this man is not calm

Chapter 469 Historical Baggage
I wanted to visit the local branch earlier, but there were a lot of things I needed to take care of, so I put it off for a while.

As graduates from major universities enter the society one after another, college students recruited by Jinxi Culture have also started to take up their posts. After one month of pre-job training and two months of trial rotation internships, they are basically able to be retained.

The biggest gain from this year's campus recruitment is not from Beijing, but students from second- and third-tier universities in central China. A few graduates from prestigious universities who want to develop in the capital also tend to prefer Jinxi Culture.

Without any other explanation, the treatment is really good!
The basic salary is high enough, and the various welfare benefits are also very good. The commuting, accommodation, meal allowance, overtime pay, bonuses, etc. add up to be quite considerable.

In addition to full-time college students, Jinxi Culture has also commissioned higher vocational colleges to train a group of talents with special skills, including car driving, electrical appliance repair, computer assembly, programmers, office clerks, business marketing, and art design, etc.

Many skills that will be almost common sense in the future are in great demand these days.

For example, car driving is no longer a good career that is envied and respected by others, and there are still very few people who master it; in the fields of computers and the Internet, salesmen who can type, let alone those who are proficient in programming, are in great demand; in the fields of art, full-time clerks, e-commerce, and copy editing, which do not require high standards, there are many who brag, but very few who are really capable.

Even though these are insignificant grassroots occupations, these people hold up half of the huge group company. Without their efforts, many ideas cannot be implemented.

Today, Jinxi Culture has passed the stage of severe staff shortage, but it still needs to show its eagerness to recruit talented people. As the boss, Jin Shang personally met with the reserve force who were studying and interning, and said many words of encouragement.

The most valued Yin Muye joined the technical center almost seamlessly and became Yang Qi's right-hand man.

He and Li Rong had been fully involved in the development of many products of the software business and were very familiar with the company's operating model. Even so, as colleagues who joined the company at the same time, the HR department still asked them to participate in new team-building activities while arranging their work, so that they could get familiar with their future colleagues and build good relationships.

While the World Cup was in full swing, Jin Shang did not stay up late to watch the games, but maintained a stable schedule as usual, taking time out on weekends to watch the recorded broadcasts.

The boss didn't care too much, but the company's newspapers, magazines and comprehensive portals did not miss the opportunity to ride on the popularity. As media with culture, sports, entertainment and local life as their main selling points, they naturally received more attention.

The two editors-in-chief, Wang Yan and Zhao Rongzhen, are already the most experienced veterans in the company, especially the latter, who is also in charge of campus competitions and cultural and creative film and television work; the former is also a rare talent with strong capabilities. He developed "Zhiyin Zatan" into one of the top three weekly magazines in the country and the only well-known magazine focusing on urban women. Since its monthly circulation exceeded seven million, the growth rate has begun to slow down.

The market is so big that it can only increase passively with the increase in population and urbanization rate, so it was not until April this year that it finally broke through 10 million copies.

With such a large circulation, the annual net income from magazine sales alone is close to 150 million, plus nearly 80 million in advertising fees, the net profit exceeds 200 million.

I won’t go into the details of cost and distribution. If you want to know why the advertising costs are so high, it’s actually very simple. The circulation has increased, and the influence is incomparable.

In the past, "Zhiyin Zatan" still needed help from its partners, but now the host and the guest have switched places, and it is the clients who need help from us.

The cost of a color advertisement is more than 100,000 yuan, which is much higher than that of the local "Beijing West Metropolis Daily".

Even with such a strong momentum, Jin Shang still emphasizes service awareness.

In the last glorious era of print media, we should seize the time to make more money, then go online and be prepared to face the impact of the Internet, reduce costs and increase efficiency, and seek transformation.

Traditional media may be weakened, but they will never disappear, just like "Jingxi Metropolis Daily" and "Zhiyin Zatan". Even if they are sold at a loss in the future, or even given away for free at newsstands or subway stations, they must be maintained. As long as the advertising fees can cover the operating costs, even a small loss will not matter.

With it, it is like having a signboard, which can endorse teaching materials, teaching aids, training and online business.

Unfortunately, Editor-in-Chief Wang Yan reached childbearing age after marriage, and her marriage leave, maternity leave and breastfeeding leave were very long, so many important things needed to be done by her assistant. Fortunately, communication is convenient now, and working from home is not a problem. If she needs to make a decision, she just needs to send an email.

