Writing about entertainment was approached by a female villain archetype

Chapter 226 also has context?

It was naturally Xu Chuan's idea to have the "grandma" in the MV come to the scene.

Because aside from the shooting skills and the song "Dream it possible" and other elements, look at it.

Just looking at the story presented in this MV, it is actually relatively cliché.

Of course, cliche and bloody are not the same thing.As long as the story about family love is sincere, no matter how cliché it is, it will still move people no less.

However, as a person who stood on the shoulders of the original MV, Xu Chuan felt this cliché, so he naturally had to use some special methods to dissipate these clichés.

There are three main points in this method.

The first point is to borrow Qiu Yicheng’s real experience.As I just said, as long as there is sincerity in the story of family love, it will not lessen the touch it brings to people.

The second point is to add elements of minor tunes that are very familiar to Chinese people, and use collective memory to resonate with everyone.

The last and most important point.That is to break the fourth wall in the concept of drama and let the story extend directly to reality on the screen.

Through this extension, all the audiences present at the Huawei conference can become part of the story.

How to understand this concept?

Let's put it this way, Qiu Yicheng on the stage at this time is not standing on the stage as herself, but as the heroine of the MV.

In other words, the MV for Huawei's promotional song "Dream it possible" was not really recorded until this moment.The press conference is the real ending of the MV.

The reason for this is actually very simple, because no matter how beautiful the song is and how touching the MV is, it is also an advertisement for Huawei.

Therefore, MV needs to reflect Huawei’s role.

And what role does Huawei play in this story about dreams and family ties?

The answer is obvious, its function is "bonding".

When her granddaughter was away from home for the first time, her grandma gave her a Huawei mobile phone.This Huawei mobile phone is the "bond" between grandfather and grandson after their first long separation.

In the days that followed, the grandfather and grandson felt the warmth of family affection through this "bond".

Unfortunately, grandma and granddaughter are separated forever and never have the chance to see each other again.This "bond" seems to have become meaningless because of the old man's departure.

However, the granddaughter happened to become the spokesperson of Huawei mobile phones, which originally represented a bond. This identity allowed this family relationship to continue in another form.

Finally, my granddaughter came to Huawei’s press conference and sang the tune that her grandmother taught her when she was a child.

It was while singing this ditty that she saw the grandma who had left this world in a trance, applauding her in the audience.

The barrier between life and death seems to be broken at this moment; the barrier between story and reality is also broken down.

Huawei once again became the "link" between the two after they separated; it also became the "door" for the audience to enter the world of the story.

This is the real core highlight of this promotion plan.No one has ever planned this, whether on Earth or on Blue Star.This is also the reason why Liu Tanhui was confused when he heard it directly at Xuchuan Studio.

At the same time, in order to make the audience on site and in front of the screen more immersive.

There was no arrangement for any interaction with Qiu Yicheng or the actress who played the grandmother.As soon as the lights dimmed, both grandma and Qiu Yicheng took the opportunity to leave quickly.

They themselves will not appear at this press conference for even one second.

"What the hell? Just leave like that? Don't you want the spokesperson to interact with you?"

"No, I didn't understand the last part."

"Although I didn't understand it, it didn't stop me from getting goosebumps. This ad was shot well."

It's normal not to understand. Some things really need time to ferment before their connotations can be dug out.The moment the connotation was discovered was the moment the advertisement "exploded" again.

The audience at the scene was discussing, and the audience watching the live broadcast would definitely not be able to calm down.

[This new promotional song from Huawei is a bit nice, brothers]

[On the one hand, the song is good, but the MV is also good]

[To be honest, I really didn’t expect that the most popular female singer now is Qiu Yicheng]

[Indeed, I have always been quite indifferent to her, but it really changed today]

Among the user groups who came to see the press conference, there was indeed a considerable portion of them who had no interest in Qiu Yicheng.This is normal. No matter how popular she is, she is not popular enough for everyone to like her.

On the contrary, due to her status as an idol, many people have stereotypes about her.

In addition, her real breakthrough happened this year.Such a short period of time is not enough to change those who have stereotypes about her.

Many people don't even know how to listen to new songs, even the best ones that Xu Chuan brought from the earth.

Therefore, no matter how popular Qiu Yicheng's songs are, they are still "unfamiliar" to a considerable number of people.

