this man is not calm

Chapter 459: Open Plank Road
The overall design plan of the currently released online game "Fengshen" was based on the previous life's "Legend of Mir 2". After all, it is a proven plan, and the probability of success is definitely higher; the specific story background, character planning, gameplay development, game image and map design are definitely brand new.

For example, the two religions and three saints, the battle between wizards and liches, the battle between the ancient world and people, etc. The settings are too complicated, and it is completely not a game of the same level as the "shallow" "Legend of Mir 2".

It is certainly well-made, but it is not too high-end. The configurations of current PCs and game consoles are just so-so and cannot run games with too high demands.

The best choice is what it is now.

In the past life, there were very few online games that were truly popular for an era without rivals. The "Legend of Mir 2" which took advantage of the right time, right place and right people opened up the wave of the PC network era and showed the charm of electronic games to domestic netizens who had just been exposed to the Internet for a short time;

If you really think about it carefully, it is obvious that "Legend of Mir 2" is not a particularly outstanding online game. It has endless bugs, extremely poor stability, and countless loopholes that cannot be improved. The gameplay is monotonous and boring, the maps are simple, the characters and monsters are ugly, the skills and props are average in balance, and what's worse, the interactive functions are poor and it does not have strong stickiness.

In comparison, the races, factions, guilds and dungeon strategy modes of "World of Warcraft" are obviously more attractive. Even after more than ten years, the nostalgic server can still "rip off" old players over and over again, while "Legend of Mir 2" can only use some small tricks such as "Come and kill me if you are a brother" to squeeze out the last bit of value of this big IP.

In the early years, domestic online game operators never considered the overall value development plan, and their focus was completely on how to get players to spend more money.

To be fair, it was already very good for an Internet company in the early 21st century to find a profit model and survive. It was really shocking that it could produce a young richest man, but we should not ask for too much.

The online game "Fengshen" produced by Jinxi Culture is not a trial work, but an important part of the big IP development plan. The novels and comics have been released for a long time and have a great influence among young people. Many adults also know its name.

The new TV series "Fengshen Yanyi" has been completed a long time ago, and the special effects are being developed and in post-production. It will be broadcast after "Journey to the West" is rebroadcasted again and again to stir up the popularity of the mythological drama, and then it will be broadcast next.

As a pioneering online game, "Fengshen" is not the only theme to choose from. "Journey to the West" and "Romance of the Three Kingdoms" are also very good. However, considering the issue of controllable development, the "Three Kingdoms" theme was the first to be excluded. It is an open historical IP, which Jinxi Culture cannot monopolize. It only enjoys the copyright of the original storyline and image design.

Even if the popularity of the product is hyped up, other cultural companies cannot be prohibited from "digging for gold".

For example, Jin Xi Culture can make movies such as "Borrowing Arrows from the Thatched Boat", "Changbanpo" and "Counter-Espionage", and others can make "Red Cliff" and "Stand Up, Meng Meng" and the like. As long as the similarity of the original plot does not exceed 30%, it is not considered infringement. Anyway, they are all original works based on historical allusions, and anyone can play with "second settings". It depends on whether the audience accepts it.

The story framework of "Fengshen" and "Journey to the West" involves a complete mythological background and hundreds of original characters with names. It is obviously more valuable and is exclusive to Jinxi Culture.

"Journey to the West" was once one of the options, and the design of the game's overall framework was almost complete. In the end, "Fengshen" won out because "Journey to the West" could spawn a series of secondary mythological character IPs with higher value, so the development plan was changed.

The online game "Fengshen", which has been online for nearly a month, has lived up to the efforts of all the people involved and basically met Jin Shang's expectations. It has hundreds of thousands of paying users and is extremely active.

After chatting with Yin Feiyang about future publicity and promotion plans, Jin Shang also recognized his ability and efforts. After nearly three years of polishing, the employees under his command have shown their excellent abilities one by one.

"Boss Jin, wait, I have some questions..."

Satisfied, Jin Shang was about to leave when Yin Feiyang called him back. After hesitating for a while, he asked tentatively,

"Regarding Investiture of the Gods, although it is very popular and profitable, it is nothing compared to other business segments. Is it necessary for us to allocate so many resources to it?"