After being busy for many days, I finally had some free time and took Li Xuan out for a walk in the name of work inspection.
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Seen from the sky, the entire Yellow River estuary is a vast plain. This season is a good time, with good greenery, and even farms and pastures separated by irrigation ditches can be seen;

The terrain is high in the west and low in the east, with a limited altitude. The land on both sides cannot be said to be fertile, but it is acceptable.

As soon as he got off the plane, Jin Shang couldn't help frowning.

Li Xuan, who was holding Jin Shang's arm, couldn't help but cover her nose and complained slightly:

"The temperature is OK. It's obviously in the south of the capital, where the temperature is obviously lower, but the smell... The greening rate looks OK!"

It's not that the two of them are too sensitive. They are used to the weather in Beijing. Smog comes several times a year, and there are occasional sandstorms. What haven't they seen?

But when I got here, I couldn't help but sigh that I had little experience.

“Maybe the air quality has been bad these days!”

This slightly sour feeling should be caused by the exhaust from the chemical plant, and the salty smell brought by the sea breeze unique to the coastal areas. The mixture makes people feel a little stuffy.

Another problem is the poor visibility. From a distance, it looks like it is covered by a thin layer of mist.

I took a deep breath, my throat was dry and unbearable.

The two were about to say something when Huang Yiyi, the secretary who got off the private plane behind them, said:

"That car over there is here to pick us up, right?"

"should be!"

Jin Shang responded nonchalantly, and sure enough, a moment later, Hong Renquan and his second uncle Zhang Hua got out of the car and waved.

"This way, this way!"

After getting on the car, we got out of the station and changed to a stable minibus. After drinking some water to moisten their throats, they felt a little better.

"It's a bit strange, right? It's inevitable when you first arrive. It will be fine in a couple of days."

Hong Renquan said with a smile, Jin Shang couldn't help but say:

"It's not to the point of being uncomfortable, but if it's like this all day long, it's really hard to bear."

"This is an industrial zone, the city with the most concentrated petrochemical industry in the Jiaodong Peninsula."

As the second largest oil and gas field in the country and the largest energy and chemical base in North China, it has laid a solid foundation for the industrial development of North China, Central China and East China over the past half century.

Even though drilling has become increasingly difficult and mining costs have increased over the years, its importance cannot be ignored. In addition, in the past 30 years, the local area has also done a lot of effective construction to improve the environment of the Yellow River estuary.

What was it like here many years ago?

It’s all white in spring, it’s rainy in summer, nine out of ten crops fail to yield, and bran and vegetables are the only food for half a year!
This piece of land, formed by siltation when the Yellow River entered the sea, is one of the areas with the highest degree of salinization on the eastern coast. Of the tens of millions of acres of saline-alkali land in the entire Jiaodong Peninsula, about 3.5 million acres are here, accounting for more than one-third.

Nowadays, there are relatively complete irrigation facilities here, with ditches everywhere, organic fertilizers applied, soil improved, farming and fishing combined, deep ditches and strips of fields, leveled plots, concentrated and continuous areas, water-saving and high efficiency, and suitable for mechanized operations. This cannot be achieved simply by working hard, but also requires support from engineering, biology, and agronomy, such as underground pipes for salt drainage, pond water storage, low-pressure forced drainage, and integrated water and fertilizer. Many of these methods have been painstakingly explored by technicians and local farmers.

Even Zhang Hua, the second uncle-in-law and an expert, praised the superiority of this model in the document he gave to Jin Shang.

The successful experience of Julunbo cannot be applied here mechanically.

Oranges grown in the south of the Huai River are oranges, while those grown in the north of the Huai River are tangerines!
Different places have different customs and cultures, and the land conditions vary greatly.

Generally speaking, the soil in the north is saline, which is suitable for crop growth, while the soil in the south is slightly acidic, which is relatively worse.

Human civilization originated in the temperate zone, mostly in the north, so domesticated crops naturally do not like acidic soil.

There is an old saying that goes, "Plant pine and cypress on barren land; and let children study hard in a poor family."

Pine trees and cypress trees both prefer slightly acidic soil, and similar trees include mulberry trees.

Many areas in the south are known for their picturesque scenery, outstanding people, and abundant fish and rice, but few people would say that the land is fertile. Relatively speaking, the land in the north is indeed more suitable for farming, and there are more large plains.