However, the performance at Huawei's press conference today made many people start to take a serious look at this young female singer who is popular at home and abroad for the first time.

Otherwise, an outstanding person only needs a window to allow many people to see her and remember her.Qiu Yicheng is very good now.

Soon, amidst the huge discussion, the entry #HUAWEI Press Conference Qiu Yicheng# went directly to the hot search list on major Internet platforms.

The full version of the "Dream it possible" MV was also released by Huawei's official account.It’s not just released on domestic video platforms.

It is also posted on mainstream video websites abroad.

At the same time, the sound source of "Dream it possible" was released. This sound source can currently be searched on mainstream music software at home and abroad.

However, this song is a commercial song, and according to Blue Star's rules, it cannot be included on the Billboard chart.Therefore, Qiu Yicheng cannot be on the Billboard HOT100 again with this song.

Of course, it doesn't mean much to Qiu Yicheng whether he is on the bulletin board or not.

Following Huawei's sales channels all over the world, the traffic is a little bigger than the traffic on the bulletin board.

The playback data and influence of this song at home and abroad at that time on earth are not comparable to ordinary Billboard songs.

This is also true, on the second day of Huawei’s press conference. Ora's name once again appeared in front of countless users on the Internet.

Moreover, this time is different from last time.It can be said that Qiu Yicheng's song was very popular last time, but out of 100 people who have listened to Qiu Yicheng's song, only 10 or less may be able to recognize her.

This kind of thing is not unique. There are many people who have heard the song but don't know the singer.

But this time due to the spread of this MV.Qiu Yicheng is not only famous for her songs, but her image has also left an impression on many people.

Now, out of 100 people who have heard Qiu Yicheng's songs, maybe 50 can recognize Qiu Yicheng.Moreover, this is just the beginning, and this proportion will continue to rise in the future until it reaches [-]%.

At the same time, the interpretation video of this MV finally appeared on the Internet.

The first person to make this video was none other than the famous YouTube blogger [Alice at Six O'Clock] who previously posted a reaction video to Qiu Yicheng's "Far From Home".

She can do videos not because she is smarter than domestic bloggers and has discovered the connotation of advertising.

Instead, Xu Chuan arranged for someone to send her a private message in the name of a fan, and mentioned some things in the private message.

After reading this private message, Alice was pleasantly surprised.She felt the need to make a video, and predicted that the video would become popular.

The fact is just as she thought, the explanation video she made is really popular.

"What I want to emphasize again is that this is simply a genius advertising idea. Who would have thought that even Ora, who sang at the press conference, would still play the role of the MV?"

After Alice analyzed Datong, she basically analyzed Xu Chuan's thoughts.

In her comment area, comments like "WTF?" kept popping up along with her fans.Obviously, no one really expected this.

Then, she changed the topic and continued: "In addition, I also want to share with you the deeper content hidden in this MV.

Everyone, look at this concert scene. This is the Bird's Nest, the National Stadium in China.That's right, it was the main venue for the Beijing Olympics back then.

I checked the information and found that Ora's last concert was held at the Bird's Nest, with a total of [-] spectators.In other words, this scene is not a special effect, but a real shot.

Of course, I don’t mean to share with you how many people there are at this concert.What I really want to share with you is what we can see through this lens. "

As she spoke, Alice paused the camera to show Qiu Yicheng with her back to the camera and the Bird's Nest Sea of ​​Stars in front of her.

Immediately afterwards, she marked the lower left corner of the screen with her mouse. Through her mark, she could clearly see that there was a teleprompter in the lower left corner.

Using a teleprompter at a concert is not something worth paying attention to.What's really noteworthy are the lyrics displayed on the teleprompter.

"Did you see that, the lyrics of "far away from home" are on the teleprompter. In other words, this shot is the scene where Ora has just finished performing this song.

Dear viewers, isn’t the content of the “Dream it possible” MV expressed that Ora is far away from home to pursue her career and dreams?
From this point of view, there is a logical relationship between the two songs "Dream it possible" and "far away from home".

From this, I couldn’t help but search for the video of Ora’s last Bird’s Nest concert.Fortunately, there happened to be a live performance clip of "far away from home" on the Internet.

In this video, there is a shot that I think it is necessary for everyone to take a look at. "

After speaking, Alice opened the sliced ​​video of Qiu Yicheng's Bird's Nest concert, performing "far away from home".Then the video was pulled to the end.

