How China Entertainment was developed

Chapter 610 Two old men fight against the storm and beat up a beautiful and handsome man

11 month 22 day.

Zhang Nan went to North America again to attend the premiere of "The Hunger Games 2: Catching Fire". After all, they paid for it.

Then the premiere of "The Hunger Games 2" was very successful, as reflected in the box office, which was US$7095 million on the first day, US$5261.9 million on the second day, and US$3450.5 million on the third day.

In its first three days, "The Hunger Games 2" grossed US$1.59 million in North America and US$3.07 million globally in a single week.

The fiery momentum directly killed [Thor 2] with one move.

And Lionsgate Pictures looks at the enthusiastic box office performance of "The Hunger Games 2", and also has the glory of Summit Pictures in the "Twilight" series, and the loneliness of Summit Entertainment after the completion of the "Twilight" series. .

Lionsgate Pictures learned from Summit Entertainment’s experience in operating the “Twilight” series and made improved changes to the filming of the “Hunger Games” series.

Why did you have to wait until the last one [Twilight Saga 4] to start filming one part and two movies?

What a waste.

So Lionsgate plans to start doing this in [The Hunger Games 3].

Even if it weren't for "The Hunger Games 2" being the second sequel in the series and not having enough fan base, Lionsgate would have planned to do just that with "The Hunger Games 2".

Then [The Hunger Games 3 (Part ): Mockingjay] was set up.

Zhang Nan always felt that in the word "Mockingjay", Lionsgate Pictures mocked Summit Pictures for directly completing the "Twilight Saga" project, which meant that it was a silly bird.

……

Zhang Nan originally planned to stay in North America for a few more weeks, and by the way, he also attended the premiere of "The Hobbit 2", which is scheduled to be in early December, so as not to have to fly halfway across the world. of.

But Warner Pictures saw that Lionsgate Pictures attached so much importance to the "Hunger Games" series, and "The Hunger Games 2" was so successful at the box office.

The temporary decision was made to postpone the premiere of "The Hobbit 2" originally scheduled for December st.

It’s not that Warner Pictures thinks [The Hobbit 2] is afraid of [The Hunger Games 2].

This is not enough.

The [Hunger Games] series has only finished filming two parts, and the second part is even being released.

Although the box office of the two "Hunger Games" series is gratifying, compared with the "Hobbit" series, which is the successor to the "Lord of the Rings" series that has taken on billions of dollars in box office, and the first film's global box office directly broke the billion dollar threshold, In terms of establishing the status of the entire series as the world's top series, it is still not qualified.

It's just business~

What matters is money, not a battle of wills.

[The Hunger Games 2] This kind of movie that fans clearly want and boo is oriented towards the movie. The early stage is fierce, but the stamina is very insufficient. It is irrational to directly put aside the early stage toughness with such an existence.

If you step back a little and avoid the limelight, you can make more money. Why not?

So Zhang Nan had no choice but to change his plan and return directly to the mainland, waiting for a week or two before the popularity of "The Hunger Games 2" is gone before he can come back.

After all, the filming progress of [The Wandering Earth] is also in progress.

It's okay for Zhang Nan to be away for a week, but not for half a month.

……

Mainland.

Just when [Thor 2] was defeated by [The Hunger Games 2] in North America, when Zhang Nan returned to the mainland again, the mainland film market was also bustling.

First, "Anti-Drug", co-produced by Bernard Pictures and Hong Kong Yindu, landed in the mainland film market at the end of November to test the temperature of the film market as the Spring Festival approaches.

I found that the water temperature is still not suitable for medium and large-scale productions with a cost of 100 million yuan.

Because of the investment of 2163.6 million yuan, [Anti-Drug] only took in a box office of 8096.7 million yuan on the day of its premiere. With the first three days of screenings and odd screenings, it only took in a box office of million yuan.

Judging from the situation, it is not very good to reach the box office of 300 million yuan and return to the normal line. Therefore, Bernard Pictures, Xiangjiang Yindu and other Xiangjiang film companies began to withdraw their tentative tentacles.

