this man is not calm

Chapter 483 Arrangement in batches
In addition to what the two said before, there is actually another very important thing, that is, the plan for IPO of CSSC New Materials (Coatings Branch) after packaging is about to be implemented, and we will strive to complete it within three to six months, and list it no later than the Spring Festival next year.

Jinxi Culture has grown to its current size with too many subsidiaries, branches and joint-stock companies. It is impossible for Jin Shang to take care of everything. For non-core businesses, it has to let them develop independently. It just needs to hold on to the string in its hand and not let them get out of control.

If we really can't control it, we can only let the "invisible" hand of the market make dynamic adjustments.

The head office must strengthen the attributes of the holding group, turn investment into a true core business, build an ecological chain around the main business, and enhance its overall strength.

Jin Shang had some knowledge of investment methods and management models from Alibaba and Tencent in his previous life.

The former will die wherever they invest, and eventually become a tool for e-commerce platforms to divert traffic. After squeezing out all the value and eating up all the spoils, they will naturally die.

This is the result of the investment company being too powerful and having an uncontrollable desire for control. It ignored the value of the target company and team, and failed because the layman was guiding the experts.

The latter has a good reputation in the venture capital circle and is known for respecting the management team of the invested company. As long as it does not conflict with the parent company's strategy, it will try not to interfere. This method maximizes the enthusiasm of the investees. Not only does it not force traffic, but it also provides a large amount of traffic interface transfusions. It is natural that the investment success rate and returns are significantly higher.

As for Jinxi Culture’s investment team, it is not very strong yet and has to rely on direct guidance from its boss Jin Shang.

After putting this matter aside and chatting about trivial matters for a while, Qi Zhaoyun left with satisfaction.

Jin Shang, who felt a little thirsty, drank some tea to moisten his throat and rested for a while. Then his secretary Huang Yiyi came in and went over the work plan and schedule with Jin Shang.

"How many meetings do you have today?"

"Four. First, the second phase of the data center expansion, followed by the confirmation of the self-made factory plan of Planet Intelligence, then the global licensing consultation for USB flash drives and MP3 players, and finally the preparatory meeting of Minxing Securities, which will pave the way for the commodity trading market..."

"Internet infrastructure, home appliances and consumer electronics, IT hardware and financial investment banks, the rest are easy to do and can be done step by step. Only the second one will cost a lot of money, find a place to build a factory, and coordinate with the local authorities."

I won’t mention what we had already discussed. Once the decision to build a factory is made, it will affect the company’s development in the next 20 years. It is of vital importance and cannot be taken lightly.

Whether to build, where to build, how to build, and with whom to cooperate are all issues that need to be seriously considered.

Given Planet Intelligence's current size and influence, it is inevitable for it to build its own factory to lower costs. If it always outsources work, not only will costs be difficult to control, but quality will also be difficult to guarantee.

You don't need to think too much about the size of the factory. The bigger the better within your means. Even if you can't handle the output yourself, you can still produce for other manufacturers.

In any case, under the current domestic situation, there is no overcapacity. At most, there is a local imbalance between supply and demand, and insufficient production is the mainstream.

"At present, Youdan has the highest popularity among the three. Settling in Jingu or Jiaoao, there is a foundation and it is easy to expand, but the labor cost is relatively high and the supply chain is not particularly perfect. After all, our company's product lines are too many, too long and too complicated, and it is not possible to meet the demand in just any place; the second is the Jiangsu and Zhejiang area around Taihu Lake, where the economy is developed, the population is dense, and the industrial chain is complete, which has great advantages. The disadvantage is that if we build a factory there, we may not get any preferential policies..."

"Scarcity makes things valuable. There is everything there. Unless it is a special and scarce industry, they will not pay much attention to it. The rest are only in Central China and Sichuan, right?"

"Sichuan is ruled out. Without strong local tyrants to cooperate with, it may be a bit troublesome to go there. Central China is so-so. If the efforts to attract investment are strong enough, it would not be bad to go there."

What Huang Yiyi didn't say was that the boss Jin Shang's fiancée was a local native. Although she didn't have enough influence in the provincial capital, she still had some power in the surrounding areas. She was not so unfamiliar with the place that she didn't know who to turn to for help when encountering problems.

"The opinions of the Secretary's Office and the Strategic Investment Department are in favor of the Central China region?"

"It's close to the geographical center of the world, so it can't be too bad."

