this man is not calm

Chapter 538 Campus Recruitment
Speaking of this, Li Xuan raised an eyebrow and asked in surprise:
"You should understand this better than I do..."

After a pause, he continued to explain:

"With the advent of the information age, the general public is not very clear about the extent of their own power. In the past few decades, with the continuous development of traditional media such as newspapers, magazines, radio, television, and film, the importance of public opinion and consensus has become increasingly prominent..."

With the development of electronic information technology, and the continuous relay of telephones, pagers, mobile phones, text messages, and the Internet, some latent forces are constantly accumulating.

Communication between superiors and subordinates is reciprocal. When information channels are open, it becomes increasingly difficult to exploit information asymmetry to gain advantages by skirting the rules.

Of course, the new era has its own way of doing things, but it's definitely not as easy as it used to be.

Just like simple suggestion boxes, notices and complaint hotlines on the wall, supervision by newspapers, magazines and television, fulfilling social responsibility, and many convenient channels, these may have been just for show in the past, purely for decoration. But now the situation is changing. The development of the times and the progress of technology have given rise to efficient communication methods, which have greatly reduced management costs.

Previously, I was too busy to give timely or prompt feedback, but now I always get a response.

As for the new problems that arise from this, and the issues of adaptation and adjustment, these are all growing pains of progress.

Just like the boss's email under Jinxi Culture, whether it's a paper email or an electronic email, Jin Shang will take some time to check it every now and then. Most of the meaningful suggestions and grassroots issues will be reflected in the daily management.

"Don't be misled or deceived by some people. Most of the time, we are all part of the system, and it will protect everyone's legitimate rights and interests. We should know how to make use of the existing conditions to fight for the benefits we deserve."

“You’re right! We must have faith in the civilization of our society, faith in the power of order, but…”

Kim Sang responded with a smile.
"The biggest difference between the information age and the past is that there are too many channels for obtaining information, which are filled with a lot of useless or even harmful low-quality information. In the future... the basic quality requirements for the general public will become higher and higher. The most crucial skill is the ability to correctly filter out useful information from a massive amount of junk information."

Knowing something is not important; the key to navigating this world smoothly is knowing how to distinguish between truth and falsehood, right and wrong.

In my previous life, I lived in the era of the mobile internet. The West was filled with countless "cocoons" created by intentional or unintentional information flows. In an environment that advocated happy growth and had questionable educational quality, the common sense of most people in developed countries was simply outrageous. Many of them didn't even know that the earth was round.

It's unrealistic to expect them, who are almost illiterate and act entirely on instinct, to possess any logical reasoning ability.

This is also the key topic of discussion between Jin Shang and Li Xuan, because as the company they founded became a large conglomerate mainly engaged in the cultural media and internet technology industries, its external influence became increasingly prominent.

Tens of thousands of jobs provide livelihoods for many families.

The products exported are mainly in the fields of culture and technology, with some also in education, water and electricity, medical care, industrial raw materials and basic livelihood industries. It has become a star enterprise of great importance in China, and its attractiveness to talents is far greater than it was a few years ago.

Internally, with so many people under its umbrella, poor organization and management can be disastrous. Even with expert assistance, without the company's own capabilities, it's impossible to manage effectively. Externally, it needs to deal with all sorts of suppliers, peers, financial institutions, regulators, and basic supply departments.

Nowadays, in addition to handling company affairs, Jin Shang is spending more and more time and energy on social engagements, dealing with local people, handling urgent public relations matters, and responding to official inquiries, investigations, and inspections.

The more you understand it, the more you realize the power and stability of the system.

No wonder that the richest people in the previous life, such as Ma, Wang, Liu, and Guo, always intentionally or unintentionally developed in the direction of showing off their influence in a more exaggerated way and forming small circles to play in clubs.

Having money is wealth, but wealth is more than just money.

People envy and are jealous of Jin Shang for being good at making money, but it is only when young master Jin knows how to spend money that they can truly feel the difference in how others perceive them.

"The key to our rapid and steady progress in the future lies in how to convert capital such as money and resources into tangible wealth. The crucial element here is the ability to distinguish between what is useful and what is essentially useless. The ability to summarize, organize, discern, and absorb information is essential not only for the general public but also for us all!"

