this man is not calm

Chapter 492 Harvest Season
Anti-addiction system was not something special in Jin Shang’s previous life, as it existed in many online games. But in 1998 of this life, it was an incredible choice because it was anti-commercial and against common sense.

The domestic Internet industry has entered its fourth year since it was officially approved for commercial use. Most practitioners can hardly make money, let alone survive. They can only continue to operate with the help of "blood transfusions" from powerful major shareholders.

Precisely because of such difficulties, the demand of companies in the industry to make money and realize cash has almost reached an unprecedented level.

If the online game "Fengshen", which is already on the right track and about to make huge profits, is equipped with an anti-addiction system, it will indeed alleviate some of the pressure from public opinion, but the profits will be reduced in disguise.

Even Jin Shang himself had no idea how big of an impact this thing would have on the water flow. However, judging from the feedback from the "Golden Broom", there didn't seem to be any bad signs. So, after weighing the pros and cons, he decided to implement it on a pilot basis.

Previously, the company has tried on a small scale to adjust the system operating rules in the early morning, the real-name system, restrict the login of minors and other measures. The results have been mixed. Given the current strength of Jinxi Culture, there is no perfect plan to implement, and it can only take one step at a time.

The decision to abandon the online TV game project, which was a "historical issue", was made at the beginning. It is gratifying that it has lasted for more than two years.

Which company will pick up this model that is destined to be eliminated and continue to operate it in the future is none of their own business.

As the two generals who actually manage Jinxi Game, Liu Yanqing and Yin Feiyang have witnessed the development of Jinxi Game from its infancy to its current state.

The two have been working together for more than three years, and they have a tacit understanding and are very familiar with each other.

"We still can't cut off the radio and television line. We still have a lot of exchanges with various cultural and sports channels. According to the route planned by General Jin, electronic games are not only cultural entertainment, but also e-sports, which are strongly related to sports. Maybe we can hold a formal tournament someday, which would be great."

Liu Yanqing said to Yin Feiyang with a look of half longing and half admiration,

"Only Mr. Jin would dare to think like this, to link a game with sports competition."

Yin Feiyang answered rationally and agreed:
"Didn't all the sports nowadays start with 'playing'? Using physical strength to determine who is better and competing with hand speed and reaction ability are essentially the same thing."

Higher, faster, stronger, as long as this spirit can be embodied, the purpose of football, volleyball, basketball, diving, weightlifting and running competitions is no different from the e-sports of striving for the final victory.

It will take time to establish everyone's recognition.

The two chatted about some light topics for a while and then returned to the current online revenue-generating online game "Fengshen".

"The development progress of the next expansion pack is OK. From a technical perspective, it's not difficult, but it puts a lot of pressure on the server and requires too many resources. The price of large game servers remains high, and the maintenance cost of data centers is also frighteningly high..."

Yin Feiyang sighed and responded with a little admiration:

"A few months ago, I thought the company was overly prepared, but now I realize that we were still too conservative."

There are only over one million networked PCs installed in China, and the number of registered accounts for "Fengshen" is far higher than this. Although the actual number of active users and online time is greatly discounted, it is still a great success for an online game that has no precedent before.

If it is a stand-alone game, selling 200,000 or 300,000 copies is already very good. In the past three years, Jinxi Games has released a series of games such as "Romance of the Three Kingdoms", "Counter-Strike", "Dynasty Warriors", "Resident Evil" and "Championship Soccer", most of which are hot-selling. However, as far as the game itself is concerned, the income from selling CDs or disk software, after deducting costs, the profit is not particularly outstanding.

If it weren’t for the subsequent income from IP operations and the growth of intangible assets, it would be a losing deal.

In the online game model, as long as the R&D, operation and promotion costs are controlled, the gross profit margin can be frighteningly high.

Looking at the rising daily turnover, the person in charge Liu Yanqing was so frightened that he dared not make any decisions on his own.

Jinxi Culture has done big business before, and the two team leaders are country bumpkins who have seen the world, but this is the first time that a project they are responsible for has become an important revenue-generating and profit-making project for the company in such a short period of time.

"Starting with SP business, opening up the channels of PHS and mobile phone remote payment is also a top priority. At present, Jinxi Payment still has to rely on stores and various alliance Internet cafes with incomplete coverage to expand. Offline point card ticket sales also account for a large share. Although the commission is a little higher, it cannot be given up..."

