How China Entertainment was developed

Chapter 738 [Journey to the West: Conquering Demons] [Making a Routine in Tianzhu] and [Riding the Wind and Waves]

January 1, New Year's Eve.

The brilliance of the Spring Festival period in the past few years has made major theaters pay more and more attention to this period, and they have begun to explore the Spring Festival period more deeply.

For example, this year, major theater chains have begun to move the start time of the Spring Festival stalls from the first day of the Lunar New Year to the New Year's Eve, hoping to test the effect.

After all, on this Spring Festival day, especially in the first few days, the film market's revenue is at least 700-800 million yuan. It is really a description of every inch of light and inch of gold.

then……

The theater chain's experiment was successful.

New Year's Eve.

[Journey to the West: Conquering the Demons], riding on the popularity of its predecessor [Journey to the West: Conquering the Demons], directly obtained a 3.54% film scheduling rate and hit a first-day box office of million yuan.

Just looking at the first-day box office data of "Journey to the West: Conquering the Demons", everyone knows that "Journey to the West: Conquering the Demons" will become the next movie in the mainland film and television industry with a box office of over 1 billion yuan. It is basically a certainty, and even It is possible to touch the threshold of 2 billion yuan in box office.

However, the filming rate at the beginning is higher than that of the original time and space.

But ultimately, Wang Baobao is still inferior to veteran directors like Zhou Xingxing and Xu Laoguai.

The film schedule rate and box office return rate of "Havoc in Tianzhu" are a bit unbalanced, and are far inferior to "Journey to the West: Conquering the Demons".

The original schedule rate of "Riding the Wind and Waves" was not that high, only 12.5%. It was because after Chenglong's "Kung Fu Yoga" was announced to be withdrawn, Bernard Pictures used some tricks to achieve this. many.

Of course.

Therefore, the first-day box office of "Riding the Wind and Waves" did not change much. It only broke through from the original box office of 6773.87 million yuan to 7014.23 million yuan, ranking third in the mainland single-day box office rankings on January . .

Many Youyou movie fans unconsciously connected the two people.

The accumulation of successful comedy movies in which he starred has brought a lot of appeal to Baobao Wang.

However, "Havoc in Tianzhu" also received a 1.87% film schedule rate second only to "Journey to the West: Conquering the Monsters", and it received a box office of million yuan on the first day.

In the end, the remaining 22% film schedule rate was taken by the mainland animated film "Bear Bears - Fantasy Space" and the foreign animated film "The Great Felicity", as well as the film starring Shu Qi and Wang Qianyuan. Forgetful Village] was divided equally.

However, although these three movies have evenly divided film schedules, their box office data are vastly different.

Not to mention that Wang Baobao became a top trend in August, and its popularity is now exploding.

[Bear Bears - Fantasy Space] was the most impressive, with a first-day box office of RMB 5195 million.

Then there is "Journey to the West: Conquering the Demons 2" directed and acted by Wang Baobao.

Following closely behind is Han Han’s “Riding the Wind and Waves”, which received a 20% screening rate.

However, Hanhan's box office appeal is even lower than that of King of Kings, and Guo Xiaosi, who was in the same genre as him before, has made another "Grand Priest".

to be frank.

As for "The Great Felicity" and "Forgetful Village", the former received a first-day box office of more than 4 million yuan, and the latter received a first-day box office of more than 2 million yuan. Together, they can only be compared with " Bears - Fantasy Space] compared with half the first-day box office, it was a complete hit.

But this is normal.

After all, although the market share of the Spring Festival movie market is large, it is also highly competitive and has a strong siphon effect. The unknown film projects at the end can easily be crushed. …

Since New Year's Eve falls on January 28, it is a Saturday, so the first week of movies released during the Spring Festival only lasts for two days.

Therefore, "Journey to the West: Conquering the Monsters" directed by Mr. Xu, won the first-week box office championship in the 5.88 Spring Festival season with a box office performance of 2017 million yuan.

Followed by "Havoc in Tianzhu" directed and starred by Wang Baobao, with a box office performance of 3.11 million yuan, it firmly won the runner-up position at the box office in the first week of the 2017 Spring Festival.

Then came Han Han's second film "Riding the Wind and Waves". With a box office performance of 1.4 million yuan, it firmly won the third place in the box office in the first week of the 2017 Spring Festival.

Looking further back, the box office gap is too big.

……

The week flies by in a blink of an eye. Counting the two days of the first week, the Spring Festival is already halfway through.

Among them, [Journey to the West: Conquering Demons] continues to lead the Spring Festival due to its good quality, and its momentum is even stronger than the previous work [Journey to the West: Conquering Demons]. It only took five days for [Journey to the West: Conquering Demons] to complete the cumulative sales. The feat of breaking one billion yuan in box office is a full ten days less than the fifteen days it took for "Journey to the West: Conquering the Demons" to complete this record.

Of course.

Compared with "Mermaid", which grossed over 1 billion in box office in four days, Mr. Xu's "Journey to the West: Conquering Monsters" is still a lot less interesting.

Because the stamina of "Journey to the West: Conquering Demons" is obviously not as good as "Mermaid".

Many mainland box office prediction media, after some estimates, believe that the final box office target of "Journey to the West: Conquering the Monsters" will probably be around 1.5 or 6 billion yuan, which will not reach the 2 billion yuan box office threshold. .

But Old Monster Xu is already very satisfied.

After all, he originally wanted to take over Zhou Xingxing's "Journey to the West" IP series project, and he wanted to be a director with a billion-yuan box office. Now he got it in five days, how can he not be satisfied.

Compared with the adequate performance of "Journey to the West: Conquering the Demons", Wang Baobao's "Havoc in Tianzhu" is a bit anticlimactic.

The film started with a box office of 1.87 million yuan on the day of its premiere and a first-week box office of 3.11 million yuan in two days.

At the beginning, many mainland box office forecasting agencies predicted a box office position of one billion yuan for "Havoc in Tianzhu".

As a result, starting from the next week, the single-day box office of "Havoc in Tianzhu" began to decline rapidly.

More than 90 million, more than 70 million, more than 58 million, over 50 million, more than 30 million, more than 20 million...

In other schedules, the box office data of "Havoc in Tianzhu" would be reasonable.

But from 2013 to 2016, it has been the box office champion for four consecutive years, and it has been the annual box office champion.

It is the most popular Spring Festival stall in the Mainland!
The box office trend of "Havoc in Tianzhu" basically shows that the box office of this movie after its release for more than half a month is probably not higher than the box office of the first two days of the week.

In fact, this is indeed the case.

Because the box office of "Havoc in Tianzhu" was 3.31 million yuan in the first two days and 3.36 million yuan in the next seven days, the box office has reached 6.67 million yuan.

The original cumulative box office of "Havoc in Tianzhu" was only 7.56 million yuan.

(End of this chapter)