How China Entertainment was developed

Chapter 396 The huge price gap between Autobots and Decepticons
silence.

After Zhang Nan finished his three-axe trick, the entire conference room fell into silence.

It's not that Zhang Nan's three-axe trick failed. In fact, Zhang Nan's trick was quite successful.

But it was so successful that it shocked all the brands, causing the scene to be a bit cold.

When one by one the brands came to their senses, they found that the conference room was in a state of silence, but they were all smart people and chose to remain silent and put pressure on Zhang Nan.

After all, they are not fools. Seeing that Zhang Nan has said that [Transformers]'s product placement is so effective, the price must not be low.

Zhang Nan's "Lion Opens His Mouth" has not only been widely circulated in Hollywood, but has also broken through the global media publicity.

Fortunately, Zhang Nan is not just Cheng Yaojin, who only knows three axes, but also has a small hand.

Moreover, the atmosphere in the conference room at this time seemed silent on the surface, but every brand owner in the mainland was excited by Zhang Nan's three-point axe, like a volcano before erupting, with only one fuse missing.

"I have a betting agreement with Paramount on the box office of [Transformers 1] with a global box office of one billion US dollars. Now I can also sign an additional betting agreement with various brands. The total global box office of [Transformers 1] If the advertising effect is not up to standard due to less than one billion U.S. dollars, the money will be refunded at that time.”

It can almost be said that as soon as Zhang Nan finished speaking, the brand owners below couldn't hold it any longer.

Because these car brands have vigorously advertised their cars for so many years, they hardly received any good reviews when calculating performance at the end of the year.

Because the effect of car advertising is not only difficult to see, but also difficult to see in a short period of time.

After all, few people would go to a 4S store to pick up a car just because they saw a car advertisement.

At most, after watching a wonderful car advertisement, I have a better impression of the brand, and then it will show some growth in long-term and overall car sales.

Then it is difficult to estimate the performance of the advertising department of brand cars.

As soon as Zhang Nan played like this, he gave the automobile advertising department a standard that could somewhat quantify performance.

"Ferrari quoted a price of US$2000 million for the Bumblebee prototype." Garni, the vice president of the Ferrari brand, was the first to raise his hand and gave his proposal for the second leading actor among the Autobots in "Transformers 1". Bumblebee, the idea of ​​becoming a Ferrari.

As a result, the vice president of the Chevrolet brand over there suddenly quit his job.

Because in the [Transformers] anime, the prototype of Bumblebee's car is the yellow version of the Camaro, a luxury brand owned by Chevrolet.

Ferrari is cutting things off.

"Gani (Ferrari Vice President), what do you mean? Everyone knows that the prototype of the Bumblebee is our yellow sports car Camaro owned by Chevrolet." Chevrolet's vice president looked at the Ferrari vice president angrily and reprimanded.

The vice president of Ferrari was not false at all, and said: "I think our many yellow-painted Ferrari sports cars are more suitable as the prototype of Bumblebee, and this is the movie version of [Transformers], not the anime version of [Transformers]" King Kong], if we follow the anime version, why are we still attending this meeting today?"

After finishing speaking, the Ferrari president looked at Zhang Nan.

Zhang Nan was secretly happy when he saw this. What he wanted was this kind of fighting atmosphere.

But it was not good to overdo it, so Zhang Nan could only show a crocodile smile to the Ferrari president.

As a result, just as Zhang Nan finished smiling, the vice president of Volkswagen raised his hand again.

"Volkswagen offers Bumblebee prototype for $2500 million."

The vice president of Chevrolet immediately turned his head and looked at the vice president of Volkswagen fiercely, but he could not say the words he had just said angrily to the vice president of Ferrari.

Because in the animated version of [Transformers], a Beetle-type car owned by Volkswagen is also the prototype of the Bumblebee.

It's just that this Beetle-type Volkswagen has long been outdated, and its image is not very good.

Therefore, the vice president of Chevrolet knew that Volkswagen was taking advantage of the situation and raising the price, so the president of Chevrolet said angrily: "2500 million US dollars to buy the Beetle version of the Hornet, Volkswagen is really rich!"

The vice president of Volkswagen shrugged and said nonchalantly: "We at Volkswagen are indeed rich, but these 2500 million US dollars are prepared for one of its high-end coupes." Then the vice president of Chevrolet did not say anything else, then Someone started to quote Bumblebee again.

In this situation, the vice president of Chevrolet also knew that it was better to block the situation than to block it, so he suddenly raised his hand and said: "3500 million US dollars."

Directly raising the price by 1000 million U.S. dollars, it was just an advertisement. This move by Chevrolet's vice president can be said to have severely shocked a group of peers who were watching the excitement and did not think it was a big deal.

But this kind of deterrence did not last long, and someone else made another offer.

"Five million dollars."

The quote was from BMW, and the price increase was $500 million as soon as I opened it, which was very generous.

In fact, as BMW in the BBA, although it is as famous as Audi and Mercedes-Benz in the mainland, in Germany, BMW is slightly behind the two.

But in recent years, because of the name, it has been widely praised in the mainland and made money like crazy.

Once you have money, you naturally want to become more famous, so BMW has made a bold move this time.

Then the scene became more and more lively.

Dick Frank, the president of Paramount who was sitting next to Zhang Nan, saw that Bumblebee, who was only the second-in-command of the Autobots, was asking for higher and higher prices. He couldn't help but murmured in a low voice: "If Optimus Prime is a car or a sports car, he should How wonderful!"

Zhang Nan nodded in agreement when he heard this.

But he can adjust the brand of the car in the movie version of [Transformers].

But it is difficult to adjust the car model, so I can only regret it.

In the end, the prototype of the Bumblebee was still won by Chevrolet, but the price soared significantly compared to the original time and space, reaching 6500 million US dollars.

After the fierce competition from Bumblebee, the prototype car competition among the remaining Autobots became much milder.

But only in relative terms.

In short, after all the prototype images of Autobots and Decepticons are sold.

[Transformers 4.5], which had a production fee of 1 million U.S. dollars, directly repaid more than 1 million U.S. dollars and nearly [-] million U.S. dollars.

If Paramount were willing to replace Zhang Nan at this time and change the protagonist and director, the entire film project would have already made a profit without having to be released.

But Paramount also knows that the reason why this wave of "Transformers 1" can sell for so much money is not the "Transformers", but the gambling agreement recognized by Zhang Nan's three axes and the car brand.

And when the owners of these car brands left, they were either distressed or angry.

Zhang Nan began to pack up the signed contract.

Then a statistic.

Look at the huge amount of product placement advertising fees paid by the car companies on the Autobot side.

Looking at the Decepticons, they were either fighter jets or tank prototypes. He couldn’t go to military industrial companies to solicit sponsorships, and the advertising fee was almost zero. Zhang Nan couldn’t help but muttered: “You deserve to be the Decepticons as villains. .”

In fact, you can't blame the Decepticons, because even if the Decepticons are cars, the cost of implanted advertising is probably not comparable to that of the Autobots.

After all, no brand wants to be the villain.

In the future, the Apple Group will have strong requirements that villains in movies cannot use iPhones, so that in many mystery and suspense films, the good guys and bad guys can be distinguished by looking at the user's mobile phone.

(End of this chapter)