How China Entertainment was developed

Chapter 681 [Wandering Earth], started again?

2 month 19 number.

New Year's Day.

It took more than ten days, almost twenty days.

【Run it! Brothers] The single-day box office of the movie version has dropped to more than 1.4 million yuan.

In the past, it would certainly have been possible to continue delaying its release in the mainland film market.

After all [Run! Brothers] The cumulative box office of the movie version has reached 4.4 million yuan, which is not small.

But this is the hottest period of the year in the mainland film market - the Spring Festival period.

and so--

【Run it! Brother]'s film placement rate went directly to zero, which is equivalent to being downgraded.

In the end, even on Saturday and Sunday, the box office of "Where Are We Going, Dad 2" did not increase, but continued to decline.

Then came [Wolf Totem], [Macau 2], [Where Are We Going, Dad 2] and [Showdown in Paris].

Among them, "Paris Showdown", produced and produced by Longbow Film and Television Company and starring Chenglong, has the strongest momentum and performance.

But in the entire Spring Festival, the most unexpected one is "Where Are We Going, Dad 2".

The box office performance of "Wolf Totem" has once again increased the importance of many companies in the mainland film market to the Spring Festival film.

Without it.

After the first week, the box office of "Where Are We Going, Dad 2" began to decline significantly.

A box office of more than 20 million in a single day, a box office of more than 18 million in a single day, a box office of 13 million in a single day, a box office of 10 million in a single day...

Generally, after the first week of freshness, there will be a cliff-like decline.

In fact it is.

The second is "Macau 2" invested and produced by Bernard Films.

Then there is the artistic style "Wolf Totem" invested and produced by Huaying, which actually won a first-day box office of 3330.6 million yuan and a first-week box office of 1.4 million yuan.

It’s a bit shocking that an art film that is disguised as a commercial film can gross over 100 million yuan at the box office in its first week.

result.

Tell the truth.

More importantly, compared with genre films such as "Macau Storm 2", which has a relatively stable box office trend, the box office trend of "Where Are We Going, Dad 2" can be said to be very unstable.

"Where Are We Going, Dad 2" has the same 2% film schedule as "Macau 4469.56", but it only took in a first-day box office of 2 million yuan, only two-thirds of "Macau 1.28". The weekly box office was only 2 million yuan, less than half of [Macau Storm ].

Even the first day and first week box office of [Where Are We Going, Dad 2], even the box office of [Run! Brothers] are not as good as each other.

It achieved a 6455.26% film schedule rate, and then received a first-day box office of 2.7 million yuan and a first-week box office of million yuan.

It directly scored 1.2% of the film schedule, and then achieved a first-day box office of 3.4 million yuan and a first-week box office of million yuan.

Because there is [Run! After the lessons learned from "Brothers", everyone's box office expectations for "Where Are We Going, Dad 2" are quite high.

no doubt.

[Where Are We Going, Dad 2] cannot replicate the box office glory of last year's [Where Are We Going, Dad 1], becoming the top three in the Spring Festival period.

This made South Lake TV, an investor in [Where Are We Going, Dad 2], completely panicked?

Without it.

South Lake TV has high expectations for "Where Are We Going, Dad 2" and has spent a lot of effort preparing for "Where Are We Going, Dad 2".

After all, the success of [Where Are We Going, Dad 1] last year is obvious to all.

So when we continue to work on "Where Are We Going, Dad 2", the budget is much larger.

...South Lake TV.

"Based on the current box office performance of [Where Are We Going, Dad 2], if the final box office of [Where Are We Going, Dad 2] is million yuan, how much profit will our South Lake TV make on this project?" asked the director of South Lake TV asked the finance person next to him.

After hearing this, Finance started to calculate and explained: "If the box office is 200 million yuan, then the box office revenue we can share is about 67 million yuan.

Although the investment of "Where Are We Going, Dad 2" has been much higher than that of "Where Are We Going, Dad 1", the staff in front of and behind the scenes are all the equipment and personnel of the original variety show, so the total is only million yuan.

So...our profit will probably be negative several million yuan. "

Negative profit of several million yuan?
It can be said that the term finance is quite humane.

After all, if you directly say that the project is losing money, that would be ugly.

Negative profits are much more pleasant to the ears.

but……

The director of Nanhu Satellite TV still looked ugly.

After all, the reports are extravagant, but the facts are here.

An annual highlight that originally had great expectations was replaced by a performance that stretched the hips. The contrast was too great.

finally.

The director of Nanhu Satellite TV could not find anyone to shirk responsibility, so he could only open his mouth and curse secretly.

“Damn Yu Dong (President of Bernard Films)!”

The reason why the director of South Lake TV was so abrupt and scolded Yu Dong, the president of Bernard Films, is simple.

Not only did Bernard Films successfully produce the sequel to "Macau 1" this year, "Macau 2", but the box office performance of "Macau 2" also maintained the performance of "Macau 1".

The more important reason is that Bernard Pictures watched "Where Are We Going, Dad 1" making crazy money, and this year also imitated it with "Daddy's Holiday".

What's particularly egregious is that Bernard Pictures didn't do any promotion for "Daddy's Holiday". Instead, they made the movie posters and film schedules of "Daddy's Holiday" as close as possible to "Where Are We Going, Dad 2".

no doubt.

Bernard Pictures' move is to capitalize on the popularity of "Where Are We Going, Dad 2".

And it’s still the most shameless kind of popularity - deep imitation, trying to make the audience confuse the two.

Facts have proved that this operation of Bernard Films should be successful.

Because "Dad's Holiday" unexpectedly scored 1938.52 million yuan at the box office on the first day and 5676.6 million yuan in the first week with a film schedule rate of 2% or %, accounting for nearly half of the box office of "Where Are We Going, Dad "? Box office performance.

Otherwise, it would be impossible for a movie with no publicity and a real-life plot but no original variety show to achieve such a box office.

However, although Bernard Pictures' chicken-stealing operation was successful, it did not achieve the same success in the Spring Festival stalls of the mainland movie market as it did in the Spring Festival stalls of the mainland movie market at this time.

The box office of [Macau 2] in the second week was not as stable as in the original time and space, but began to weaken.

Without it.

In the Spring Festival release of the original time and space, there are only three bad movies with poor commercial attributes: "Macau 2", "The Lion" and "Wolf Totem".

[Macau Storm 2] relied on its own theme to please the audience and forced the audience to spend money on it without any choice. In the end, it took a box office of 9.72 million yuan.

but now.

Chenglong's "The Lion" has been replaced by the more exciting "Paris", and more importantly, "The Wandering Earth" is still in theaters, and its screening period has been as long as nearly half a year.

Many old viewers who have watched "The Wandering Earth" once before have somewhat forgotten the plot.

And forgetting, to a certain extent, will increase the sense of freshness.

At the same time, there are no high-quality new films that are too powerful in the current Spring Festival schedule.

Therefore, the single-day box office and box office trends of "The Wandering Earth" have begun to rise again.

(End of this chapter)