Jin Shang sighed, and Li Xuan chuckled twice without responding.

Even someone like Jin Shang, who comes from a good background, is a successful businessman and entrepreneur, and has the experience of living two lives, would still find the road ahead somewhat difficult without the constant protection of the "Golden Broom" as a powerful weapon.

Those who truly reach the pinnacle and excel in a particular industry are all winners in life, possessing exceptional ability and luck, and having all three conditions in place.

Li Xuan readily agreed with Jin Shang's opinion.

"For ordinary people, hiding their grievances is a good way to stay out of trouble and avoid misfortune, but it's not the best way to solve problems. As businesses, we need to be vigilant and discerning, but we also can't be cowardly when we encounter injustice. With the advent of the internet age, especially with the rise of mobile internet and the widespread participation you're predicting, conflicts will erupt rapidly and have serious consequences."

Jin Shang and Li Xuan's major, Urban Planning, is primarily a science-based discipline, but it is also a humanities-oriented field. Among the elective courses are Public Relations and Journalism, which, although superficial and somewhat disorganized, still clearly explain the basic principles.

In the era when traditional print media and radio and television news were the main means of communication, when a public relations crisis occurred, the concept of the "golden 48 hours" or "golden 72 hours" was often mentioned. This meant that if the problem was not properly resolved within two to three days, it would quickly escalate and become uncontrollable.

In the internet age, this critical period will be rapidly shortened to "48 minutes". In other words, if it cannot be suppressed and processed within an hour, it will spread everywhere, and its influence can even spread to the whole world along the network fiber optics.

This situation is far beyond what the slow, press release-style explanations could handle. Faced with the overwhelming amount of online information, one's own insignificant voice will be completely drowned out.

In the mobile internet era, this situation has become even more extreme. Any influential "big V" (online influencer) has countless people lurking on their screens, waiting to create a big news story. Even if you accidentally send a message or delete it immediately, it will be discovered and screenshotted by those with ulterior motives, and then interpreted arbitrarily. In this situation, if you encounter any trouble and don't act decisively and forcefully, but instead try to appease everyone, you will be relentlessly pressured until you are forced to retreat, at which point you will regret it.

The first battle is the final battle; the bottom line is the front line; taking a step back is like falling into an abyss; losing means utter disgrace.

"The wave of the Internet information age... no, it's an information tsunami. Every trendsetter who wants to make a fortune in it must be vigilant at all times, go all out, maintain a bottom-line mentality, distinguish right from wrong, and show no mercy to the enemy in order to stand firm in the face of the raging waves."

Unfortunately, Jinxi Culture is already the largest IT giant in China, and even a very large company worldwide.

With a wide range of business operations, more disputes arise, leading to an ever-expanding legal needs for the group company, keeping Qi Zhaoyun and his team increasingly busy.

Sometimes, Jin Shang feels a bit sorry for a certain coarse grain brand and ten cents. Whether they started with mobile phones or instant messaging traffic, their start was not very stable. Without the "Pizza Hut" name and 8,000 legal representatives, they could easily be squeezed out and killed. Their future survival depends on whether they can seize the time difference, quickly grow bigger and stronger, make up for their shortcomings, and then turn around to consolidate their foundation.

If one becomes obsessed with existing, short-sighted successes and sinks deeper into despair, there will be no turning back. "Little Penguin" seems to have successfully navigated the situation, while a certain whole grain brand has increasingly less room to maneuver. Different choices lead to different outcomes.

This is why Kim Sang is increasingly recalling and drawing lessons from his past life. Essentially, Kim Sang and his "predecessors" are walking similar paths, and if they are not careful, they will be in big trouble if they take a wrong step.

A small boat is easy to turn around, but a large boat is difficult to steer.
-
The spring recruitment season in 1999 was very lively, marking the fourth year since the rule of guaranteed job placement for college graduates was abolished.

Initially, neither parents nor students realized the consequences of this huge change, because it was not implemented across the board. Instead, it started with less popular majors with low employment rates and a relatively surplus of graduates. Many highly sought-after majors and graduates from prestigious universities still had no trouble finding jobs.

