You don't understand the happiness of the director

Chapter 652 ① Although I don't understand, but I am shocked ② Various versions of the promotional songs ③ Pre-sale exceeded million ④ Official release ⑤ Always watch
There are still seven days left before the release of "Xiao Yao You". The film company releases new materials every day, which makes the audience feel extremely excited.

After all, it is a huge production with a large cast and many topics, and any hint of it would be enough to cause a big uproar online.

Everyone thinks that this movie will definitely dominate the November schedule. The only suspense is whether it can surpass "Wolf Warrior 11".

At this time, the film had already started pre-scheduling and pre-sales, and the pre-sales on the first day reached 2000 million. Nearly 60 viewers bought movie tickets for the first day as soon as possible, just to get a good theater and a good seat.

Moreover, you can buy relatively cheaper tickets in advance, but if you buy them on the day, only the original price tickets will be available.

However, even with the original price, the ticket price of "Xiao Yao You" is basically less than 40 yuan, and the ticket price has not been raised by relying on the fact that the film is as long as two other films.

Wu Ershan bought a first-day IMAX giant screen ticket for only 60 yuan.

Because he also wanted to shoot a trilogy, Wu Ershan was very concerned about the trilogy series that Wang Quan completed in such a short time. He can be said to be the most watched director in the industry.

He hopes to gain some inspiration from it, learn from its strengths and overcome his weaknesses, and reap rich fruits by standing on the shoulders of the giant of royal power.

However, he was not sure whether he would be invited to the premiere of "Easy Journey", so he bought a ticket for himself first, hoping to be the first to see it.

However, "Escape Plan" did not have a grand world premiere.

This thing costs a lot of money, but the publicity effect is just so-so, and the cost-effectiveness is not high.

Even though the first part of "Xiao Yao You" had 1.2 million US dollars in publicity and promotion costs, it had to be spent sparingly because it was really not good enough.

The final cost of the first part was calculated to be about 1.1 million dollars, or almost 7 million yuan.

The publicity and promotion costs are even higher than the production costs. Of course, the $1.2 million is the global publicity and promotion costs, most of which are spent in China and the United States, followed by Japan, South Korea, Britain, France and Germany, and then other European, Asian and Latin American countries.

Only a few Chinese-language films in China can afford to spend 100 million yuan on publicity and promotion. Even in Hollywood, even if this amount of money is not as high as the top ones, it will not be much different.

The global promotion and marketing costs of superhero movies like "Wonder Woman", "Thor 3" and "Guardians of the Galaxy" are basically over 1.5 million US dollars, and "Despicable Me 3" is 1.4 million US dollars.

Although there is no world premiere, "Xiao Yao You" has a national tour of previews and meet-and-greets, just like a singer's tour.

In addition to the regular audiences, there are also some local celebrities and stars who happen to be invited at the right time.

Then their comments after watching the movie and their shocked and hilarious expressions during the movie will be photographed and posted on Douyin and Kuaishou.

This kind of propaganda has become commonplace and even offensive in later generations, but it is still fresh now.

By then, Tik Tok and Kuaishou will be flooded with promotions for this movie, and it will be hard to miss it.

When the pre-sale started, the national tour screenings also began. Even a person like Jiang Wen had to attend every episode.

After all, it’s not easy to get a salary of 100 million.

In the crew of "Xiao Yao You", only Mr. You Benchang could choose not to participate in such activities. After all, he is old, but he still participated in the first show in Beijing.

The scale of the preview of "Xiao Yao You" was not large, but the topic was very hot, directly suppressing the movies currently being shown in theaters.

Two new movies were released this week, one is "Thor 3" and the other is "The Secret War" starring Aaron Kwok and Zhao Liying.

"Secret War" was suppressed to the point of having no presence at all. The box office on the first day was only tens of millions, and the total box office is estimated to be difficult to exceed 100 million. The pay of the two leading actors is not low, so it is considered a loss this time.

"Thor 3" took in million yuan on the first day thanks to the influence of the Avengers and its overseas reputation, but its popularity on the Internet is still not as high as "Escape Plan".

Other films released in theaters during the same period include "The Shameful Iron Fist" which is expected to hit 20 billion yuan, "Global Storm" produced by Warner and starring Daniel Wu, "Always with You" directed by Qiu Litao and starring Louis Koo, the Thai dark horse movie "Bad Genius" and the sequel to the classic science fiction movie "Blade Runner 2049".

Among them, although "Blade Runner 2049" has a very good reputation, its box office is not good and it did not even get million.

