this man is not calm

Chapter 435 Getting better
The reason for passing the review was not that complicated. Jin Shang made a phone call and asked the relevant person who knew the inside story, and he soon understood.

It's not that the standards for film release have changed, but external factors are at work.

Among these, the most important point is the special needs of external publicity and Olympic bid.

More than ten days ago, a group of people visited the "Green City" pilot park, the e-commerce and offline life and work platform, and the Jinxi Cultural and Creative Center. Because it was too sudden and Jin Shang was not there, Zheng Liangzhi took the lead, and Wei Shuangping, Yang Qi and Liu Yanqing took over the reception.

Jin Shang was not very clear about what was going on at the scene. The local accompanying specialist did not find it special. The "green electricity" comprehensive platform that was originally expected did not have the expected decisive effect. It's not that foreigners are not interested in it, but that this thing is not unique. Wind power and photovoltaic power were popularized earlier in foreign countries and the publicity was in place. Everyone has traveled far and wide and seen the world, and will not be easily impressed.

Besides, that thing is just a demonstration at present. Some modules of photovoltaic power generation and data center have been used. The most eye-catching super-large wind turbine is still being debugged, and it is not connected to the Internet for power generation. External supporting facilities are not in place, and many preset scenes cannot be displayed at all.

Fortunately, the ecological park, which has taken shape, did not disappoint, and the ecological forest and riverside park have already taken shape.

Overall, it's not amazing, but it's good enough.

What really catches people's eyes is the slightly messy e-commerce and the busy cultural and creative center, especially the latter, with its gorgeous sound and light effects, which are truly unforgettable.

Among the many works, the most impressive are the IP movies that have been released overseas, including "Drunken Master", "Legend of White Snake" and "Changbanpo" and other derivative film and television dramas. The influence of "Romance of the Three Kingdoms" and "The King of Fighters" behind them has long exceeded national borders.

There are also some well-known games such as "StarCraft", "Resident Evil", "Fengshen Yanyi", "Counter-Strike", etc., which are also quite popular abroad.

As for the new IT industry players that are in the climbing stage and racing to grab market share, such as instant messaging, online video, MP3, etc., they are only slightly inferior to the portals, electronic games, browsers, etc. that have taken the lead.

In the on-site large-screen trial play, the LAN versions of "StarCraft" and "Resident Evil" performed the most amazingly. These things have no cultural or cognitive thresholds. In comparison, it is not easy for oriental classical history and mythology themes such as "Romance of the Three Kingdoms" and "Investiture of the Gods" to take root outside the Chinese cultural circle if you do not have a deep understanding and empathy.

There would be much better works with themes such as aliens, interstellar wars, zombies, and apocalyptic crises that are generally accepted and easy to understand by the whole world, and there wouldn’t be too much obvious resistance.

The display effect of the cultural and creative center was excellent, and the inspection team had a very good impression of the "green city" park which was mainly composed of data centers.

After this round, the voting date has been postponed again and has been moved to mid-December, and it is estimated that there will be no more changes.

Judging from sporadic information obtained from some well-informed sources, the chances of success of the 2004 Olympic bid are quite high, and public opinion clearly has the upper hand.

It is difficult to say how much impact the recent investigation had, but its positive significance cannot be ignored.

After careful consideration, the release of the movie "Resident Evil" is not that difficult to understand.

This kind of thriller, action-adventure TV series is definitely not that sensitive, but considering the actual situation in the country, it is understandable that it is not suitable for public release.

There are internal debates on whether to pass or not, and what is missing is the final weight that affects the balance.

What foreigners say is good is really good, which is not a common practice nowadays. However, at the critical moment of Olympic voting when foreigners' recognition is urgently needed, it is natural to cater to their preferences and use flexible means.

Since it is a 3D blockbuster with huge investment and the viewing craze at home and abroad has not yet subsided, striving for a global release is an unspoken understanding among all levels.

To this day, "Changbanpo" has not been taken off the screen, and its popularity in China has already ebbed. It has not even been a month since the film was released in Western Pacific, Western North America, Southeast Asia, and other regions later.

In the last month or so of the year, letting "Resident Evil" take over and continue the popularity will bring benefits that everyone can see.
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How to promote the movie will naturally be handled by experienced publicity and promotion personnel. Jin Shang will not intervene directly. He only fine-tunes the plans for DVD tapes, game cartridges, online marketing and peripheral deployment.

