How China Entertainment was developed

Chapter 348 Feng Xiaogang: Really accurate at judging people
"Kung Fu", which grossed 1400 million yuan at the box office on its first day in the mainland, also performed well at the box office in Asia, which is also influenced by Confucian cultural circles.

However, in the box office performance of European and American film markets, "Kung Fu" is much inferior to orthodox costume blockbusters such as "Crouching Tiger, Hidden Dragon" and "Hero".

Of course, although it is not as good as [Crouching Tiger, Hidden Dragon] and [Hero], it is still much better than [House of Flying Daggers].

After all, the quality of the movie lies here.

Even if it is difficult for Europeans and Americans to understand the content of the movie due to cultural reasons, the lens language is the same.

Therefore, due to the box office performance of "Kung Fu", and the fact that director Zhou Xingxing is a senior superstar and director, the mainland media basically grabbed this news and refused to let go.

Seeing the momentum of "Kung Fu", Chinese film and television stars Da Wang and Feng Xiaogang were a little numb.

Because the premiere of "A World Without Thieves" was one day later than "Kung Fu".

Now that [Kung Fu] has taken up all the traffic, [A World Without Thieves] is in dire straits.

At this time, although Feng Xiaogang has experienced comedies such as "Party A and Party B", "See You or Be Seen", "Big Shot", "Mobile Phone"... and so on, he has a bit of a reputation as the king of mainland Chinese New Year comedies.

If this wave of "A World Without Thieves" can achieve huge box office success in the mainland, then Feng Xiaogang can become a major director in the mainland at this time, comparable to Zhang Yimou, Zhou Xingxing, and Chen Kaige.

You know, this is already amazing.

Because of the above three people, Zhang Yimou has won awards and box office; Zhou Xingxing is one of the most popular movies in Hong Kong, and he still directs and acts by himself; Chen Kaige was the first in the mainland before experiencing the failure of "The Promise" The name of the winner of the Palme d'Or is also a well-known brand, otherwise China Film would not have spent a huge amount of money to direct "The Promise".

And Feng Xiaogang just relied on a few comedy films that were successful at the box office, and he has accumulated to the point where he can stand shoulder to shoulder with a few people. He certainly has the strength, but luck is more important.

But now this fortune is about to be interrupted by [Kung Fu], and the Chinese-American Wang Dawang and Feng Xiaogang cannot help but not be impatient.

Of course, compared to Feng Xiaogang's anxiety, the Chinese-American king's mood is much more stable.

Because although "A World Without Thieves" invested 3000 million yuan, it has already recovered the cost and made a small profit just by relying on the 4000 million yuan in revenue from embedded advertising.

This is also the reason why Chinese-American kings are so confident when facing Zhang Nan's powerful film distribution capabilities.

Because the cost of their Chinese-American movies can be recouped just through product placement, and the box office generated by theatrical distribution is just the icing on the cake.

"How about we adjust the schedule?"

Mr. Wang, a Chinese-American, gave his own advice, which was also very pragmatic. If the enemy is too aggressive, then avoid it.

As a result, the Chinese-American boss shook his head and refused, "No, there is currently only one Lunar New Year slot in the Mainland that has great box office potential. In other movie theaters during other slots, even deserted movie theaters can run away with rats. The fate of "House of Flying Daggers" in July It’s not like you haven’t seen it, so what about Zhang Yimou, who has photographed [Hero]? It didn’t end in a hurry.”

Regarding Mr. Wang's statement, Feng Xiaogang nodded in agreement.

"If that's the case, what are we talking about? Let's just release it directly. Anyway, we have already recovered the cost of this film through product placement, and the box office will be pure profit." Xiao Wang always asked with some confusion.

The king glanced at his younger brother angrily, "Am I worried about the box office of [A World Without Thieves]?"

"Huh?" Mr. Wang was stunned.