However, the film's heroine, Ana de Armas, Wang Quan's first assistant, came to China and participated in the preview promotion activities.

Anna is also a silly beauty. After so many years in Hollywood, she has only just become proficient in English, but her Chinese is all in vain.

And there were no English subtitles, so she could only say, "Although I couldn't understand it, I was deeply shocked."

This was not a compliment. Even though she didn't quite understand what the story was about, the pictures and scenes alone had already conquered her.

Even in Hollywood, there hasn't been such a visual blockbuster full of visual spectacles for a long time. It gave her the same sense of novelty as when she watched "The Lord of the Rings". This movie truly created a whole new world.

As for those superhero movies, she's already sick of them. Basically, they're all about the charm of people.

Of course, if Marvel wanted her to play the leading role in a superhero movie, she would definitely agree without hesitation.

Wang Quan told her: "You can watch the English version once you return to Los Angeles. There will be two versions of this movie in North America, English and Chinese, with the English version being the majority."

The Chinese version is mainly to meet the needs of overseas Chinese. Although some second and third generations can no longer speak Chinese, there are still some nostalgic old people who refuse to integrate with the English world and stubbornly live in Chinatown and Chinese communities.

If these millions of people can be fully mobilized, they will also be a huge box office force.

After the preview promotion ended, Wang Quan took Anna home and prepared to tell her the story in detail.

Five days before its official release, "Xiao Yao You" released the theme song sung by Yao Beina and Liu Yifei.

At the same time, Japan and South Korea also released their own versions of the promotional song for "Xiao Yao You".

The singer for the Japanese version is Kenshi Yonezu, which is also Wang Quan's fault for not having formed a deep bond with female singers in Japan.

The Korean version is performed by solo singer IU.

The main reason for not choosing Girls' Generation is that Yoona's main job now is an actress, and the most promising young actress in Chungmuro ​​doesn't sing much anymore, while IU is currently one of the most popular and talented female singers in Korea.

As for the United States, Taylor Swift herself composed a song for the film, which successfully set the Internet on fire.

Musicians from several countries worked together to make "Xiao Yao You" a hot hit before its release.

Hollywood box office agencies have adjusted their box office expectations for "Escape Plan" from 1.5 million to 2.5 million.

As for the domestic market, 30 billion will definitely be no problem, but 50 billion is hard to say. Domestic peers, whether it is Huayi, Bona, or Light Media, Wanda, all hope that "Xiao Yao You" can sell for more than 50 billion.

After all, they all bought "Xiao Yao You" for market share. It is more expensive than the 10 billion cost, but 40 billion box office can make back the investment, and any more is profit.

Moreover, they didn’t have any blockbusters in November, so Guangguang Media and Wanda Cinemas were ready to fully support “Xiaoyaoyou”. As for China Film, Mishi and Qiankun, they are the second largest producers of “Xiaoyaoyou” after Wangdao, and can be listed in the “production company” column, while Wanda and Huayi can only be considered “co-producers”.

Moreover, this film has a different meaning to Qiankun.

Since the establishment of Maoyan, Wang Dao’s films have never been handed over to Qiankun for distribution.

But this time, in order to maximize the nationwide distribution of "Xiao Yao You" and to maximize its publicity, Maoyan and Qiankun jointly distributed the film, a rare event.

So four days before the movie was officially released, "Xiao Yao You" had already received over 20 screenings on the first day, and the pre-sale box office has officially exceeded million!
And the closer it gets to the release date, the faster the pre-sales grow.

The current situation is that if you act quickly, you get lost. If a couple wants to watch this movie together, they may not be able to buy tickets for both seats if they wait any longer.

These days Jiang Wen has been busy promoting the film with Wang Quan, and also brought along his wife Zhou Yun, who did not participate in the film.

Jiang Wen was extremely annoyed. He felt that this was too much of a market-oriented approach and too mercenary, considering that he was an artist.

However, my wife Zhou Yun saw the benefits of this model. It is a bit tiring, but it can ensure that there will be several topics on the hot search every day. I feel that their "Evil Does Not Suppress Justice" can also be promoted in this way in the future.

After the release period of "Xiao Yao You" is over, "Hidden Man" will start filming, starring Zhu Yawen and Zhou Yun. This time, Jiang Wen wants to make back all the money lost in "One Step Away".

October 10th is two days away from the official release of the movie.

Wang Dao was suddenly informed that President Donald, who was conducting a state affairs interview in Beijing, wanted to watch "Xiao Yao You".