Then a picture of the audience at the concert appeared on the screen.

In the audience, there is a middle-aged couple on the left, two empty seats in the middle, and a handsome young man on the right.

This couple is Qiu Yicheng's parents, and the young man is Qiu Yicheng's younger brother Qiu Zhixia.As for the two empty seats in the middle, she left them to her late grandparents.

By the way, there is no Huawei mobile phone in the empty seat. The scene in the MV with the Huawei phone in the vacant seat was shot on a separate set.

In the concert video, this picture stayed for two seconds, and then the picture switched back to the stage.A close-up shot of Qiu Yicheng appeared. She pursed her lips tightly and tears flashed in her eyes.

This is the close-up used in the MV.

"How should I describe my feelings when I saw this scene? To be honest, I was very moved when I watched this MV.

Especially when I saw Ora's pursed lips and tearful expression.I thought it was because of her good acting skills, but the reality tells us that it is not acting, it is true feelings.

This also answers the question why Ora always gives people a special feeling whether she is singing "far away from home" or "Dream it possible".

The answer is because she sings her own stories.I don’t know how much everyone knows about Ora. After looking up her relevant information, I found that she is really a very charming and strong and brave woman.

It can be said that the story depicted in the MV of Huawei's advertising song is very similar to her own.

I feel it is necessary for me to briefly tell you about her experience... Can you believe it?She is actually an amateur race car driver.

She once endorsed the Rolls-Royce Dawn in China, and that orange convertible was built for her.Because the Chinese meaning of the last character of her name is orange..."

In the following time, Alice began to tell about Qiu Yicheng's career from the trainee period to the present.Of course, what she said has been subjectively processed artistically.The Qiu Yicheng in her mouth is more perfect and legendary than in reality.

Whether it was Xu Chuan or others, Alice had directly omitted it.

Anyway, according to her, all the achievements Qiu Yicheng has achieved so far are entirely through her personal efforts.To be honest, the audience also prefers to listen to processed stories. This is the instinct of the brain.

In addition, the understanding of Qiu Yicheng by people on the external network is indeed limited, so is it not just left to Alice?The harder she blows, the better impression Qiu Yicheng will have on foreigners.

So, this is a good thing, a big good thing.

As for the fact that Xu Chuan was omitted, in his opinion, it was a good thing.

This video of "Alice at Six O'Clock" has caused huge discussion on the Internet.

There is also a lot of discussion on domestic Internet platforms.

The most popular one is a Huawei promotional picture by netizen P. This picture uses a close-up of Qiu Yicheng's tearful eyes.

Not to mention that human emotions are interlinked, whether it is on the internal or external network, everyone agrees that Qiu Yicheng's close-up is very touching.Because that kind of true feeling can reach people's hearts directly.

This netizen put Huawei's logo at the bottom of the promotional picture and wrote "Dream it possible" below the logo.

Of course, this is not the most important thing.The most important thing is to write four big characters in an artistic font in the middle of the promotional picture [Dream "Orange" Comes True]

Dream it possible means "dream come true" in Chinese.When translated, it happens to be homophonic with Qiu Yicheng's name.

Youdao is that the essence of marketing is to be good at discovering user needs.

Seeing that netizens liked this poster very much, Huawei quickly reposted the poster to its official account.

Not only that, they also mailed a new Mate to the netizen who made this poster.As soon as this news came out, there was a wave of heated discussion.

It was during this process that some bloggers in China made the same interpretation as "Alice at Six O'Clock".At the same time, Alice’s videos were also moved to various platforms on the intranet.

At this time, related topics on the Internet can be said to be extremely hot.

Under the content of the relevant video, the most common comment was "WTF?" ! 】 Two words.

In addition, there are many similar things like [Holy shit, I just felt that this commercial was well shot, I didn’t expect that there were so many ways to do it. 】 Such comments.

"My dear, is this really a creative idea that people can come up with? Why can't I think of it? Why?" Liu Tanhui, who is responsible for connecting with Xu Chuan at Huawei, was almost dumbfounded looking at the current advertising effect.

He knew that the effect of this marketing would be very good, but he really didn't expect it to be so good. It was beyond everyone's expectations.

"Boss, isn't this spokesperson a bit worth it?"

