How China Entertainment was developed

Chapter 568 [The Bourne Supremacy 4] Imitation failed

August.

As the North American summer vacation is coming to an end.

Many films that have been delayed for various reasons can no longer be released.

And although the momentum of "Batman 3" is strong, it has not yet reached the dark horse of "The Hunger Games 1", the speed of "Avengers 1", and the crushing power of "006".

Overall, [Batman 3] is a normal and logical Hollywood blockbuster.

then……

8 month 10 day.

"The Bourne Supremacy", produced and distributed by Universal Pictures and starring Matt Damon, followed Tom Cruise's "Mission: Impossible 4" in front.

The result~

With a total cost of US$1.25 million, [The Bourne Supremacy] only took in a box office of US$4 million in North America in its first three days.

And the single-day box office the next week dropped directly to three to four million US dollars per day.

Many acquaintances in the Hollywood circle understand directly what results such results mean.

This means that it will be very difficult to get back the cost of [The Bourne Supremacy 4], and the project of [The Bourne Supremacy 5] will probably not be possible either.

Matt Damon almost couldn't hold it back and called Zhang Nan directly.

Without it.

[The Bourne Supremacy 4] does not have a guest appearance by Zhang Nan, nor does it have a guest appearance by Zhang Nan's artists.

Of course.

It’s not that Universal and Matt Damon didn’t want to invite them, but that during that time Xiao Jew and Ye Quanzhen were about to give birth, and Zhang Nan could guest star in [The Hunger Games], [The Hobbit 1], [007: Skyfall]...etc. The movie is already pretty good.

Moreover, Universal and Matt Damon themselves also want to try to see how the "Bourne Supremacy" series will fare at the box office without Zhang Nan's indirect influence.

But as soon as this result came out, Universal and Matt Damon were a little unable to bear it.

After all, the gap between [The Bourne Supremacy] and [Mission: Impossible 4] is too big.

Therefore, Universal and Matt Damon are currently actively communicating with the person in charge of Longbow Film and Television about Longbow Film and Television learning to invest in "Mission: Impossible 4" and also investing in the "Bourne Supremacy" series.

Then after "The Bourne Supremacy" was confirmed to have failed at the box office, Millennium Pictures rushed forward with "The Expendables 4".

Then~

The end is even worse.

[The Expendables 2]’s first-day box office in North America barely exceeded $ million.

In the three days of the weekend, the box office was only over 2800 million US dollars, which was about one-third less than the box office of "The Bourne Supremacy", which was even worse.

Suddenly.

The film market atmosphere, which was originally a bit anxious for the film to be released, suddenly became less exciting.

After all, if one movie has a huge box office hit, you can say it’s a coincidence, but if two movies continue to hit a box office hit, it’s hard to use such an argument anymore.

Then someone suddenly reacted.

This year’s North American summer season box office potential seems to have been somewhat overdrawn.

Let's talk about "The Hunger Games" first. Although it was released in mid-to-late March, its global box office of 700 million US dollars has definitely had a certain impact on the box office potential of North American summer movies and TV shows.

Then there is "Avengers 1", which was released in mid-April. The second half of the hot schedule has directly entered the scope of the North American summer vacation.

It was just crushed by [006].

But it also made a box office of 15.2 billion US dollars.

Next came "006" starring Zhang Nan. The global box office of the single film exceeded 1 billion US dollars, and the subsequent "Prometheus" and "Teddy Bear ", which were released later, both took over million and million respectively. US dollar box office.

Later, [The Amazing Spider-Man 1] and [Batman 3] were released.

Adding up these zeros and zeros, the cumulative box office of North American summer blockbusters in 2012 has reached nearly billion US dollars.

In four months, it grossed nearly 7 billion U.S. dollars at the box office. This amount is indeed shocking.

then--

Movies that were originally eager to be released are now being delayed.

Of course. There is nothing that can be done about the ones that have already been released.

However, it is not too late to make up for the situation before it is too late.

Millennium Pictures, the copyright holder of the "The Expendables" series, may have insisted on itself, or may have been reminded by the operation of the "The Bourne Supremacy 4" series, and began to insist on Zhang Nan's guest appearance in "The Expendables 3".

This made Zhang Nan a little annoyed.

And the summer vacation in North America slowly disappeared in such a strange atmosphere.

However, the hot schedule of the mainland film market is only slowly beginning.

……

Mainland.

9 month 27 day.

Produced and distributed by an ethnic Chinese, "Tai Chi 1 from Scratch", which cost million yuan, has begun to land in major theaters in the mainland with huge publicity.

But smart people can see that although [Tai Chi 1 from Scratch] is very popular, its foundation is extremely shallow.

A lot of publicity focuses on the supporting character 'Fire Cloud Evil God'.

This is very strange.

After all, in terms of image, the actor who plays "Fire Cloud Evil God" is indeed not very handsome. In terms of role, he is a supporting role in "Tai Chi 1 Starting from Scratch".

But if you look at the cast list of "Tai Chi 1 from Zero", you will understand.

This is a last resort operation.

After all, the promotion of "Fire Cloud Evil God" can at least gain some impression in front of the audience. It goes without saying that [Kung Fu] is popular. Every supporting role is better than the protagonist of other movies.

But promoting Liang Jiahui and Yang Angel...

The Liang Family Club is known as the versatile actor. One of the main reasons is that the audience doesn't remember him very well and he is not very popular.

If it really is a fire, no matter how you change it, it won't work.

Monkey King can be recognized by monsters even if he transforms into Xiao Zuanfeng, let alone ordinary people wearing makeup.

As for Yang Angel, let alone that. At this time, Leader Huang has not yet made his mark, so don't talk to her.

Then there is director Feng Delun.

Let's put it this way, Feng Delun became a director because he couldn't get ahead as an actor.

Tell the truth.

A movie with such a lineup can be approved by Chinese Americans.

Moreover, it started with two films in one shot, with a total investment of 1.2 million yuan.

Basically, it can be confirmed that this project is not a serious way to make money.

In fact it is.

The Chinese plan for the [Tai Chi 1.2] project is an experimental operation.

Seeing that the mainland film market is booming now, let's see if we can use a scam method to edit the only watchable content in the shit into a movie promotion video, and then broadcast it to fool a group of wandering audiences into harvesting.

It turns out.

The Chinese succeeded.

The box office was RMB 810.5 million on the first day and RMB 3396.1 million in the first week.

The box office performance of "Tai Chi 1 from Scratch" is basically certain to be able to recoup its million yuan cost of external publicity, and it can also make a small profit.

Of course there are bad reviews.

But this was only 2012, and the Internet was well developed, but the place for reviewing and communicating with various reputable films was not yet complete.

Let the Chinese take advantage of a loophole.

(End of this chapter)