this man is not calm

Chapter 472 Basis of Cooperation
From the perspective of super-large group companies or even family chaebols, obtaining more profits is a priority, but if making money is the priority, many truly valuable things will be lost.

Jin Shang has a great advantage, which is that his "golden broom" can objectively judge the pros and cons of decisions. Even if these guidelines do not necessarily completely match the host's subjective judgment, they can still provide enough references.

This trip to this prosperous city at the mouth of the Yangtze River is an important fulcrum of modern culture in the north.

In the past year, the local GDP was just over 28 billion, which seems not too high, but the city's population is less than 1.5 million, and the per capita output value is not much lower than that of developed regions represented by Beijing and Shanghai.

Resource-based emerging cities are so exaggerated. On a national scale, the total amount is not outstanding, but there are still several prefecture-level cities with ridiculously high per capita income. They are basically trade ports or cities with petrochemical energy, metal mines and special resources.

Because of its special status, Jin Shang had no choice but to pay attention to it.

Don’t think that the market value of a listed company, Jinxi Video, is higher than Dongying’s GDP. That is all fake. How can wealth on paper be as important as tangible oil and natural gas?

The entire exploration, drilling, oil production, refining, transportation and terminal sales have driven the upstream and downstream of the industrial chain and provided countless jobs and tax revenues.

Jin Shang, who brought everyone here to investigate, did not come to show off his wealth. His foundation was not particularly strong, but the tiger skin he pulled up was very scary. After all, he was a well-known billionaire. He did not disclose his liabilities and net assets, and did not consider the rate of return and goodwill. It was more than enough for him to be a "dragon coming from the river" with great momentum.

However, the complexity of the matter exceeded everyone's expectations.
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It was another weekend evening. After completing their due diligence, Qi Zhaoyun, Hong Renquan and second uncle Zhang Hua took a break from their busy schedule and found a place to watch the World Cup with Jin Shang.

The star-rated hotel newly opened by the Tan family father and son locally has a good location, the local economy is good, and business seems to be pretty good.

Watching the game is one thing, but the main thing is to relax and chat about some light topics.

However, Huang Yiyi and Li Xuan didn't like it very much, so they went shopping in the mall together.

The French World Cup in midsummer is almost halfway through, and today is the last round of the group stage.

The Chinese national football team is getting worse and worse, and its strength is no longer enough to meet the expectations of the fans. It stumbled in the qualifiers and was even more dangerous in the group stage. The third game has entered the second half and the score is 1-1. So far, in this tournament, the team has scored one goal, conceded one goal, accumulated three points, and has not won a single game.

Whether or not a team can qualify will depend on the result of another match in the same group.

"Ejima, who was participating in the competition for the first time, scored a goal as a substitute. It was the only goal. His performance was not bad!"

Although he is not a veteran football fan, my second uncle Zhang Hua is also very interested and said with a smile,

"If we're lucky, we can get into the knockout rounds! It's embarrassing to go home after the group stage for two consecutive tournaments."

"This is nothing. Maybe I won't even make it to the next finals."

Watching the boring game continue, Jin Shang took a sip of the mild orange wine and responded slowly,

"It is only by relying on its leading position in Asia that it can maintain its advantage. In a few years, who knows how weak it will become."

"Not really, right? How much worse can it get…"

"Competitive sports are hard to predict! The foundation of domestic football is unstable, there are fewer and fewer children playing football, and the selection range of teams at all levels is gradually shrinking. I heard that starting from the year after next, foreign players can be used in the third-level league."

The economic foundation is here, and under the conditions where improving people's living conditions is the top priority, many talented children are unable to embark on the path of sports economics.

It is not easy to maintain four levels of professional leagues and four levels of non-professional leagues.

The women's football team of Beijing Northern United Football Club only reached the second level this year. There are four levels in total, two professional and two amateur. This is the result of joining the amateur college teams. The market is much smaller than the men's football market and there are fewer practitioners.

No one can say for sure whether the rise of money-driven football, with the deepening of professionalization in the league, will bring about positive feedback.

Fortunately, domestic football in this era has a long enough history, a certain cultural foundation, and is deeply rooted in the community. It is not a tree without roots or water without a source. It is not easy for outside capital to control it and turn it into a complete vassal.

