Start with hooves

Chapter 148 General Operations
The production of the mini album has been completed.

If you want to ask about the specific sales situation, you can only leave the rest to luck. After advertising on social platforms in person, Su Rui's work is basically over.

As for learning from other singers, and holding offline signing parties.

From Su Rui's point of view, it was a waste of time. The profit earned during the publicity period probably wasn't enough to pay for the fuel of his private business jet.

There are ways to make money, there is no need to do more.

As for participating in TV talk shows and interviews, even if he is willing to go, the major TV stations may not agree.

The existence of Netflix Entertainment is equivalent to grabbing food from the mouth of the TV station.

In recent days, Su Rui has become popular on the Internet, but many established media groups have turned a blind eye to it. Whether it is news or newspapers, they are quiet, as if he does not exist at all.

This can be seen.

In private, he seems to have been blocked by these media groups, so why would he help promote the new album.

A large part of the reason why the conspiracy theory about Su Rui's parents burning Mingbi was so fierce two days ago was that a bunch of traditional media fueled the flames.

Fortunately, Su Rui clarified in time, and there are Facebook and Youtube as platforms for speaking out.

Switching to a small character with no resources may have been criticized by thousands of people, and he has become a victim of fake news, and he can't turn himself around.

Major Internet companies, especially social platforms like Facebook, are not in the right place with traditional media. As the former "uncrowned king", the crown of the old media group is already crumbling.

Their influence on the new generation is getting weaker and weaker. Only a very small number of young people still read newspapers and watch TV news.

So even if he was banned, it didn't seem to be a big deal in Su Rui's eyes, and it didn't delay him in the slightest while drinking and drinking with the sea breeze blowing on Lanai Island.

Since returning to Hollywood to throw a party.

These days, the stock price of Netflix's parent company has been rising all the way, and the top ten shareholders quickly reshuffled. Three well-known Wall Street investment companies were added to the list, namely Goldman Sachs, Morgan Stanley and Fidelity Fund.

This shows that capital is paying attention to Netflix Entertainment, Su Rui is not fighting alone, and powerful allies have also begun to appear around him.

Everyone knows.

Even without Netflix Entertainment, other similar start-ups will surely emerge and continue to take a share from the established media groups. The changes caused by technological development are inevitable.

The reason why he is now under siege.

The reason is nothing more than the old giants showing their muscles to prove to shareholders that they have the ability to cope with the impact from online streaming media.

At the same time, I also want to slow down the expansion progress of Netflix Entertainment, try to buy time for transformation, and hope to get more cake from it.

If it is said that fish die and nets are broken, water and fire are incompatible, it is not enough.

As long as Netflix Entertainment develops smoothly and becomes bigger and stronger, it will become a new force that these old media groups cannot kill.

At that time, if we turn our heads and lead them to participate in financing, maybe the previous suspicions will be resolved in a blink of an eye, and everyone will become good friends hand in hand.

Considering that it is impossible for Netflix Entertainment to develop by relying solely on self-produced dramas, Su Rui is very jealous of the copyrights held by Hollywood film and television companies. If Netflix Entertainment is to dominate and seize most of the market, it needs to shift from confrontation to cooperation win-win.

But before proving their strength, don't expect those traditional companies to bow their heads easily.

There is no hope of reconciliation in the short term, and the secret confrontation may continue until a few years later...

……

Suri's yacht Lanai slowly docked beside the pier.

From the deck, two middle-aged white men in suits and leather shoes came down. One had a Mediterranean hairstyle, and the other was sweating profusely and was wiping his forehead with a towel.

In the Mercedes-Benz G55-AMG modified off-road vehicle on the shore, Jiang Jiaya, who was trying to start work, asked at this time:
"I read the news on the Internet before, which said that you managed to earn your current net worth through a family office with only twelve employees. They must be very powerful if they can help you earn more than a billion dollars. It seems that Just like the elites in the financial world, they are so smart that their heads reflect light."

Suri replied to her:

"It's true that the family office has twelve regular employees, but a lot of work is outsourced to accounting and law firms, consulting firms, investment banks, etc. It's a myth to rely on them alone. Although my business is simple, the scale is not good. It’s too bad, it can’t be done with twelve people.”

Jiang Jiaya then asked: "In addition to the twelve regular employees of the family office, there are also a group of outsourced temporary workers who rely on spending money at any time and ask outsiders to help you?"

"Well, it's professional and efficient. It's much easier than keeping idlers for a long time, and it can save me a lot of expenses..."

He sent people to Lanai Island to help today, in order to discuss financing with Liu Dong from Dongjing Mall.

After finally meeting a real and capable potential investor, Brother Dong still stayed on the island, running to Su's father and son from time to time to make familiar faces, for fear of being forgotten.

The company lacks Liu Dong to sit in charge, so there will be no problem for a while, but if the B round of financing is not obtained, and it does not last until March next year, the company he founded will be completely cold.

The current Dongjing Mall.

In addition to the payment owed to the supplier, some bridge funds were also borrowed from outside, which is the so-called short-term loan.

The interest rate is much higher than that of normal commercial loans, which is equal to compliant usury.

Opening eyes every day is high interest expenses, and the revenue is at a loss. Dongjing Mall is really unsustainable.

In two or three months, the Lunar New Year is coming.

At the end of the year, both the suppliers and the funders who provided the bridge funds will come to ask Liu Dong for money.

After finally seeing some hope, he didn't want to miss any chance to renew the company's life until he got a clear answer from the Su family and his son.

Sitting in the driver's seat, Su Rui, who was blowing on the air conditioner, had been drying Liu Dong for several days.

It's not that he was reluctant to spend money and wanted to lower the financing price of Dongjing Mall. When he cooperated with Netflix's parent company, he was very straightforward.

The reason why Brother Dong is deliberately hanging out is entirely to win more shares.

Compared with the long-term benefits that can be obtained, the three melons and jujubes invested at present are nothing compared to the long-term benefits that can be obtained. The most important thing is to strive to hold more stocks.

If Liu Dong is willing to accept up to 7000 million US dollars in financing.

Inject the funds into Dongjing Mall for subsequent daily operations, and in return, release 50% of Dongjing Mall's equity to Su Rui.

Even if he didn't bargain, and at the same time gave up intervening in the specific management of Dongjing Mall, Su Rui would think it was very cost-effective. After all, if he holds 10% or 20% more shares now, he will have the opportunity to earn tens of billions of dollars in the future.

He wasn't worried that Liu Dong wanted more money, but worried that the other party didn't want too much.

For the sake of long-term interests, this practice of giving up haggling and relying on spending money to clear the way is a routine operation of powerful Silicon Valley investors.

The gray line of the grass snake, the veins are thousands of miles away.

A typical example is Jack Ma in Lin'an, when he received financing from Softbank Masayoshi Son.

How could a venture capitalist like Masayoshi Son not know the original value of Alibaba? After investing 2000 million US dollars to stun Jack Ma, Alibaba has sufficient funds to develop, and at the same time, it has more than one-third of the shares in one fell swoop. One, in the end it was a win.

If you only invest US$500 million in the initial stage, it is very likely that you will face competition from other competitors in the A round or B round of financing, and you will spend more money at that time, but you will only be able to occupy fewer shares.

Therefore, whenever you are optimistic about a target, you must be decisive enough to make a move.

A few years ago, Su Rui missed Facebook's follow-up financing, and then realized this truth, how could he fall into the same pit twice...

(End of this chapter)