outside, and the other four were shot by the company itself. In the summer, the second film in the "Drunken Master" series will be starred by Dai Yiqun, and the main character is the ever-changing superstar Dai Yiqun, with the ever-present kung fu stars as supporting roles.

The successful template must continue. Nowadays, few movies can be successful. Even if they are released, very few can make money. Only big directors, big stars, and big productions can have a glimmer of hope of making a profit.

What's funny is that the domestic box office was 1.3 billion yuan the year before last, and just over 1.1 billion yuan last year. Judging from the quiet appearance this year, it is estimated that it has even reached less than 1 billion yuan. This happened last year, despite the stimulation of Dai Yiqun's "blockbuster", which led to a significant increase in the number of cinemas under Changdi Culture and a 7% increase in Yinghuabo.

The theoretical market capacity is increasing, and encouraging policies are constantly being introduced, but fewer and fewer people go to the movies, and the market is becoming increasingly deserted, which is really frightening for people in the industry.

Speaking of the movies that support their stars, Jin Shang is also extremely helpless. It's okay for large groups like Jinxi Culture, which has all-round monetization and has developed and utilized copyrights very well, but ordinary film companies really lose money on every movie they make, and can only rely on the agency business to make up for the losses.

"There's no need for piracy to invade. If this continues, the film industry will die. In the final analysis, it's because the movies are not good enough to convince moviegoers to spend money..."

The current size of the domestic film market is not worth Jin Shang's efforts at all. It would be nice to have a market of 40 to 50 billion in the future. The current annual box office of more than 1 billion is too shabby.

Making special effects blockbusters at a loss and urging Nan Dabiao to build a 3D giant-screen cinema are just part of the strategy.

(End of this chapter)