How China Entertainment was developed

Chapter 775: If I build million units, wouldn’t it be a waste of money?
No one expected it.

In the second week of "Star Wars 8", the box office has already experienced a considerable dive.

"Justice League", which was released in its first week, had a single-week box office of over 8 million US dollars, but it still failed to beat "Star Wars: Episode VIII" to win the single-week box office championship in North America.

Of course.

[Star Wars: Episode VIII] leads [Justice League] at the box office by a small margin, just over 8 million US dollars.

But what happened next was even less surprising.

"Justice League", which was released as a sniper, lost to "Star Wars: Episode VIII" in the first week, and even more completely lost to "Star Wars: Episode VIII" in the second week.

Because the single-day box office of "Justice League" the following Monday only reported US$750.8 million, which fell below the daily box office of tens of millions of US dollars.

no doubt.

As for "Justice League", which debuted at 2.29 million US dollars, and the single-day box office the next week was less than million US dollars, it was already announced in advance that this blockbuster with an investment of up to million US dollars would end up losing money.

Zhang Nan's unbeaten record and power in past starring projects are a bit too scary.

But this has little to do with Zhang Nan, because Zhang Nan returned to the mainland after attending the premiere of "Star Wars Episode VIII".

But this is normal.

The reason why I am so anxious to go back is not because there are any movie projects about to be released in the mainland.

The eldest one [Star Wars: Episode VIII] had a weak immediate follow-up, and the second eldest one [Justice League] was a hit from the beginning, so the schedules in late November and early December were completely freed up.

Originally, Sony Columbia Pictures had scheduled [Jumanji: Jungle Fight] to be released on December 12.

Without it.

If [Jumanji: Battle in the Jungle] is scheduled to be released in November, Sony Columbia Pictures believes that the final result will be a fight between the boss and the second child, and the third child will be gone.

Quite the opposite.

Compared with the lively situation here in North America, the November schedule of mainland film and television is extremely deserted.

Therefore, Sony Columbia Pictures directly released [Jumanji: Jungle Fight].

But the Christmas period in December is a big period after all. What is the size of the film market? [Voldemort 3] cannot possibly eat up all the time slots for one movie, and [Jumanji: Battle in the Jungle] No matter what, you can eat some leftovers.

Especially for "Justice League", the single-day box office in the third week plunged directly towards the level of less than one million US dollars.

It's because there is really no choice to move space.

At the same time, it also completely ruined the IP of the "Justice League" that competed with the "Avengers" in the comics.

After all, "Voldemort 3" starring Zhang Nan is strong and strong.

The result~
Naturally, [Star Wars 8] and [Justice League] are more affected.

Who wants to eat other people’s leftovers when you can eat a lot of meat?
and……

However, in November, there were two big-budget and big-IP movies, [Star Wars: Episode VIII] and [Justice League], which were squeezed out by [Voldemort 11].

But it is different now.

Then Sony Columbia Pictures took advantage of the situation and moved "Jumanji: The Jungle Book" originally scheduled to be released on December 12th to November 11th.

After all, as soon as the National Day holiday is over, the Lunar New Year holiday is not far away, and there is also the Spring Festival holiday behind it.

Mainland studios that are confident about their projects are all focusing on the Spring Festival schedule. Those who are less confident are betting on the Lunar New Year schedule, which makes the November schedule particularly embarrassing.

The purpose of Zhang Nan's urgent return is to release the new product of Longbow VR Equipment Co., Ltd., and then release the head-mounted viewing equipment, a new distribution channel that Longbow Film and Television has created after withdrawing from the distribution industry. .

Otherwise, if the card is released at the end of 2019, it will be a bit too eye-catching.

If not, you might even be thrown into a shit basin. It's just that it was released earlier and didn't get caught up in the world-class events. In terms of sales of head-mounted viewing equipment, without a strong east wind, the demand from users is really not large and not urgent.

So it might be a little miserable at first.

Fortunately, Zhang Nan has a strong foundation, so it won't be a problem to last for a year or two.

……

LONGBOW VR EQUIPMENT LIMITED.

Several head-mounted VR viewing devices that look like motorcycle helmets but have a more sci-fi look are placed on the display table.

The chief designer of this product was introducing to Zhang Nan the optimized functions of this helmet that had been improved for another year.

"In terms of movie viewing, after a year of improvements, we have increased the resolution from 2K to 4K, and also added an eye protection effect..."

"In terms of operation, after a year of improvement, we have added diversified solutions such as gestures, external touch screens, etc. from the original single control stick..."

"In terms of battery life, after a year of improvement, the helmet can run for more than eight hours on a full charge. At the same time, we also use fast charging technology to fully charge it in one and a half hours, which solves the battery life dilemma from the side."

"In terms of hygiene and comfort, after a year of improvement, we have achieved a headset that stays with the body for three months without any sores on the neck, and has achieved an absolutely safe air filtration system... …”

Zhang Nan nodded slightly as he listened to the chief designer's explanation. It wasn't until he heard the last words about hygiene and comfort that his heart skipped a beat, but Zhang Nan covered it up well.

"What about the cost?" Zhang Nan couldn't help but ask after looking at the chief designer of the helmet and explaining all the improvements made to the helmet over the past year.

The chief designer of the helmet looked a little embarrassed when he heard this.

Because since the project was established a few years ago, the investment in this project has reached 1.2 billion US dollars.

But so far, apart from some technologies and patents, the only things we have obtained are these helmets.

To exaggerate, the cost of these helmets is as high as hundreds of millions of dollars.

Of course.

In fact, after excluding R&D costs, the manufacturing cost of this helmet will definitely not be so high.

"Director Zhang, since we all hire OEMs, all the parts are specially made by others at a high price.

Therefore, if it is produced in small batches, the cost is not low. One unit is estimated to cost 20,000 to 30,000 US dollars. But if it is produced in large quantities, the cost can drop significantly. "The chief designer of the helmet responded to Zhang Nan's inquiry.

Zhang Nan continued to ask: "If it is mass production, what is the batch size of this mass production?"

"With one million units, the cost can be controlled at US$10,000, and then for every million units, the cost can be reduced by US$100." The helmet's chief designer replied.

Zhang Nan calculated in his mind based on this logic, "Doesn't that mean that if I order 100 million units, the cost will be zero?"

"..."

The chief designer of the helmet was speechless for a while after hearing Zhang Nan's words, and then explained awkwardly:
"Director Zhang, there is a limit to this cost reduction. If the volume reaches tens of millions of units, it will reach the limit. The cost is estimated to be reduced to about 800 US dollars. But with such a large volume, the demand The amount of funds is measured in tens of billions of dollars, and there are also warehousing and transportation...

In the end, it is estimated that it will not be possible without tens of billions of dollars. "

Talking and talking.

The helmet's chief designer's voice became quieter, and then slowly became silent.

Without it.

Even as the chief designer of this product, he himself felt that this project had no prospects.

Because let alone spend $800 on a helmet for watching movies.

Nowadays, many people are reluctant to pay ten dollars or more than sixty dollars to watch a movie.

(End of this chapter)