China Entertainment: The happiness of being a director is as simple as that

Chapter 106 Fame has risen, it doesn't matter whether you win the prize or not

The Oscars have become a way to market movies, and the campaigns in the process have become indistinguishable from political campaigns, with studios hiring Oscar publicists the same way political campaigns hire political consultants.

In American political campaigns, directly slandering opponents is a strategy that is tacitly tolerated.

In this regard, Hollywood seems to have to save face and will not be as desperate as ambitious politicians do.

After last year's "A Beautiful Mind" incident, Hollywood studios have learned from the incident and became more cautious about "black". It is generally difficult to see who is behind the scenes.

For example, among the 2014 works nominated for the best picture in 9, "The Wolf of Wall Street" and "Blue Jasmine" received the most criticism. The former is because of the content, and the latter is because of the director's conduct.

After carefully tracking the sources of information from all parties, it is difficult to judge whether this is aimed at the "black public relations" of the film, and it is even more difficult to determine the mastermind behind the scenes.

It was the same with Lu Pingan this time. It was almost impossible to determine who was behind the scenes in a short time.

In this regard, Hollywood is not as "courageous" as its political "teacher".

The problem is that the public relations behind the Oscars have been around for a long time, and it is no longer a secret to the American media or the public, so why is it allowed to exist?
This is also the same as political campaigns. "Public relations" represents the will to campaign and the spirit of winning.

Although there may be deviations in the application process, the lack of public relations shows that there is not even the most basic competitive posture. In the United States, which advocates free competition, it will be regarded as an unqualified competitor.

This is the situation that "Hero" is currently facing.

It is impossible to use the quality of the work and the attractiveness of Chinese culture to obtain "fair, what should have been given, and if you don't give it, you don't know the goods" votes, and then win the award without much public relations.

So unless you don't want to win the prize, since you want to win the prize, you have to spend money, and you are in the land of Laomei.

Then make good use of Laomei's rules.

So what Lu Pingan has to do next is not to clarify to everyone "whether I can draw or not", but "I want to tell everyone that I came to the United States to win an Oscar!"

Clarification is also public relations, public relations is hype, hype is election!
After the direction was set, Dell's public relations team then fired at full speed.

Lu Pingan is also willing to spend money, with a budget of more than 100 million. So far, it has only spent 30 in total in half a year, of which nearly 20 is the prize money from "Memories" in 23 awards.

It means that he only spent 10,000+ now, and the cost of capital is very small. Now that he is richer, he has no worries in the future.

Dell began to contact the media and TV stations, Hu Qingquan also began to contact various contacts in Laomei, Lu Pingan himself also began to contact various contacts, the most important of which was Wattsberg.

At the same time, he is also preparing various painting tools.

It is now past 11 noon.

By 3 p.m., the first wave of work is ready.

At 3:[-], Lu Pingan set up a stall in the busiest square in Los Angeles.

At the same time, the first wave of reporters also started interviewing.

At this time, some people began to gather around the square.

Although the old American people do not like to watch the excitement like the Chinese people, there are still some people who like to watch.

Faced with this posture, Lu Pingan was not afraid at all. Facing the camera, Lu Pingan started the first stage of clarification.

"Some people say that I can't draw, and that my "Memory Block House" was nominated for an Oscar by cheating. Today, I will draw for you to see!"

As he spoke, he asked the female reporter who was interviewing to sit on the model seat.

Then I picked up the charcoal pencil and simply sketched the shape, and started to wipe the drawing paper with the brush.

When drawing portrait sketches, what is the most effective and efficient to use? The answer is naturally charcoal.

Charcoal pencils are black enough, labor-saving enough, and can be quickly shaped, much faster than ordinary pencils.

With a flick of a hula, light and darkness come out.

Then operate with charcoal pencil, eraser, paper towel, etc., and then repair the details, click a little highlight, make the eyeballs vivid, and make the whole face more three-dimensional and full. After more than ten minutes, a four-dimensional photo Three-thirds of the profile is done.

Looks a little rough up close, but looks great from a distance.