During this period, a lot of things happened. For example, my second uncle's family launched a Northern Spring Ice Wine this year to test the high-end wine market. It entered the wine markets of several large cities in the fourth quarter. The feedback was good and it was not a cold reception, but it was not a big hit either. It can only be said that it was barely able to gain a foothold.

Not bad for a new high-end alcoholic beverage.

Ice wine is highly dependent on geographical conditions and is only available in certain areas of North Asia, North America and Northern Europe. It has a decent brand recognition, a relatively fixed customer base and high loyalty, and is very competitive among many high-end wines.

Parts of Northeast China are hot and humid in the summer with good sunlight, and cold in the autumn and winter. The best wine grapes are picked after they are frozen, with the frost and the fruit still attached, and ice wine is made using special methods.

Even if you are not an expert, you can understand from the basic craftsmanship that ice wine has a unique flavor, is full of gimmicks, and has a small production volume, so it is definitely popular.

My cousin Zhang Yunying went back to his hometown and brought a batch to Jin Shang, which was then given to partners such as Hao Qilian and Tan Mingli. They drank it privately and felt it was very good, but there is still room for improvement. Perhaps in the future, it can establish a position in the high-end market by marketing specific varieties.

Although Jin Shang himself also likes this type of ice wine, he is more optimistic about the market for the accompanying low-alcohol cider and orange wine specially made for urban beauties.

The taste is relatively light, low in alcohol, slightly sweet and fruity, and is obviously prepared to meet the needs of female white-collar workers after the deepening of urbanization.

Correspondingly, the trial-made liquor, which is mainly made of potatoes and added with a small amount of auxiliary materials, is between vodka and sake and has an excellent taste. It is prepared for male compatriots who love wine. The taste has not yet been finalized, and the winemaker is fine-tuning it. It is estimated that a batch will be made during the Spring Festival and given to acquaintances for trial drinking, and the final product will be determined based on the main consumer groups.

As the economy has picked up, some consumer goods markets have also seen great development. Several major sectors, mainly alcoholic beverages, dairy products, maternal and infant products, home appliances, and women's clothing, have begun to grow rapidly.
On e-commerce platforms, the feedback is even more prominent. The number of orders for clothing and textiles is close to half of the total, the recovery of large household appliances is unstoppable, and high-profit infant formula, diapers and books are all growing steadily. Even B2B market wholesale is beginning to usher in the peak season.

During this period at the end of the year, Jin Shang had already overestimated the market demand. Beef and mutton from the north were transported to the west of Beijing by rail and quickly put on the shelves of fresh supermarkets. More and more people went to the farmers' market to buy New Year's goods. The fleet brought a lot of additional goods from the south, including green leafy vegetables, fruits, tea, rock sugar and many local specialties. Some anxious wholesalers directly arranged for people to receive the goods at the dock. It was really a case of "the quick hand gets the reward, the slow hand gets the reward".

In such a business cycle, all the businesses under Jinxi Culture are naturally very busy, and Jin Shang has to spare more time to preside over the work.

On November 14, the Lower Lantern Festival, in order to prevent any complications, "Resident Evil" was released as normal after saturation publicity. Ten hours later, it was successfully released in theaters in several major countries around the world. It is hard to say whether it will be a box office success, but the momentum for the global simultaneous release should be built up first.

Movies with big IPs have a different starting point from original films. They naturally have a certain number of fans, and it is not difficult for them to make a profit, so major theaters are willing to schedule more screenings.

By Sunday, this game-adapted movie, which had been delayed for a year, lived up to expectations and took in a box office of about 84 million in its first week, including 35 million in China and 51 million in the entire Western Pacific. In Europe and the United States, the audience group, mainly game players, along with some passers-by fans, only contributed about 33 million.

This number is actually not so satisfactory. On the whole, it is about 100 million in China and about 180 million worldwide. The producers are making a slight loss, and considering the publicity and theater revenue, it is a small profit. But if you take into account the more than one year stuck in the review process, it is not cost-effective after all. Of course, it is still of great benefit to the long-term development of big IP.

Jinxi Culture is not a pure film and television company after all, but a comprehensive cultural and technological company, and the overall accounts must be taken into account.

But to outsiders, it is another matter.

"Movies are starting to make money."

