this man is not calm

Chapter 480: Collective Wisdom
Blizzard had done the same thing more than once in the previous life, with things like merging servers for retro style, nostalgic commemorations, and guild team building, and they were very good at it.

To put it bluntly, the so-called "World of Warcraft" IP was only created in the last 10 to 20 years. It cannot be compared with "Fengshen", "Journey to the West" and "Legend of White Snake" which have thousands of years of cultural traditions. In the previous life, our compatriots did not fully develop their value, so that "Marvel", "Super Heroes", "Kung Fu Panda" or "Mickey Mouse and Donald Duck" and the like became popular because of the lack of discourse power in mainstream culture.

In this life, as long as the cultural front has not been breached, we don’t have to worry about the impact of foreign culture for the time being. At least within the traditional sphere of influence in East Asia, we still have the final say.

This is great, as it will allow Jinxi Culture to maximize its technological moat and content creation advantages.

In the current public opinion environment, if a business comes up with something new and organizes an event like Christmas, April Fools' Day or Halloween, young people may support it out of curiosity and the mentality of trying something new. But if it is done every year, or even celebrated as a traditional festival, then it would be a shame. It is enough to do it once or twice for the sake of politeness. Foreign festivals are just so-so. They can't even celebrate their own festivals, so why would they bother to investigate this?
"At this time three years ago, we were still struggling for a few million in funding, but now we have tens of millions or even hundreds of millions of dollars in business. In a year, the actual revenue may be several hundred billion. This is really incredible. The GDP of Beijing in the first half of the year was only over 100 billion. Can it exceed 300 billion by the end of the year?"

"Maybe!"

Jin Shang responded uncertainly,
"I don't know if it's due to the statistical caliber or some other considerations, but I think the GDP data released by our country is obviously too low, and many real business activities and capital transactions are not included in it. Other peers are not sure, and many of Jinxi Culture's front-line services are likely to be overlooked."

"Pay attention to the words 'above scale' in the red-headed document. Do you know what it means?"

Jin Shang chuckled and nodded in understanding.

Jinxi Culture has many cooperative projects that fulfill its social responsibilities, such as supporting rural returnees and resettlement of the disabled, reemployment of released prisoners, community corrections, volunteer assistance and work-study programs. These are the responsibilities that a large enterprise should have, and at the same time, they also enjoy subsidies and tax exemptions from relevant policies. It is a win-win situation for all parties and everyone is very satisfied.

A large part of the above commercial capital transactions are not calculated in GDP. Then there are temporary workers, outsourced workers and hourly workers, most of whom are migrant workers from other places. Like roadside stalls, night market stalls and mobile vendors, they cannot be accurately counted for various considerations.

In July 1998, when even inter-bank transfers were subject to fees, there was no national data available for review.

If we rely on individual business personnel to record the data on site, the cost will be uncontrollable. Therefore, in fact, we should record and report the large-scale business activities that can be verified in various reports, and the data should be similar to that of the competent authorities.

If we follow the statistical standards of Europe and the United States, the domestic GDP data is seriously underestimated.

Perhaps it was out of consideration of making a fortune in silence, or perhaps it was the strategic idea of ​​playing the pig and eating the tiger that was dominant. In short, judging from the data of Jinxi Culture, Jin Shang clearly felt that something was unusual.

Although this is not Jin Shang's concern and someone will handle it, this phenomenon makes Jin Shang somewhat alert. Under the current social operation model, Jinxi Culture has reached a point where it needs to seriously consider management efficiency and governance costs.

The "Golden Broom" is very useful, but it is not omnipotent. If Jin Shang himself cannot support it, it will only play the role of a "paperhanger". If Jin Xi Culture itself is very powerful, the "Golden Finger" can be regarded as a killer weapon that "adds wings to a tiger".

Last month, the number of retirees at Jinxi Culture headquarters and its directly affiliated companies exceeded 100 for the first time. In view of this, Jin Shang specially held the first farewell party for retired employees since its establishment to give them the final dignity.

From this data, we can see that Jinxi Culture’s total number of employees and youth strategy are becoming more and more in-depth.

During the past three years, Jinxi Culture has rarely recruited employees over the age of 30 from society, and the number of campus recruitments has continued to increase.