"I will seriously consider it. However, there doesn't have to be just one factory. Don't put all your eggs in one basket. For example, the areas where game consoles, color TVs, refrigerators, air conditioners and computers are adapted may not be exactly the same. If it's really difficult to coordinate, it's OK to set up separate factories."

"I looked at the minutes of the meeting and everyone's opinions were still inclined to try to stay along the Yangtze River and take into account the advantages of both land and water transportation."

“Then there aren’t many options.”

With the construction of large-scale hydropower stations in the middle and upper reaches of the Yangtze River and the gradual advancement of the middle and western routes of the South-to-North Water Diversion Project, the Yangtze River transport capacity from the Han River estuary will inevitably be affected.

From this point of view, there is actually only one choice, and that is Wuhan, which has an excellent geographical location, a shipping hub, and a railway transportation center.

"Plants for manufacturing large household appliances such as refrigerators and air conditioners can be built there, as can assembly plants for computers, mobile phones and game consoles. For the rest... we'll see. We'll first arrange the categories with the largest capacity gaps."

"Okay! I'll convey it later! Also, the domestic demand is strong, and the largest export is color TVs. Mr. Jin, which technology route do you think is better?"

"LCD or plasma?"

Jin Shang sighed without comment.

This problem is not only a headache for Planet Intelligence, but also for home appliance manufacturers across the country.

Right now, there is a computer and two monitors on Jin Shang's desk, both LCD and plasma.

"I've also read the technical summary. The experts mean that there is actually no difference between the two. LCD is currently at a disadvantage, but the future prospects are broader. Plasma will not necessarily fall behind if it continues to be developed..." To put it simply, plasma technology may be slightly inferior in imagination, but not by much. Its advantages are high brightness, clear and delicate images, short response time, and long life. Its disadvantages are large pixel pitch, slightly poor flexibility, high power consumption in high-brightness mode, high power consumption, complex electronic components, and high prices.

LCD has low power consumption, is relatively light and thin, has flexible size, and higher resolution. Its disadvantages are slow response speed, reduced clarity of fast-motion images, poor full-screen brightness uniformity, and severe "tailing" phenomenon. The mouse image on the computer LCD screen is not a small dot but an arrow, and there is a blurred visual effect at the end, which is actually to cover up the defects.

In addition, LCD has another major disadvantage, which is that the viewing angle is relatively small. It is clearer when viewed from the front, but it will be blurry when viewed from the side at a certain angle. If a family is watching TV together in the living room, the little grandson and grandparents in the center of the sofa can see it clearly, but the parents and relatives and friends sitting on the stools nearby will be dazzled, which is not beautiful.

As of 1998, the technology of LCD monitors was not fully mature and its advantages had not been fully utilized. Instead, its disadvantages were clearly exposed. This was reflected in the consumer market, where it was not surprising that plasma TVs outperformed LCD TVs.

As for why plasma screens, which should have had a place in the past life, were almost completely wiped out by LCD screens, it may not be just a dispute over technical routes or product quality. The performance gap between the two is very small, far from being as exaggerated as transistors crushing and eliminating vacuum tubes.

The most ideal result should be 5 to 3, with the remaining 20% ​​being divided up among monitors using other technical routes.

Of course, it is not impossible to abandon a certain technology route due to other factors. In the future, LED and OLED technologies will become more and more mature, and their advantages will be greater than LCD. As long as the cost is reduced to a certain level, they will basically become mainstream.

Whenever he thought about this, Jin Shang couldn't help but feel fortunate that he did not rely on his memories of his past life to push LCD TVs and suppress plasma TVs, but instead let the market decide.

To put it bluntly, without powerful human intervention, given the current situation, LCD TVs will find it difficult to overwhelm plasma TVs within five years, and perhaps the situation will be reversed only in ten years.

This is a long time, enough for the plasma TV to enjoy many years of good life.

Especially in some specific areas, such as large-screen displays, commercial displays, stage performances and high-end TV markets, Jin Shang does not see the possibility of the rise of LCD screens. Plasma screens, which can provide high image quality and better stability, will surely occupy a place as long as they do not commit suicide. However, with the development of time and the advancement of technology, LCD screens will sooner or later cannibalize the home and low-end markets. As for becoming the mainstream, we still have to wait.

Twenty years later, there will still be the "big devil" OLED waiting, so that is not something we should worry about now.