This kind of painting is an excellent test work for very knowledgeable people. For artists, it is naturally a work with some craftsmanship, but it is not easy to get rid of craftsmanship in sketch paintings.

So now this painting is indeed quite qualified, in line with the sideline job of a film director.

Lu Pingan once again thanked him for the days when he went out to set up a stall with the owner of the studio.

Others are for art, and I am for survival.

I spent a winter vacation and learned many advanced techniques of street painting and sketching from him.

Although it is a bit rusty to use now, but with the dexterous hands strengthened by "11 years of experience in physical special effects", the current works seem to be better than when I was at my peak.

To those ordinary people at the scene, this is naturally "awesome!"

In the TV camera, it is naturally excellent to the jaw-dropping level.

At least they really saw that Lu Pingan drew it from scratch in a very short period of time.

This feeling is like watching the painting video in the short video later, in the blink of an eye, eh?How did you draw it?

Then there is a comment below "Study is useless"

"Wow, this really looks exactly like me!"

The female reporter gave sincere praise, obviously he didn't know much about it.

Taking advantage of the opportunity to sign and then said: "Give it to you."

"Thank you!"

Thanks again to the female reporter.

Good painting is one aspect. Lu Pingan is an Oscar-nominated director and an artist from the East.

No matter how bad his paintings are, they are worth collecting.

After finishing one painting, Lu Pingan continued to talk to the camera: "Now that I have finished one painting, maybe they will say that I practiced for a long time and specialized in painting this lady, so now I just pick someone on the street."

After finishing speaking, Lu Pingan invited a passerby, who was a white man.

The white boy was not at all afraid, and happily came up to say hello to Lu Pingan.

"Hi Lu, your movie is great, I'm your fan."

"Thank you. If you have a chance, go to the theater and watch my Oscar short film called "Memories Building Blocks House."

"OK, I'll be there in a while."

For movie fans, Lu Pingan naturally needs to be more careful.

So colored pencils can play.

Half an hour later, the Caucasian boy was very happy, and the crowd gathered more and more, and everyone praised him.

Lu Pingan once again proved himself.

Just a quick clarification, so far it's almost there.

But in Dell's plan, this is far from enough.

So next, the second phase begins.

Soon, the second wave of media arrived, along with the first wave of celebrities.

Los Angeles has no shortage of celebrities during the Oscars.

The first one to come was Jake Gyllenhaal.

This guy who acted in the American version of "The Tuner" is now a little famous, and Lu Pingan will cooperate with him in the newly bought script movie.

So Wattsberg made a call, Gyllenhaal himself was interested, and then he came.

With the presence of celebrities, this "show" has attracted even more attention.

The two chatted briefly, and then Lu Pingan followed suit.

In less than 10 minutes, Gyllenhaal took his own portrait and stood with Lu Pingan in front of the camera.

Gyllenhaal said: "Those who say Lu can't draw should really come and see, it's a work of art."

"Thanks, Jack."

"Lu, your "Memory Block House" is really great, I wish you success!"

"Thank you!"

To put it bluntly, Hollywood actors are better at it.

There is no question of whether you will be discriminated against if you are Asian.

In fact, China and the United States are still in the honeymoon stage at present, and Chinese culture is still a trend in the old United States.

The heroine's cheongsam in "Spider-Man 1" is an example, and now it has become one of the first-choice dresses for many actress dinners.

"Crouching Tiger, Hidden Dragon" won the Oscar for Best Foreign Language last year, and this somewhat complements it.

Even if there were no such factors, Lu Pingan is now a hot film director in Hollywood, and now he is associated with the Oscars. Generally, celebrities who want to gain some popularity will want to come to gain fame.

This is mutual exposure, which has advantages and disadvantages.

So after Gyllenhaal is over, then comes the celebrity.

Unfamiliar but familiar: Julian Moore, Dell said that this is the nominee for the best supporting actress this year, and this time they are also hyping each other.

Familiar with: Jet, David, Dani Glover, these are all friends.

There is also a small surprise, the 18-year-old widow sister also came.

Now she is a little famous, but there is still a long way to go.

Now that there is a chance to win the Oscar, she came as soon as the agent said it, and she was in Los Angeles anyway.

