this man is not calm

Chapter 64
It's nothing to feel a little hard to understand now, there are still many things I don't understand in the future!
The most affected industries are industries that especially need the support of traditional contacts and channels.

For example, in video and audio-related industries, when online music and video sites rise, a series of related products such as tapes, video tapes, and CDs will be eliminated. Not only regular companies will be affected, but pirated versions will also be eliminated.

There are also many large supermarkets, retail stores, commercial plazas, department stores, etc., and the good days of lying down to make money are not long. If they can’t transform smoothly in the future, they will provide attractive offline products and services to retain customers. Hurricane The sudden major e-commerce platforms will break their foundation sooner or later.

As Jin Shang intermittently said some relatively simple assumptions, Jin Shi frowned more and more tightly, and finally couldn't help asking:
"Then...according to what you said, wouldn't it have a huge impact on the real economy? How could the country allow such a thing to happen..."

Jin Shang shook his head with a smile, and said more implicitly:
"Do you still remember the large abandoned shops, workshops and warehouses of Lao Huang's house on the side of the canal? 'Millions of waterworkers are living in food and clothing, and it is absolutely forbidden to turn waste water into the sea'. Even so, in the face of Huang Huang's general situation, Still vulnerable.

Our country is so big, with tens of thousands of miles from east to west, from east to west, from north to south, with complex terrain, many ethnic groups, and different customs and habits in different places. The future population may be more than one billion, or even billions. In this case, there is such a big killer as the Internet. Turned out to closely link the fragmented local economy and culture and integrate them into one, what do you think? "

The traditional commodity economy model will definitely have great development in the future, and it will not really completely decline, but return to its proper position.

If industries based on commercial real estate, such as supermarkets, hypermarkets, and retail department stores, are the "million-dollar water workers" in the economic field, the coming Internet era is the "virtual voyage" of the new era. We can only find ways to make good use of it, try to explore new business models, seek advantages and avoid disadvantages, and turn waste into treasure.After all, a tool is just a tool, whether it is good to use it or not depends on who is using it.

In 20, it is actually too early to say these things.Not only commercial real estate-related fields, but almost all industries will enjoy the benefits and benefits of a thriving national power, prosperity of all industries, and invariable disadvantages in the next [-] years.

Among them, the fastest growing ones are the computer and Internet industries. When they reach a certain level, they will definitely erode the offline from the online, and change the world in just over 20 years.

However, there are some things that are not suitable for Lao Jin to say too clearly now, as long as he understands that the wheel of history is rolling, and no one can stop it. Complying with the current situation and making the best use of the situation is what you should do in the mall.

"That is to say, the industries in my hands are actually sunset industries, and it won't be a few years?"

"On the surface, it seems so, but if it is handled well, it is also a rare development opportunity. After all, the Internet is illusory, invisible and intangible. If the fields related to basic necessities of life, food, drink and entertainment can catch the express train of the development of the times, and When the network is combined, the future can be expected..."

The summer vacation is approaching. At this time of year, there are a lot of teachers and students who come to the capital for sightseeing. For local businesses, it is the annual peak season, especially in the fields of travel and food.

At this time, I don’t know how many businesses will send people to guard at the airport, train station and other places. People who see tourists from other places will distribute small maps and leaflets, and there are quite a few people holding signs to advertise.

The several hotpot restaurants owned by the Jin family and his son are considered to be time-honored brands in the capital. Although they are facing a downturn in the competition among their peers and their profits are not high, they still retain many old customers and can persist.

At this time, we must also consider the publicity strategy for this summer.

"Hiring people to distribute leaflets, offline promotion will definitely not stop, but the effect is just that, and the limitations are too great. Tell me, if I advertise for you on the website, what will the effect be?

Also, fresh food supermarkets seem to be under a lot of pressure recently, right?The weather is getting hotter, the loss rate is not small, and the discounts and promotions every day do not have much influence. The online promotion of the website is different. Thousands of people log in to watch in this area every day, and the number of hits is tens of thousands. It is no more than hanging a few flowers at the door The effect of the green brand is much better? "

"It seems to be a bit messed up."

