this man is not calm

Chapter 454 Marketing
Currently, the products that are enjoying the publicity dividend within the company are MP3 players and MARS series laptops.

The marketing strategy of the former is already very mature, but the latter has serious problems. It is a means of losing money to gain publicity and burning money to grab the domestic market. It is also closely related to operating systems, browsers, e-mail, and online games.

As of the Spring Festival, the number of networked computers in China has been revealed, totaling 1.42 million, of which more than 900,000 are commercial broadband users in the past three years, that is, supported by Internet cafes.

To put it bluntly, if Jin Shang had not set off a large-scale wave of establishing Internet cafes in advance, the number of networked computers in the country would have been at least halved, and it would have been good if the number of Internet users could reach seven digits.

Jin Shang believes that he has made a great contribution to the fact that young people with little pocket money in several big cities can find stable access to the Internet.

After entering the third year, a large number of high-end Internet cafes under Jinxi Culture, which have different names but are managed under the "Internet Cafe Alliance", have recovered their costs and are making profits to maintain operations while also stepping up their expansion efforts.

In such a large market, the brand assembled computers under Jinxi Culture account for more than 30% of the market share, with an average annual sales of nearly one billion yuan and considerable profits. Under the premise of ensuring quality, they force the profit margin to be reduced to about 20%, which is much more conscientious than those computer malls that cheat everyone.

Once word of mouth gets good, there will naturally be more repeat customers.

This time, the promotion of laptops by taking advantage of the situation is actually a case of Xiang Zhuang dancing with a sword, aiming at Pei Gong. The operating system and built-in applications are the key.

The reason why Jinxi Chat can survive between Fetion and mobile phone users, and to a certain extent stabilize the situation and wait for an opportunity to counterattack, is because of the comprehensive advantages of the upstream and downstream industrial chains.

We cannot rely on mobile phone users who have money and free time for the time being, so we must seize the "novice" netizens who have just joined the Internet. As long as they first come into contact with the products of Jinxi Culture and develop a habit with them, the possibility of them being poached will be much smaller.

This group is mainly composed of entertainment and leisure netizens, and laptops are expensive, so they are obviously aimed at the elite white-collar office market.

Unfortunately, the self-production rate of components for the MARS series of laptops is extremely low. It took more than two years to plan and a lot of money to buy an existing technology product company and recruit a mature team, so that the quality of the motherboard, sound card and LCD display can be met and mixed with imported models without being inferior.

As for the rest, there are only some peripherals like outer shell plastic, keyboard film, keyboard and mouse. I won’t mention CPU, graphics card, touch screen and sensors. Most of them are other people’s products and technologies. Jinxi Culture can only do some marginal work if it puts all its efforts into it.

Fortunately, I still have some experience in storage devices, so my say is not too bad.

The current appearance of the company is the result of Planet Intelligence's years of accumulation in game consoles, home appliances, and marine electromechanical equipment, as well as large-scale acquisitions. Two or three years of research and development alone would not be enough.

It is extremely difficult to start from scratch. If you have an existing product, you can gradually iterate and update it, cultivate a team, and when the time is right, you will naturally be able to develop.

In Jin Shang's opinion, the Baize 98 system is among the top three in quality in China and is also one of the top-quality products internationally. This is not to say that it is so excellent or has so many outstanding highlights. At Jin Shang's request, the technical team led by Yang Qi focused on strengthening stability and compatibility, especially cross-platform performance.

This is also to serve the group company's overall strategy. Relying solely on operating systems or hardware strength would probably not be able to stand out in the competition at the turn of the century. Not to mention going global, it would be good enough to occupy a place in the country.

The advantages of the application ecosystem should be brought into play, and then we should try our best to win over allies and strengthen the strength of the reduced instruction set camp to lay the foundation for the future development of the Internet and even the mobile Internet era.

Competition in grand strategy is no longer something that can be decided overnight. There won’t be any signs for at least a decade.

Right now, the role of laptop computers is to seize the first-mover advantage. There are no domestic laptop computer brands that have been sized up to scale in China. Jinxi Culture has supported several desktop assembly brands, but it is probably wishful thinking to expect these to dominate the world.

The MARS series of notebooks carries a lot of Jin Shang’s hopes. The company even integrates many advanced ideas of the future WPS and MS OFFICE into its own office software package, using it as a “trump card” to overcome difficulties and open up the market.