With the referee's whistle, the game ended. The Chinese national football team managed to hold on to a draw. The game in another arena ended almost at the same time. According to the rules, we were lucky to advance to the round of 16, which is cause for celebration.

"This is the limit, you are still not strong enough!"

Jin Shang couldn't help but sigh as he retracted his gaze. The previous generation of fans had at least witnessed the Chinese national football team's strength and achieved good results. But now, every step forward is so difficult. On the one hand, they are getting weaker, and on the other hand, their competitors are also quietly getting stronger.

The international situation is becoming more stable, regional conflicts cannot affect the overall situation, and the overall environment is conducive to economic development. People have extra money in their hands and naturally have some extra spiritual needs. Sports, a modern cultural competitive project, has developed and is increasingly valued.

A glimpse of the whole situation is enough to tell that the domestic trend will undergo many changes with the development of the economy.

In Dongying, there were four professional football teams at most, but now there are only three. The highest one is in the second-level Jiachou Group. They have bought a lot of high-level foreign players and want to be promoted to the highest level league, but after several years of hard work, the results seem to be average.

The strength of the cultural and sports field is generally linked to economic strength and the degree of attention. Dongying's per capita GDP is indeed not low, but the total amount is still a little short of the target, with a slightly small population and insufficient cultural heritage. Several people talked about football for a while, and then talked about how to break the local dilemma.

Qi Zhaoyun, who was well prepared, introduced calmly:

"It has to be said that the two largest camps in Dongying are still very sober and want to work together, but they just can't find the opportunity. Moreover, the economic development idea here is not to radically open up new fronts, but to dig deep into the original industrial value, give play to local advantages, and play to strengths and avoid weaknesses..."

It is too risky to rashly "change the cage and replace the bird". Petrochemical industry does have many problems. If we use it as a long-term pillar of economic development without developing other industries, we will be very passive in the future low-carbon and environmental protection wave. But what should we do if we clean up the so-called high-energy consumption, high-pollution and high-emission production capacity and new business forms cannot be established?
Driving away the "old bird" does not mean that the "new bird" will come. No one is stupid. Capital will refer to the "baton" instead of investing according to instructions.

After casually flipping through the summary of the investigation report, Jin Shang roughly understood the overall idea.

"Deep processing of petroleum and natural gas, carbon capture technology, secondary recycling, chemical fiber, material innovation, and application scenario development, there are quite a lot of them. This is an attempt to take advantage of the new energy! It seems that many people are jealous of our pilot project of the 'smart park'..."

New energy is not a very new concept. Distributed photovoltaic power generation is being promoted in full swing on the other side of the ocean. Offshore wind power generation here has also been under construction for several years. Although the scale is not large, only a few have been put into operation and connected to the grid for power transmission. Large-scale commercial use like Jinxi Culture is even rarer, or even... it is the only one.

I could only hear the creaking sound of footsteps upstairs, but no one came down!

This time, we finally saw the first company trying to be the first to try this new business, and it seemed to be doing well, so many people were tempted.

There are not many regions and cities that have the conditions and ambition to explore low-carbon, environmentally friendly new energy, and even fewer that have urgent needs.

The emerging city at the mouth of the Yellow River, whose economic development is mainly driven by petrochemical energy, does not have many choices. The promotion of ecological agriculture has just begun, and it cannot be expected to help ordinary people get rich. Industrialization is the direction.

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The conditions in 1998 cannot be measured by the level of 20 years later. Wind power and photovoltaics are not too advanced things, but at present, it is difficult to establish an integrated control room that integrates monitoring, electronicization, intelligent control and dynamic adjustment systems. High-definition cameras, recognition alarm systems, and high-sensitivity sensors are not available everywhere, and it is incredibly difficult to combine them into an effective super-large joint management model.

Apart from anything else, Jinxi Culture has hired talented people at high prices and invested heavily in developing photovoltaic light-chasing systems, prestressed brackets, high-power inverter control all-in-one machines, etc. with independent intellectual property rights, which have high technical content.

As for high-voltage flexible DC power supply, backup equipment, UPS system, software and hardware control, semi-automatic robot equipment, etc., there is no other company in the country that can provide such a complete range as Jinxi Culture.