"At present, the large screens installed in the football park stadium upgrade are basically plasma-based, and LCD has few application scenarios. If a factory is built, the production capacity should be allocated at a ratio of four to six, and support for LCD should be increased. If the production capacity cannot keep up, outsourcing can be considered. For plasma production lines, it is better to keep them stable and not increase them significantly."

The main reason is that the plasma production process is too complicated and costly, which does not meet the needs of the domestic people. In addition, it is too difficult to reduce the size of the screen, which limits its market competitiveness.

It's no wonder that plasma TVs have been taking the high-end route since their inception. The restrictions are really too great, and taking the civilian route is simply not feasible.

"Then... Mr. Jin, do you want to integrate small-size touch screens, mobile phone resistive screen production and capacitive screen research and development, and infrared screen technology reserves?"

"Don't confuse them for now. When the time is right, I will package some of them and list them on the market. Technology may change, but people will always buy TVs. The next step is to build up the brand."

It has just transformed from marine electromechanical equipment to white household appliances, and has also acquired some small and medium-sized local manufacturers. It can basically produce water heaters, range hoods, gas stoves and dehumidifiers, etc., but the product quality and brand recognition are still far from enough. It will not go far relying solely on low prices and after-sales service.

When ordinary people have money in their pockets, the demand for consumption upgrades will be particularly urgent. By then, it will be difficult for these cheap and poor-quality electrical appliances and daily necessities to have a market. We should seize this opportunity as soon as possible and complete the transformation from OEM of "generic brands" to "famous brands".

After explaining some things to Huang Yiyi and arranging his work and time, Jin Shang took a break from his busy schedule to play on the computer, log into the Jinxi video software, and watch two episodes of a TV series.

Nearly an hour later, the satisfied Jin Shang accidentally touched the metal frame of the plasma display with his fingers.

"Oh my god, it's so hot? No wonder this thing can't compete with the 'greatly mature' LCD. The power consumption is at least 300 watts, which is 50% higher than the LCD of the same specification."

This is an inherent weakness. Even if technology improves in the future, it is estimated that there will not be much optimization and improvement.

Especially in the hot summer, when the indoor air-conditioning temperature is set slightly high, the plasma screen will really get hot if it is turned on for a long time.

The need for heat dissipation means that plasma screens require a certain amount of space and cannot be as light, thin and compact as LCDs.

Investing more money in optimization and product iteration and upgrading might make the situation better, but for a private enterprise, there is no need to stick to this one technical route.

Appropriate investment in research and development and promotion is necessary, but it would be foolish to ignore LCD and OLED, which are obviously more promising and save time and effort, and stick to plasma display technology.

One of the principles of business competition is not to act on impulse, and certainly not to put everything on one throw and not to correct mistakes even when you know they are wrong.
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Two days later, at the Qianhai New Port Terminal in Tianjin, two large ships loaded with Mexican imported products arrived and began to unload a total of 540,000 tons of feed corn. The import goods, worth nearly 800 million yuan, almost consumed half of Jinxi Culture's unsettled foreign exchange in the past six months.

As for why so much feed corn is imported, my second uncle Zhang Hua's business has expanded rapidly in the past two years, and the traditional feed supply cannot keep up. The domestic ex-factory price remains high, which is even more expensive than shipping it from the other side of the Pacific Ocean.

Poultry, pigs, dairy cows and beef cattle consume a huge amount of feed every day, especially during the recent peak in meat, eggs and milk shipments. Even the grass supply at the ranch breeding base attached to the Jinxi Cloud Service Park is a bit insufficient. Ensuring the daily supply of eggs and fresh milk to the market is a considerable expense.

The first batch of 2,000 sheep will be slaughtered in late August or early September and then pushed into the Beijing consumer market to enrich the material life of local people.

At Tanghai's breeding base, 10,000 pigs and 1,500 cows have also entered major vegetable markets and fresh food supermarkets in the Gyeonggi region. After more than a year of investment, the time has finally come to see a return on investment.

At the same time, a number of non-staple food processing factories invested and built by Jinshang also went into production. A large number of canned vegetables and canned meat began to be put on the shelves. The area around the park also gradually began to show signs of a virtuous economic cycle and gradually became lively.

Supplies became abundant in a short period of time, but it was impossible to sell them quickly. The consumption trend was not a one-off thing, and the e-commerce platform could not absorb the backlog of goods in a short time. Jin Shang had no choice but to distribute them in the form of employee benefits and gifts to ease inventory pressure.

(End of this chapter)