How China Entertainment was developed

Chapter 787 [Avengers 3] [Cohabitation in Time and Space]

When Zhang Nan said goodbye to Robert Downey Jr. and returned to the mainland, it was already the third day of the release of "Avengers 3" in the mainland.

"Avengers 3" also grossed 4.4 million yuan at the box office on the first day in the mainland with a zero-point opening, and then another 4.9 million yuan at the box office, close to 9.3 million yuan, raising its cumulative box office in the mainland to million yuan.

It can be said that it is a foregone conclusion that "Avengers 3" will break billion yuan at the box office in the mainland, and it will be achieved within the first three days.

Then sure enough.

When the third day of screening is over.

[Avengers 3] collected another single-day box office of 3.31 million yuan in the mainland, pushing its cumulative box office past the threshold of one billion yuan to 12.61 billion yuan.

However, [Avengers 3] is a popcorn movie after all. After the first three days, the box office trend also began to decline.

On Monday the following week, "Avengers 3" barely managed to take in a box office of 1.09 million yuan in the mainland movie market, and it was still at a % film schedule.

Then I followed the routine of "The Last of Us" and wanted to create a back-scheduled "Cohabitation in Time and Space" produced by Guangxian Pictures.

Immediately, they started to be active in theaters, trying to lower the film schedule of "Avengers 3", so as to give "Cohabitation in Time and Space" an appropriate schedule when it is released on Friday.

However, due to the fact that [Avengers 3] had a box office of over million in a single day, it was still on a Monday on a working day.

Moreover, a blockbuster movie like this that can make a lot of money at the box office only happens once or twice in a year or two, and the film schedule is lowered on Monday of the following week. It is really offending, so the theaters did not agree.

So on Tuesday the following week, [Avengers 3] still received a % film scheduling rate.

However, the single-day box office of "Avengers 3" dropped by more than 8105 million yuan again, with only million yuan reported in a single day.

These theaters were no longer able to support it, and then the filming rate of "Avengers 3" in the mainland slowly dropped.

On Wednesday, 64% of the films were scheduled, and on Thursday, 62% of the films were scheduled.

By Friday, due to the premiere of the new film "Cohabitation in Time and Space" and the single-day box office of "Avengers 3", it had dropped to more than million yuan on Thursday, even if it was a hit on Friday. It can at most double, which will not be able to fill the movie market with a box office of million to million yuan. It is better to bet on the opening day box office performance of the new film "Cohabitation in Time and Space".

Therefore, the single-day screening rate of "Avengers 3" on Friday dropped directly to %, a drop of more than %.

However, although the film schedule rate has dropped by more than 3%, the box office of "Avengers " on Friday fell by more than million yuan, with a box office of million yuan.

But "Cohabitation in Time and Space" relied on a screening rate of more than 40% on the first day and only reported a box office of 50.12 million yuan. It failed to do as well as the major theaters in the mainland expected. .

Then, just when major theaters were preparing to reduce the screening rate of "Time Raiders" and increase it to "Avengers 3".

The next day, Saturday, May 5th.

The box office of "Cohabitation in Time and Space" dropped by 7119.86 million yuan, with a box office of million yuan.

At the same time, "Avengers 3" also relied on a film schedule rate of just over 1.42% to collect a box office of million yuan.

The major theaters looked at the support for "Cohabitation", which was delayed and was a box office hit, and then looked at the "Avengers 3", which was still a box office hit, but did not support it. Finally, after thinking about it, they still didn't lower [ The film schedule of "Cohabitation in Time and Space".

Then Sunday.

"Cohabitation in Time and Space" continued its box office decline to 1.13 million yuan, while "Avengers 3" had a slightly lower box office, taking in 1.32 million yuan. As a result, during the first three days, "Cohabitation", a new film released as a new film, did not even win a single day's box office from "Avengers 3".

Fortunately, this is not a shame, and may even gain a bit of face.

After all, it was the final work of the third phase of Marvel Studios’ ten-year layout.

[Cohabitation in Time and Space] relies on the two male and female protagonists, Lei Jiayin and Tong Yali, who are neither old nor new, to be able to withstand the explosion of [Avengers 3], which has somewhat confirmed the box office appeal of Lei Jiayin and Tong Yali. force.

Of course.

The main reason why this wave of "Cohabitation in Time and Space" can withstand the explosion of "Avengers 3" is because of this model of following the trend of blockbuster releases, which indeed logically takes advantage of a lot of popularity.

After all, the release of a blockbuster film can attract a large number of moviegoers. So when people go to the cinema and find that there are no tickets, they will naturally choose other movies to watch, which indirectly It will allow popular movies to win a lot of box office.

However, there is a prerequisite here, that is, the quality of the box office that is so popular should not be too high, otherwise the gain will outweigh the loss.

Then the Mainland Film Market slowly passed the end of May and early June due to the competition between the two films "Avengers 3" and "Cohabitation in Time and Space", until mid-June - "The Legend of Sauron" 3】It’s coming.

……

6 month 15 day.

New Line Cinema's arrangement for the premiere of "The Legend of Sauron" imitated Universal Pictures' arrangement for "Fast and Furious 3".

Their respective premieres were also held simultaneously in film markets around the world.

Naturally, Zhang Nan also chose a premiere in the Mainland just like he did for the premiere of "Fast and Furious 8".

But unlike the mainland premiere of "Fast and Furious 8", Dwayne Johnson and Vin Diesel didn't travel across the ocean to flatter him.

After all, Zhang Nan was the only one to take the leading role in "The Legend of Sauron 3", and director Peter Jackson was squeezed out of the movie by New Line Cinema for his salary, so he disappeared after filming.

Fortunately, although Dwayne Johnson and Vin Diesel are gone, there is really no shortage of people in mainland film and television who want to hang out in front of Zhang Nan.

The day of the premiere.

Lei Jiayin and Tong Yali, the male and female protagonists of "Cohabitation in Time and Space", took advantage of the popularity of "Cohabitation in Time and Space" with a box office of more than 3 million and almost million yuan, and appeared on the red carpet of the premiere of "The Legend of Sauron ".

"The movie is well made, and the young man's acting skills are quite good. [The Wandering Earth 2] is being filmed over there, and there is still a shortage of candidates for guest appearances. If you want to have fun, just go, just say it was me." Zhang Nan said to The big-headed Lei Jiayin patted his shoulder.

How could Lei Jiayin have imagined that he just wanted to ride the heat and show his face in front of Zhang Nan to see if he could make Zhang Nan more familiar with him, but now he actually got one directly in [The Wandering Earth 2] Guest appearance.

This is [The Wandering Earth 2] with a global box office of nearly billion US dollars!

The supporting roles are equivalent to the protagonists of Hollywood A-level productions, and the supporting roles are a bit higher than the protagonists of top mainland film and television series.

So Lei Jiayin immediately nodded and said humbly: "Director Zhang, I just became famous because of the popularity of [Avengers 3] in which you participated."

"Circumstances make heroes, but how come you are the only hero? It's because of your personal ability." Zhang Nan admired the humble Lei Jiayin.

(End of this chapter)