China Entertainment: The happiness of being a director is as simple as that

As soon as the box office data comes out.

The Xingchen film and television company far away in the capital cheered.

In just two weeks, "Wonderful Night" won a super high box office of 2.35 million.

In the future, the box office is likely to exceed 3 million, and it may even break the record of 3.6 million in "Titanic".

This is naturally a huge victory for the Star team.

Outsiders don't know, but people inside the company know that the whole company put in a huge amount of work for the announcement of "Wonderful Night".

You know, the theater coverage of "Fantastic Night" is comparable to that of "House of Flying Daggers".

It's really not easy to do this without the support from above.

There is also Ping An's own movie theater. From the purchase of the store to the decoration, construction or renovation, and then to the announcement of a single movie theater, the employees of Xingchen have spent a lot of energy.

Moreover, the above tasks are only less than half of the workload of this announcement.

Most of the rest are carried out on the main battlefield announced.

For example, the road show of the main creative team, the reports of the cooperative media, and QQ and the Internet, which occupy a large share.

Especially on the Internet.

Lu Pingan paid special attention to it.

Now it seems that the success of "Wonderful Night" is indeed inseparable from the ferment of word-of-mouth on the Internet.

From movie ratings to review controls to how to stay popular.

This is not only a new thing for Star employees, but also a new thing for practitioners across the country.

There was also time to steal the box office during the period, which would bring many surprises to the entire work.

Fortunately, such a pay is worth it.

Not only did the movie box office achieve impressive results, the team also gained excellent experience through this time.

So at this moment, many people in the company were about to cry with joy.

This is team honor, bonus, and future!

"The boss said, the bonus will be doubled!"

Wu Guohua announced to everyone at this time.

Now the employees cheered even louder.

The bonus was good at first, but now it is doubled, it is even happier than New Year's.

However, Wu Guohua also reminded at the right time: "Everyone, don't get too excited, there are at least two weeks before the painting is finished, and there will definitely be negative public opinions in the future, so don't take it lightly."

Everyone expressed their understanding and continued to work.

What Wu Guohua said was indeed correct.

It is good that domestic films have a good box office record, but the position of the early bird is not so comfortable.

Lu Pingan knew this, and so did the people around him.

So what we have to do right now is actually to stabilize the rhythm and not drift away.

So the road show team in Shenzhen City just went back to their rooms after a simple celebration that night.

Get a good night's sleep, calm down, have an interview tomorrow morning, and then continue running as planned tomorrow afternoon.

On the second day, after the media got the data, the news about the film history records swept the entire internal entertainment.

This directly shocked the eyes of countless people in the industry.

Everyone has thought that "Wonderful Night" will have a high box office.

Some media have made predictions before, 2.2 million.

But unexpectedly, it took only two weeks for the 2.2 million yuan to be broken.

And "House of Flying Daggers" has been released for a month, and the final box office is only 1.23 million.

"Wonderful Night" can pull away so much from "House of Flying Daggers"!

And the environment faced by "Wonderful Night" is actually not very good.

First of all, arranging films is a hurdle.

No matter how bad the box office and word-of-mouth of "House of Flying Daggers" was, the film schedule was reduced later because of stealing the box office, but even so, people's film schedule still accounted for at least 20 to 30%.

Moreover, many pirated discs of "Wonderful Night" have appeared on the market.

Finally, it is now two days since the opening of the Olympic Games.

The small screen is hot, how many will snatch the big screen market?
So how on earth did you manage to achieve this feat on Wonderful Night?
There are tricks, there are definitely tricks!
In the face of doubts from the media and some netizens.

China Film released the data immediately.

One word: The data is not falsified.

Soon after, relevant authoritative media also gave an analysis in the first place.

At present, the film has been released for two weeks, and there are currently 3 big screens supporting 75D across the country.

The 3D ticket price for each big screen is 50 yuan. In the past two weeks, the attendance rate of the 3D version has not been lower than 80%.

Except for the 3D version, the attendance rate of ordinary screens in other places is no less than 50%.

The reason is that the "Family Carnival" movie has become one of the most important factors for its success.

This is different from the usual movies. The number of people watching the movie "Wonderful Night" with the whole family is more than the audience of all previous movies.

"Wonderful Night" succeeds because it brings joy and laughter.

The plot and character design in the movie enable the audience to spend a pleasant time in the theater.

Comedy is a type of movie that can cross cultures and languages, and "Wonderful Night" made the audience laugh through creative brains, humorous dialogue and funny plots, as well as Ping An's masterful business methods.

"Fantastic Nights" received extensive publicity ahead of its release, including television, commercials and social media promotions.

These promotions attract more viewers and motivate them to buy movie tickets.

In addition, the film also benefited from the spread of word-of-mouth, and audiences told others that it was a very interesting movie through word of mouth after watching the movie, thereby attracting more audiences to the theater.

In general, there are many reasons why "Wonderful Night" achieved high box office results.

The success of the film itself, bringing joy and laughter to the audience, the use of new technologies and great success, and effective publicity and word-of-mouth communication have all played a positive role in its success.
This time, people in the industry felt the sharp impact from the box office success of "Tai囧" 7 years in advance.

Why did "Lost in Thailand" make more than one billion box office all at once?
Many experts have done analysis.

But no matter how you analyze it, one thing is certain.

That is, no one thought that the film could achieve such a good result from the beginning.

But the reality slapped everyone in the face.

Wasn't it the same for "Wolf Warrior 2" later on?

At the beginning, no one thought it would hit such a high box office.

It wasn't until the results came out that the experts began to make various analyzes after the fact.

And the analysis comes and goes, in fact, it is still one sentence: the audience likes to watch.

It's just the truth.

People who are jealous of you and jealous of you will not let you go because of this.

Soon, more negative comments came after questioning the data.

Some said that the film was not nutritious, some said that Lu Ping'an got off to a bad start, and some said that the cultural relics in the film were full of mistakes and misled the public.

There are also all kinds of negative remarks.

Some are sincerely trying to blackmail you, and some are just for the sake of enthusiasm.

Who made you number one now?

Being "first" naturally has to bear more criticism and doubts.

Ping An Road and the team have already made corresponding preparations for this.

Generally, it will not be dealt with unless it is particularly excessive.

At the same time, when facing interviews, you have to be calm and low-key.

As a winner, such a statement is in line with the domestic atmosphere, Lu Pingan did not want to stand alone.

When facing the interview the next day, Lu Pingan was very low-key and sober.

"Actually, I am also a little surprised by this result. I thought that the film's performance would be good, but I never thought it would be so good."

"If you want me to say the reason, I think it is inseparable from the script, the dedicated performances of the actors, the application of new technologies, and the hard work of the entire behind-the-scenes team."

"Also, the current movie market is much larger than last year. The number of big screens alone has increased by 15% compared to last year, and it has increased by nearly 2002 yuan compared to 1000."

"If you think that in 2002, "Source Code" could get more than 2 million at the box office, and this year it would be almost 3 million. Thinking about it this way, "Wonderful Night" 2.35 million is actually not particularly surprising."

"Of course the most important thing is that the fans support me. Here I would like to thank all the fans. I will try my best to make more good-looking movies in the future."

The reporter asked again: "How much box office do you think the movie will achieve in the future, will it break the record of "Titanic"?"

Lu Pingan: "I am actually very satisfied with the current results. If the box office increases by one dollar in the future, that is the joy of an extra dollar. I am not greedy."

Don't be arrogant or impetuous, win a lot of applause. (end of this chapter)