this man is not calm

Chapter 533 A profitable business

The integration of pure industrial manufacturing services with cultural tourism has always been the direction of Jinxi Culture's development.

The moat created by science and technology can ensure the group's survival, while the support of the cultural and entertainment concept can maximize profits.

Only by earning more money can we invest more in scientific research and cultural promotion, gradually widening the gap with our peers.

In a place like Beijing where land is incredibly valuable, it's not easy to gain a foothold, especially for a project of this scale. Even if it's not currently in the core area of ​​the main city, it's not something that can be easily established.

The "headquarters economy" that has developed rapidly in the past two years has only grown by taking advantage of the central location of Beijing and a series of preferential policies.

That kind of thing is still too far removed from ordinary people. However, the data center, ecological park and cultural tourism project under Xi Culture may not have a very high output value and influence, but the brand effect, attention economy and indirect driving effect are too significant.

Putting everything else aside, the concept of new energy and green ecology here is not only unique in China, but also among the best in the world.

With the passing of the Spring Festival, the daily lives of people in the entire economic region have fully resumed, and the ecological agriculture and animal husbandry of the entire park has also begun to enter a new stage.

"Brand strategy... although it's just starting out, it's not bad. The entire population of Beijing is over ten million, and the area it can reach in the Beijing-Tianjin-Hebei region exceeds one hundred million. In such a huge market, our small green agriculture and animal husbandry project is really insignificant, not even a fraction of the local 'vegetable basket' project..."

"So, even if you only pursue a distinctive, high-end brand strategy, you can still live a very comfortable life?"

Qi Zhaoyun calmly replied:

"Saying that we're living comfortably is too modest; there's simply more demand than supply. Mr. Jin, you've underestimated how quickly ordinary people's wallets are getting fatter. The shift from 'having enough to eat' to 'eating well' is quite rapid. This is Beijing, after all, and with your background, Mr. Jin, you naturally have a great attraction for some high-end clients."

"I see, I think I understand."

Just like Uniqlo and several other accessible luxury fashion brands under Lao Jin's umbrella, starting an operation is relatively easy. You can invite a group of elderly people from Lao Huang's family and related relatives to oversee the process, and then you can boast about gimmicks such as a thousand-year heritage, a century-old master, a royal lineage, and the same style used by the emperor.

This is different from those charlatan master craftsmen who come from nowhere. They are genuine imperial merchants, noble workshops, or court craftsmen who have mastered the core techniques after modern optimization and refinement of their skills, and are at least their descendants or apprentices who have real skills.

Jin Shang only needs to select a batch of good products from the garden and send them to Lao Huang to try. Lao Huang will then introduce them to his relatives and friends, and soon the orders will be overflowing.

This explains why, despite the established reputation of his father Jin Shang's chain supermarkets and hot pot restaurants, they frequently experience stock shortages and have to limit supply.

Because of its rarity, the product became more valuable, attracting many distinguished customers who came specifically to buy it, which actually boosted business.

Speaking of this, Jin Shang couldn't help but sigh that compared to his fellow transmigrators, his starting point was far too high, and many potential troubles had been resolved without him even realizing it.

After chatting for a while, the two took an electric shuttle bus inside the park to take a look inside. Along the way, the noise of the windmills, which were rotating at a steady speed, grew louder and louder as they got closer.

Even with low-noise blades, the inherent vibration and noise of wind turbines during operation cannot be completely avoided.

"Mr. Jin, speaking of wind power, the industry-academia-research collaboration team sent over an interesting cutting-edge project..."

"what?"

"Floating wind power!"

"Literally, it means a wind turbine floating in mid-air? Or something like a hot air balloon or airship..."

"That's right!"

Through Qi Zhaoyun's explanation, Jin Shang quickly understood how this thing worked.

Wind turbines are typically located at sea or in windy areas on land, making them unstable and unpredictable, and greatly affected by terrain and weather factors.

In contrast, conditions in the air are much better, with fewer restrictions and taboos.

It's just quite troublesome and expensive.

The currently developing floating wind power generation system uses carbon fiber and Kevlar fiber composite materials with a tensile strength exceeding 2000MPa, capable of withstanding strong winds of over 20 meters per second (level 9). The structure is filled with helium to create a floating capsule, which allows the wind turbine generator to be lifted into the air. The turbine is then secured with cables, and the generated electricity is transmitted back to the ground.