But this year it won't work.

The problem of localized overcapacity in industry and the mismatch between supply and demand has resulted in a shortage of job opportunities for young people.

In this situation, the campus recruitment fair, which was not particularly lively to begin with, becomes all the more important. Not only students from this school, but also students from other schools and young people seeking employment from the community rush to the campus recruitment fair to try their luck.

After attending a city-wide coordination meeting on healthy travel, green transportation, and the Beautiful Capital Initiative, Jin Shang and Li Xuan discussed with the Municipal Sports Commission and relevant personnel the arrangements for the Women's World Cup in May, and how Jinxi Culture could provide new energy vehicles for the event, as well as green city park displays and other topics.

It's not a big problem. Once the direction is established, more technical and testing personnel will do the final debugging.

Following that, the two went to the outlying districts (suburbs) to participate in a charity donation ceremony and initiative for primary and secondary schools. They also took the opportunity to revisit the families who had received donations in previous years. After making their rounds and observing the situation, they were generally satisfied with the results.

Since the beginning of the year, the total value of donated materials, office supplies, subsidies for impoverished and outstanding students, renovations of school playgrounds and running tracks, and donations of computers to computer labs has reached approximately 130 million yuan. These donations are mainly concentrated in the Beijing-Tianjin-Hebei region, with some also received from Central China, the Jiaodong Peninsula, northern China, the Yangtze River Delta, and western Sichuan.

After a long and busy day, around 3 or 4 pm, Jin Shang, who had visited several places, thought that the campus recruitment for the day was over. Unexpectedly, he received a call from Huang Kunyu, the director of his alma mater, who has now been promoted to vice principal.

The newlyweds, along with department administrators, took a look at the campus recruitment event.

There were many people, but it wasn't particularly chaotic. College students in this era are still quite self-assured; the halo of being a top student hasn't faded yet, so they don't need to be picked and chosen like they would in a job market.

However, most students are more interested in well-known companies that offer permanent positions or exam opportunities. Even if those are not available, they hope to work for state-owned enterprises or central government agencies for better career prospects.

Next in line are large joint-stock companies and leading companies in niche industries.

Four years ago, it was difficult to even get a job in campus recruitment, and we even had to rely on other companies' quotas. This year, Jinxi Culture has taken up a whole corner of the spring recruitment market, covering almost everything from information media, urban planning, public management, human resources, landscape architecture, to mechanical energy, marine power, chemical materials, computer science, and electrical engineering. Moreover, they offer more positions and the salaries are slightly higher than their peers.

Bringing alumni to the event to share their experiences is quite convincing.

Most importantly, most of the positions are for those who stay in Beijing, and there are also some quotas for settling down in Beijing each year offered by policies to attract outstanding talents, which are quite attractive.

Very few of these children who come to Beijing from all over the country to study do not want to stay and develop in the capital. However, there are not many local positions available, so whenever a company with settlement qualifications appears, they fight tooth and nail for them.

Since he was already there, Jin Shang greeted the recruiters present and then chatted with Huang Yiyi, who was hosting the recruitment event.

Overall, the company has moved beyond its period of rapid, unregulated growth. While the total number of college graduates recruited each year continues to rise, the percentage is now very small compared to the existing workforce, remaining at around 8%. In addition, the company maintains a stable total workforce with slight growth through social recruitment, internal referrals, and competitive hiring.

The Jinxi Culture, which once sought after every talented individual, has now become more discerning, and the pressure of competition is incomparable to what it was three years ago.

Fortunately, although the work pressure has increased, the compensation has not declined, and overall, everyone's satisfaction is still quite high.

On his way to the laboratory, Professor Huang remarked with deep emotion:

"In the past two years, there has been a clear trend of 'hot and cold' among various colleges and majors. For example, electrical engineering, computer science, semiconductors, mechanical engineering, and civil engineering are more popular, while management, literature, history, philosophy, arts, and traditional applied fields are clearly in oversupply. Of course, the total number of graduates from prestigious universities is still relatively small, and most of them do not lack job opportunities, but good majors that match their jobs are becoming increasingly rare."

(End of this chapter)