However, the temperature of the film market, which was tested by the anti-drug campaign, is not suitable for medium and large projects with a production cost of 100 million yuan, but it is very suitable for small and medium-sized film and television projects with a production cost of less than 100 million yuan.

in contrast.

If we wait any longer and the Spring Festival season arrives, the fierce competition will probably make the situation even worse for small and medium-sized film and television projects.

Therefore, the next week of "Anti-Drug", Galloping Horse recommended the literary film "No Man's Land" directed by Ning Hao and starring Huang Bo and Xu Zheng, two of the two "Thailand" iron triangles. Come up.

In fact, the reason why Galloping Horses is so anxious to release "No Man's Land" in the mainland movie market is not entirely due to the current suitable temperature in the mainland movie market.

It's because the project "No Man's Land" was filmed in 2009. Due to the fact that the subject matter did not pass the review, it has been in the hands of the Malaysian galloping for several years.

Although "囧囧" had not yet come out at that time, Xu Zheng and Huang Bo's reputations were still relatively average, so the investment amount for the entire movie was not high, only 11 million yuan.

It was entirely a project established by Pentium Pictures Malaysia for its top director, Ning Hao, to fulfill his dream of winning awards for a literary and artistic film. It had no intention of making much money.

But not intending to make money is one kind of situation without intending to make money. But if it is not allowed to be released and even a little money is not allowed to be made, and there is no way to win the prize and feel satisfied, that is another situation.

Therefore, after a series of readjustments, editing, and reshoots in "No Man's Land", it finally passed the review.

The galloping horse doesn't care whether the water temperature in the mainland movie theater is hot enough, as long as it can get into the water.

then……

It can only be said that the water temperature tested by [Anti-drug] is indeed accurate enough.

Even "No Man's Land", which boasts Ning Hao, Xu Zheng and Huang Bo, only made 2207.2 million yuan at the box office on its first day.

Then, it was released on Tuesday and in its first six days, "No Man's Land" pushed the box office to 1.37 million yuan in its first week.

The results can be said to be quite good.

Even if "No Man's Land" hadn't been released halfway through its first week, it once again confirmed that the current popularity of the mainland film market is indeed more suitable for small and medium-sized film and television projects. It also attracted Enlight Pictures to invest 2 million yuan. "The Big Four " starring Chao Chao, Liu Yifei and Wan Zhaolong premieres on Friday to join in the fun.

Maybe [No Man's Land]'s first-week box office could be even higher.

But there is no way, period blockbusters are not as good as modern art films.

There is a gap in terms of subject matter and visual impact, which leads to a huge disparity in the appeal of the two movies to the audience's movie tickets.

The only thing that can slightly improve this situation is to make the plot design of modern art films more like the red light district, or simply put the film style and plot into the red light district.

But this is obviously impossible.

In an environment in the Mainland where even the horror heroines in ghost movies have to put on their clothes and add mental illness, hallucinations and other explanations to the real person, do you still want to take off your clothes and show off your chicken on the big screen?

The last person who dared to do this was called Li An. He also had the BUFF from his United Front compatriots and even won two Oscars. But he couldn't resist in the end.

However, this also reflects that Xu Zheng and Huang Bo after "Thailand", their box office appeal is indeed strong.

Because here in [No Man's Land], there are two old men, one with a wrinkled face (Huang Bo), the other with a bald head (Xu Zheng), and the subject matter is still a literary film that conflicts with the box office.

As for "The Four Famous Catchers 2", it features Liu Yifei, who can play Diao Chan, making the audience stunned, and Deng Chao, who can compete with Master Huang in terms of appearance. It is also a costumed martial arts action film.

Under such unfavorable circumstances, "No Man's Land" was released first.

Finally, in the three days of the weekend, the cumulative box office of "No Man's Land" in these three days still exceeded the three-day box office of "Fighter 2" in its first weekend.

(End of this chapter)