this man is not calm

Chapter 97

Not long after, at the regular meeting at the beginning of the month, which was postponed for a day, Jin Shang talked about the summary of last month and the focus of this month's work, and then asked Zhao Rongzhen to consider how to use the carrier of "Jingxi Metropolis Daily" to hold a local composition competition , Try the response, and accumulate a little experience in related fields by the way.

There is no need to deliberately remind you of the key points of work in July, everyone understands why.

The boss went to battle in person, made news, and caught up with the enthusiasm for the college entrance examination. The employees naturally wanted to do things well.

Beginning this month, whether it is newspapers, magazines or online news, it is obvious that the college entrance examination study, assessment volunteers, urban schools, major selection and other related content are the main content.

The temporary supplements are the most popular for examination essentials, matters needing attention, transportation arrangements, and previous references that candidates and parents are most concerned about, followed by statistics on the employment situation of universities and key majors in the Gyeonggi area, which are very popular, and even students who are studying Letters from college students asking about directions after graduation.

"Let's talk about my personal feelings. The biggest advantage of "West Beijing Metropolis Daily" is that it focuses on the local area and closely follows the issues that residents are most concerned about. Tabloids also have the advantage of tabloids, that is, they are flexible and easier to adjust..."

Editor-in-chief Zhao Rongzhen, who used to be a middle-level cadre in a major state-owned newspaper, is very aware of the work style of a large media unit with relatively strict rules and regulations. In contrast, Jinxi Culture is full of personal touches from the boss Jin Shang from top to bottom, from management to products ,
"Because of some objective reasons, our company may not have much room for development in the field of traditional newspapers and periodicals. Therefore, we can only cultivate the local area, give full play to the advantages of "Jingxi Metropolis Daily", and tap the market value of related fields. For example, Mr. Xiaojin mentioned All kinds of competitive competitions and awards activities are good directions. If you cling to the sales volume and share ratio, you will have no future as a third-rate advertising media. We simply cannot compete with those media giants with backgrounds..."

Hearing Zhao Rongzhen's words, Jin Shang was a little surprised. As far as knowledge and sensitivity are concerned, this professional woman in her 30s can take care of her family while completing heavy work. I haven't heard of any contradictions. Distinguished.

"What Editor-in-Chief Zhao means is misplaced competition?"

"Correct!"

Zhao Rongzhen replied very positively,
"Smallness has its advantages! The focus of big media groups will not deviate from their main business. Their position is too high, and they cannot really go deep into the market like us, and solve problems for local residents for trivial matters. .”

"Indeed, this is also the key to the survival of a small paper media like us! Editor-in-Chief Zhao is well-informed and experienced. Is there any better advice?"

"You can try childcare, preschool education, tutoring in primary and secondary schools, art training classes, etc..."

"That's it!"

Jin Shang's face was calm, but there was a wave of turmoil in his heart. The problems he could think of were not unaware of others.

At the same time, Jin Shang has a deeper understanding of the evaluation of "Gold Finger" to employees.On the surface, Zhao Rongzhen's above-average qualified performance refers to her current ability and work efficiency, not her upper limit.

Everyone has his strong and weak points.

In a different location, a different time, a different location, the performance and evaluation will be completely different.

Today's remarks made Jin Shang realize that Zhao Rongzhen's work experience and life wisdom have not been fully utilized in his daily work.

How to develop the ability of executives needs the vision and management art of Jin Shang, the boss, to promote, and to tap more value of human resources, we need the help of Wei Shuangping, an expert.

Putting down many thoughts for the time being, Jin Shang tentatively asked:

"Should we start rolling out now? Is there a serious shortage of talent pool? Once the business is really launched, a large number of teachers and support staff will be required, and the investment in venues and hardware will be huge, which is not the same as our current asset-light operation..."

"It's still too early, but we can get ready! People are cautious about children and education, and it is impossible to easily trust a start-up education and training structure. If you want to gain popularity, you must rely on long-term good reputation to attract customers."

"Don't go big for the time being, but test the waters with a small and fine body, and accumulate experience, that's okay! However, it's hard to find an entry point! I don't know which field Editor-in-Chief Zhao plans to start from?"