Lu Pingan calmly finished drawing her.

Widow sister also praised Lu Pingan in front of the camera like other celebrities.

I simply drew five or six figures, and the time came at 5 o'clock in the evening.

The second phase ends.

But this is not over yet. After all, if you want to hype, you have to go big.

Moreover, they all know how to paint for propaganda, so naturally they can't always paint Western paintings, and they have to have some Chinese characteristics.

The two-meter-long rice paper frame has been unfolded at this time.

Hu Qingquan said that it was provided by a local Chinese businessman, and it is generally not very easy to buy.

Thank you for putting aside in advance, there is still more than half an hour before the sun sets.

This time is a bit rushed, but enough!
Then, under the watchful eyes of the crowd and more cameras who just arrived, Lu Pingan used a big brush to sweep across the drawing paper.

It looks like you're scribbling, and it feels like you're mopping the floor.

But this is what Chinese painting is about.

It doesn't matter how good you are at playing the ground, you only care about the taste of rendering.

Hu Qingquan understands one point, so the ink is well adjusted.

After one stroke, those who are knowledgeable can already see that this is exactly the trend of Hollywood's mountains.

After the painting was finished, Lu Pingan used a towel to absorb water layer by layer on the "mountain". Immediately, a landscape painting with different distances and nears came out.

The eyes of the onlookers brightened.

What kind of miracle is this?
This is similar to when Lu Pingan first saw the practice of traditional Chinese painting.

The feeling of artistic conception is secondary, mainly because this kind of painting technique is really magical and very casual.

Other paintings, such as sketches, are all refined little by little with a pen.

Traditional Chinese painting is wide open and closed yet delicate, with a splash, and then lightly retouched, the effect will come out.

Only in this way, Chinese painting will indeed be more difficult.

Chinese people talk about artistic conception, but also about the combination of form and spirit.

It's really hard to get to this point.

But it is not without copying picture books.

According to a format, how to draw mountains, how to draw water.

If you practice a lot, you can be regarded as a little connoisseur, although you will be full of ingenuity.

Of course, a real connoisseur can still see it.

But how many experts does Laomei have?
How many people are present now and in front of the TV afterward?
Even fewer integrate Chinese and Western cultures.

At the same time, Chinese painting is not the underworld culture of neon lights, and no one else can understand it except them.

Chinese painting is an art at the level of human treasures. It is elegant and popular, and there is no need for many thresholds for aesthetics.

So Lu Pingan made this move, although in his own opinion it can only be said to be good.

But it did make the foreigners at the scene shout "unbelievable".

Then Lu Ping'an used a brush to draw a few buildings under the "mountain" and painted some villains.

A sharp-eyed reporter recognized it.

"Is this Hollywood?"

Lu Pingan smiled and said, "That's right, this is the Chinese expression of Hollywood. Is it good to describe the beautiful scenery here in the form of Chinese painting?"

The reporter praised: "It's beautiful, it's a work of art!"

"Thank you."

Lu Pingan smiled, and wrote a few cursive "Hollywood Landscapes" with a brush.

Well, it is the only failure, he is not very good at calligraphy.

But fortunately, it is cursive script, so it is no problem to fool ordinary people.

Then he took out the cubic wooden building block in his hand, which was bought temporarily, 10 cm wide, which was just right, and he scratched and carved his own seal on the spot with a carving knife.

With 11 years of experience in physical special effects, I have also dabbled in some seal cutting, so it is not a big problem to carve a chapter.

This hand is pretending again.

Then print the ink pad, and once it is covered, the "Hollywood Landscape Map" is completed.

Then show it, and everyone praises it.

Lu Ping An took advantage of the trend to finish as planned:
"My short story "Memories of Building Blocks House" is hitting the Oscars. Someone actually smeared me for not being able to draw. Today I used three forms to fight back against it. I want to tell him that no matter who he is, your smearing is doomed to fail. !"

Clap la la la.

The crowd applauded.

Lao Mei likes this.

The more gunpowder smell, the more people like it.