The previous situation of being "invisible" must be improved. In the future market with more than one billion users, if we cannot dominate the market alone, we must have the strength to share the spoils.

On the repeatedly modified electronic display screen on the sidelines, advertisements for laptops, MP3 players, game consoles and an online game called "Fengshen" were scrolling. More than fans in the stadium and more than one million TV viewers outside the stadium saw all of this, which made the game's presence felt.

Most of those who are rich and have time to spend dozens or hundreds of yuan to watch football games and who care about sports are middle-aged and young men with decent financial strength. Most of the products currently released by Jinxi Culture are precisely targeted at them.

It will take some time to get data on the marketing situation of offline physical stores, but the popularity on the Internet and the effectiveness of publicity can be quickly fed back.

For example, right now, in the portal website’s live text room, many users come here to discuss computers and online games.

Since entering March, notebook computer sales have dropped significantly, with an estimated mid-month figure of less than 10,000 units, and there is a trend of further decline.

The domestic market is just like this after all. Not only is the infrastructure inadequate, but channels are scarce as well. There are very few people who understand computers and the Internet and can use them.

In an age when typing is a very advanced skill, it is unrealistic to expect ordinary people to follow suit and embrace computers and the Internet.

I don't expect anything too hardcore, but the threshold for video games is low. As long as you have a certain cultural foundation, good eyesight, and basic logical ability, you will be fine.

The emergence of the cross-platform online game masterpiece "Fengshen" just filled this need.

As for the effect, it remains to be seen.
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At the same time, it was not known whether the younger brother Jinfeng, who was held in the arms of his mother Mei Xinghong, could understand football, but he was very happy anyway. It was very lively outside and the game off the field was very intense.

Yan Xiaohong, who was standing on the sidelines directing the team as head coach for the first time, was obviously a little nervous. The personnel and tactical arrangements were conservative, but the playing style of the previous season was largely retained. Although everyone in the team had some doubts about this young "acting head coach", with the strong support of the club, everyone was still willing to follow his arrangements.

It’s the same old routine, very familiar, so there’s not much resistance.

Yan Xiaohong’s choice was right. At this moment, no matter how much you say about your level, it will be useless.

Whether it's a mule or a horse, take it out for a walk and let everyone see its real ability. Only by leading the team to win official games can you gradually establish prestige and control this football team that seems to be thriving but actually has considerable internal conflicts.

Warm-up matches and friendly matches don't count. After a year of experience, Ajima trained with the national team for a while, came on as a substitute in several games, performed very well, and gradually won the trust of his teammates and head coach. He has a bright future.

It is obvious from this game that he is better than last year. The traces of the amateur "baseball king" who could only show off his footwork and perform fancy moves have faded, and his body is stronger. With scientific diet management and training, he is working hard and is about to reach the peak of his career.

Another player who determines the outcome of the game is the captain, Basang Tsering. He is one year older and can no longer be expected to be as dominant as before. Under the protection of the "sweeper" midfield, he frequently moves to the side, relies on his experience to avoid the strong and attack the weak, plays to his strengths of excellent skills and rich experience, reduces physical confrontations and tries to conserve his energy, and he can still complete the tasks of the core organizer.

The captain is still strong and the impetuous young players are gradually becoming more stable. After the initial adaptation period, the team will get better and better.

In addition, the two new foreign players who joined this year are also quite capable. In Jin Shang's opinion, their level is no worse than that of marginal international players. If used properly, they may be able to perform above their level.

For example, the tall and thin European guy in the frontcourt who looks like a bamboo pole is not a fulcrum-type center forward, but an all-around striker with excellent footwork, decent speed and flexible movements. He is like a "Big Ibrahimovic" who has not eaten for a week and has become thin and hungry; the Latin winger who is cooperating with the captain, his cross really has a bit of the flavor of a "crescent moon scimitar", like a darker "Beckham".

These are foreign players with prominent advantages and many weaknesses. It depends on whether Yan Xiaohong will use them.

In the 30th minute of the game, the home team scored a goal. The experienced captain Basang Tsering made a long shot, and the opponent's goalkeeper was caught off guard and failed to stop it. Three minutes later, while the opponent was not yet stable, Basang Tsering made a straight pass again. Ajima's shot was blocked and hit the post, and then the foreign striker made a follow-up shot and scored.

