Writing about entertainment was approached by a female villain archetype

Chapter 135 The East is not bright and the West is bright

"You mean, maybe Martha really did this thing?" Cheng Wensheng said to the phone in surprise.

He is now on the phone with Xu Chuan.

I saw him continue to say: "Actually, I really thought so at the beginning, but after I calmed down a bit, I didn't think so, because there was no reason and it was unnecessary.

Among other things, Yicheng is the owner of Maserati, in other words, she is a customer of Maserati.

It doesn't make sense logically to step on a well-known customer of one's own brand in order to praise another spokesperson.It's a car company, not an entertainment company. Wouldn't it lose its reputation by doing so? "

Xu Chuan heard the words and said: "Let me put it another way, this matter was done by Maserati and Li Junhao together, so do you understand?"

"I still don't understand. There is no need for Maserati to agree." Cheng Wensheng still couldn't accept this statement.

"What is incomprehensible about this, let me tell you, it is precisely because Yicheng is their owner that they can step on Yicheng.

If you look at the news about [Maseratila stepping on a car owner], it's so hot that you won't believe it if no one pushes it.

Think about it, who would push this?
Either the rival car company, or Li Junhao wanted to use this as a marketing campaign to enter the Huaguo market.

The problem is that Li Junhao just cooperated with Martha, and now he uses Martha's negativity for marketing. Is it possible?

Next, how can Maserati have a rival car company? Can you tell me who it is targeting?
Mercedes-Benz to BMW, who is Martha to?Porsche?Has it ever sold a Porsche?
Over the years, he has almost ruined himself, sales have been declining year after year, and other car companies are full and spend money to snipe them?And it's a topic of sniping.

Taking a step back, even if it was a competitor who sniped them in the public opinion, it would be almost a day, and if there was no reaction from Martha, they should come out to refute the rumors even if they bought a computer now.

Did you see them come out to refute the rumors?

Is it hard to refute this rumor?

It's not difficult to find out, isn't the logic you just said easy to use?Just one article said that it is impossible for Martha to step on its own car owner, and the public will understand this.

Putting aside all impossibilities, no matter how unreasonable things are, they are also reasonable.

This matter was done by Martha itself, and it is now waiting for the concept of dragging people to know it before it comes out to refute the rumors.

The content of refuting the rumors is still the same as what I just said.At that time, all the responsibilities will be pushed to the marketing account with "bad intentions" or "competitors".

Finally, take the initiative to send an invitation to Qiu Yicheng, promising a business cooperation with a brand ambassador or a close friend of the brand.Come to clear up the misunderstanding directly.

In this way, the public's favor has been drawn, Li Junhao's enthusiasm has been eaten, and Yicheng's enthusiasm has also been eaten.

In the end, buy another bunch of sailors and come to [We all misunderstood Maserati, we owe Maserati an apology] Barabara.

Even if this wave of marketing is completely cool.

Hey, tell me, will we still have to be moved by them and promote them desperately? "Xu Chuan was full of irony at the end of his speech.

After Cheng Wensheng heard Xu Chuan's series of analysis, he was almost dumbfounded?

How dirty is this fucking Martha's heart to come up with such a bad idea?
No, how dirty this heart must be to dissect other people's plans.

Thinking of this, Cheng Wensheng said, "Then what shall we do?"

"Go hype it up and say that the root cause of Yicheng's failure to seek Martha's endorsement is because she is unworthy. In other words, it's because Li Junhao is more popular, more valuable and more stylish. Isn't it trying to get rid of him? Let's help He stepped on it." Xu Chuan said.

"No, why do you want to do this? To abuse fans?" Cheng Wensheng couldn't help muttering when he heard this.

It's not impossible to abuse fans, it can arouse the cohesion of fans, and Qiu Yicheng also has a lot of male fans now, and now the male audience in Huaguo has always hated Korean male artists.

If it gets louder, Qiu Yicheng may still get the support of many male viewers who were originally passers-by, which is equivalent to gaining another wave of fans.

Another point is that Li Junhao is the top class in Asia, one rank higher than Xiao Sizhu.

If the two parties can successfully go online, if the marketing in the follow-up link is good, it may be possible to create an illusion that the traffic of the two is similar in the public perception.

This is equivalent to helping Qiu Yicheng raise her hand again as a traffic artist.

This is called touch porcelain marketing.

Thinking of this, Cheng Wensheng said: "I probably understand what you mean, but the problem is that he is a male artist and Yicheng is a female artist. It will be difficult to continue to match the mark in the future. Touching porcelain will not work."