Older full-time employees are basically brought in by external companies (teams) that were acquired (recruited). Out of humanitarian considerations, Jinxi Culture did not buy out their years of service or terminate their contracts across the board.

As long as they are capable of doing the assigned work, even if they are no longer young, normal contract renewal negotiations will still be carried out.

The unemployment problem at the age of 35, which was criticized in the previous life, is not a common phenomenon in today's culture. However, older employees cannot adapt to the fast-paced and high-intensity work and have to be transferred, agree to a pay cut, resign voluntarily or be persuaded to leave.

It is a common phenomenon that young people are easy to talk to, but senior employees and old hands who are lazy have high management costs.

Jinxi Culture has done a good enough job. It is not difficult to understand the motives of many companies that consider profit as the most important consideration and are finding various ways to lay off employees over the age of 35.

"In fact, the personnel structure of our company is not particularly healthy. There are many young people and many old employees with less energy. On the contrary, the proportion of people in their thirties and forties who are in their prime is relatively small compared to our peers."

Jinxi Culture was established too recently and has not yet trained and promoted a large number of its own middle-level managers. It is still in the process of trying its best to digest external companies and teams.

Secondly, the composition of front-line employees is complex. For example, offline life and Jinxi Mall businesses have a large number of salesmen and couriers, of which only a small number are full-time employees with signed contracts. Most of them are temporary workers or outsourced workers. Even if Jin Shang wants to pay insurance for the agreement, many people disagree and want cash.

The twists and turns here are very complicated, and it is impossible for the boss Jin Shang to take care of every detail. Naturally, most of the GDP generated by this kind of business activities is not counted.

Then, after the launch of the smart city pilot project, the company received more than 200 million yuan in new energy support bonuses and a considerable amount of tax refunds. The business, which was originally breaking even with a slight profit, immediately became a small profit.

Not much, but there is still room for arbitrage. No wonder I have heard of so many bizarre "subsidy fraud" cases in my previous life. These are the ones that have been exposed, and there are many more that are unknown.

After chatting with Jin Shang about trivial matters, Li Xuan couldn't help but sigh:

"Huang Yiyi once told me that the work efficiency and value created by the old employees in the company are not as good as those of young people in their twenties and thirties, but they are much better than college students with no work experience or newcomers who have been working for no more than three years. The human resources department has done an assessment and found that it would be beneficial to dismiss some of the older employees, but it would not necessarily be much better than blindly laying off employees in the same industry..."

"The benefits of over-promoting youth are not enough for me to give up the benefits of maintaining the stable operation of the company. To put it bluntly, Jinxi Culture is a company with strong ability to make money, and we can afford to be more lenient with our employees. Of course, when it is time to take action, we will not be soft-hearted..."

In the first half of the year, subsidiaries and holding companies at all levels dismissed a total of more than 70 people, and about the same number were persuaded to resign. There were also a dozen stubborn ones who were sent to be "legal clergy" and used as negative examples to scare the monkeys. There are several of them on the bulletin board every month.

Without affecting the overall situation, Jin Shang has the patience to adjust the company's allocation of human and material resources while expanding. There is no need to be demanding of "overtime brothers" and "the blessing of working 996".

"It is actually very rare for a private enterprise to be able to send off so many people to retirement every year. If it really wants to make money, the number of employees over 35 years old should be reduced as much as possible..."

“So, many times, the real long-term considerations are not just for making money. Benefits other than money are sometimes more valuable than real money.” An analogy is that the Olympics do not make money, but countries are still eager to host them.
Qatar lost more than 200 billion US dollars in the World Cup and there is no hope of making a profit at all. Are they just stupid and rich?

Do oil oligarch Abrahimovich and the Abu Dhabi consortium invest in Premier League clubs because they love the sport of football so deeply?

A single person is weak, but a crowd of people gathered together is extremely powerful.

The ambition to cultivate oneself and bring peace to the country is deeply ingrained in every traditional scholar-official. What's more, the "golden finger" that Jin Shang relied on as one of his pillars still needed popularity and achievements to maintain and strengthen.

"It's good that you have a plan. Anyway, these things are just like this. The result will be good in the end."

Since delaying payment of the large amount of principal and interest for the second year at the end of June, Jin Shang's personal debt crisis has actually been overcome.

Relying on the revenue from personal fixed assets and the income from Jinxi Culture, plus equity dividends, it can barely cover the expenditure costs.