Lu Ping'an continued: "You are also welcome to come to the theater and take a look at my "Memories Building Blocks House". Believe me, the more you experience, the more you will feel the power of the short film. Just be sure to bring a tissue before you go in. Wipe away tears!"

Crash. . .

A "show" is over.

That night, the various TV stations we contacted began to broadcast Lu Pingan's clarification video.

"Oscar Animated Short Film Nominees Publicly Fight Back Against Unprovoked Smears!"

"The author of "Reminiscence Building Blocks House" was questioned that he could not draw, and the director Lu Pingan fought back on the spot"

"Lu Pingan, the director of "Saw", painted on the spot, and Hollywood stars cheered for Lu's Oscar success"

"Artist Lu Pingan presents magical oriental art live"

At the same time, more film reviews and publicity about "Memories" were also printed on various websites and newspaper printing factories.

"The shape and atmosphere of "Memory Building Blocks House" are amazing. When people around me leave one after another and survive alone, I don't know whether it is luck or misfortune. Touching the objects with memories, my heart must be warm and sad. And I ask myself that I don’t have such a strong heart. The whole film has profound implications, is quiet and warm, and exudes a strong and mysterious Chinese atmosphere, which is very precious among a large number of computer works for this year’s Oscars. "Los Angeles Times"

""Memory Building Blocks House" revolves around the memories of the lonely old man's love for his wife and some family memories. A lot of gentle shots are used. The short film seems simple, but it has profound meaning. It focuses on showing a spiritual journey. Following the pure horror film "Chain Saw", Lu Pingan has contributed a purely warm short film. The talented director from China is using his way to bring a storm to Hollywood."

Hundreds of thousands of dollars were spent, plus the popularity of Oscars.

Fighting back against smearing is another news point that cannot be ignored.

That night, many American viewers saw this scene on the TV news.

Live painting, not really a big deal.

However, eye-catching highlights such as "counterattack against smearing", "painting pictures after on-site acceleration" and "on-site Chinese painting with splashed ink" appeared.

Lu Ping'an became famous overnight.

Then follow the host to continue the introduction.

Only then did many people know that this artist is actually the director of "Saw"? !
And his "Memories" is the exact opposite of "Chainsaw"?
Then many people became interested in "Memories".

Among them, it is not known how many "review members" will fill in the ballots and send them out.

As I said before, who the judges choose is actually very emotional and subjective, and there is almost no professionalism at all, and many of them have never even seen the work.

It also makes PR work all the more important.

And now, that's what PR has to do.

At this time, a producer in a certain place in the United States watched TV and asked his assistant with a headache: "Did we say that he can't draw?"

The assistant said regretfully: "You complained, these are your original words."

Producer:"..."

He thinks he will have to change his assistant next year, and the public relations team will also have to change.

If you say a word casually, it will be true. Why do you keep this kind of person.

Of course, what made him even more speechless was that it was a newspaper and a TV, so it would cost at least 60 million US dollars.

It's just a short video, as for it!

As for?
Judging from the short film alone, it is certainly not enough to invest so much.

But from a personal point of view.

Hu Qingquan looked at Lu Pingan who was surrounded by various media not far away.

I think I made a big profit this time!
In the Oscar tracking report, Lu Ping'an and his short films have become the top three most popular among all the short and long films shortlisted for the Oscars.

Lian Jie on the side couldn't help feeling: "Ping An has become famous now, and he is almost becoming the director who receives the most attention at this year's Oscars."

Watts said with a smile: ""Chain Saw" is very popular now, and Lu has perfectly demonstrated his talent and strong desire to win. Don't say that I am belittling you. He is humble and reserved. In fact, most Americans will respect it, but It's just respect, everyone is more inclined to people with strong competitiveness, Lu did the right thing this time, that's how it should be, fight back fiercely, let those people know that he is not easy to bully!"

As he said that, Watts said with emotion: "I don't think it matters whether he wins the Oscar this time. He has already become famous."

Hu Qingquan immediately said: "That still has to be taken, it cost so much money."

Watts showed a confident American smile and said: "Don't worry, if you play the rules, you will gain something. This is America!"

(End of this chapter)