"Don't you feel that the schedule of [Kung Fu] is a bit too specific to [A World Without Thieves]? And Zhang Nan's appearance at the premiere of [Kung Fu], don't you feel that something is wrong?" The Chinese King continued to give His brother explained.

But the Chinese Mr. Wang shrugged nonchalantly, and said in a somewhat unceremonious manner: "Something's wrong? No! Doesn't Director Zhang often come back to Asia from Hollywood to travel around? I heard that Director Zhang was at the premiere of "Kung Fu" My hands have never been idle, and in the evening it was even reported that Director Zhang was fighting three people with a single gun."

Chinese-American President Wang: "..." Listening to his younger brother's inappropriate words, Chinese-American President Wang once felt that the situation of [A World Without Thieves] being attacked by [Kung Fu] was a bit coincidental.

After all, the hottest time in mainland China is the Lunar New Year time, so the appearance of [Kung Fu] is a high probability event.

But Mr. Wang, who has managed to get to this point, is still cautious.

"Don't worry about whether it's true or not. In recent years, because we have developed product placement to recover the cost of movies and even make a lot of money, we don't pay much attention to the box office revenue of movies released by theaters, so our attitude towards Longbow Film and Television is somewhat It's a bit of a mistake to underestimate it.

After all, in Hollywood, Director Zhang always took off his pants and went to the streets, a figure that no one dared to criticize. We have been doing this in his hometown for the past few years. If one day he doesn't like it, and he starts to make some mistakes, we will I guess I won’t be able to eat enough to walk around. "

Listening to his eldest brother's words, Xiao Wang always had doubts, "No, our movies don't rely on the box office of theaters..."

But before he finished speaking, he was interrupted by Mr. Wang with a wave of his hand, "Our Chinese movies do not rely on the box office of theaters, but the movies still have to be released in theaters, otherwise the placement fees of advertisers will not only be I want full refund and compensation.”

Being reminded like this by Mr. Wang, Xiao Mr. Wang suddenly woke up.

indeed.

Although the box office revenue of their Chinese-American movies does not account for the majority, and the main revenue comes from product placement, advertisers do not spend money in vain, and they have to look at the effectiveness of the advertising.

Previously, [A World Without Thieves] failed to pass the first trial and got the dragon label, which did not scare the two brothers to death.

The implanted advertising fee of 4000 million yuan starts at 8000 million yuan in case of default.

Fortunately, it was settled in the end.

But given Longbow Film and Television’s influence in the country and its relationship with China Film Group, it’s really hard to turn against Longbow Film and Television.

Needless to say, it will definitely be much more difficult for their Chinese-American movies to be released in the future.

"Brother, I understand. I will pay attention to the relationship with Longgong Film and Television." After Mr. Wang understood at this time, he nodded solemnly.

Listening to his brother's solemn statement, the king was always speechless.

Are you paying attention?
What's the point of paying so much attention? Let alone meeting, you can't even get through Zhang Nan's phone number, so why are you paying attention?

So Mr. Wang turned his attention to Feng Xiaogang, who had been standing by and said little, and said: "Xiaogang, you and Director Zhang still have some affection. I still need to trouble you to help me with this matter."

Feng Xiaogang: "..."

The box office of my work was sniped, and then I had to smile at the mastermind behind the sniper. Who do you think I am?

President Wang naturally saw Feng Xiaogang's silent heart, so he directly showed the chips he had prepared long ago.

"This is part of the equity of Chinese Americans. I plan to transfer it to you at a low price. From now on, you are not only a Chinese American director, but also a Chinese American shareholder."

This bargaining chip has been prepared by Mr. Wang for a long time. After all, Feng Xiaogang is the current pillar of the Chinese-Americans, and he cannot be allowed to leave the Chinese-Americans.

When Feng Xiaogang saw Mr. Wang's bargaining chip, his eyes lit up and he almost said loudly: You are really good at judging people.

(End of this chapter)