How China Entertainment was developed

Chapter 324 [Heroes of Heaven and Earth] took the wrong path and should change their name to [Ambush from Nine Sides]
Zhang Nan stayed in China until mid-October.

I didn't leave until the box office performance of "Heroes of Heaven and Earth" and "Infernal Affairs 2" had settled.

The reason why Zhang Nan pays so much attention to [Heroes of Heaven and Earth] and [Infernal Affairs 2].

Mainly the box office performance of "Infernal Affairs 2" is related to the impact of "Infernal Affairs 1" on the Hong Kong Film Market. Is it a brief comeback or the starting point for another prosperity of the Hong Kong Film City?

The box office performance of "Infernal Affairs 2", which is far behind that of "Infernal Affairs 1", clearly clarifies the answer - it is a short-term comeback.

因为相较于【无间道1】的香江6000多万票房，【无间道2】只有2000万出头，连两千500万都没到。

This has led to a big problem in the copyright sales of [Infernal Affairs 2].

Not to mention selling global rights, the rights to screen in Asia are difficult to sell.

And if we talk about the results of [Infernal Affairs 2], it is related to the situation of the Xiangjiang Film Market.

Then the performance of [Heroes of Heaven and Earth] is related to the future situation of the mainland film market.

"Hero", a movie with a box office of 2.5 million yuan, not only made the mainland film and television industry see the potential of the mainland film market, but also made major overseas film and television companies see it.

After all, the 2.5 million yuan converted into US dollars is more than 3000 million, which is not a small amount.

Then Columbia Pictures, the closest company, followed suit and tried its hand.

The result~
Now it has been revealed.

The production fee of 1000 million US dollars is equivalent to an investment of more than 8000 million yuan, and "Heroes of Heaven and Earth" needs a box office of about 4000 million yuan to make back the investment.

Of course, Columbia Pictures didn't expect "Heroes of Heaven and Earth" to win a box office of 4000 million yuan. After all, that was a bit ridiculous.

Columbia Pictures’ expectation is that as long as [Heroes of Heaven and Earth] can pay less, it won’t pay that much.

So this film production chain in which Colombia finances it, then finds mainland directors and actors, and then mixes in some neon artists, can be considered a success.

Then you can continue to invest in it.

After all, Columbia Pictures also understands the current economic situation in the mainland, and knows that the number of people who can afford to watch movies regularly is still not very large.

Columbia Pictures is targeting the mainland, a super market with a population of more than one billion.

A small amount of losses in the early stage can be accepted as long as they are within a reasonable range, and are purely regarded as cultivating the market.

but--

The box office performance of "Heroes of Heaven and Earth" directly gave Columbia Pictures a big fight.

4000 million yuan box office.

Even the production cost of "Ta Ma" is less than half, and it is only a fraction of the box office return.

This wave of "Heroes of Heaven and Earth" directly caused Columbia Pictures to suffer a huge loss, and also directly collapsed the market cultivation plan that Columbia Pictures was preparing.

Because according to this kind of compensation for a movie, not even Columbia, not even Disney Pictures, can bear it.

On a private jet.Zhang Nan looked at the information about [Heroes of Heaven and Earth] and [Infernal Affairs 2] handed over by his assistant.

The assistant said with guilt, "Mr. Zhang, actually the Mainland Longbow Film and Television Branch also has similar ideas to Columbia Pictures. After seeing the box office success of [Heroes], they also wanted to follow suit and try making some costume movies." Water, it’s a good thing I didn’t try it, otherwise I would have lost money this time.”

Zhang Nan waved his hand directly after hearing this, "It's not impossible to try, but if the project only focuses on the mainland market, then the cost must be controlled."

"Because the current size of the mainland movie market is less than 30.00 million yuan in box office, and the main income of mainland movies is only the movie box office, and they can only get 2000% of the movie box office, then the production fee of a single film exceeds If it’s a [-] million yuan project, then don’t get involved.”

"Of course, if there is a director like Zhang Yimou who has had a box office hit, then the standard can be raised appropriately, but it is not appropriate if it exceeds 4000 million yuan."

The assistant nodded upon hearing this, "I will pass on your instructions."

Zhang Nan nodded slightly when he saw this, and once again focused his eyes on [Heroes of Heaven and Earth], sighing and criticizing: "Actually, the reason why [Heroes of Heaven and Earth] failed was mainly because it followed the trend and followed the wrong direction."

"It's been more than a year since [Heroes] was released. I've seen everything I should see. Those who don't want to spend money have also watched pirated copies. Now you've imitated the whole "Heroes of Heaven and Earth". Of course it's not attractive. To follow the trend, you have to follow Zhang Yimou’s new film [House of Flying Daggers], [House of Flying Daggers], [House of Flying Daggers], etc., the box office is definitely better than it is now.”

Regarding Zhang Nan's failure in [Heroes of Heaven and Earth], he felt as if a mouse had spoiled the pot of porridge.

Because when "Heroes" aims to launch blockbusters in the mainland, the film and television industry in the mainland at this time has a feeling that everything is competing for vitality.

However, the huge failure of "Heroes of Heaven and Earth" to follow the trend can be said to have directly brought the mainland film industry into the era of big directors, making it much more difficult for many small and medium-sized directors to attract investment.

Of course, it is not easy for an unknown director to attract film investment, even in Hollywood.

But this stage in the Mainland is really a bit too difficult.

This can be seen from the fact that in the past few years in the Mainland, apart from a few directors who had long been famous, there were no new generation directors emerging.

When the assistant heard the words "Ambush from Nine Sides" and "Ambush from Eight Sides" in Zhang Nan's words, he suddenly thought of a company in his mind and blurted out, "You mean to learn from The Asylum - the operation of the copycat film company."

The Asylum, a film and television company that makes even the giant Hollywood studios helpless.

Because what this company is good at is frantically testing the edges of copyright laws, and then using them to promote super blockbusters that Hollywood giants spend a lot of money on.

For example, Disney spent hundreds of millions of dollars and a lot of time to shoot "Pirates of the Caribbean". This company spent less than 100 million U.S. dollars and about ten days. Compared with the peak period of Xiangjiang Film Production Even faster, the finished film will be shot.

Then, a week or two before "Pirates of the Caribbean", they used similar posters with the title of "Pirates of the Caribbean" to trick people who wanted to watch "Pirates of the Caribbean" into the cinema.

In the future, this company will also compete with "The Da Vinci Code" and produce "Da Vinci Treasures" in advance; compete with "Transformers" and produce "Transforming Body" in advance; Atlantic Rim]...

Zhang Nan nodded when he saw this, "Don't think that the copycat film company is stupid, but I haven't made any compensation for making movies."

The assistant looked a little stiff after hearing what Zhang Nan said, "It would be unseemly for us, Longgong Film and Television, to do this kind of operation in China!"

"It's not very honorable, so I just said it casually after seeing [Heroes of Heaven and Earth] lose so badly." Zhang Nan agreed.

The assistant breathed a sigh of relief when he heard this, but suddenly thought of something again, and asked: "Mr. Zhang, do you think there will be companies similar to Hollywood copycat film companies in the mainland film and television industry in the future?"

Zhang Nan didn't answer, just glanced at the other party.

Will it appear?
When you see "Autobots" which is only one word different from "Cars", you won't have such doubts.

(End of this chapter)