"Hmm? That's what you think..."

This may be the doubt of many people in the company's technology and product design departments. There are so many money-making games, such as "Resident Evil", "Mob Fighter", "Romance of the Three Kingdoms", "StarCraft" and "Counter-Strike", etc. Which one is not a "cash cow"?
Eight-figure monthly revenue is no problem!
In comparison, with a monthly point card fee of 30 yuan, the increase in peripheral income is less than 20%. Even if there are one million paying users, the monthly revenue is only 30 million yuan. After deducting operating expenses, the net profit will be much less.

This level of achievement does not even rank among the major businesses of Jinxi Culture.

In his previous life, "Legend of Mir 2" produced a richest man, but in this life, Jin Shang does not need such a icing on the cake "Investiture of the Gods" to prove his ability and emphasize the power of Jinxi culture.

As time goes by, revenues of tens of millions or even hundreds of millions are indeed not ranked high and are not worthy of Jin Shang's special attention.

but……

"I don't blame you for thinking this way now. As for the online game "Fengshen", it is indeed not very impressive. I value the development and added value of the big IP more. In addition, for IT Internet, it is not accurate to measure its value by whether it makes money..."

After a pause, Jin Shang answered seriously:
"I know what you mean. If you optimize it, you can make more money, but...how much more can it be? Making money is one thing, as long as it's appropriate..."

"Is it because of the need to attract more players that revenue is being driven down?"

"That's not the case! The main focus is not the number of users. Don't think that it is the most important thing just because I emphasize that you should increase the number of registered users as soon as possible. In fact, I pay more attention to the indicator of 'online time'..."

"You mean 'online time' is the most important? But..."

After thinking for a while, Yin Feiyang couldn't find the key, so he sighed in annoyance.

"don't know!"

"Online games don't make much money, but... Internet cafes do. Our high-end Internet cafes charge between 16 yuan and 22 yuan per hour. The former is the price for charter flights at night, and the latter is the price for prime time on weekends. Moreover, the revenue from the surrounding food and beverages is almost equal to the Internet fees."

A medium-sized Internet cafe with 100 computers can earn an average of 3,000 yuan per hour, or more than 2 million yuan per month. According to current data, it will take about two and a half to three years to recover the investment, and then it will be a huge profit.

"Making money from the Internet cafe? But that's not all our company's profit..."

"But it can attract more investment and allow more young people to access the Internet. Of course, this is only one aspect, but not the most important one. You have to realize that the indicator of 'online time' itself is meaningful. Human energy is limited. There are only 24 hours in a day. It is impossible to have an extra minute or a second. If netizens spend one more hour on Jinxi Culture's application, it means one less hour on other peers' applications! Do you... understand its huge value to the promotion of the company's applications?"

After Jin Shang's enlightenment, Yin Feiyang thought about it for a moment and understood his boss's deeper considerations.

Online games are not only about e-sports and fun, but also about online social interaction.

The game's homepage, guides, forums, etc. will all benefit from the popularity of "Fengshen". What's more, the game is embedded with an instant messaging software - Jinxi Chat, and the interactive functions of the two can be connected.

In other words, the contact information such as friend groups, guild groups, gang groups and camp groups in the "Fengshen" game can be directly transferred to the bound Jinxi Chat real-name account.

The in-depth cooperation between Jinxi Chat and Fetion does not mean that competition no longer exists. Once the underlying data is connected, those little tricks of "choose one of two" will be useless. The winner will be determined by who has stronger user stickiness and a more stable social network.

When everyone is using Jinxi to chat, Fetion will naturally lose, and even the most stubborn and loyal fans cannot change the overall situation.

"I see! Let more netizens join in and spend more time playing games instead of making as much money as possible!"

"Business is not a game where victory or defeat is clear. When neither Jinxi Culture nor Fetion can defeat the other directly, cooperation is inevitable. Even if it is a temporary cooperation, it is much better than tripping each other up. If you can't defeat your competitors, then just call a truce and make strengthening yourself your primary goal..."