There is still no reliable vanadium liquid flow redox battery, solid oxide fuel cell and direct methanol fuel cell abroad, and few domestic laboratories have figured it out, but Jinxi Culture has directly started working on it, and it seems to be working well, which really surprised many people.

"Trying something new" in the business field is extremely risky, and Jin Shang's several risky decisions did not seem to have any major problems, so he was barely successful.

Hong Renquan, who already knew the general content of the report, added:
"The pollution and carbon emissions of traditional industries were ignored in the past, but will probably be strictly controlled in the future. In addition... before, there was no choice. Now, who wouldn't be happy to breathe clean fresh air?"

"How did they notice us?"

"It's mainly the qualitative recommendations and market analysis on methanol that the company submitted a few months ago..."

Qi Zhaoyun answered carefully:

"I talked to several senior executives of oil companies and they were very interested in the terms 'green alcohol', 'blue alcohol' and 'grey alcohol'. They probably wanted to make a breakthrough in this area. If methanol, one of the important by-products of petrochemicals, can be combined with new energy, it will benefit everyone."

The so-called green alcohol is electronic methanol made from natural water and carbon dioxide captured from the air as raw materials, through wind power and photovoltaic power generation. It is completely pollution-free, carbon-fixing and environmentally friendly, and energy-saving, with many benefits.

Blue alcohol is a less “green” methanol, as the electricity used is not renewable energy, or the carbon source is not captured from the air. The wind power and photovoltaic park under Jinxi Culture uses waste plastics, paper, straw and wood, etc., which is blue alcohol;

As for gray alcohol, it is even simpler. Electricity is a traditional energy source, and the carbon sources are oil, coal and natural gas. Its comprehensive carbon emissions and efficiency may be higher than gasoline, and it definitely does not meet the standards of new energy.

There was no such statement before. Jin Shangren first proposed this concept in the report submitted to the competent authorities. It is not surprising that large commercial entities in related fields know about it.

Jin Shang lazily crossed his fingers, lifted his chin, supported it on the armrest of the chair, leaned back a little, and then said slowly:
"In the past two years, Dongying has been one of the cities with the fastest growth in all business lines of Jinxi Culture in northern China. Home appliance sales, game consoles, computers and mobile phones, after-sales services, online marketing, baby products, etc. are all among the best. It has great potential. I plan to develop it into a second base besides Jiaoao. The conditions are actually very good."

As for other things, like logistics and warehousing, offline life, and express delivery, for now we will only do direct sales and not third-party business. This kind of business is mainly the private domain of local tyrants. Jin Shang is unwilling to do difficult and unprofitable things at the moment when mobile Internet is still immature.

In its previous life, SF Express was able to thrive in the Pearl River Delta and even conduct cross-border business. It did not rely solely on business acumen, but on conquering one stronghold after another, one city after another, in the literal sense, with no discounts at all.

What about Causeway Bay, Yau Tsim Mong, Kowloon Walled City, etc., with so many initials, white paper umbrellas, double flowers and red sticks, why should the logistics and express delivery business be left to you? Isn't it just relying on bravery and ruthlessness?
In the late 1990s and early 1920s, the business model was not suitable for sinking too deeply into the grassroots level. Otherwise, fierce conflicts with local tyrants were inevitable. Relying on the post office for self-operation was already the limit. If there was more... I'm afraid it would be a real-life version of "A Chinese Odyssey", "Way of the Dragon" and "Winner Takes All".

Second uncle Zhang Hua echoed with understanding:
"I originally thought that my hometown would be the first place to be promoted, but I didn't expect that there would be such great sincerity here, promising interest-free loans, tax incentives, and conditional debt forgiveness."

"It's mainly because we are strong and have done a good job in the 'model project'. Otherwise, we wouldn't actively seek cooperation. Of course, solving local problems is also a side job. However, wind power and fuel cells are more favored here, and photovoltaic power, which requires a lot of land, is not very popular."

Indeed, current photovoltaics are relatively expensive and have requirements for the length of time that sunlight is required. If we want to develop ecological agriculture and improve saline-alkali land, photovoltaics are not suitable.

"As long as they are willing to cooperate with us and contribute to the promotion of methanol energy, there is a basis for cooperation. Next week, we will go to the grassroots to see the business environment and discuss it in detail. I hope we can gain something!"

(End of this chapter)