The reason why the total debt has not been reduced is that the net assets are still increasing, which has reduced the total debt ratio. In addition, most of the short-term high-interest debts have been replaced by long-term low-interest debts, which has greatly reduced the financing costs and caused profits to continue to rise.

Just like that second-hand car trading market which covers a large area, it has become more and more prosperous after more than two years and does not seem to have been affected by the external financial crisis.

By adding rental income to management fees and deducting operating costs, you can make a lot of money.

The reserve price for the next three-year lease package auction will exceed 5 billion, an increase of more than 80% compared to the last time.

The recovery in fixed asset valuations, coupled with a substantial increase in property operating income, are also the reasons why Jin Shang is confident and dares to continue its debt expansion.

Of course, Jin Shang did not completely bet on high-risk financial derivatives. Instead, it purchased real estate with a small amount of leverage and established a property company to carry out actual operations in a counter-cyclical investment manner.

During the break, the two did not talk too much about business, but talked about the big house in the west that they bought not long ago. It actually cost nearly 12 million to buy the mansion, and it took more than half a year to renovate it. It has been completed for some time, but no one lives in it. They will wait until after this summer to let the smell dissipate, and then they will inspect it and move in at the end of the year. At present, they just arrange for a housekeeping company to clean and maintain it regularly, and the housekeeper Lao Bian brings people over to decorate it from time to time.

According to the plan, that would be the wedding room for Jin Shang and Li Xuan.

The 6,000-square-meter villa is located a little bit in a remote area, but it occupies a really large area. Not to mention planting flowers and plants, raising cats and dogs, it is barely enough to raise horses.

During the Spring Equinox this year, my eldest cousin Zhang Yunying got a batch of dwarf horses from somewhere. Perhaps they were specially bred dwarf horses that would not grow up, and had very docile personalities. After little Jinfeng rode them twice, he loved them very much. So Jin Shang also got a few and put them in the park. Later, parents who came here to play with their children came here because of their reputation. Zhang Yunying sold a few of them for a good price. He could also charge a lot of service fees for raising, training and managing them later. It was much faster to make money than raising cattle and pigs.

Travel, culture and entertainment, if you do it right, you can make money really quickly.

Speaking of which, the journey from the two of them meeting, falling in love, to knowing each other was really smooth, without any major twists and turns, and they even rarely quarreled.

"After we get married, I will change my job. Currently, there are too many jobs in my spare time. I am quite used to them, but I may not have the time in the future..."

"Ok!"

Girls are naturally at a disadvantage in the workplace. Once they get married and have a family and children, it will be difficult for them to focus wholeheartedly on their work.

If Li Xuan was just given an idle job and asked to be a hands-off boss, she might not be willing to do it. Although she is lazy, it does not mean that she likes to sit back and enjoy the fruits of her labor. Instead, she really wants to do something.

"Let me put it this way. I'll let you take care of the investment companies, charity foundations, and education groups in the future. They are important, but the work is not hard."

These three are in charge of money, fame and people respectively. Their functions are to make money and maintain value, to attract fame and profit, and to gather people to strengthen the foundation. In short, it is to expand the influence of Jin Shang himself and his family. It is easy to achieve results, but also very easy to fail. Without someone to keep an eye on it, it is really worrying.

Jin Shang made this decision not out of considerations for business and career, but a decision on the direction of himself and his small family.

In fact, Li Xuan didn't have anything special to do. The above was more inclined towards Jin Shang's personal wealth management rather than Jin Xi Culture and its affiliated companies. She had more freedom and didn't have to consider many external factors, so the pressure was much less.

"Fine!"

Seeing Jin Shang casually picking up the book in his hand and slowly flipping through it, Li Xuan asked curiously,

"What book is so attractive?"

"The online novels that were serialized in Jinxi Library were quite popular. After the physical books were released, they were also quite popular. The company's screenwriter team is trying to adapt them into film and television dramas."

"What subject matter?"

"Criminal investigation and reasoning, good imagination, the author has a solid foundation, probably someone in the industry, and the writing is also very good. Even I, who don't read many novels, can immerse myself in it."

As more and more film and television dramas adapted from novels are released to the public, online serialization, which was originally not very popular, has also become one of the important channels for many writers who are interested in this field to try to monetize.

(End of this chapter)