Pengci marketing must be of the same kind to have long-term effects.It is also an electronic product. Luo Yonghao can touch Apple without limit when he makes a smart phone, but he cannot touch ASUS.

It's the same when it comes to artists. Although everyone is a flow artist, there are differences between male and female artists.Xiao Sizhu can go and bond with Li Junhao on various things, unlimited touches.

Qiu Yicheng can't, it can't be said that Qiu Yicheng and Li Junhao are competing for the same role, right?

Now this competition for endorsement by car companies is completely an exception, and it is difficult for the two of them to have a follow-up in the future.

If there is no follow-up to touch porcelain, it may be self-defeating. If you are pushed to the bottom by the opponent once, you will have no chance to make up for it. There is no "challenge" for you. If you lose last time, you lose.

What Cheng Wensheng could consider, Xu Chuan could naturally consider.

Moreover, what he wants is no follow-up "challenge".

He opened his mouth and said: "Old Cheng, I think you have misunderstood a concept, now we are not touching Li Junhao, but Li Junhao and Maserati are touching us.

Martha wants to eat traffic, but Li Junhao is sure that there is no follow-up, and he wants to run away after touching porcelain?They think beautiful.

Do you know how I found out about the signing of Martha and Li Junhao before their official announcement? Do you know where I am now? "

Hearing Xu Chuan's words, Cheng Wensheng also suddenly remembered, yes, when Zhang Yan called her, she said that she had received a message that Maserati had found a Korean artist to act as a spokesperson.

Everyone didn't know, how did Xu Chuan know.

Thinking of this, Cheng Wensheng asked, "How do you know?"

"I was told by Maserati's colleagues."

"A colleague?" Cheng Wensheng's eyes lit up when he heard the words, and after thinking for a while, he said, "You are in a car company, right? Let me guess, Porsche?"

Cheng Wensheng knew which two brands Xu Chuan liked.

Besides Maserati, the other is Porsche.

Porsche is on the earth, and it has been signed as a spokesperson. Although it is the spokesperson of motorsports, ordinary netizens can't figure it out.

The reason why Xu Chuan likes Porsche is the same. To be precise, Xu Chuan likes the positioning of the Porsche Panamera.

It is both a sports car and a commercial vehicle. In fact, it is very similar to Martha's positioning, and it also matches Qiu Yicheng's double-faced personality.

Thinking of this, Cheng Wensheng continued: "I thought our follow-up hype failed. We spent a lot of money, but we didn't get a suitable endorsement from a car company. I didn't expect it to turn around."

"Actually, I also thought it was a failure. It's really a turn of events. There is no light in the east and light in the west." Xu Chuan followed with a smile.

"How did you get in touch with Porsche? Did they contact you or did you contact them?" Cheng Wensheng asked curiously.

"Contact? I didn't contact Porsche."

As soon as Xu Chuan said this, Cheng Wensheng's expression froze.

Just as he was about to speak, he heard Xu Chuan continue to say, "It's another family that I'm in contact with."

"Which one?"

"You'll know in two days."

When Cheng Wensheng heard this, he wanted to punch Xu Chuan's dog's head off.

Of course, Xu Chuan didn't mean to be tricky, but the matter hasn't been fully negotiated yet, what if the negotiation fails in the end?

Soon, Cheng Wensheng who hung up the phone had already started to "help" Li Junhao continue to step on Qiu Yicheng.

On the other hand, Li Junhao's team is also continuing to communicate with Martha's team.

"I think it's time to refute the rumor?" the person on Martha's side asked.

"You don't need to worry, you can let the public opinion continue to ferment for another day. I see that there are already people on the Internet saying that Qiu Yicheng is unworthy. Think about it, the more thorough the suppression is.

When your company chooses to cooperate with Qiu Yicheng, will it appear more humane? "The person speaking from Li Junhao's team is a native of China.

When Korean artists come to the mainland, they naturally need to cooperate with the team here, otherwise they will not be able to work.

The one who cooperated with Li Junhao is Ziyi Media, a well-known brokerage and consulting company in the industry that specializes in serving foreign artists.

There are actually many categories of entertainment companies, but generally speaking, there are three categories. One category is for project production, but there is no artist agent, just like Tengshi self-made.

One is to do both project production and artist management, similar to Xingtang.

The other category is to only act as artist brokers, such as Antlers, Haihan and Ziyi.

