How China Entertainment was developed

Chapter 645 [Tiny Times 3] sneak attack on [Breakup Master], [Undefeated Meeting] re-engraved

October 7th, Thursday.

The week after "The Breakup Master" was released, Guo Xiaosi came to sneak attack with his "Tiny Times 3".

Compared with the first two parts [Tiny Times 1.2], this one [Tiny Times 3] is much more powerful.

This can be seen from the investor's perspective.

The investors of [Tiny Times 1.2] are all unknown and unknown companies.

But when it came to [Tiny Times 3], the cards suddenly went up.

The previous investors who were particularly unknown and did not have a parent company or group behind them were directly eliminated.

Then if there is a company or group above it, the branch will withdraw and the parent company will take over the share.

After all, making money is not a waste of money.

The final results of "Tiny Times 3" are definitely not comparable to the over one billion yuan box office of "Journey to the West: Havoc in Heaven".

What is the concept of having a box office of over 100 million on the first day?

Let's say that.

During the Spring Festival that just passed, only the undoubted box office hit "Journey to the West: Havoc in Heaven" achieved this feat, while the subsequent "Where Are We Going, Dad" was even less impressive, with only 9431.6 million yuan in its first opening. The daily box office failed to complete this record.

This is the box office result of "Tiny Times 3" on its first day of premiere.

With an investment of nearly 400 million yuan and an all-star lineup, they are now being overthrown by a group of young people. The leader is still a young and short bastard?

The criticism of the "Tiny Times" series on the Internet is even more grounded.

However, despite this, there are still many people in the current mainland entertainment circle who can't stand Guo Xiaosi's irregular cross-border money-making methods.

Without it.

It can be said that even if [Tiny Times 3] were released now after the first week, the movie would have already paid back its money.

In the first four days, "Tiny Times 3" directly took in a box office of 3.15 million yuan, which is a level higher than the 2.56 million yuan box office of "Where Are We Going, Dad" in its first week, and only better than the first week of "Journey to the West: Havoc in Heaven" The box office of 3.21 million yuan was slightly lower.

Everyone knows that the follow-up box office trend of a fan-oriented movie like "Tiny Times 3" is particularly unstable, and the decline rate is very fast. This is all after "Tiny Times 1.2" and "Where Are We Going, Dad" It has been verified many times.

But "Tiny Times 3" doesn't want to compare with "Journey to the West: Havoc in Heaven". It just wants to redeem fans, ride on the limelight of popular movies, make a lot of money, and be in the limelight at the same time.

Then there is the box office of 7097.18 million yuan on Friday, 6894.7 million yuan on Saturday, and 6228.14 million yuan on Sunday.

Facts have proved that Guo Xiaosi has indeed made a lot of money and gained some limelight at the same time.

Moreover, the production cost of "Tiny Times 3" has also risen directly, reaching the level of million yuan per film.

Of course.

But what kind of investment and cast lineup is involved in [Journey to the West: Havoc in Heaven]?

It immediately shocked people in the mainland film and television circles and was speechless.

But [Tiny Times 3] perfectly embodies the wave, what is black and red is also red.

1.07 million yuan.

But people are also starting to feel a little drifting.

Because this guy has already started preparing his own personal documentary, and the name is very cool - "I am who I am".

……

Bernard Films headquarters building, in the president's office. President Yu Dong is enthusiastically entertaining Han Han, another newcomer who has crossed over from writer to director.

As early as the success of "Tiny Times 1.2", Bernard Pictures followed suit and found another writer with the same reputation as Guo Xiaosi - Han Han.

And we strongly invite Hanhan to bring her talents to the film and television industry. The film and television industry needs talents like yours.

These words are very complimentary, even a little disgusting.

And Han Han saw that the equally famous Guo Xiaosi was having so much fun in cross-border entertainment, making so much money, and being invited by Bona Pictures, so naturally he couldn't sit still.

As a result, the two parties hit it off immediately, and the project [Unscheduled] was born.

And now it’s time for [Unscheduled] to be released.

President Yu Dong asked the young veteran writer and new film director Han Han: "Brother Han, moving the premiere of [Tiny Times 3] from Friday to Thursday has such a good effect, how about we also move [Tiny Times ] to Thursday?" Will the schedule be adjusted by one day in the future?”

Yu Dong's tone was full of temptation.

Without it.

He was afraid that copying the methods of [Tiny Times 3] would make Hanhan, a young man, unhappy.

After all, when this young writer became famous, his most distinctive feature was his sharp personality.

And now that Guo Xiaosi's popularity is so high, there is a high chance that Han Han's film "Unexpected" will be successful. Then he will be another new director who is not inferior to Guo Xiaosi.

If Bernardo Pictures can steadily win over Hanhan, it will be a big deal for Bernardo Pictures, which is watching the popularity of the mainland film and television industry rising crazily and is determined to enter the film and television production business this year. benefits.

Therefore, Yu Dong could not be rude and cautious towards Han Han.

Hanhan naturally understood the meaning of Yu Dong's words, but his expression did not worsen. Instead, he replied maturely: "Mr. Yu, you are a senior in the film and television industry and know a lot. I am just a newcomer, just starting out. I'm sure I'll listen to you.

Moreover, this film and I were originally created to imitate Guo Xiaosi and the Little Times series, so you don’t have to worry about my face or whether I am happy or unhappy.

As long as the operation is good for the movie, the movie can be successful at the box office, I can make money and it doesn't hurt my image too much, I can do it. "

Yu Dong listened to Han Han point out his meaning directly, but what he said was quite interesting and his attitude was very mature. He quickly got familiar with it and assured him: "With your words, brother, I can rest assured. Don't worry, our Bernard The film industry’s marketing to you and [The Future] is definitely not unscrupulous and crazy like Guo Xiaosi and [Little Times]. That is not a long-term way, nor is it a way to cooperate."

Han Han nodded with satisfaction when he heard this, and it was confirmed that the film would be released in one day.

Then came the overwhelming publicity.

Compared with the promotion of the "Tiny Times" series, which focused too much on traffic and fans, the promotion of "Unexpected" is full of formal promotion before the release of traditional movies.

First, there were local advertisements in front of various theaters, and then there were interviews with various major media. During this period, there was also the promotion of the movie theme song "The Ordinary Road".

They are very common publicity methods. Compared with the eccentric publicity of Guo Xiaosi and the "Little Times" series, they give people in the industry a much better impression.

What is surprising is that the movie theme song "The Ordinary Road" became a hit.

But it also feels a bit predictable.

Because Pu Su is a well-known pop singer, this "Ordinary Road" is his second theme song for a movie - the first time was for "The Cook, Actor and Scoundrel", but the movie was not well-known.

But once you are alive, the second time you are familiar with it.

After getting used to it, with my simple and remaining musical skills, it’s time for new songs to become popular.

Then [The Future] took advantage of this shareholder trend, as well as the full support of Bernard Films, and released [Tiny Times 3] just in time for the three-minute popularity of the movie as a traffic fan and the weak period the following week. [Tiny Times 3] A big impact.

Guo Xiaosi, who was far away in Shanghai, was stunned when he saw this situation.

(End of this chapter)