"Based on simulation and experimental results, the altitude of 800 to 1,500 meters is relatively reliable, with wind power more than 27 times that at ground level, an average wind speed of 15 meters per second, and an annual equivalent power generation time of more than 4,000 hours..."

"These figures are quite impressive. How about the construction cost?"

Qi Zhaoyun shook his head with a hint of regret and said:
"It's too expensive, and its stability can't be guaranteed. This thing definitely has potential, but it's hard to say when it will have commercial value and be able to be promoted."

"The advantages are quite significant. Let's study and try it out first. That's how scientific research is. It may not have a future, or even be useful, but you really can't do it without investing in it."

The advantages of floating wind power are obvious: the wind force at high altitudes is strong and stable, resulting in higher power generation efficiency. It is also flexible to move, and the wind force, direction, and advantageous areas may vary with the seasons. Floating wind power is very suitable because it can be easily moved.

In contrast, ground-mounted wind turbines are much more difficult to move. They are not easy to install, and they are troublesome to dismantle. Moving them is even more difficult. With blades that are hundreds of meters long, transportation can only be carried out at night when there are fewer vehicles and people, and safety cannot be guaranteed.

only……

"A lot of money is needed. Should we control the pace? It would be bad if it affected other projects."

For example, power batteries, petrochemical additives, supercapacitors, hybrid engines, high-efficiency motors and electronic control systems, capacitive touchscreens, operating systems, integrated die-cast body, plasma ignition technology and mobile communication technology, etc., each of which is a money-devouring behemoth.

If Jinshang hadn't been so good at making money, invested so much, and hadn't pre-selected several high-yield projects and avoided some major pitfalls in its R&D, it's hard to imagine how much money would have been wasted.

"Give us the funds! Even if we don't give money, we'll still be paying taxes. Instead of worrying about how to legally avoid taxes, we should invest in research and development. Who knows, we might achieve some breakthrough in the future, and then we'll make a fortune!" "Okay!"

After noting down Jin Shang's instructions, the two inspected the data center, converter station, and logistics transfer station, and visited the frontline employees before heading back to the company headquarters.

Jin Shang is quite satisfied with what he saw today.

Fengshen, the fastest-growing online game, has become a wildly popular game across China and has even gone global, gaining a foothold in many countries and becoming a significant achievement in cultural IP export.

Previously, there were some critics from the education sector, and accusations of indulging in frivolous pursuits and neglecting one's duties abounded. However, things have improved significantly. There are fewer media outlets making irresponsible remarks, and so-called experts are no longer constantly criticizing from a moral high ground.

Historical myths and legends have always carried significant weight in cultural exports. For a country and a nation, explaining clearly where they come from, who their ancestors were, and where the roots of their culture lie is no easy task.

In his previous life, Jin Shang had fully experienced the evolution of the internet age from its infancy to its maturity. He had witnessed countless instances of countries and ethnic groups lacking cultural depth mistaking their ancestors for their own, or even recognizing a thief as their father.

After about four years of development, culture, one of the two "big legs" of Jinxi Culture, has almost taken shape and has begun to keep pace with the other "big leg," technology, and is moving forward by leaps and bounds.

Correspondingly, the various characters and story IPs closely related to the "Investiture of the Gods" theme have also begun to show their extraordinary value. Together with "Three Kingdoms", "Journey to the West", "Legend of the White Snake" and fictional historical dramas, they have become the flagship IP products of Jinxi Culture. With the support of animation, games and feature films, the entire cultural and entertainment industry chain has gradually revealed its extraordinary power.

"We need to speed things up on the theme park project. We aim to complete the third phase of the project before the new millennium. The current visitor volume is too high, and we're already struggling to keep up. We also need to improve the supporting facilities and staff training services."

"Okay, Mr. Jin."

After assigning tasks step by step, Qi Zhaoyun returned to her boss's office and took out a large stack of documents, handing them to Jin Shang for review. This was one of the most important tasks of the day.

"As the operation of the commodity trading center becomes more stable, its influence on the industrial chain continues to spill over, and it has basically entered a virtuous cycle."

"it is good!"

Finance is probably one of the most lucrative industries, but not everyone can handle it.