As for why Huguang and Jiangnan have become lands of fish and rice, the reason is that in this "subtropical continental monsoon climate zone", the four seasons are distinct, and especially the synchronization of rain and heat is extremely important. This is a unique advantage that enabled our ancestors to develop agricultural civilization to its peak.

In short, it is when the sunlight is strong, the temperature rises, and the rainfall is abundant.

Corresponding to this is the "alternation of rain and heat" and "rain and heat in different seasons". Why were the vast North America and Africa not suitable for farming in ancient times? A very important point is that the summer sun is strong, when all things grow. It is the dry season, with scarce rain and poor irrigation. When the rainy season comes, the golden period for crop growth has long passed.

Therefore, the traditional practices of men farming and women weaving, planting crops and raising silkworms, and the rotation of the four seasons are things that we take for granted. In fact, they are gifts from God, which many places in the world dream of but cannot obtain.

Back to Dongying, although the pollution from petrochemical and supporting industries is a bit serious, it is not unsolvable.

The local greening rate is high, with many windbreaks, roadside trees, embankments, soil consolidation, economic fast-growing forests, etc. After years of management, some saline-alkali lands have become cultivated lands, and there are many fields with an output of 1,000 kilograms per mu. Naturally, there are also many heavily saline-alkali lands where no grass grows.

Originally a key reclamation area, it is normal for Jin Shang and Zhang Hua to want to come here for a pilot project. After so many years, there is still a lot of land along the rivers and the coast that needs to be managed.

only……

"After reading my uncle's research, I realized how deep the water is in this industry."

"If we don't try, how can we know if we can play it?"

Zhang Hua grinned and said,

"There are already several farms here, and the output value of them is not much over 100 million..."

In fact, a total GDP of tens of millions is already very impressive. Zhang Hua's family used to be like this, but as the business has grown in recent years, their vision has become higher.

The output value and economic driving force of the primary industry are already very average, and cannot be compared with the large-scale petrochemical industry that costs tens of billions or hundreds of billions of dollars.

But the problem is that in recent years, the pressure on environmental protection and carbon emissions has become increasingly greater, and the management has become increasingly strict, so it is natural for the local government to want to transform.

The entire Dongying was a barren land half a century ago, just a small fishing village on the bank of the Yellow River. It suddenly rose due to the discovery of a large oil field nearby, similar to those mining enterprise cities in the west that became rich overnight due to the discovery of coal, precious metals and natural gas.

"The relationship between the place and the enterprise you mentioned has always been so bad?"

"To say they are bad is an understatement. It can be said that they are incompatible."

"Eh?"

Facing Jin Shang's gaze, Zhang Hua said helplessly:
"It rose too fast, from a poor fishing village to a prefecture-level city with the highest per capita GDP in the province, and even once far ahead. What's the reason?"

you still need to ask?

Of course it was the discovery of the oil field, which was all supported by petrochemical industry.

"So who do you think will gain more, the petrochemical plant or the original small fishing village?"

Jin Shang was stunned when he heard this, then he reacted.

"That's it, I understand."

The relationship between central enterprises and local governments should not be underestimated, whether in the past or in this life.

In most cases, the two are compatible and even supportive of each other, but the question is, which is stronger, a large group with an annual output value of hundreds of billions, or an unknown small fishing village?
Not only in Dongying, the oil field, from the command center to the drilling and smelting branch, has bad relations with all the large and small areas of the entire Jiaodong Peninsula!
Under the background that economic development is the main theme in the whole country, the contradiction between the local government and the central government is so prominent here, which is unique in Scorpion Baba and absolutely weird.

"Not only are there no official contacts, but the grassroots are even more isolated. There are no taxis between East City and West City. Ever since the discovery of the big oil field here, after a short honeymoon period, there has been a long-term competition and confrontation. When my grandfather was a child, he fought with the children of oilmen. His son fought with the arrogant oil workers. When his grandson went to school, he had to fight with the sons of the oil companies. If any of them is scared when fighting with the other side, it will be difficult for them to raise their heads."

"So wild?"

In essence, it is still a modern version of the conflict between natives and immigrants, mixed with some economic, territorial and mutual identity factors, which has led to the current result.

In essence, Dongying is a newly created, forcibly squeezed together emerging prefecture-level city. All parties are trying to reconcile and improve the environment, but the burden left over from history is not so easy to get rid of. It is hard to say whether the entry of Jinxi Culture, a "dragon crossing the river", is a good thing or a bad thing.

(End of this chapter)