Although he could see it immediately after returning home, the old man was willful.

"No, no, I want to see it now."

This was his first visit to China since taking office as Prime Minister, and the topics discussed were all national affairs.

I didn't expect that he would make such a request before leaving.

The person in charge of foreign affairs asked this strange American president whether he understood Chinese.

The other person replied, "I know a little bit, awesome."

There was no other way, the relevant personnel could only contact Wang Dao and ask them for the English version.

This is not a difficult task for Wang Dao.

So on the 9th, before the movie was officially released, director Wang Quan, starring Jiang Wen, Liu Yifei and others, as well as special guest, international superstar, Oscar Lifetime Achievement Award holder Cheng Long accompanied the world's most powerful golden retriever to watch the English version of "Escape Plan".

This is also the first time that Jiang Wen, Fan Wei and other leading actors have watched the English version.

They thought that the English version would just involve finding someone to dub the characters for them. Jiang Wen even suggested that he could do the dubbing since he had lived in the United States for a long time, but Wang Quan refused, saying it was unnecessary.

At the time, Jiang Wen mocked him for not pursuing perfection, saying, "Using my original voice can definitely enhance the texture of the character."

However, after the movie started, he was shocked to find that the voice of the dubbing was so similar to his own!
Not only his own voice, but also the voices of Gong Li, Sun Honglei and others he is more familiar with also perfectly simulated their own voices, as if the actors themselves dubbed them in English.

Not only that, many people at the scene also found that the dubbing was amazing, how come the lip movements matched the voice?

Jiang Wen, Fan Wei and others who had already watched the Mandarin version several times also realized that something was wrong belatedly.

They looked at Wang Quan and had a lot to say.

The same is true for Cheng Long, who has participated in many Hollywood blockbusters and is considered to be well-informed.

He soon discovered that the dubbing was not right, and the actors' lip movements seemed to have been controlled by technology.

He understands this, as he is a voice actor who has been involved in the "Kung Fu Panda" series, and has dubbed both the Chinese and English versions.

When the Chinese and English versions of the latest "Kung Fu Panda" were produced, the lip movements of the main characters were made separately to suit their respective pronunciation habits, so that their lip movements would match whether they were dubbing in Chinese or English.

But that was an animation. This is a live-action movie, so it's much more difficult than an animation.

The nearly three-hour movie didn't feel long at all. Rhythm control has always been Wang Quan's strong point. Even though it was his first time to challenge such a long movie, it still made people addicted to it. After watching it, I realized that my bladder was about to explode.

After reading it, Donald was about to catch a flight back to Washington. He winked at Wang Quan and left.

Cheng Long pestered Wang Quan to ask about the new technology used in the English version, while Jiang Wen and others listened on the side.

Wang Quan smiled and said, "Brother is really an expert. This movie uses the latest AI technology. The English spoken by the actors is simulated by AI based on their own voice characteristics. Even the mouth shape is modified with the help of AI technology. This saves time, effort and money compared to using traditional CG technology."

This was the first time many people at the scene heard the word AI. Although they didn’t understand it, they were deeply shocked.

At this moment, they are more confident about the film's overseas box office performance.

With this kind of technology, the only difference between "Getaway" and Hollywood blockbusters is the Asian faces of the leading actors, but this movie also features Hollywood big names like Will Smith.

Cheng Long then thought, "Can I use this technology to make my face younger, so that I can act with my younger face?"

Wang Quan said: "This is a very simple function of AI. Of course, if you want people to not be able to see it at all, you need more advanced AI technology."

The US Presidential election has given an assist to "Xiao Yao You". Not only in China, but also in the United States, media all over the world are reporting on it.

Donald's main purpose of coming to China was to get a sneak peek at "Xiao Yao You".

So, one day before the movie was officially released, "Xiao Yao You" quickly occupied the front page headlines of major Internet media around the world, and this wave was worth at least 2000 million US dollars.

On the evening of November 11, the mainland midnight show of "Xiao Yao You" was officially launched, which was also the earliest large-scale release in the world.

Audiences across the country were cheering.

Because there are no midnight shows in Hong Kong, many Hong Kong audiences go to Shenzhen to watch movies.

At this time, the number of screens nationwide has exceeded 6, with at least 5 participating in the midnight premiere. Both first-tier cities and fourth- and fifth-tier cities have responded positively.

At midnight, cinemas across the country were filled with long queues, and the excitement was comparable to the Chinese New Year...

(End of this chapter)