At the beginning of the second half, there was another attack. Ajima drove straight in, passed the goalkeeper and took the ball into the opponent's goal.

At this point, victory is basically in hand, and the opponent does not seem to have to turn defeat into victory. The team is tenacious. The league is long, and losing the first game is painful, but it is not particularly important.

The remaining thirty or forty minutes seemed intense, but both sides were actually slacking off. The leading side did not need to take the risk of attacking to avoid wasting energy and the risk of injury, while the lagging side was even more lazy to fight hard. The gap of three goals was too big.

The game ended with the score of 3-0 remaining until the end. What followed was an interview and press conference, where the best player was named on the spot and everyone expressed their thoughts.

It is already the third year, and the "Golden Globe Award", which was originally just a niche award, seems to have gained some popularity. Many media are willing to quote and comment on it. The increase in influence is indeed a good thing. In another two or three years, it may really have the potential to become an authoritative award.

In the VIP room, little Jinfeng, who had been making a lot of noise for more than two hours, was very tired. It was nearly ten o'clock, which was later than his usual bedtime. After the fans left, the little guy calmed down and couldn't bear it anymore. He yawned continuously and soon fell asleep in his mother's arms.

Jin Shang arranged a car to send off relatives and friends, and asked the housekeeper Lao Bian to send his mother and younger brother back first. When he returned to the exit, he saw his father Jin Shi waving goodbye to the guests.

After approaching, Jin Shang asked curiously:
"Is it over? Come on, I've parked the car outside."

"Well! We won the game. Xiao Hong is really capable. She won the game steadily. Although it seems that there was no outstanding command, but..."

"A good warrior doesn't have to make great achievements! The homework is done in advance, and the on-the-spot command is just to check for omissions and deal with unexpected situations."

"Yes! Watch two more games. If there's no problem, he'll be the one."

Although he was called the "temporary head coach", Jin Shang had long known that unless there were no unexpected events, Yan Xiaohong would definitely lead the team this year.

"Does the team manager need to make any adjustments?"

"Forget it. Uncle Yan Jin is almost fifty years old. He has made great contributions. There is no need to be suspicious. He will be ready to retire in a few years and transferred to the second line for retirement. There is no need to be a bad guy now."

"Yes, they are all old subordinates. They are still very reliable and trustworthy."

Both the father and the son hold important positions in the club, so they do have to avoid suspicion. However, both the father and the son of the Kim family are still young and in good health, so there is no possibility of their rights being deprived. Besides, a football club is different from an ordinary company. You can't do whatever you want just because you are in power temporarily.

To put it bluntly, this football club and the football park stadium were taken over by Jin Shi from Huang Xiumin. They are ancestral properties with a clear heritage and historical and cultural accumulation that cannot be taken away by others.

Jin Shang let Lao Jin sit in the passenger seat and started the car. At this time, there were not many people and cars on the road, and the sound of the engine was particularly obvious.

"This car... is the flexible fuel car you mentioned? It's filled with alcohol..."

"No, alcohol is too expensive nowadays. It's not worth it. Besides, it has a poor cold start performance. It needs to be modified and mixed with additives. I added methanol. How about it? Isn't it powerful?"

“It has a bit of the roar of a Formula One car, but the sound and power are a lot worse.”

"This is a racing car, also a sports car, for young people seeking excitement. I don't like speeding, but the noise and the ostentation of driving in the streets are quite interesting, and it's okay to play with it occasionally. Do you want to get one? It will be very impressive when you go out..."

"Come on, I might have been interested ten years ago, but now, forget it."

Old Jin, who had drunk some red wine for socializing, was in good spirits. He smelled the smell and then asked curiously,

"It doesn't seem to smell like alcohol. Burning this won't cause pollution?"

"It's much better than gasoline and diesel, and there's basically no odor. If you really smell a distinct odor of methanol or ethanol, it means there's something wrong."

"Okay! You said that methanol car technology is very mature, why is it not popular in China and rarely used abroad? Methanol is obviously much cheaper than gasoline..."

"The infrastructure is not in place. There are too few methanol filling stations. Oil vehicles started earlier, and the oil price is actually not expensive. There is a high level of awareness."

(End of this chapter)