Ziyi has a wide range of channels, whether it is a TV station or an industry leader like Xingtang, they all have their own channels.

Korea's leading artists basically entered the Huaguo market through them. I heard that their commissions are not low, and there is no accurate way to say who the boss is.

The leader of Martha's team, after hearing what Li Junhao's team said, tapped his fingers and said: "That's right, so, let's arrange the sailors to go to Qiu Yicheng's comment area to bring rhythm.

Let Shuijun ask her what she thinks of the public opinion on the Internet, and ask her if she is really seeking our endorsement as the Internet says. "

"Wonderful, if Qiu Yicheng is forced to come out and respond, then the popularity will be even higher, and if Qiu Yicheng wants to respond, it can only be denied.

At that time, our side will also take advantage of the trend to post a blog to refute the rumors, saying that such things as pulling and stepping do not exist, and then send a cooperation invitation to Qiu Yicheng.

If Qiu Yicheng didn't come, it was because we gave her face and she didn't want it herself. We expressed our attitude, gained popularity, and saved endorsement money.

When Qiu Yicheng came, it was our side to give face, and our brand image had to be improved. "As soon as the leader of the Martha team finished speaking, another Martha person next to him flattered him immediately.

Obviously, this flattery made the leader who just spoke very comfortable, and he glanced at the person who spoke with a little appreciation.

Then he said: "We still have to let Qiu Yicheng come. She is indeed very popular. If we insist on not coming, we will lose a point of publicity. The budget is not enough, and we don't know her." Will you accept it?"

"Don't worry, she has no reason not to come. The less money, the less. Being able to endorse our brand is also an improvement for her, don't you think?"

The people in Li Junhao's team just laughed after hearing this, and didn't say much, anyway, it was good for them anyway.

Of course, there are exceptions. A member of Li Junhao’s team who obviously looks like a Korean man said: “Please rest assured that it is her honor that Qiu Yicheng can endorse the same brand as our Junhao.

For this honor, she should also come. You may not know that she debuted in the Republic of Korea at the beginning, but she was just a not-so-popular girl group idol.

She will cherish the opportunity to stand with a top male artist like our Junhao, Smecta. "

As soon as these words came out, both the people from Martha's team and the people from Li Junhao's team from Ziyi Media all froze.

The leader of Ziyi Media responded quickly, and quickly said: "The main reason is that Martha's influence is here, and Qiu Yicheng has no reason to give up."

"That's right, that's right." Other Ziyi Media people quickly echoed.

Time goes on.

Some public opinion on the Internet, driven by Sui Jun and Li Junhao's fans, became more and more outrageous.

【Qiu Yicheng just doesn't deserve it. If you were Martha, who would you choose?Give me, I also choose Lee Junho]

[No, why is it worthy or not? Qiu Yicheng didn't cry and shout that she would endorse Maserati, did she? 】

[That's right, he's just the owner of Maserati, so why did he get involved in the endorsement?]

[Don't wash it, Qiu Yicheng just wants to endorse Martha, she just doesn't want her]

[Your owner's comment section is full of people who ask this question. If she has no ghosts in her heart, why doesn't she dare to respond directly? 】

[Let Qiu Yicheng reply, does she dare? 】

[Why did Qiu Yicheng reply?If there is nothing, I have to reply, reply that I have no such intention, and then offend a brand owner like Maserati for no reason?It’s not enough to be full, some people’s faces should not be too much]

Another day passed.

There are still people who are tirelessly hyping up this topic.

The people on Martha's side were also puzzled, is Qiu Yicheng so stubborn?
If you don’t respond, I will respond. If you delay your live broadcast, the time will come. This matter should be discussed before the live broadcast.

It was also at this time that a video suddenly circulated on the Internet.

The video is a candid perspective, and the footage is in an apparent car modification work area, where an Aston Martin being modified is parked.

A couple of coded men are sitting on chairs chatting and watching
"It is now said on the Internet that Qiu Yicheng is going to endorse Maserati." A man said.

"Pfft...hahahahaha." As soon as the words came out, everyone present laughed.

"What's the matter? Anyone who runs this road doesn't know that this car has disgusted her so much all these years, and she will still endorse it? She won't endorse this car even when it endorses a van."

"Hahahahahahaha." There was another burst of laughter.

The video is short but informative.

Disgusting enough?
Why is it so disgusting.

Is it bad performance?
Also, who is speaking in this video?

Is what they say true or false?
Anyway, no matter it is true or not, we media and marketing accounts are considered a collective climax.

(End of this chapter)