Yin Feiyang is a rare compound technical talent in Jinxi Culture. Although his academic qualifications are not high, he only graduated from a junior college and later obtained a self-taught undergraduate degree, which is much worse than Yang Qi, but his advantages lie in his strong ability to accept new things, his hard work, his accurate grasp of young people's psychology, and his deep experience in product design. He has played a key role in several electronic games and office application software.

After a few words of encouragement, Jin Shang left the data center office area and came to the processing area under construction.

The paper mill, sewage treatment plant and other related supporting facilities were put into use first. The ethanol fermentation workshop and feed processing and storage center are very busy. The strongest smell is still near the biogas digester. As the number of cattle and sheep in the farming and pastoral areas increases and they gradually begin to grow up, the circulation system also starts to work.

As the output gradually increased, I started to see a lot of return on investment.

The products with the highest profit are traditional tonics such as deer antlers and deer blood. Deer blood wine prepared by craftsmen and deer antler health products are quite expensive. The latter is given away by Lao Jin as gifts, while the former is sold by the cup and is in short supply.

In addition to producing calves, piglets, etc., they also accept reservations from nearby restaurants. Roasted whole lamb, roasted suckling pig, and roasted calf are not always available.

As the construction around the data center progresses, a lot of infrastructure has also begun to be completed. In addition to several charging stations, methanol filling stations, gas stations and gas stations have also been built. These auxiliary facilities will be expanded in the future, mainly to meet the company's internal needs, and will also be open to the outside world.

The next step is to build a recycling and reuse center for plastics, waste cardboard, glass bottles, etc. The pyrolysis and hydrolysis methanol production system should be combined with wind power and photovoltaic energy storage.

In addition, a powertrain system research center is also being prepared. The main research direction is alcohol-oil fuel and electric hybrid systems, which is to prepare technology for the manufacture of HEV models. Some mature technologies have been purchased and the effects will be tested in the laboratory first.

Further away is a tempered glass finishing base, whose main directions are lighting and home furnishings, handicrafts, architectural glass and automotive glass. In addition, a team has been recruited to develop the relatively cheap and technologically mature resistive screen sensors, which will provide spare parts for the company's third-generation mobile phones. As for the capacitive screens that will be popular in the future, the technology is very difficult and the cost is extremely high, and they currently have little practical value.

Gazing at the wind farm spinning in the wind in the distance, Jin Shang's eyes penetrated the reality. In the magnificent palace under the dim sky, a glorious pillar rose from the ground, supporting a corner.

Under Jin Shang's feet, wisps of gold and silver energy spread into the air, and after being absorbed, they became supplements for growth. A bright white silk thread connected from the top to the "golden broom" on Jin Shang's chest, transmitting a trace of warm current.

It goes back and forth, just like breathing, over and over again, promoting each other's growth.

"As I grow stronger, my appetite grows, and the energy I need to grow stronger increases as well!"

The growth rate of grass under the photovoltaic panels is obviously much faster than expected, and the power generation efficiency of the wind-solar complementary mode is also higher. Others think that this is the result of proper overall design and improved efficiency, but Jin Shang knows that this is inseparable from the blessing of the "golden finger".

For every one percentage point increase in the efficiency of photovoltaic panels and wind power, the increase in power generation is not one percent, but close to 6.5 percent. This magnitude is exaggerated.

"This is probably another level of 'good weather and good harvests'!"

Originally, Jin Shang had no plan to make money from this smart park. There was no hope of making substantial profits in at least the next three to five years. However, judging from the current situation, with various subsidies for new energy and high technology included by the end of the year, there is a high probability that a small profit can be made.

The more electricity is generated, the lower the diluted cost is, and the more profit is generated after being “connected to the grid”.

In the financial field, there is a concept called "Davis Double Click". For new energy, the benefit brought by a one percentage point increase in power generation efficiency is also a gain of one thing at a time.

"The hype of "environmental protection park", "urban farm", "green power base" and "smart city" should be hyped up! "

The more famous the name, the higher the value. When the city expands and builds secondary infrastructure in the future, it would be best if it could not be demolished. But if it cannot be preserved, more benefits can be obtained.

(End of this chapter)