"The last time I heard Xu Chuan talk about the plan, I thought the creativity was awesome. I didn't expect it to be so awesome. Even the songs are linked back and forth."

"I said at the time that "Dream it possible" must be a song they had prepared a long time ago. Otherwise, how could it be so coincidentally linked with "far away from home".

The linkage is good, this is great, this is really not a 1+1=2 thing, the popularity of the external network is really going off the charts.Boss, we have caught up this time. We are really lucky. "

After hearing this, Liu Tanhui nodded and said, "It's indeed good luck. If it were a little late or a little early, we would miss Xu Chuan's song promotion plan.

However, Qiu Yicheng's performance is really amazing. If it were another artist, I think the effect would be several notches worse.Now it’s really just about watching them perform. "

Liu Tanhui now also believes that "Dream it possible" is content that Xu Chuan has prepared for a long time.

However, he, like the rest of his team, didn't have any bad thoughts about it.On the contrary, I feel that I am lucky enough to catch up.

Such a good plan, I got it without paying a premium, it was a huge profit.

"Boss, if everyone now knows that the Sanger who wrote this song is Xu Chuan, will our advertising popularity continue to rise this time?"

He suddenly said this because those Xuchuan scumbags on the Internet started to make trouble with Sanger again.

What can I say? In the past, Qiu Yicheng followed Xu Chuan quietly.Now that I have joined Sanger, the two songs have blossomed both at home and abroad.It goes without saying which one is better between Xu Chuan and Sanger.

What he said is a hard black, but Xu Chuan's black is always a hard black, so everyone is used to it.But habits are habits, nausea is really disgusting, and it affects people's mood quite a bit.

The purpose of these sunspots is to disgust people. In their opinion, it would be best to make Xu Chuan and Qiu Yicheng fall out in disgust.

So as soon as the person finished speaking, one of them directly echoed: "Boss, do you want to let some news out?

You see, those scumbags on the Internet are quite annoying now. Now if the news is released, it will be a slap in their face. "

"What are you thinking? Does Xu Chuan need you to slap him in the face? We signed a confidentiality agreement about this matter and let the news out. You are going crazy, right?" Liu Tanhui immediately frowned and reprimanded after hearing this.

"Just kidding." Seeing that Liu Tan would be angry, several people immediately shrank their necks.

"I'm not joking with you. If you don't want to lose your reputation and your job, just be strict with your mouth and don't say anything to anyone. You really think Xu Chuan is easy to talk to, don't you?

Others can't run a company, but it's easy for us to run a company.To put it bluntly, Xuchuan is so cheerful this time, we can't harm him either publicly or privately. Liu Tanhui continued to scold.

"I understand, I understand." Seeing Liu Tanhui's serious face, several people also put away their smiles and replied seriously.

Liu Tan will be teaching his subordinates a lesson here.

On the other side, senior executives of Huawei's business partners are also teaching people a lesson.

"Study, study hard, look at what other people have done creatively, and then look at you. It's the same as spending money. Why do people spend their money wisely, but you are like that Wang Duoyu, spending all your money? Spend it on the handle of the knife?!”

"Well, Chairman, this advertisement is really made by Wang Duoyu... No, it was made by Shuangmuchuan, a subsidiary of Xu Chuan."

"And then? What do you want to say?"

"Since Huawei can cooperate with Shuangmuchuan, so can we. Think about it, [-]% of the advertising creativity and marketing methods this time were done by Xu Chuan himself.

The familiar style and taste almost overflowed across the screen.This guy Xu Chuan has done so many tricks in the past few years. For him to have this status now, his ability to hype must account for at least [-]% of the credit.

Moreover, he has filmed public service advertisements of the level of "Chopsticks" before.It was difficult for us to open our mouths before, but now he has companies with related businesses, so we can definitely cooperate with him.

The most important thing is that we have sponsored Xu Chuan’s variety shows and activities many times before.I have always maintained a relatively good business relationship with him.

With this relationship, and with Xu Chuan’s temperament, if we ask him to help us make a marketing plan, he probably won’t refuse. "

"I understand what you are saying. Can I understand it this way, that is, we have always had a good business relationship with him, but in the end, Huawei stole the chicken?

As for you people, you just don't want to move your brain when you are full, even if you have this relationship, even if he has already filmed a commercial of the level of "Chopsticks".