Liu Yanqing calmly ordered,
"Online is the future, but currently, offline business activities are still the main focus, especially for online games, which are new things. Online payment transfers are too illusory and unreal. It will take time to dispel netizens' doubts and make the Internet a part of life. There is still a long way to go!"

In internal meetings, Jin Shang emphasized this concept more than once.

A company must make money. If it keeps operating at a loss, it will eventually collapse. However, if it is completely guided by profit maximization, it is not appropriate in the long run.

As they were chatting, Liu Yanqing suddenly remembered something.

"By the way, the Erlang Shen IP movie project has already started. Games, comics and animations will implement a joint promotion plan. This is the first work on the theme of 'Investiture of the Gods'. Whether it can completely break through the circle and go from being a self-entertainment for a small number of fans to a classic recognized by the whole people depends on next year's Spring Festival."

"Spring Festival, so soon?"

Yin Feiyang exclaimed in disbelief,
"What can be done in three or four months? There is not enough time for special effects processing in post-production. This is not the kind of low-budget movie we used to have..."

"Just hype it up first, and then film and produce it properly, and then postpone the release date, and do rounds of publicity. Let alone next year's Spring Festival, it would be good if it can be released during the Spring Festival the year after. The total investment is over 100 million, who dares to be careless? Editor-in-Chief Zhao is working non-stop, and he's almost going to have a fire."

"That's more like it! The content division is in charge of the general direction. There are too many 'big jobs' over there, and they don't have enough manpower, which is quite a problem."

"With the help of the Secretary's Office and the General Affairs Department, it won't be a big problem. We just follow orders and complete the mission. We are successful. We don't have the time to think about those things now. The cross-platform compatibility issues of Jinxi Games are enough to make us suffer."

Why is the number of registered accounts for the online game "Fengshen" greater than the number of Internet-connected computers in the country?

Internet cafes are everywhere. One computer can meet the needs of many netizens. On the one hand, the domestic ownership of millions of networked game consoles has also contributed a lot. In the past two years, the reorganized Jinxi Games turned its attention to the Internet, and was ridiculed by many peers for not doing its job properly. The development progress of game consoles was slow, and the user growth was weak. The only bright spot was the development of new games. However, the difficulty and high cost of platform game development caused many third-party electronic game development companies to switch to other companies, which made the industry doubt whether it could maintain its current market share in the future.

As for allocating resources to the Internet and online games, focusing on online battles and offline competitions, which were considered to be desperate measures, they have now shown extraordinary power.

It seems like a simple function to players, but the difficulty of implementing it is surprisingly high given the current level of software and hardware.

From another perspective, the fact that everyone is so busy means that the company is indeed thriving and moving in a steady and positive direction.
-
It was already very cold in Julunbo in late September and early October. The most uncomfortable thing was the cold wave blowing from the north, mixed with gusts of raging sand, which was really unbearable.

For the locals who are used to this kind of climate, it doesn't seem very special.

At this time of year, the dust blowing in from the plateau desert turns the blue sky a dim yellow.

If you don't protect your crops from wind, all your crops will be wasted. This is the true portrayal of this highland grassland.

Jin Lanyun and Zhang Hua, who have worked hard in the local area for decades, would certainly understand this.

Looking at the sunlight shining through the haze on the skyline, Zhang Hua frowned slightly and couldn't help but tighten his hands on the steering wheel of the SUV.

"There are already signs of this this year. It seems that the research report prediction that Ashang got from the Academy of Agricultural Sciences has come true."

The rise in global temperatures is caused by both climate cycles and human activities. This year, the El Niño and La Niña phenomena have frequently alternated, resulting in frequent floods and droughts around the world.

In East Asia, the phenomenon of the northward movement of the rainfall belt has become increasingly obvious. In recent years, remarkable results have been achieved in the management of barren mountains and wasteland and afforestation. This is not only the result of huge investment and the hard work of the people, but also the result of the promotion of large climate cycles.

The desertification and salinization of land in Northwest, Mobei, Northeast and North China have been improved, and even the turbid Yellow River water has become clear in more and more years.

This is the overall situation, but it is somewhat different in some individual areas.

The area near Julunpo is a special case.

