How China Entertainment was developed

Chapter 582 Xu Zheng’s new projects and analysis of the current mainland market

"Okay, let's stop chatting. What do you want to do when you come today?"

After joking for a while, Zhang Nan changed the topic to a serious subject.

When Xu Zheng saw this, he immediately corrected his attitude. He took out a document from his bag, handed it to Zhang Nan with both hands, and said, "Isn't this [Tai囧] about to be painted? I just want to strike while the iron is hot. Let’s work on another project to maintain the popularity.”

Zhang Nan raised his eyebrows slightly when he heard this, and took the project handed over by Xu Zheng with some curiosity.

Because in his memory, Xu Zheng in the original time and space was put on hold for several years after "囧囧", and it was not until 2015 that the third part of "囧囧" was completed - "Hong Kong 囧" .

Of course.

During this period, Xu Zheng was not idle either. He also teamed up with Ning Hao and Huang Bo to create the 2014 domestic film box office champion "Heart Blossom Road".

Suddenly a new project popped up, which made Zhang Nan a little surprised that his influence on Xu Zheng was too great.

However, this surprise disappeared without a trace after Zhang Nan finished reading the document.

Because the name of this project is called [Hypnosis Master].

Original Time and Space is indeed Xu Zheng’s new work after [Thailand].

It's just that it's not a director and a starring role, but just a starring role.

At that time, Zhang Nan was still wondering how Xu Zheng, who had finally become a director with great difficulty, returned to being an actor after the success of "囧囧", and it was with a not-so-famous director in Hong Kong and several not-so-famous directors. Artists collaborate on new films.

But now it seems that this "Hypnosis Master" is probably Xu Zheng repeating his old tricks.

Learn from the old practice of jumping from artist to director.

First find someone else to test the waters in the name of director.

In this way, even if the movie fails, it will not damage his reputation as a new mainland comedy director.

And if the 'water temperature' is right and the response is good, it won't be too late for him to make a new movie himself.

After seeing through Xu Zheng's operation, Zhang Nan didn't see through it and said bluntly: "You want to continue the process of [囧囧] before [囧路1], let others direct the lead first, And then you’ll make a second one yourself?”

Xu Zheng never thought that his plan could be hidden from Zhang Nan. After all, when he was filming "囧囧", he had a complete showdown with Zhang Nan regarding the operation of "囧囧1".

"I have this idea, and it's safer to operate this way." Xu Zheng said calmly.

Zhang Nan nodded in approval when he heard this, and then asked: "Why don't you continue to make comedies, but transition to feature films? You must know that with your current box office success with "Thailand", as long as you make another comedy , even if it’s not [Embarrassing Journey 3], mainland audiences will buy it, and the box office will be guaranteed.”

Xu Zheng was asked this question by Zhang Nan and didn't know how to answer it for a while.

But fortunately, after thinking about it for a while, Xu Zheng finally came up with his words and said, "We can't just rest on our laurels and rest on our laurels. We have to actively explore new areas."

The words are beautiful and the reasons are quite valid.

But Zhang Nan knew the reasons behind this, and there were many things Xu Zheng didn't say, and there were also many perfunctory words in his words.

After all, I don’t want to rest on my laurels, but before the success of "囧囧", your "Nightclub" and "囧囧路1" were continuous efforts in the field of comedy films, and I didn’t see you. Xu Zheng said he was resting on his laurels. It is estimated that if someone asked Xu Zheng related questions at that time, Xu Zheng's answer would be that he would devote his life to the mainland comedy industry.

And the deeper reason why Xu Zheng wants to switch from comedy to drama is probably because he wants to win awards and gain a celebrity status.

After all, the comedy field is mostly at a lower level in the mainland film and television market.

Didn't you see that in the original time and space, Feng Xiaogang has won the annual box office championship in the mainland film market for many years and repeatedly set box office records, but he was always placed below Zhang Yimou and Chen Wuji.

Even after Chen Wuji came up with [Wuji], Feng Xiaogang was a bit inferior to Chen Wuji in terms of popularity.

But these are all personal thoughts and have little to do with Zhang Nan, and he doesn't care that much.

"So you are here to bring me projects and attract investment?" Zhang Nan asked again.

Seeing this, Xu Zheng nodded quickly and immediately said good things, "Director Zhang, you supported me so much on [Thailand]. Now that I have plans for a new project, the first thing that comes to my mind is you."

Xu Zheng said this sincerely. He really felt that the success of "囧囧" was not only due to the quality of the film and its timing, but also the protection of Zhang Nan's deep resources.

After hearing Xu Zheng's words, Zhang Nan pondered for a moment.

Because the original space-time [Hypnosis Master] project is a bit of a trap.

With an investment of 1.3 million yuan and a box office of 2.76 million yuan, it made a small loss of more than million yuan.

In fact, losing some money is nothing, Zhang Nan doesn't care too much.

The problem is that this "Hypnosis Master" has no fancy special effects and no explosive action. It is all about dialogue and plot. The quality is not worth the 1.3 million yuan investment!

The investment here is very wet!

Zhang Nan can accept investments in projects that he knows are losing money. After all, he can't always invest in projects that make huge profits. Then it will be difficult to miss out in the future, because everyone will watch him and then cut off the investment.

But Zhang Nan couldn't accept being cheated out of money.

After some thought, Zhang Nan made up his mind, raised his head and spoke in a formal tone: "Director Xu, if what you bring this time is a comedy, then there is nothing to say. You can set whatever conditions you want. After all, we have [Thailand]. The foundation of "囧" is there, but now you are bringing a feature film.

The mainland market seems to be booming during this period.

Your "Thailand" has exceeded 2 billion yuan at the box office. At the beginning of this year, Urshan's "Painted Skin " also took in million yuan at the box office. Now Chenglong's "Twelve Zodiac Signs" is also in theaters, accumulating It has a box office of more than million yuan, and it is estimated that it will have a box office of million yuan by the time it is released.

But apart from comedies, these types of films all have one thing in common, and that is that the visual special effects are very good.

Regardless of whether it's the old-fashioned dragon-riding vaudeville comedy action or Wuershan's new CG special effects, only pictures that can give the audience a great visual impact can achieve great success.

Otherwise, even if Feng Xiaogang, who has accumulated fame for many years, made a movie called "1942", it would not be a hit at the box office.

And in the project plan you handed me, I didn’t see any eye-catching visual effects plans. They were all brain-burning plots and suspenseful atmospheres.

If a movie like this is made, the box office potential is very worrying! "

(End of this chapter)