A little tempted, Jin Shi asked after thinking about it,

"If more people know when there is a discount promotion, it will definitely attract more people. But, are you sure it works?"

"How do you know if you don't try it? Anyway, the website is empty and has traffic, and there is no way to realize it. There are still too few Internet companies in China that need to advertise. It's better to increase the reputation of your own store."

"Then...let's try it."

"When Li Xuan goes to work next week, I'll ask her to take care of the business, which involves basic necessities, food, housing, transportation, eating, drinking, and entertainment. I'll let her try it out. It's my own business anyway. Let's practice first and see the effect."

Originally, it was just chatting during meals, but I didn't expect to have some unexpected gains.

Lao Jin was also quite happy, and he was relieved of some minor worries, so he happily shared a little business experience with Jin Shang.

For example, the know-how of placing fresh supermarkets in rows, how to attract customers with high-volume low-margin products to drive the sales of high-margin products, new product launch, loss control, storage structure, handling of spoiled products, etc.; and the marketing of hot pot city The timing of activities, dish research, central kitchen distribution, pre-made dishes and other core competitiveness.

While listening, Jin Shang echoed a few words from time to time, and then said unexpectedly:

"After so many years, Dad has accumulated a lot of experience. It is still very good to be able to persist in business for so many years with a relatively extensive management method, and still have a small profit."

"I don't have enough confidence to do big business, but I still have some experience in this kind of small business that earns some hard money."

It is rare to be praised by a genius son, but Lao Jin is a little embarrassed to be humble,

"After listening to you say so much, I have some ideas. The industry in my hand, not to mention the football club, the fresh food supermarket and the hotpot city, just advertise, do sales promotion, and become a member. This trick is useful, but the system Clothes factory, you can expand it..."

"Tell me?"

After sorting out the wording, Jin Shi explained slowly:

"Recently, I have dealt with a lot of colleagues in the industry, and I feel more and more that a simple garment factory has no future. If it cannot make achievements in the field of self-built brands and marketing channels, it will only become a soft persimmon for big brands in the end.

Now that the orders in the foreign economic and trade field are full, we recruit people to expand production, work overtime for foreigners, do the hardest work, and earn the least money.I can't bear to be bullied by these miscellaneous brands in China who only know how to make jokes..."

"So, are you ready to build your own brand and open a store?"

Jin Shi nodded slightly, shook his head again and replied:

"The store is going to be opened, but it is too troublesome to build a sales channel like other peers, so I am a little hesitant. Hearing you talk about this... Internet e-commerce today gave me some ideas.

If you want to ask what products are suitable for selling online, I think it must be clothing.

The cost of ready-made garment fabrics is extremely low, and the upstream and downstream are relatively mature, and there will not be much fluctuation; the production cost is mainly concentrated in labor, warehousing and logistics;

Opening up channels between manufacturers and consumers takes time and effort, not to mention that most of the benefits are transferred away by middlemen.If you move your sales channels to the Internet after building your own brand, the picture will be simply wonderful..."

Jin Shang, who quietly listened to his father's rambling, pondered for a while, and finally realized something:

"The cost is low, the price is high, and one order makes one order. Even if there are individual returns and mailing costs, the gross profit is still horribly high. This... almost eats up the profits of all intermediate channels."

From this point of view, Papa Jinshi intends to use the Internet to establish an Internet fashion brand supplemented by offline sales and mainly online sales.

"Of course, as you said, it's still too early to start any kind of e-commerce. I plan to build up the brand first, and open a few direct sales stores in the capital to gain a sense of presence. When the time is right, I will Transfer the main force of marketing to the Internet..."

It is not easy to establish a clothing brand recognized by everyone. Not only does it require advertising, but it also takes time to strengthen memory and let consumers realize that this is not a miscellaneous brand that may disappear at any time.

"Sounds good!"

"You think it's feasible too?"

Jin Shang smiled and nodded.

Dad Jinshi is rare to be ambitious. He is in his early 40s, and he is indeed in the prime of life. He is engaged in the relatively traditional textile and garment industry. He is also a practitioner himself, just expanding his business scope, nothing special.