Take this commodity trading market, for example. Do you really think it's just a platform that collects transaction fees, management fees, and margin deposits?

Note that this is not a stock market, nor does it involve trading virtual assets such as bonds and warrants. Instead, it deals with real futures and spot markets, with actual transactions and commodity settlements.

Since there are commercial activities and the sale of goods, there is naturally the need for warehousing, especially for large-scale transactions, which are particularly costly.

With the support of the entire industrial chain, supply chain finance can be implemented.

This supply chain finance is different from the underhanded practices of a certain car manufacturer in the past twenty years, which used its dominant position to drastically lower supplier prices, shorten payment terms, delay bills, and buy back goods at discounted prices. Those practices are too hated and easily subject to regulation.

In fact, the supply chain strategies for bulk transactions are much more sophisticated.

For example, a batch of copper worth one billion yuan was stored in a warehouse jointly operated by Jinxi Culture and the exchange. The platform traded it for a year, and it changed hands countless times. The buyers and sellers may have changed several times. This batch of copper just lay there without being moved, but the storage fees, management fees, transportation fees, delivery fees and other miscellaneous fees were collected countless times, making them very wealthy.

An even bolder approach is to use the warehouse as collateral to cash out and reinvest, or simply sell it off and run away, since buyers and sellers rarely actually take delivery of the goods.

The latter is actually the consequence of going too far, and people generally wouldn't do that.

There are many ways to transport goods after delivery. For example, this batch of copper worth one billion yuan was transported to Guangdong and Guangxi by a large truck fleet, passing through more than a dozen provinces. The delivery was completed hundreds of times, and the ownership changed hands many times. The goods may not have been unloaded even once. This created many actual transactions. Local customers then used the transaction records to apply for bank loans, which was very convenient.

Doesn't it feel very empty and hollow?
now it's right!

Financial derivatives trading is essentially a game of building one house on another, a game of empty talk. As for those in the know, there are plenty of them. Everyone is tacitly blowing bubbles, since it can create GDP, so why not?
As a warehousing and logistics integrated by a bulk commodity trading platform, the costs are high, but once it gets involved in finance, it can be very profitable.

It's no wonder that the trend of economically developed regions and countries shifting away from the real economy and towards the virtual economy is unavoidable. This stuff is really a quick, easy, and safe way to make money, with almost no risk. As long as you're not too greedy, you're guaranteed a steady income regardless of the circumstances.

This is actually the lower and middle class in the financial sector, those who honestly earn a living through hard work. The real madness lies in getting rich overnight with profits that are beyond imagination.

Unlike the initial use of personal assets to exploit investors in the trading market and become a "bond king," this kind of large-scale business that unites many stakeholders is the real influential form of capital.

Currently, a large part of Qi Zhaoyun's work is focused on this aspect.

Simply put, it's too profitable.

Most of the industries under Jinxi Culture are still in the development stage and their earning power is not strong. The current main strategy is to use financial capital to supplement industrial capital. After the latter has gained a foothold and grown stronger, it will then support the industry. The two complement each other and seize more profits.

During the growth or even boom period of the real economy, the speed at which it makes money is no slower than that of finance. However, once the competition turns from a "blue ocean" to a "red ocean," the situation changes. Reasonable profits will create a demand to embrace financial capital and leverage other people's money to amplify profits.

This is also the source of most risks, and financial crises arise from this.

"The strategic development department believes that this bubble in tech stocks is unlikely to affect most real economy entities. In other words, there is no need to worry about problems with the company's overall operations. As long as the company can hold on, there is little problem with temporarily increasing leverage. On the contrary, it is a good opportunity to buy on the dip."

"Mr. Jin, I think this conclusion is still very valuable. At least our domestic economy is doing well and has strong driving forces. The disturbances in the financial sector actually have little impact on people's lives."

"Consumers related to daily life, such as clothing, food, housing, and transportation, should be largely unaffected. Things might be a little worse abroad, but not drastically different..."

After carefully considering his words, Kim Sang said with certainty,
"It's a great opportunity to recoup funds and make purchases, especially in the IT, communications, and materials and components sectors. If you can afford to buy, then buy; you don't have to start from scratch with your own R&D. Reinventing the wheel isn't impossible, but it's just too time-consuming."

(End of this chapter)