"Childcare or foreign language tutoring for migrant workers' families..."

"It seems... not bad!"

He didn't say anything like "heroes see the same thing" to show that the boss is wise and mighty. After pondering for a while, Jin Shang said,

"Foreign language tutoring is a very good direction, but it is not easy to do, the competition is fierce, and it is difficult to find excellent teachers. But the direction of childcare is interesting. It is a good business if it is done well, but... it is difficult! Essentially In fact, this is a service industry with high requirements and low fault tolerance rate, and the objects of service are still ignorant children and parents who are likely to be excited if something happens, and they are not easy to reason with, can we stand the toss?"

Although the current policy does not have too high requirements for kindergartens and preschool education, the management in the future will definitely not be as extensive as it is now.

The risk of policy tightening cannot be ignored.

"Mr. Jin, I think you may have a misunderstanding. The natives in the west of Beijing have high requirements for childcare and education. However, you can also see the development situation here. More and more foreigners come to work in the capital. It’s okay if the child is older, and there is a school to go to. If the child is too young, or during the winter and summer vacations, the parents have to go to work and work, and the child will be left alone. For such a family, learning anything is secondary and the key Just find a place to watch the kids..."

"It sounds...it seems to be a joke. But wait a minute, not now. Heavy asset operations will drain the company's cash flow..."

At this moment, Yan Xiaohong, who had been listening silently, raised her hand and said:
"Mr. Jin, I have a few words about this matter, and I want to mention it..."

"About preschool education?"

"Yes! I don't know if Boss Xiaojin knows, but our Beijing Northern United Football Club has related businesses including kindergartens, nurseries and primary and secondary schools..."

"what?"

Jin Shang was stunned,
"My young master doesn't even know, but you knew it first?"

"Because these industries are not under the name..."

"Tell me? Our old Jin's family actually keeps a secret from me..."

"It doesn't mean that, but it is outsourced! Let's just say it..."

Yan Xiaohong, a rough guy with thick eyebrows and big eyes, twitched a bit, and replied a little embarrassedly,

"The club's assets are not just the stadium and the club, and a few small pieces of commercial land. In fact, there are also a lot of public welfare land that is not easy to develop. We can't use it, sell it, or get rid of it. We can only do it. Stare at me, so some of them were rented out to other units at a low price, and a school was opened, and making money was secondary, the main thing was to put up the brand of a sports football school, and provide a group of youth players to the club every year."

"Really!"

Jin Shang dug out a local map from the tape and handed it to Yan Xiaohong,
"Circle around, which are the schools that are rented and built on public welfare land owned by our family."

In less than a minute, the map came back, and Jin Shang looked at the seven places outlined in red pens on the map. The locations were relatively remote, and most of them were in the corners of the urban-rural fringe, either near the messy vegetable market or the settlements of migrant workers.

One middle school, two primary schools, two kindergartens, and two childcare institutions.

Generally speaking, the scale is not large. For example, a middle school has only one teaching building, a small football field and a playground with two basketball courts. There are two classes in one grade, and one class has 50 students.

The scale of primary schools is larger, but it is also very limited. Kindergartens and childcare institutions are somewhat large, not because they occupy a large area, but because they have a lot of students.

"These are all signed long-term lease agreements with us?"

Yan Xiaohong’s statement is inaccurate. These are not Laojin’s properties, at most they are just partners. As the land lessor, the football club chooses not to renew the lease. It is not easy to drive them away or eat them up. Other fields are fine, and they are public welfare The business, especially when it comes to children and education, is really not easy to put on Party A's airs and handle them.

"Every summer vacation, our club will hold a 'campus football star' selection event. I am a youth training coach, so I often go to see what good seedlings we can look forward to..."

"Let me just say, our broken club has been at the professional and amateur levels for so many years, how can it still have such a good mass base? In addition to its historical background, it turns out to be so deeply rooted in the local area."

Although those lands for public welfare and residents’ services can’t be realized at all, and they can’t play any tricks. The so-called leasing is just to avoid waste and earn popularity.