Domestic experts in fields such as agriculture and climate have predicted through analysis that the Mongolian Plateau and some surrounding areas may experience risks such as disturbances in simultaneous rain and heat, more frequent strong winds and sand storms, and worsening local desertification around the millennium.

In Jin Shang's previous life, it started to become very obvious around 1999. In this life, signs appeared a year earlier, and the impact was not that great.

In fact, several years ago, local people noticed that the weather in spring and autumn was getting worse and worse. The rain did not decrease much, but it fell at the wrong time, which often affected farming. As a result, the local output was actually slightly lower in recent years.

This is the result of efforts to curb overgrazing and strengthen the construction of water conservancy facilities.

Why were the establishment of windbreaks using cold-resistant tree species such as bamboo, willow, poplar, locust, pine and cypress, the promotion of locally adapted economic crops, the development of wind power and photovoltaics, and the layout of water-saving agriculture so successful in gaining local recognition? There is indeed a factor of strong demand.

Looking at the forest area in the distance, in the small hilly area protected by the windbreak, a number of apples, pear trees, walnuts and other fruits are planted. In the flat area, feed corn is being harvested, and then a crop of soybeans will be planted to nourish the land, and then wheat.

Then, depending on the situation, we plant sugar beets, cotton, alfalfa or sorghum, and gain rich experience in intercropping and rotation, which can increase profits while taking into account sustainable development strategies.

"The new variety of bamboo willow is good. It grew to more than two meters in the first year. Not only does it spread quickly, but it also has good economic value."

"Well! The apple trees are growing well. I thought there would be no harvest this year, but the professors and interns did a great job. A lot of fruits are hanging. Let's prepare to harvest them. It will be too late later."

Glancing at the busy farm machinery, Zhang Hua said with emotion,
"Those 'big guys' are much better than I thought. They were made by technicians from the shipyard's machinery branch. Although they look clumsy and ugly, they are quite durable. When paired with the electronic equipment and car computer system from Ashang, they really work well."

If you don't consider the price and maintenance costs, it is indeed much better to use than the domestic agricultural machinery that we bought cheaply in the past.

These seemingly insignificant modules, when combined together, can produce very good results.

"That kid... I know that he won't make promises without any certainty. The upgrading of agricultural machinery is only one aspect. I heard that he also has ideas in the fields of shipping, automobile manufacturing, and energy and chemical industry. Looking at the wind here, it's a good idea to develop wind power. As for photovoltaics... the maintenance cost may be a little high. If the integrated agricultural photovoltaic, animal husbandry and storage project you plan to promote can really succeed, that would be great too."

"Of course. I don't think Ah Shang is exaggerating. You know, there are some things in our country that, although there are no explicit regulations, there are still principles and rules."

For example, cash crops such as oil crops, sugars, cotton, linen and fruits, in principle, cannot compete with staple food farmland for space. Therefore, crops like oil tea, sugar beets, ramie, cotton, etc. are generally not planted in mature fields that can be used to grow rice, wheat and corn. Occasionally they are rotated to fertilize the fields, but one cannot really ignore the fertility of the land for the sake of money.

It is even more unacceptable to affect food independence and security!
This is also the biggest difficulty for up-and-coming companies in the primary industry like Jin Shang and Zhang Hua. All the good lands have been cultivated, and if newcomers want to expand, they still have to focus on opening up new land. The "battlefield" that Jin Shang has prepared is on comprehensive projects based on new energy, low-carbon environmental protection, water-saving and energy-saving, scientific empowerment, and high cost-effectiveness. Simply developing agriculture, forestry, animal husbandry and fishery will not be a match for the "old money" at all, and it will be difficult for them to even compete on the same stage.

The couple talked for a long time and were very satisfied with the current situation. Compared with three years ago, it was much better. There was no large backlog of unsold goods, and there were a large number of plots to be developed, which would become more and more valuable over time.

Even though the current debt is indeed a bit high, the interest rate is low, the net asset ratio is high, and the returns are stable with small fluctuations, so the risks are controllable.

"What do you think of the plan to strengthen the cultivation and development of oil crops?"

"Ashan's judgment on the international energy market is very accurate and should not be wrong. Bioenergy and wind power are good choices. With one hand grasping the super outlet of data centers and the Internet, and the other hand holding the agricultural foundation, and then connecting with the line of petrochemicals and coal deep processing, the road will definitely be feasible."

(End of this chapter)