As for the Internet e-commerce that Jin Shang has inspired, it will be difficult to achieve success within a few years, and it does not matter if Jin Shi is willing to make some preparations in this regard.

"I didn't think about it before, but now after some analysis by Dad, an industry insider, I have a little understanding. In fact, there are only two entry points for Internet e-commerce, clothing and books..."

"The cost is low, the gross profit is high, and there is a certain fault tolerance rate."

Jin Shi is still a little clever, and he can see through a little.

Compared with the Zaoqi e-commerce platform that was able to flourish in the previous life, it either sold books or clothes.

These two commodities have high profit per piece, take up little space, and are very convenient for logistics and storage, barely adapting to the level of postal express delivery at that time.

The production and operation are convenient, the expansion speed is fast, and the market demand is huge. There is really no product more suitable for opening up the situation than them.

The production, sales and demand of small items are unstable, and a single shipment is too expensive, and the volume can go to the wholesale market;

Bulky commodities are costly and risky. A color TV, refrigerator, air conditioner and other home appliances can cost thousands of dollars. If something goes wrong in one link, it will be a heart-wrenching loss for the operator.

If you lose a piece of clothing or a book, you will only lose a few dollars, and if you succeed, you will earn tens of dollars.

Comparing the two, it is easy to come to the conclusion that for large-scale commodities such as home appliances to enter the game, it is necessary to build its own logistics, improve the distribution system, and even grasp the installation and after-sales.

With tens of thousands of orders per order, who can rest assured that they will be handed over to third-party logistics and installation companies who do not know whether they will be responsible?

The platform does not take responsibility, and consumers who are already worried about the safety of e-commerce will not buy it.

The profit of the former is low, the sales volume is unstable, not to mention that you can’t make money after hard work, and it’s purely for the performance of the express logistics company; the latter must focus on asset management, and provide one-stop after-sales service for warehousing, logistics and distribution, so burning money is too exaggerated Well, most people can't afford it at all.

Therefore, when you look back and settle the accounts, you will find that selling books and clothes is simply a treasure bestowed by God on e-commerce. Except for these two e-commerce platforms, there is still a way to survive, and the others are dead.

"Threesomes, there must be my teacher! Without a deep understanding, it is really difficult to understand the mystery."

"That's what I said, it's not as deep as you think."

Jin Shi was a little complacent and answered,

"Garment OEM must still be done, otherwise those workers will have no work. I have to inquire about brand building. There is a business district in the city center that is about to open. I will buy two shops for decoration first, and then dig Several designers came over."

"This...you make up your own mind. Regarding the advertisement, let the people on your side contact Liu Yanqing, and it will go online immediately after confirming it."

At this time, if you buy a store, you will definitely make a steady profit without losing money. If you have some spare money, you will definitely not lose money if you buy it. Although I have some minor complaints about Lao Jin's slightly vicious operation methods, I didn't say anything more.

It has been more than three months since starting the business, and Jin Shang has also discovered that most of the time in running the company is actually dealing with some trivial matters, and even many times, the choices made are not optimal.

A well-conceived strategy will always have various small problems during the implementation process. If the general direction is correct and the company’s development is booming, many problems will gradually disappear or be covered up over time.

Don't try to be perfect, or even occasionally a small situation will expose some problems, but it will usher in a good opportunity for improvement.

Dad has the heart to cheer up, and it is a good thing to let him make a breakthrough. There is nothing embarrassing about "looking forward to his father becoming a dragon".

With Jin Shi's ability and temperament, it is still possible to maintain the situation steadily.

It was just a simple dinner, and the Jin family father and son spent a lifetime longer than usual. After eating, washing up, they went back to their room to do their own business.

Jin Shangzai made a phone call with Li Xuan, and after chatting, he looked at the calendar for possible major events in the future, looking for opportunities that could be exploited.

Beyond the date when the World Trade Organization officially started its activities, there will be a circle from July [-]th to July [-]th with a red marker on the back. These three days are the days of the college entrance examination.

"It seems to be a good time to catch a wave of enthusiasm and hype the gimmicks of top students and scumbags!" 』

(End of this chapter)