Those who are not familiar with the industry only see the surge in box office revenue at cinemas, but do not know the importance of initial investment, production costs and publicity and promotion. If hot money rushes in rashly, they will only end up with a bloody nose.

For Changdi Culture, which is run by the Nan brothers, the commission from publicity and promotion has gradually become the fourth pillar in addition to brokerage business, film and television production, and advertising marketing. It is gradually catching up, and its revenue is now second only to artist brokerage.

Everyone has a good harvest, so we should be able to have a good new year.

Today is not the time to talk about work. Yesterday was the last round of the National Football League Jiazi Group. The Beijing Northern United Football Team tied with their opponents away from home and ended the 1997 schedule in ninth place, completing the relegation task and coming to a successful conclusion. On Sunday morning, a celebration and fan appreciation event was held at the Football Park Stadium. After various bonuses were distributed on the spot, the first team was about to go on holiday.

According to the arrangement, two main players will retire, only one of the three foreign players will be retained, and four first-team players will seek transfers because they cannot keep up with the team's pace or play in the game. In total, nearly one-third of the players will be replaced, which is a big move.

The supplementary channels should still focus on promoting youth training, introducing two cheap and useful role players in their prime in the transfer market as important rotation players, and then introducing two high-level foreign players as a backup.

The plan for next year is to go one step further and return to the Asian Cup Winners' Cup and the Asian Club Cup.

Everything else is fine, except that head coach Zhang Lin was transferred to coach the national youth team, which is a bit of a headache. Although Zhang Da Nao is not a famous coach and his level is not top-notch, he is currently the most confident one to lead the team steadily forward, which is a further guarantee.

It is really hard to find a candidate who has sufficient skills, is respected by his teammates, has the trust of the club, and has a decent record, and is not likely to make mistakes.

Since the team will only undergo a preliminary renewal next year, the lack of young players will be alleviated and the strength will certainly increase, but the stability will also decrease accordingly. If the schedule is right, the results are good and the morale is high, there may be surprises. However, if the team encounters the terrible situation of nine consecutive defeats and continuous bottom ranking like in the first half of this year, without a head coach like Zhang Lin to calm the situation, it will really be unable to recover and collapse.

This is the shortcoming of young players. They are very powerful when the wind is going their way, but very weak when the wind is going their way. They cannot fight tough battles and cannot withstand too much setbacks.

After communication, the technical director agreed to stay for another year. As for the suggestion of hiring a foreign coach, Jin Shang thought about it and rejected it.

Yan Xiaohong, Jin Shang's childhood friend, is only a little older than Jin Shang, but he performed very well when coaching youth training. Many young players in the first team have played under him. If he has the support of the captain and Basang Tsering, who is ready to gradually retreat to the second line and develop into a coach, he should be able to stabilize the situation.

This has been decided for the time being. Young people should be given some chances. I will first reorganize the team as an acting coach, and see the results in the warm-up matches and the first few rounds of the league. If it doesn't work, I will make changes.

Even though the team is on vacation, the club still has endless work to do, including contract renewals, signings, commercial development, stadium maintenance, upgrades, etc., rebuilding the thermal network of the green field, laying photovoltaic glass, film-coated ceilings, bladeless fan combinations, etc. There is not much free time during the entire winter break.

The team's affairs are temporarily handed over to Yan Jin and his son. Jin Shang and Jin Shi are too busy to look after them all the time.

Later, I went to look at the selection of this year's Golden Ball Award in the football field. After learning about it, I let my men do their best.

This is already the third year, and the selection team has accumulated a lot of experience and lessons. With its open and fair style, it has won the recognition of many teams and clubs, and its exposure has increased. It is no longer a wild award that relies solely on spending money to attract popularity.

Recognition is not built overnight, you have to take it slow and don't rush.

After arranging many matters, Jin Shang did not intervene in the details. He only determined the person in charge, invested money and watched the final results.

Having put his mind at ease, on the next Monday, Jin Shang was somewhat surprised when he saw the progress report handed in by Liu Yanqing, who was in charge of the construction of the data center, and the research results sent by the Strategic Development Department.

"You all agree that it is best to invest in hydrogen energy, and lithium batteries are just a transitional product during the period when the technology is not mature?"

This is a clear difference from the reality of the rapid development of lithium battery-powered vehicles that Jin Shang had witnessed in his previous life.

(End of this chapter)