However, the ownership is still under the name of the football club. This is probably the reason why no one was willing to take over, and was rejected by the other heirs of the old Huang family and forced it to Jin Shi.

Many so-called assets are actually almost "dead". They have no reputation and are used by other people's families, and they can't get any benefits.

"Do these childcare teaching institutions have a good relationship with us?"

"It's not a question of whether it's good or not, but that we need to give our club face. We won't embarrass them. In fact, we can't handle it. However, if we really want to tear our skin, we don't care about it. It's still possible to kill one or two to make an example. "

"understood!"

The salted fish party A's father, who never fights or robs, lives in peace as long as he gives some face, naturally he will not fall out easily, and will basically cooperate with things that are not too embarrassing.

It's all for making a living, Jingxi says whether he is big or small, they are all acquaintances, see each other, say hello, have a meal, and the work will be done.

"Among them, there are some that are not well managed. Do you want to sell them?"

"In these days, as long as we can recruit students, we can make a steady profit."

Yan Xiaohong spread her hands.

Especially the land in the west of Beijing may not be as prosperous as the central city in terms of prosperity. However, the scale has indeed increased. The electronic communication street in the north is building a computer city, and information technology is developing rapidly. The largest railway hub in Gyeonggi, most of the passengers arriving in the capital from south to north pass through here. There is also a super-large international airport under construction in the south, and the designed passenger and cargo throughput is second to none in the country.

There are also agricultural product wholesale markets and small commodity distribution centers all over the region, supplying the needs of most residents in the capital.

Here is the center of the "Vegetable Basket Project" and the supply base of daily necessities.

Of course, the west of Beijing is also filled with a large number of "Beijing drifters", the first stop for migrant workers in the capital, or the last private plot for the frustrated.

If you can't get along in Jingxi, you can only pack up and go back to your hometown.

This is the window and portal of the capital, and it has always been like this throughout the ages.

Engage in childcare and preschool education, school training, make money?
Not only Jin Shang has seen the prospect, but also people in the industry have a deep understanding.

Having said that, some things are actually almost clear.

After listening for a long time, Zhao Rongzhen said:

"Xiao Jin, since we have such conditions, there is no need for us to take the risk of crossing the border. First, we will use the existing resources to build us into an authority in the field of education, training and media information. Then, with these educational institutions as the center, Radiating around, mobilizing students to participate in..."

How hard it is to recruit students by yourself. Having ready-made children saves a lot of effort. Be safe and don't cross the border too far.

"Then... let's do it first!"

"Zhiyin Zatan", which is preparing to radiate the northern region, targets women of the era, while "Jingxi Metropolis Daily" will target students and children in the future.

This is the foundation of the two major paper media under Jinxi Culture, and this is what the competent department of Jinxi Culture, the Beijing Women's Federation, is happy to see.

If the main business does not deviate from the purpose, the supervisory pressure on the superior will be much less.

The strategic direction was determined in this way. Just when Jin Shang thought that the media business was almost done, Wang Yan was a little embarrassed and wanted to deal with it properly.

"Now, as the popularity of "Miscellaneous Talk" has increased, more and more manuscripts have been received, especially many horror stories, celebrity anecdotes, stormy life, etc. There are more and more documentary novels, and some of them have been revised. It is worth publishing. However, the magazine space is limited, and many of them can only be shelved..."

"Are these contributions paid for?"

"Correct!"

Zhao Rongzhen, editor-in-chief of the newspaper, also echoed:

"Our "Jingxi Metropolis Daily" also has similar problems, especially novels and essays, which can't be read. The layout is limited, and it is impossible to expand supplements all the time. Since we can't develop in the field of news gathering and editing, we must do it around. In short, Can't be without highlights..."

In the past, the quality of these essays was actually not bad, but due to various reasons, the essays and novels that could not be published in "Jingxi Metropolis Daily" and "Zhiyin Zatan" were finally uploaded to the education and culture section of the comprehensive portal website for free viewing.

Today's netizens are not used to reading too long articles on the Internet, so browsing and clicking are very limited.

It is really a loss to spend money to buy articles and eat dust in various ways.

(End of this chapter)