You have never thought about going to him in advance for more in-depth cooperation, right? "The chairman said with a smile on his face as he looked at a few people.

"Emmm... this..." After hearing the chairman's words, several people present were completely at a loss as to how to answer the question.

Similar conversations occur in many companies.

Shuangmuchuan Media, through Huawei's marketing and promotion, has directly entered the field of vision of many large companies.

"Mengying, many companies now invite us to enter their brand marketing supplier lists." In an office of Shuangmuchuan Media, Fu Wanwan was looking at the documents and smiled at Lin Mengying.

Entering the supplier list means that Shuangmuchuan will have the opportunity to participate in all brand promotion projects of this brand in the future.The annual brand marketing budget of a big brand is not a small amount of money.

"Go in, go in, we really don't have the ability to take on so many projects." Lin Mengying shook her head helplessly after hearing this.

Although the company has developed rapidly over such a long period of time and has begun to take shape, neither hard power nor soft power is enough.

"Actually, these companies just want Xu Chuan to make suggestions in key publicity, not because of our usual marketing capabilities." Fu Wanwan said with a smile.

"We can't always rely on Xu Chuan. No matter how busy he is, we still have to improve our abilities." Lin Mengying sighed after hearing this.

She has now tried her best to imitate Xu Chuan's thinking and thinking, so that maybe in the near future, she can take on some projects independently.

As mentioned before, Shuangmuchuan has two companies, one media and one supply chain.

In addition to integrated marketing, media companies also have MCN business.Shuangmichuan's MCN has a small number of people, and there are only about 10 Internet celebrities under its banner, but they are all top Internet celebrities.

Xu Chuan did not follow a model similar to Wuyou Media.The probability of an Internet celebrity falling over is too high. Not to mention Xu Chuan is a time traveler, even the King of Heaven cannot prevent him.

Therefore, the number of people should be small and precise, so that it is easier to manage.

In addition, Xu Chuan’s idea is to incubate these Internet celebrities, and then invest in these Internet celebrities to let them build their own MCN.

Shuangmichuan's MCN business will be completely stopped in the future.Moreover, the investment was not made in Shuangmichuan’s name.On the surface, Shuangmichuan will not have anything to do with these internet celebrity MCNs.

Currently, a female Internet celebrity is setting up a related company.

In addition, when it comes to making money, it has to be hills and rivers.The income from "The Richest Man in Xihong City" directly feeds the company.By the end of the month, you may be able to get around 10 billion in split income.

If this amount does not include taxes, it will soon catch up with the advance fund that Xu Chuan has on hand.

Therefore, when investing in film and television in the future, Xu Chuan will make joint investments, with Qiuling Jiangshui accounting for 75-80% and the Advance Fund accounting for 20-25%.

This ratio is relatively reasonable. After all, film investment is risky. He used his own money to bear the bulk of the risk, which makes sense.

On the contrary, if he holds the idea of ​​letting the pioneer fund earn more and expand the capital pool, let the pioneer fund take the majority.On the contrary, it won't work. Others will say that he takes public money improperly.

The most important thing is that if the profit of this fund is too high, it will not be a good thing if the capital pool becomes too large.

I don’t know how many people are watching now.If he really makes the capital pool too big, whether he can still hold on to the fund is another matter.

Of course, it doesn't matter if you can't hold it, Xu Chuan had no intention of taking it in the first place.

But what if someone comes with this fund to invest in Xu Chuan’s project in the future?If we develop the habit of taking a big share now, will new fund managers also take a big share in the future?

Therefore, when it comes to profitable projects such as film investment, Xu Chuan has to form a practice of having a small proportion of the advance fund.

In this way, even if the fund does sell out in the future, there will still be room for reversal.

In addition, Xu Chuan also has to enrich the investment projects of the Pioneer Fund and try to spend money in as many fields as possible.

For example, doing that music award is an investment.

Moreover, Xu Chuan did not plan and could not pay for this investment.If he paid for this thing, the prize would be worthless.

Here, Xu Chuan is planning the use of the fund.

On the other side, the directors who received the invitation to Xu Chuan's symposium also began to think about it.

Although, everyone's thinking is different.But the purpose is the same, which is to see if they can get investment from the fund from Xu Chuan.

(End of this chapter)